Mobile Tv And Video Services 2009 Agenda

Mobile TV and Video Services 2009 Establish the Future of TV Business across Multiple Platforms and Learn How Revenue Models Will Evolve for the Benefit of Your Organisation

Amsterdam, The Netherlands 16th–18th November 2009 Including a Half-Day Pre-Conference Workshop on 16th November 2009 Mobile TV: Business Model and Opportunities

Workshop Leader:

In the Chair:

Peter White CEO Rethink Research

Jan Larsson Senior Corporate and Business Development Manager TeliaSonera International Carrier

Prof. Dr. Claus Sattler Executive Director bmcoforum

marcus evans Expert Speaker Panel Attending this Premier marcus evans Conference Will Enable You to: • Analyse development of mobile TV and video in Europe • Compare different business models launched in different regions • Explore converging technologies to provide seamless TV on Mobile • Address user experience and quality issues • Review regulatory framework and business models • Assess pricing, bundling and packaging strategies

Learn from Key Practical Case Studies: • KPN present their Mobile TV success story • NRK explore adoption of DMB Mobile TV in Europe • Orange converge internet TV and mobile TV as a way forward in an all-IP world • Teliasonera highlight key factors for successful mobile TV business models • Swisscom demonstrate the importance of video encoding and quality for success • H3G Austria outline future growth strategies and challenges • MTV explain how they keep customers tuned-in

Anton Giulio Lombardi Director of Regulatory and Institutional Affairs 3 Italia

Jukka Helin Director Broadband Service and Product Management TeliaSonera

Jakub Brzeczkowski Director Content TV/VOD Orange / France Telecom

Bernd Reul Director of Strategy and Business Development TDC

Klaus Pilz Senior Project Manager Swisscom Broadcast Markus Otte Senior Manager Content Distribution MTV Networks Germany Bjarne Andre Myklebust Director of Mobile Content Services NRK Petri Kalske CEO Axel Technologies Peter White CEO Rethink Research Chris Liu Managing Director Fjord London Prof. Dr. Claus Sattler Executive Director bmcoforum

Silver Sponsor:

Keith Breed Research Director Tariff Consultancy

Francesco Pugliese Mobile TV and Portal Development Director 3 Italia Vincent Grivet Vice President Mobile TV TDF Paul Overbury Consultant Core Network Design and Delivery Orange UK Paul Selten Product Manager Mobile TV KPN Christian Haspl Product Manager TV H3G Austria Philip Jay Head of New Service Development BBC Aleksandra Bosnjak Senior Analyst SNL Kagan Kohinoor Lal Verma Solution Product Manager - Mobile TV Ericsson

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telecoms series

Day 1

Sponsor’s Profile

16th November 2009

Half-Day Interactive Workshop

Why Attend this Conference? Mobile TV and video is definitely big business and has the potential to contribute significantly to an operator’s bottom line in the very near future. The initial hype is over, technologies and handsets are now better able to cope with the services, business models are being revised and we are seeing commitments for deployments in the near, medium and long term. marcus evans Mobile TV and Video Services 2009 conference will explore the markets for both mobile TV and mobile video services in Europe and beyond. We will explore why this sector is one of the fastest growing mobile content segments and why consumers are keen on watching TV and video on the move using mobile devices. With improvements in technology and the right strategies to boost adoption, the expectation is that operators will generate more revenue from these services. This conference will be the perfect platform for market players to discuss the next steps to achieve success and profitability with their service offerings. We will examine operator mobile TV and video strategies and present case studies from the market leaders sharing their experiences in this area. These presentations will educate our attendees on how to finetune their own strategies to ensure the profitability of their mobile TV and video strategies.

MOBILE TV: BUSINESS MODEL AND OPPORTUNITIES Workshop leaders: Peter White CEO Rethink Research

13.30 14.00

Workshop Leader’s Opening Remarks

14.10

Overview of Current State of the Mobile TV Market • Fundamental aspects of mobile TV past present and future • Reviewing technology choices • Analysing the regulatory impact on mobile TV and video in Europe

14.50

Choosing the Right Mobile TV Business Model • Reviewing the history of business models for unicast and broadcast mobile TV services • Description of different value chain structures • Analysing major key players in the industry • Recommendations for making mobile TV successful

15.30

Afternoon Tea and Networking Break

15.50

How to Monetise Mobile TV? • Establishing revenue generating strategies for Mobile TV • Reviewing various pricing models • How should multimedia services be packaged? • Which offer should be given and which pricing structures should be adapted?

16.30

Workshop Leaders Closing Remarks

16.40

End of Workshop

Who Should Attend This Conference? Senior Representatives from: • Mobile Operators • MVNOs • Broadcasters and Media Houses • Content Providers • Handset and Other Equipment Manufactures • Solution Providers CEOs, CTOs, Vice Presidents, Directors, Managers and Heads of: • Mobile Broadcasting • Mobile TV • Content Delivery • Business Development • New Media • Product Development • Wireless Development • Value Added Services • Strategic Development

www.metelecoms.com

Registration and Coffee

About your Workshop Leader: Peter White co-founded Rethink Research Associates in 2002. Before that he had been founder and managing director of ComputerWire since 1984, until ComputerWire was sold to the Datamonitor Group in 2002. In his work at Faultline Peter has built an understanding of Wired and Wireless Triple Play models and is particularly expert in the delivery of video files and all forms of IPTV, as well as in the various content protection, conditional access and digital rights management technologies. Peter has built a deep understanding of the impact that IP is having on all of the entertainment fields, and calls his service Faultline because of the deep faults that can potentially devastate companies operating in consumer electronics, broadcasting, content delivery and creation, and telecommunications, as content is delivered digitally. Peter has advised major players and start up ventures, and has both written and validated business plans in the area.

Booking Line Day 2

17th November 2009

08.30 09.00

Felix Donkor Tel: +44 (0) 207 647 2390 Fax: +44 (0) 207 647 2249 [email protected]

Registration and Coffee

13.00

Luncheon

Opening Address from the Chair

14.00

Coffee and Networking Break

Jan Larsson Senior Corporate and Business Development Manager TeliaSonera International Carrier

14.20

Operator Case Study: Successful Mobile TV Launch in the Netherlands • Describing KPN’s mobile TV success model • Reviewing customer usage and experiences one year after launch • Challenges to overcome in the near future

UPDATE ON MOBILE TV AND VIDEO IN EUROPE 09.10

Opening Speech – Operator Perspective: Reviewing Technology, Consumers and Future of Mobile TV and Video Services • Analysing key market and eco system trends, drivers and barriers • Technical overview of the mobile TV and video technologies • Reviewing successful mobile TV roll-outs • How many users adopted mobile TV? • Establishing a successful business model

Paul Selten Product Manager Mobile TV KPN 14.55

Mobile TV in Italy 3 Years Later: A Success Story and Lessons Learned • The mobile TV service: the H3G story • Discussing unicast or broadcast? • Reviewing the customer base analysis, channel/content bouquets and business model • Establishing lessons learned

Jakub Brzeczkowski Director Content TV/VOD Orange / France Telecom 09.45

Strategies for Successful Mobile Broadcasting Services • Developing new business strategies for successful implementation • Getting the right content • Understanding consumer requirements: – traditional linear TV – requirements for VOD service • Reviewing success and identifying the key issues Philip Jay Head of New Service Development BBC

Francesco Pugliese Mobile TV and Portal Development Director 3 Italia

MOBILE TV IN USA 15.30

MULTI-STANDARD MOBILE TV 10.20

10.55

Creating Successful Mobile TV for Mass Market Adoption • Coexistence of different technologies, standards and devices: threat or opportunity? • What difference, if any, netbooks will make? • Reviewing real success factors of mobile TV • Addressing user experience and user behavior as cornerstones of mobile TV service

16.05

Petri Kalske CEO Axel Technologies

16.25

Operator Case Study:

17.00

Kohinoor Lal Verma Solution Product Manager - Mobile TV Ericsson 12.25

Future of Mobile TV in Norway: DMB Launch in Europe • Reviewing mobile TV in Norway • Exploring diffusion, adoption, use and effect of DMB Mobile TV • Establishing cost efficient coverage of large and rural areas Bjarne Andre Myklebust Director of Mobile Content Services NRK

Operator Case Study: Convergence of Internet TV and Mobile TV Services • Addressing IP as a key feature of future broadcast services in a converging all-IP world • Delivering content across the full range of consumer devices • Addressing significant capital savings and operations efficiencies

Solution Provider Perspective Case Study: Successful Mobile TV Launches in 3 Key Markets • What challenges did the operators face? • What were the launch strategies? • Who are the end users? • What are the drivers for subscription and satisfaction? • How would operator adapt to the future? • Do's and Don'ts

Mobile TV: The Challenge of a Successful Unicast / Broadcast Integration • Achieving mass market adoption of mobile TV • The need for hybrid network strategies • Highlighting benefits of unicast-broadcast integration • Delivering ultimate mobile video experience • Overcoming integration challenges • Driving greater profits from hybrid video transmission Vincent Grivet Vice President Mobile TV TDF

Christian Haspl Product Manager TV H3G Austria 11.50

Afternoon Tea and Networking Break

CONVERGING TECHNOLOGIES TO PROVIDE SEAMLESS TV AND VIDEO SERVICES

Morning Coffee and Networking Break

Making the Right Decision for Successful Mobile TV • Reviewing mobile TV enabling technologies • What could be a successful business model for Mobile TV, who will be the winners? • Exploring mobile TV platforms, comparison of streaming and DVB-H • What will be the future of video on the mobile phone: Live-TV or Video on Demand? • Outlining future growth strategies and challenges

Reviewing Mobile TV Technologies in USA • Examining the state of progress of ATSC M/H • Exploring alternative technologies operating in USA • Analysing ATSC M/H standards, transmitter, exciter players and devices • Reviewing value chain players: broadcasters operators and software players Peter White CEO Rethink Research

Solution Provider Perspective:

MOBILE TV LAUNCHES IN EUROPE 11.15

Operator Case Study:

Paul Overbury Consultant Core Network Design and Delivery Orange UK 17.35

Closing Remarks from the Chair

17.40

End of Day 2

Booking Line Day 3

18th November 2009

08.30 09.00

Felix Donkor Tel: +44 (0) 207 647 2390 Fax: +44 (0) 207 647 2249 [email protected]

Registration and Coffee Opening Address from the Chair

IMPACT OF LTE AND 4G NETWORKS 13.45

Prof. Dr. Claus Sattler Executive Director bmcoforum

Impact of LTE and 4G Networks on Mobile TV and Video Services • Understanding how HSPA, LTE ("4G") support advances services • Increased bandwidth for personal Mobile TV and Video • Establishing more economical ways to deliver video content • Moving towards next step in user experience: creating a new entertainment experience and new revenue opportunities • Getting a return on investment

REGULATORY OVERVIEW 09.10

Opening Speech: Converging Media and Telecoms Industry to Achieve Nationwide Broadcast Network Roll-Out • Reviewing key challenges for operators and broadcasters to address in this market • Factors impacting broadcast mobile TV • Reviewing regulatory obstacles and technical challenges in Europe Prof. Dr. Claus Sattler Executive Director bmcoforum

09.45

Bernd Reul Director of Strategy and Business Development TDC

PRICING 14.20

Operator Case Study: Mobile TV: Between Broadcasting and Mobile Communications • Establishing differences and points of contact between mobile regulation and broadcasting regulation • Reviewing the role of the client • Discussing the protection of minors • Analysing TV content and operator networks • Addressing the role of the combined operator

Morning Coffee and Networking Break

10.40

Mobile TV within the Context of Hypercompetitive Multichannel Dynamics in Europe • Pay-TV hyper-competition and mobile TV • What will be the impact of mobile TV on multichannel competitive dynamics, short vs. long-term? • How will macro-economic elements impact multichannel operator’s mobile TV performance and fragmented infrastructure as they attempt to generate interest in new pay TV services?

BUSINESS MODELS 14.55

15.30

Afternoon Tea and Networking Break

15.50

Operator Case Study: Adopting Successful Mobile TV and Video Services Business Models • Highlighting key factors in the business model for successful mobile TV and video services • Analysing advertising-funded and paid for service models • Successfully integrating broadcasters and telco operators and the entire value chain • Mobile TV status in Finland • Reviewing the impact of the current financial situation

USER EXPERIENCE AND QUALITY Next Evolution of Mobile TV Service Experience • Offering customers an enhanced experience with optimal display quality, easy channel access and simplified browsing • Seamless access to rich content services and fast data speeds at home or on the move • Delivering the best personal TV experience possible with high definition mobile television

Jukka Helin Director Broadband Service and Product Management TeliaSonera 16.25

Operator Case Study: Video Encoding – Critical Factor for Success with Respect to Profitability and Quality of E2E Mobile TV Solutions • Discussing video encoding – hardware or software based – investing or outsourcing • Addressing streaming solutions, a decisive component to support market success • Enabling different business models by integrating advertisement tools Klaus Pilz Senior Project Manager Swisscom Broadcast

12.25

Luncheon

13.25

Coffee and Networking Break

Interactive Panel Discussion: Handset Availability for Mobile TV and Video Services • Discussing TV on the iPhone • The importance of user experience on a handset • Exploring handset availability for mobile broadcasting and mobile TV

Chris Liu Managing Director Fjord London 11.50

Getting the Right Content to Keep Customers Tuned • Reviewing current MTV mobile content offerings • Understanding the customer preferences • On-portal marketing • Mobile advertising? Strategies for monetising mobile TV • New devices, new services? Markus Otte Senior Manager Content Distribution MTV Networks Germany

Aleksandra Bosnjak Senior Analyst SNL Kagan

11.15

Pricing Mobile TV and Video Services for Success • Reviewing pricing and bundling of mobile tv and video services in Europe • How to package the services for users and generate service uptake • Exploring premium pricing models Keith Breed Research Director Tariff Consultancy

Anton Giulio Lombardi Director of Regulatory and Institutional Affairs 3 Italia 10.20

Operator Perspective

The panel will be joined by speakers from both days 17.00

Closing Remarks from the Chair

17.10

End of Conference

Business Development Opportunities: Does your company have services, solutions or technologies that the conference delegates would benefit from knowing about? If so, you can find out more about the exhibiting, networking and branding opportunities available by contacting our sponsorship division. James Driscoll, Sponsorship Director, marcus evans Stockholm tel: +46 8407 2923, email: [email protected]

Mobile TV and Video Services 2009 AM2786

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CONFERENCE:

MOBILE TV AND VIDEO SERVICES 2009

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16TH–18TH NOVEMBER 2009

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AMSTERDAM, THE NETHERLANDS

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