Mitch Demsko

Media Planning Guide 2009 The only magazine dedicated exclusively to the worldwide passive electronic components industry.

YOUR GLOBA L PA R T NER IN T HE PASSIV E COMPONEN T M A RK E T PL ACE

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PAUM A NOK PUBLIC ATIONS Industrial Strength Market Research

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Circulation Summary

JOB FUNCTION 7.3%

Passive Component Industry (PCI) serves all segments of the global

11.3%

passive electronics component marketplace, from end users…to

20.8%

distributors…to manufacturers…to raw material suppliers.

16.0% 12.6% 32.0%

Now in its 10th year, PCI is the only publication dedicated to exclusively covering the Passive Component Industry. PCI is read by the decision makers in the passive industry…the purchasing managers, buyers, R&D

Purchasing/Procurement/Commodity Management 20.8%

managers, research scientists, technical directors, and senior management that drive this industry. For organizations that deal in the passive

Engineering/R&D 16.0%

component industry, PCI is an essential marketing component.

Engineering Management 12.6% Corporate Management 32.0%

PCI’s controlled circulation of 13,000 global subscribers offers by far the largest

Manufacturing/Production Management 7.3%

reach in the passive component industry of any other publication or media

Sales and Marketing 11.3%

outlet. Total pass along readership is estimated at over 40,000 per issue.

Recently Added Features READERS INDUSTRY TYPE e-Magazine is an electronic version of PCI magazine. To visit this new 26.3%

feature, go to www.paumanokgroup.com/pci_magazine/.

6.7% 2.3%

e-Announcement is our bi-monthly email announcement enabling all

3.6%

recipients to select your web-linkable banner.

27.1% 34.0%

GLOBAL DISTRIBUTION & CIRCULATION BY COUNTRY

OEM Buyers/Distributors 27.1% Manufacturers 34.0% Raw Materials/Equipment Suppliers 26.3% Government/University 2.3% Other 6.7% Financial Services 3.6%

MAIN PRODUCT FOCUS 14.0% 14.0% 9.0%

Circulation: Europe

28.0%

Circulation: Asia

3.9%

Belgium

15.6%

China

15.1%

France

6.3%

Hong Kong

21.8%

Germany

3.9%

India

7.0%

Italy

27.4%

Japan

4.6%

Sweden

10.8%

Korea

4.2%

Netherlands

5.4%

Singapore

25.5%

UK

26.0%

Taiwan

17.9%

Other

4.6%

Other

18.0% 17.0% Ceramic Capacitors 28.0%

Global Distribution

Aluminum Capacitors 18.0%

16.8%

Asia

Film Capacitors 17.0%

22.4%

Europe

Tantalum Capacitors 14.0%

59.1%

North America

Resistive Products 14.0% Other 9.0%

1.7%

Other

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Rate Card and Mechanical Specs Passive Component Industry offers advertisers the opportunity to reach the passive component marketplace in targeted readership numbers not offered by any other publication. We are the only publication dedicated to covering the Passive Component Industry. PCI magazine is published 6 times annually, on a bi-monthly basis.

ADVERTISING RATES

2 Page Spread: Standard 15 3/4 x 10 5/8 Bleed 16 3/4 x 11 1/8

Four Color Rates:

1x

3x

6x

2 Page Spread

$8,230

7,650

7,200

Full Page

$4,500

4,200

3,900

1/2 Page

$3,280

3,055

2,820

1/3 Page

$2,475

2,300

2,125

1/4 Page

$2,090

1,940

1,820

Prices for insertions or custom ad sizes available upon request.

Mechanical Requirements Full Page: Standard 7 7/8 x 10 5/8 Bleed 8 3/8 x 11 1/8

Half Page: Horizontal 7 x 4 7/8 Vertical 3 1/4 x 10

Passive Component Industry is printed on high quality 40lb glossy stock with a final trim size of 8 1/8” x 10 7/8”.

File Types Preferred format for ads are Acrobat 5 compatible high resolution PDFs with all fonts and images embedded. Digital file media accepted include CD-R’s, (Mac formatted 100MB) and email for ads less than 5 MB. Full page ads should be the trim size of 8 1/8” x 10 7/8”. For vector art, convert all fonts to outlines saved in an Illustrator 10 format. Most other formats accepted.

Line Screen Third Page: 4 1/2 x 4 7/8

Quarter Page: 3 1/4 x 4 7/8

Screen requirements are 133 – 150 lines/inch for black and white halftones or four color.

(All advertisement specs are noted in inches)

Shipping/E-mail Instructions All artwork, proofs, electronic media, contracts and insertion orders can be Payment Terms

directed to:

Invoices should be paid in US dollars and are due upon receipt.

Mitch Demsko, Passive Component Industry

Terms are net 30 days, with a 1.5% monthly service charge for late

224 High House Road, Suite 210

payments. Current clients can be billed with new clients paying in advance unless otherwise specified.

Cary, NC 27513 Tel (Direct): 919.601.0112 Tel: 919.468.0384 Fax: 919.303.2030

ECA Member Discounts

E-mail: [email protected]

Members of the Electronic Components Association (ECA) receive a 15% discount on advertising with Passive Component Industry.

Agency Commission

The ECA represents the electronics industry sector comprised

A 15% agency commission is paid to recognized agencies.

of manufacturers and suppliers of passive and active electronic components, component arrays and assemblies and commercial and industrial electronic component materials and supplies. ECA

Reprints and List Rental

is a sector of the Electronic Industries Alliance. For membership

Contact [email protected] for additional pricing and information.

information, contact ECA at www.eia.org/cg or 703.907.7536

4 2009 EDITORIAL CALENDAR

Editorial Focus

January/February

Passive Component Industry (PCI) features in-depth coverage of

Ceramic/Tantalum Capacitors Deadline: December 19, 2008

the trends, innovations, companies and people driving the passives marketplace.

March/April Buyer’s Guide Deadline: February 13

May/June

Features PCI editors leverage the knowledge of the top analysts and executives in

New Products, Markets & Opportunities Deadline: April 24

the passive world to discuss the latest trends in the marketplace. From

July/August

uncovering problems with raw materials, PCI features offer in-depth

Raw Materials Deadline: June 26

analysis on the driving forces behind the passives marketplace. This

September/October

readers find timely and refer back to well beyond an issue’s date.

Aluminum/Film Capacitors Deadline: August 21

market forecasts on ceramic capacitors to circuit protection trends to

information is not just passing news, but market insight that PCI

Letter from the Publisher

November/December

One of the most read sections in the publication, PCI readers tend to

Linear/Non-Linear Resistors & Inductors Deadline: October 23

pay attention to the words of Dennis Zogbi, an analyst for over 15 years in the passive component industry. Zogbi is synonymous with the passive component marketplace and is tune with the major players and

ADDITIONAL INFORMATION

trends in the industry.

For additional editorial or sales information contact: Mitch Demsko Associate Publisher/Advertising Director Email: [email protected] Phone (Direct): 919.601.0112 Phone: 919.468.0384 Fax: 919.303.2030

Expert Editorials Contributing columns from top passive experts and executives around the word, give insight on the present and future for various subsections of the passive market. Experts also discuss a variety of issues their peers have concerns about. Issues relevant to raw material suppliers, component manufacturers, distributors and OEM buyers are all explored.

Profiles Trends

PCI profiles some of the top companies in the global passive industry.

Trends editorial examines current and future trends in the overall electronics industry that may have

Technical Papers

significant impacts on the passive industry, such as

Top experts in the field provide detailed technical papers on passive

the future of wireless devices.

component development and manufacturing issues. Companies with interest in contributing technical papers should contact PCI for

Newsmakers

submission details.

Recaps of corporate news, people making news, and M&A activity make this a direct link to what’s happening

Emerging Technologies

in the passives industry.

PCI examines the latest breakthroughs in and pertinent to the passive industry. New developments in R&D, from both existing companies

Product Watch

and emerging companies, provides key information relevant to the

Updates, highlights, and announcements of products

future of the industry.

provide informative news to the industry.

Directories PCI offers listings of the top category players in the passive industry with highly relevant comparative information for the readers.