Mobile Commerce

Mobile Commerce

Sub: E Business(IMT-77)

Definition 

Mobile Commerce is any transaction, involving the transfer of ownership or rights to use goods and services, which is initiated and/or completed by using mobile access to computermediated networks with the help of an electronic device.

History Coca-cola introduced vending machine in Finland powered by the SMS payment facility.  First Mobile-Banking was introduced by Merita Bank of Finland.  In 1998 the first commercial download of ringtone was possible in Finland. 

Products and Services Available         

Mobile Ticketing Mobile vouchers, coupon and loyalty cards. Content purchase and delivery Location-based services Information Services Mobile Banking Auction Mobile Purchase Mobile Marketing and Advertising

Payment Methods Premium-rate calling numbers  Charging to the mobile user’s bill  Deduction from their calling credit  Registration of a credit card that is linked to a SIM card 

M-Commerce Comfort Levels of US Consumer (per device) 70% 60% 50% 40% 30% 20% 10% 0%

Phones PDAs

Not at all comfortable

Uncomfortable

Neutral

Comfortable

Extremely com fortable

Status (Source: Forrester Research)

Services Used by Internet-Enabled Mobile Phone Users Globally 80% 70% 60% 50% 40% 30%

E-mail Banking Purchasing Games

20% 10% 0% ia As

il z a Br

pe o r Eu

an p Ja No

de i ica r e ldw m r A Wo rth

Source: AT Kearny, August 2002

Prepaid Subscribers In World Region, 2001-2204 100% 90% 80% 70% 60%

Year-2004 Year-2003 Year-2002 Year-2001

50% 40% 30% 20% 10% 0%

Europe

Asia Pacific

Greater China

North America

Source: EMC

South America

Worldwide

WAP enabled Bank accounts in Western Europe (2000-2004)

32

2004

24

2003

13

2002

5

2001

2000

2

Total (millions)

Global Mobile Commerce Revenue, 2000-2005(USD millions) 25 20 2000 2001 2002 2003 2004 2005

15 10 5 0

North America

Western Europe

Asia

Latin America

Other

Source: Jupitar Research

Global

US

Japan

Value of E commerce Activities in India

2500 2000 1500 1000 500 0 2002-03

2003-04

20042005-06 05 2005-06

B2C –Rs crore

Hindrance in M Commerce Growth  





 

Physical constraints of mobile device The difficulty of technology applicators to bring easy-to-use inexpensive and secure technology The consumers resistance to change their payment habits Delay on standardization of mobile technology Small screen,awkward keyboard Limited storage

Global Prospect Portable  On the go  New age  Availability 

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