Mind Of An Analyst

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The Mind of a Business Analyst

Applied Lessons for Investment Bankers and Research Analysts

Manish Chokhani

September 2004

1

Agenda ‹ Components of an average recommendation ‹ What requires to be validated ‹ First Principles of Financial Analysis ‹ Valuation Principles ‹ Valuation Shortcuts and Market Cycles ‹ Business Analysis – Circle of Competence Approach ‹ Macro Economic, Political and Social Factors ‹ Buyer Characteristics and Compulsions ‹ Slotting the Recommendation ‹ Recap the Valuation

ENAM Securities

August 2004

2

An Average Recommendation ‹ Here are the financials ¾ ¾ ¾

Past two years, next two years Current business trajectory is good This is the P/E , this is the EPS or something similarly cheap sounding

‹ Here are some comparable valuations ¾

Local, regional, global

‹ Occasionally: ¾ ¾ ¾

Chance to buy a good business… Unique Promoter … Great Shareholders/ Funds/Pvt Equity… Backing it

‹ So Buy It

ENAM Securities

August 2004

3

What Needs to be Validated? ‹ Validity of business financials ¾

Forecast Validity „ „ „ „ „

Key Business Drivers Any hidden liabilities/ subsidiaries / etc Business Competitiveness Macro factors at play Appropriate Valuation Tool

‹ Relative validity ¾ ¾

What else is attractive Decompose by Country / Sector / Mktcap / Promoter

‹ What is driving the deal? ¾ ¾ ¾ ¾

Why the deal? Why Now? Who is the intermediary? Whats in it for me?

ENAM Securities

August 2004

4

Understand the Business Drivers ‹ VOLUME ¾

Most loved Consumer focussed UVG stories: eg CellPhones, Retail, Hosing Loans, Media or large addressable markets globally like ITand pharma (buzz on BPO, Textiles…)

‹ PRICE ¾ ¾

Most loved Pricing Power stories: Brands, Oligopolies Excitable Commodity swings: Cement, Metals…

‹ EFFICIENCY ¾

IMPROVING ASSET UTILISATION „

¾

Usually Cyclicals – Autos, Engineering due to operating leverage

IMPROVING COST STRUCTURE/ ECONOMIES OF TECHNOLOGY „

Usually Engineering, PSUs, Conglomerates…

‹ RESTRUCTURING ¾

Catalysts such as Privatisation, M&A, Divestitures, Buybacks…

ENAM Securities

August 2004

5

Case Studies ‹ Lets Examine Sustainable Valuations for ¾

Cement

¾

Autos

¾

IT

¾

Pharma

¾

FMCG

‹ Use 5 key measures that define peak valuations… ¾

Sales / G Block

¾

W Cap / Sales

¾

Sustainable or desirable OPM%

¾

Capex requirements

¾

Volume Growth Assumptions

¾

Help us to decide what we lay out and what we get back…

ENAM Securities

August 2004

6

Now Lets Attempt a DCF

ENAM Securities

August 2004

7

Markets continuously discount all of the above…

ROE : 25%

Value

P/E=20x

ROE : 15% P/E=12x

8% Bonds

P/E=12x

Use Bond Yield Reciprocal (100/8)=12.5x as benchmark

Value multiple - Predictable - Sustainable - Scaleable

Cash Time

ENAM Securities

August 2004

8

Understand Market Cycles – I Bubble

ƒ ƒ ƒ ƒ ƒ ƒ

“Virility” Symbols (Towers, diversification/ M&A) Bad qlty of IPOs Capex > near-future reqments Interest rates spike. Huge Credit expansion Retail euphoria Shock/ Leaders in trouble

Fair to Over valuation ƒ Capex/ IPO/ Credit cycle revives ƒ Asset & Cost inflation ƒ Tourism/ Media attention ƒ “Themes” emerge, New Valuation “Paradigms”

Correction Bear Phase

ƒ Sharp fall followed by pull back ƒ “Left outers” jump in ƒ Leadership narrows

Severe Undervaluation ƒ Ignored, stagnant ƒ Cheap valuations ƒ Negative press

Symptoms of each hump deceptively similar -- It is the QUALITY which differs:

Undervaluation ƒ Important commodities take off (Steel, Gold, etc.) ƒ Catalyst/ Regulatory (eg Privatisation, LT Cap gains exemption) ƒ Easy Liquidity

Eg high quality IPOs & Capex at “Reasonable” Valuation stage vs flood of bad IPOs & far-out-Capex at Bubble stage

ENAM Securities

August 2004

Bust

9

Resulting in a Swing in Valuation Approaches

BEAR MARKET

BULL MARKET

Value

• • •

Dividend Yield Price/BV Replacement Cost

BUBBLE MARKET

GARP

• • • •

Payback EV/EBIDTA P/E DCF

ENAM Securities

Momentum

• • • •

Technical Charts Reflexivity PE/G Option Value

August 2004

10

Valuation Measures – CASH FLOW IS THE ONLY REALITY ‹ DCF helps to make assumptions explicit;gives a good RANGE ¾ ¾ ¾ ¾

‹ P/e ¾

Use probability – don’t fudge the discount rate! Factor in uncertainties and risks Terminal Value is the key – Is all the value residing there? Wider the Optimistic-Pessimistic range – lower the valuation!

P =d/(k-g) „ „ „ „

=

d/e / (k-g)

d = dividend per share k = shareholder return expectation k = i + r + rp (inflation+real int+risk premium) g = growth in dividend per share

¾

Hence Importance of payouts and cash flows for better valuation

¾

Close approximation of P/E to ROE

‹ Other Methods are all variants for validation ¾ ¾ ¾

EVA – Economic Value Added - Excess return over WACC quantified EVA = ROIC – (IC x WACC) CFROI – Another smart way to do a DCF

ENAM Securities

August 2004

11

MARGIN OF SAFETY ‹ Cash flow v/s Bond Valuations

‹ Growth prospects

‹ Gap between Perception and Reality

‹ Knowledge v/s Popularity

‹ Limited downside/ lots of upside

ENAM Securities

August 2004

12

UNDERSTAND “GOOD BUSINESSES”

THE CIRCLE OF COMPETENCE APPROACH

Manish Chokhani

September 2004

13

BUSINESSES APPRAISAL ‹ Think long and hard about cycles ‹ Life cycles ‹ Business cycles ‹ Think about sustainability and sources of advantage ‹ Think about external pressures on profitability ‹ Where does this business fit on a profitability distribution? ‹ The financial litmus tests ‹ Think about management and the majority partner

ENAM Securities

August 2004

14

Think of Cycles! Nature is cyclical, not linear!

‹ Life Cycles

‹ Business Cycles / Boom-Bust

‹ Seasonality

‹ Innovation / Schumpeter

‹ Market Cycles

ENAM Securities

August 2004

15

LIFE CYCLE ANALYSIS

SALES

JUTE

SOFTWARE

TIME

ENAM Securities

August 2004

16

BUSINESS CYCLES

FMCG, SERVICES

INTERMEDIATES

CAPITAL GOODS CONSUMER DURABLES

ENAM Securities

August 2004

17

BOSTON CONSULTING GROUP MATRIX

SOURCES OF ADVANTAGE

MANY

FEW

EMERGING/ SMALL SCALE

COMMODITY

LOW

SPECIALISED/ OLIGOPOLIES

MONOPOLY/ CONSUMER FRANCHISE

SUSTABILITY OF ADVANTAGE

ENAM Securities

HIGH

August 2004

18

PORTER’S 5 FORCE ANALYSIS NEW ENTRANTS/ IMPORTS

SUPPLIERS

INTRA INDUSTRY RIVALRY

BUYERS

SUBSTITUTE PRODUCTS

ENAM Securities

August 2004

19

PROFITABILITY DISTRIBUTION BANK RATE

ROI

ENAM Securities

August 2004

20

THE FINANCIAL LITMUS ‹ Superior BUSINESSES ¾ ¾ ¾ ¾ ¾ ¾ ¾

Low asset requirements Low credit / inventory Many clients/ economic goodwill Defensible margins Pricing power ( inflation + ) Sustainable growth Free cash flows

‹ Most other businesses ¾ ¾ ¾ ¾

Capital intensive Working capital intensive Want premium valuation, do not deserve it Likely to be cyclical valuations and themes

ENAM Securities

August 2004

21

Now lets talk Micro Focus ‹ Costs

‹ Capital Efficiency

‹ People Issues

‹ “Slack”

ENAM Securities

August 2004

22

Costs ‹ Are you aware of implications of: ¾

Inappropriate Amortisation

¾

R&D

¾

Technology

¾

Marketing Requirements

¾

Training ; Leadership!

¾

UNIT COSTS/ measures

ENAM Securities

August 2004

23

Corporates have re-engineered costs Cost cutting in Cement Industry 100

(%)

75

1998

2004

1,200

900

50

Cost of Producing Cement (Rs/tonne)

25

Energy Consumption (Units/tonne)

110

90

Coal Consumption (kg/tonne)

200

130

1997

2004

RMC (tons per ton of Steel produced)

4.3

3.1

Energy Consumption (GCAL/TCS)

8.7

7.2

Labour Productivity (tons/Man years)

119

264

0 Cost of Producing Cement

Energy Consumption (Units/ton) 1998

250 200

Coal Consumption (kg/ton)

Source: ENAM Research

2003 2004

Cost cutting by TISCO (%)

150 100 50 0 RMC (tons per ton of Steel)

Energy Consumption (GCAL/TCS) 1997

Labour Productivity (tons/Man years)

Source: ENAM Research

2003 2004

ENAM Securities

August 2004

24

Corporates have right-sized Restructuring by Top 10 Corporates 400

(Rs.m)

(%)

12

300

9

200

6

Revenue (Rs bn)

100

3

Labour Force (nos)

0

0 1995 Revenue (LHS) Revenue/Person (RHS)

Revenue/Person (Rs m)

1995

2003

900

2,750

420,000

335,000

2.1

8.2

2003 Labour Force (LHS)

Right-sizing across sectors Company

Staff shed

Period (Yrs)

% of Labour Force

BHEL

20,000

7

30

Tata Motors

10,000

5

29

Mahindra & Mahindra

6,500

5

34

Bajaj Auto

7,800

6

37

Tisco

30,000

8

40

ACC

6,000

8

38

Source: ENAM Research

ENAM Securities

August 2004

25

Capital Efficiency ‹ Are you well focussed on: ¾

Asset Turns: Gross Block, Working Capital?

¾

Lean Assets: Owned v/s Rented

¾

Flexible Structures: Outsourcing

¾

Impact of M&A, Restructuring?

¾

People…

ENAM Securities

August 2004

26

Efficiency Saved India Inc. Peak Rate of Custom Duty (%) 80

160

60 G rowth (% )

120 80 40

40 20 0 -20 -40

0

1996

1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003

1997

1998

Sales

1999

2000

PBIT

2001

2002

2003

PBT

Working Capital / Sales (%) 12

25 20 G rowth (% )

10 8 6

15 10 5 0 -5

4 1996

1997

1998

1999

2000

2001

2002

1996

2003

1997

Cap Emp

1998

1999

2000

Borrowing

2001

2002

2003

GFA

Source: CMIE

ENAM Securities

August 2004

27

Industry consolidation helped profitability Market share (%) Sector

1997

2004

Aluminium

Top 3 players

77

100

Tyre

Top 5 players

72

85

Cement

Top 5 groups

32

61

Paper

Top 5 players

32

38

Petrochemicals

Top player

45

70

Media

No. of players

Multiple

3 large

Telecom

No. of players

Multiple

4 large

Source: ENAM Research

ENAM Securities

August 2004

28

People Issues ‹ How is the company managed? ¾

Lifetime Employment?

¾

How does it Hire? Train? Retain? Fire?

¾

How does it build skills? LEADERS?

¾

Are they Commandos? Soldiers? Mercenaries?

‹ Succession Plans?

‹ Empowerment?

ENAM Securities

August 2004

29

Focus on Micro, Company specific factors ‹ How is Product or Service Quality? ¾ Germany/Japan/China v/s India, v/s competition

‹ How is Cost & Capital Efficiency? ¾ Frugality as a mindset v/s “professionally managed”

‹ What are their Value Systems? ¾ Sugar in the milk ‹ How is their Service to the Customer? ¾ The “goodwill” earned ENAM Securities

August 2004

30

Watch Out for Hidden Bombs ‹ Conflict of Interest Structures ¾

Pvt Businesses

¾

Inter Party relationships

¾

Split Ownerships

¾

Loans & Advances

‹ Off balance Sheet Libailities ¾

Unfunded Pensions

¾

Litigations

¾

Family Settlements

¾

… and many more creative reasons why CAVEAT EMPTOR

ENAM Securities

August 2004

31

CHOOSING “BUSINESS PARTNERS” ‹ Integrity / track record

‹ Ability (not just lucky)

‹ Understanding of key issues

‹ Ambition tempered by reality

‹ Commonality of objectives

‹ Orientation towards minority

ENAM Securities

August 2004

32

MACRO FACTORS TO BEAR IN MIND

Manish Chokhani

September 2004

33

Do you have Macro Pointers in Mind? ‹ Do you have a point of view about:

¾

Politics as it affects the business

¾

Economics as it affects the business

¾

Demographic Trends

¾

What are Capital Markets Signalling?

¾

Each powerful trend can have disruptive or tidal wave effects on any business

ENAM Securities

August 2004

34

Politics ‹ Geo Politics affects addressable markets, terms of trade, cost of doing

business… ¾

Effect of SAFTA, ASEAN, WTO/GATT

¾

Risk Premium/Opportunity of Pakistan

¾

Emerging US-India axis ; NAM, ML

¾

Opportunities in “emerging” economies

¾

Outcry against/trends favouring outsourcing

ENAM Securities

August 2004

35

Outsourcing to India : Brewing Trouble Company

Outsourcing for

IT Services Infosys Tata Consultancy Wipro

Goldman Sachs, Aetna, Northwestern Mutual, Am Ex, DHL, Verizon GE, Honda, UBS, HSBC Transco, HP- Compacq, Nortel, General Motors, Cisco, Sony

ITES Mphasis BFL Spectramind

Citi Group, Acenture, Auto Zone, Capital One Dell, American Express, Capital One

Pharmaceuticals Cipla Shashun Chemicals Lupin Laboratories

Ivax, Watson Pharma, Eon Labs Eli Lily, GSK Pharma Apotex, APP, Watson Pharma

Engineering Bharat Forge Tata Motors Moser Baer Essel Propack

Meritor, Caterpillar, Toyota, Ford, FAW (China) Rover Imation, BASF P&G, Unilever, Colgate

ENAM Securities

August 2004

36

Increasing FDI reflects “openness”

Cost Savings (Production Hubs)

Research Services

Domestic Market Opportunity

Early entrants

Recent entrants

ƒ GE, Citi IT, State Farm Amex, Bank Am ƒ IBM, HP

ƒ ƒ ƒ ƒ

ƒ Texas Instruments, GE

ƒ ƒ ƒ ƒ ƒ ƒ

Coke, Pepsi Ford, Hyundai LG, Samsung Lafarge Port of Singapore, P&O Morgan Stanley, Templeton

JP Morgan, HSBC, Prudential Accenture, CGE&Y Delphi Teva

ƒ Microsoft, Sun, Intel ƒ GSK, Pfizer, Eli Lily ƒ COVANCE

ƒ ƒ ƒ ƒ ƒ ƒ

McDonalds, Pizza Hut Honda, Toyota Nokia Michelin Dubai Port, Maersk HSBC MF, Duestche MF

Likely entrants ƒ BPOs in throngs ƒ Deloitte Consulting ƒ Generic Pharma Cos

ƒ A number of CROs

ƒ Fidelity MF, ABN MF

Source: ENAM Research

ENAM Securities

August 2004

37

Confident Indians going global ‹ Pharma

‹ Large Groups ¾ ¾ ¾ ¾ ¾

Tata -Tetley, Daewoo , Rover tie-up RIL - FLAG undersea cable,Trevira (Polyester firm in Germany) Birlas - AV Cell (Canada), Copper mines (Aus), Carbon Black (China) etc Sterlite - Copper Mines in Australia, Listing on LSE ONGC - Stake in: Sakhalin oil fields (Russia), GNOOC oil fields (Sudan)

¾

¾

Wochardt-Esparma (Germany) Ranbaxy- RPG Aventis (France) Dr. Reddy’s - Meridian Healthcare (UK),Trigenesis Therapeutics (USA) Cadila – French operations of Alpharma (USA)

‹ IT ¾ ¾

Wipro - Nervewire, Utilities consulting division of AMS (USA) HCL Tech - BT’s call centre (Ireland)

‹ Others

‹ Auto Parts ¾

¾ ¾ ¾

Sundaram Fasteners - Gear casting business of Dana Spicer (UK), Plant in China Bharat Forge – Dana Corp Forging business (UK), Forging business of CDP (Germany)

¾ ¾ ¾ ¾

Asian Paints - Berger International (Singapore) Essel Propack - Propack Holdings (Switzerland),Arista Tubes (UK) Moser Baer - Mmore International (Holland) Atlas Cycle, Ajanta Clocks - Plants in China

ENAM Securities

August 2004

38

Macro Economic Indicators ‹ Global and local economic cycles

‹ Capital costs ¾

Interest rates, Currency rates, Inflation

¾

Cost pressures: RMC, Tarriffs, etc

‹ Social Costs / development

‹ Competition is a given

ENAM Securities

August 2004

39

Eg: Complete Reversal in India ‹ Forex reserves

60

Forex reserves (US$ bn)

80

20

‹ Interest rates

60

0

40

100

17 16 15 14 13 12 11 10

03-04

02-03

01-02

00-01

99-00

Invisibles (LHS)

Capital Receipts (LHS)

Total Reserve (RHS)

(%)

80 60 40 20 0

Jul-04

2003

2002

2001

2000

1999

1998

1997

1996

1995

1994

1993

(%)

Trade Balance (LHS)

External debt

Interest rates & Re. depreciation (%)

98-99

0 97-98

-40 96-97

20 95-96

-20 94-95

‹ External debt

Rupee/ US$ (LHS)

100

40

‹ Re. depreciation

15 12 9 6 3 0 -3 -6

120

(US$ bn)

96-97

97-98

98-99

99-00

00-01

2-Jan

3-Feb

`03-04

Foreign Exchange Reserves as % of external debt External Debt (% of GDP)

Prime Lending Rate (RHS)

Source: RBI, CMIE

ENAM Securities

August 2004

40

Soft interest rate bias nearing an end.. Room to grow advances vs investments

Inflation making a comeback? 15

50 Investment Deposit Ratio

(%)

12

45

9 6

40

3

Forex reserves at a peak 120,000

15

(US$m)

100,000

12

80,000

Jan-04 Jul-04

Jan-03 Jul-03

Jan-02 Jul-02

Jan-01 Jul-01

Jan-00 Jul-00

Jan-99 Jul-99

Jan-98 Jul-98

Jan-97 Jul-97

Jan-96 Jul-96

Jul-04

Jan-04

Jul-03

Jan-03

Jul-02

Jan-02

Jul-01

Jan-01

Jul-00

Jan-00

Jul-99

Jan-99

Jan-95 Jul-95

0

35

Rupee volatility on the cards (%)

(%)

17 16

9

15

03-04

01-02

00-01

99-00

98-99

97-98

96-97

95-96

94-95

93-94

02-03

Rupee/ US$ (LHS)

Jul-04

10 2003

-6

0

2002

11 2001

-3 2000

20,000

1999

12

1998

0

1997

40,000

1996

13

1995

3

1994

14

1993

6

60,000

Prime Lending Rate (RHS)

Source: Blloomberg, RBI, CMIE

ENAM Securities

August 2004

41

Understand Market Cycles – II

ENAM Securities

August 2004

42

US Interest Rates through cycles

ENAM Securities

August 2004

43

Rising commodity prices reflect USD weakness 320

CRB All Commodity Index

Steel

Gold

All Commodities

Gold AM Fix Prices

450

550

MB HR Steel Prices

(USD/ troy ounce)

300 400

450

350

350

300

250

250 Jan-02 Jul-02 Jan-03 Jul-03 Jan-04 Jul-04

150 Jan-02 Jul-02 Jan-03 Jul-03 Jan-04 Jul-04

280 260 240 220 200 Jan-02 Jul-02 Jan-03 Jul-03 Jan-04 Jul-04

Alumina

Non-ferrous Metals 2,000

Aluminium

Europe Alumina Spot Price

London Metals Exchange Index 500

Aluminium Primary OP SPT 2,000

(USD)

1,800

400

1,800

1,600

300

1,600

1,400

200

1,400

1,200

100

1,200

1,000 Jan-02 Jul-02 Jan-03 Jul-03 Jan-04 Jul-04

0 Jan-02 Jul-02 Jan-03 Jul-03 Jan-04 Jul-04

(USD)

1,000 Jan-02 Jul-02 Jan-03 Jul-03 Jan-04 Jul-04

Source: Bloomberg

ENAM Securities

August 2004

44

Consumption trends across Asia

ENAM Securities

August 2004

45

Government P&L A/c AS IT REALLY IS Centre’s P&L (2004-05E) Particulars

% of GDP

Total Receipts

11

-- Revenue Receipts

10

-- Capital Receipts

1

Total Expenditure

15

-- Interest

4

-- Defence & Subsidies

4

-- Transfer to States

3

-- Infrastructure & Capital Expenditure

1

-- Administrative, etc.

3

Deficit

4

Total debt (Internal + External)

64

Source: Government of India Interim Budget, ENAM Research

Deficit of 5-6% of GDP misleading! Receipts only 11% ENAM Securities

August 2004

46

States have joined the party! 1,400

Aggregate fiscal deficit of states (Rs.bn)

(%)

5.5

Source: RBI

Fiscal Deficit (LHS)

% of GDP (RHS)

FY04 E

2.0 FY03

0 FY02

2.5 FY01

200 FY00

3.0

FY99

400

FY98

3.5

FY97

600

FY96

4.0

FY95

800

FY94

4.5

FY93

1,000

FY92

5.0

FY91

1,200

Power subsidies (% of state fiscal deficit) State

(%)

Madhya Pradesh

74

Andhra Pradesh

51

Gujarat

65

Karnataka

65

Maharashtra

28

Tamil Nadu

40

Source: World Bank

ENAM Securities

August 2004

47

Profligate Governments…weaken us all ‹ Crowds out private sector ‹ Upward pressure on interest rates ‹ Rupee depreciation ‹ Making us “poorer”, costlier, less competitive> poorer! Total Central & State debt as a percentage of GDP 80%

Debt/GDP

70% 60% 50%

ENAM Securities

2000-01

1998-99

2002-03 RE

Source: RBI

1996-97

1994-95

1992-93

1990-91

1988-89

1986-87

1984-85

1982-83

1980-81

40%

August 2004

48

Demographics ‹ Income Shifts

‹ Age Group Shifts

‹ Social Shifts

ENAM Securities

August 2004

49

Affordability has risen dramatically Falling prices and low interest rates have made products easily affordable 1994

2003

Increase in affordability (x)

6

3

2.0

1,690

1,250

1.4

21" Color TV

18,000

11,000

1.6

Washing Machine

18,000

13,000

1.4

Refrigerator (165 Ltr)

12,000

8,000

1.5

Cordless Telephone

4,000

2,500

1.6

25,000

4,000

6.3

Housing (Ratio of Hsng Price/Annual Inc.) (x)

Housing EMI (Rs.) 10-year repayment / Rs.100,000 / month Cost of (in Rs.)

Cellular Phone Source: ENAM Research

All this has led to a boom in retail lending and consumption ENAM Securities

August 2004

50

Wealth effect adds to consumer power 15 12

Strong rupee and low interest rates (%)

(%)

17 16

Rupee/ US$ (LHS)

Prime Lending Rate (RHS)

Gold: 20,000 tonnes = $100bn gain 450

Jul-04

10

2003

-6

2002

11

2001

-3

2000

12

1999

0

1998

13

1997

3

1996

14

1995

6

1994

15

1993

9

Market Cap gain = $75bn 7,000

(USD/troy ounce) 6,000

400

5,000 350 4,000 300

3,000

250 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004

2,000 2002

2003

2004

Source: Bloomberg

ENAM Securities

August 2004

51

Income demographics = Secular consumption growth TV: 1998 - 70m, 2003 98m, 2007 - 130m

600

2 Wheelers: 1998 - 28m, 2003 - 46m, 2007 - 80m

500

Population (m)

Cable TV Sub.: 1998 - 25m, 2003 - 48mn, 2007 - 80m

Basic Telephone: 1998 – 22m, 2003 – 44m, 2007 - 65m Tax Payers: 1998 - 10mn, 2003 - 40m, 2007 - 80m

400

Cellular Subscriber: 1998 - 1mn, 2003 - 14m, 2007 - 95m

300 Home Mortgage Outstanding: 1998 – Rs145bn, 2003 – Rs478bn, 2007 – Rs1367bn

200 Cars: 1998 - 3m, 2003 - 6m, 2007 - 9m

100 2007

0 100

1000

2003 2000

3000

Annual income (US$) Source: ENAM Research

1998

1998 4000 >5000

2003

Value growth far exceeds volume growth

2007

ENAM Securities

Volumes

Value

Two Wheelers

12%

20%

Cars

13%

20%

CAGR (1994 – 2003)

August 2004

52

Consumers are under-leveraged

800

75%

(USD bn)

700

70% 54%

600

60%

53%

500

50%

34%

400

40%

300

30% 17%

200 100

80%

20% 10%

2%

0

0% India

Thailand

Malaysia

Total consumer loans outstanding

Taiwan

Korea

USA

Consumer loans outstanding / GDP (%)

Source: ICICI Bank

ENAM Securities

August 2004

53

Age profile points to secular growth in demand Increasing consuming/producing age group

World Age Population Projected To Decline

Total 1,211.6m

1,200 Total 1,012.4m Overall growth 19.7%

800 246.8m

Growth 34.4%

331.6m

The rising consumer class

400

0 2001 0 to 19

20 to 34

2013 35 to 60 & above

Source: Census 1991

ENAM Securities

August 2004

54

BRICs : The growth engine of the world

Source: Goldman Sachs BRICs Report

ENAM Securities

August 2004

55

Caveats ‹ Leadership!

‹ Macro economic stability

‹ Infrastructure and Institutions

‹ Openness

‹ Education (and Health)

ENAM Securities

August 2004

56

Political Contradictions reflect Social flux

CPM Muslim League

CONGRESS „ „ „ „

RJD BSP SP DMK

NCP „ JD „ Samta party „

BJP Telgu Desam „ AIADMK „ BJD „

Shiv Sena

National Conference

ENAM Securities

August 2004

57

Capital Markets ‹ Be aware of shifts ¾

In sectors

¾

In Leadership

¾

In Valuations?

‹ Where we are in the cycle?

ENAM Securities

August 2004

58

Flat markets cloud sectoral shifts! Sectors (% of Nifty) 1998

1999

2000

2001

2002

2003

(July) 2004

8

6

5

7

8

10

12

Commodities

42

32

22

23

25

34

37

Cyclicals

19

15

8

7

9

9

15

FMCG

19

27

16

19

21

15

9

Pharma

4

5

7

6

8

7

6

TMT

8

15

43

38

29

25

21

100

100

100

100

100

100

100

Banking

Total Source: CMIE

Share of corporate profit / GDP Share of sector profit % v/s Share of market cap Should always be at the back of the mind ! ENAM Securities

August 2004

59

Similarly, be aware of relative country valuations High and Stable RoE (EVA +ve), Size and Scalability, Variety and Growth P/E (x)

Interest

RoE (%)

EPS Growth (%)

2002

2003

2004

rates (%)

2002

2003

2004

2002

2003

2004

China

15

14

13

NA

12

14

15

14

11

6

India

18

15

13

4.5

18

21

24

34

13

16*

8

9

8

9.0

27

25

27

53

(7)

10

Korea

11

12

9

3.9

15

14

18

(5)

(7)

33

Malaysia

20

16

15

3.1

10

12

13

14

20

9

Phillipines

26

17

13

7.8

6

9

11

(23)

50

30

Singapore

25

18

16

0.8

7

9

10

(19)

37

12

Taiwan

43

20

15

1.1

5

11

15

(9)

124

29

Thailand

16

12

11

1.3

16

21

23

86

35

9

Indonesia

Source: The Economist, Citi group. * Currently witnessing upgradation and growth to be sustained in 2005

ENAM Securities

August 2004

60

Churn in Top 20 reflects underlying reality shifts Company Name Oil & Natural Gas Corpn. Ltd. Hindustan Lever Ltd. Indian Oil Corpn. Ltd. Mahanagar Telephone Nigam Ltd Reliance Industries Ltd. I T C Ltd. State Bank Of India Hindustan Petroleum Corpn. Ltd. G A I L (India) Ltd. Bharat Heavy Electricals Ltd. Tata Motors Ltd. Bajaj Auto Ltd Bharat Petroleum Corpn. Ltd. Industrial Development Bank of India Hindalco Industries Larsen & Toubro Tata Iron & Steel Co. Ltd. Castrol India Steel Authority Of India Ltd. National Aluminium Co Total Market Cap

1998 Mkt Cap (Rs. bn) 402 278 272 163 158 153 129 110 106 86 77 73 63 63 56 51 50 46 43 39 2,418

Company Name

As ofJune2004 Mkt Cap (Rs. bn)

Oil & Natural Gas Corpn. Ltd. Reliance Industries Ltd. Indian Oil Corpn. Ltd. Infosys Technologies Ltd. Wipro Ltd Hindustan Lever Ltd. Bharti Tele-Ventures Ltd. State Bank Of India I T C Ltd. I C I C I Bank Ltd Ranbaxy Laboratories Ltd Housing Development Finance Corpn. Ltd G A I L (India) Ltd. Tata Motors Ltd. Bharat Petroleum Corpn. Ltd. Steel Authority Of India Ltd. Hindustan Petroleum Corpn. Ltd. Maruti Udyog Ltd Bharat Heavy Electricals Ltd. Tata Iron & Steel Co. Ltd. Total Market Cap

927 625 464 354 354 286 278 253 222 194 187 151 144 141 131 122 121 119 113 110 5,270

Source CMIE Note: Names in red indicate exits, in blue indicate new entrants

ENAM Securities

August 2004

61

… and the Index hides more than it shows!

1,200

10,000

800

5,000

400

0

0

Wipro

Satyam

Ranbaxy Cipla

Dr Reddy's Sun Pharma

2004

2003

2002

Banking 1,200 1,000 800 600 400 200 0

Media & Auto 6,000 4,000 2,000 0

1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004

15,000

1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004

1,600

Infosys

2001

Pharmaceuticals

20,000

1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004

IT

Sensex (RHS)

HDFC

HDFC Bank

1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004

Indexed Sensex (LHS)

2000

1999

1998

1997

1996

1995

6,500 6,000 5,500 5,000 4,500 4,000 3,500 3,000 2,500 2,000 1,500 1994

200 180 160 140 120 100 80 60 40 20 0

Zee

Hero Honda

All Figures indexed 100= price in 1994

ENAM Securities

August 2004

62

Always disaggregate the market

Sources of Advantage

Many

Emerging Business

Global Outsourcers

ƒ Telecom ƒ Media ƒ Retail

ƒ IT ƒ Pharmaceuticals ƒ Engineering

Global Commodities

Domestic Demographics

ƒ Oil ƒ Metals

ƒ FMCG ƒ Auto ƒ Banking

Low Sustainability of Advantage Low

High

Note : Companies may change characteristics over time! ENAM Securities

August 2004

63

PSS companies outperform markets over time! RIL Vs Sensex

Infosys Vs Sensex

HDFC Vs Sensex

10,000

0

0

Reliance Industries (LHS)

400 300 200

Sensex (RHS)

Infosys

Sensex (RHS)

HLL Vs Sensex

HDFC

2004

2003

2002

2001

2000

1999

1998

1997

1996

1994

1995

0

2004

2003

2002

2001

2000

1999

1998

1997

1996

1995

100 1994

2004

100 2003

20,000

2002

200

2001

30,000

2000

300

Sensex (RHS)

MICO Vs Sensex

600

500

500

400

400

300

300

HLL

Sensex (RHS)

ENAM Securities

MICO

2004

2003

2002

2001

2000

1999

1998

1996

1995

2004

2003

2002

2001

2000

1999

1998

1997

0 1996

0 1995

100 1994

100

1994

200

200

1997

1999

500

1998

40,000

1997

400

1996

600

1995

50,000

1994

500

Sensex (RHS)

August 2004

64

Multibaggers of the last 10 years Price as on 14/7/94

Price on 15/7/04

CAGR (%)

3

326

62

13

1443

60

6

525

56

Sun Pharmaceuticals

21

351

33

Hero Honda

33

460

30

Cipla

41

231

19

214

976

16

30

126

15

HDFC

161

550

13

Dr Reddy's

248

749

12

Satyam Computers Infosys Technologies Wipro

Ranbaxy Zee Telefilms

Source: Bloomberg; Adjusted for bonuses and stock splits; NIFTY constituents only

ENAM Securities

August 2004

65

Multibaggers since 9/11 : The REAL BSE-30! Company

Price as on

Price on

CAGR

15/7/04

11/9/01

(%)

Oriental Bank

240

34

92

Mahindra & Mahindra

476

68

Price as on

Price on

CAGR

15/7/04

11/9/01

(%)

National Aluminium Co Ltd

139

48

43

91

HPCL

288

111

38

33

5

87

Tata Tea

386

150

37

Tata Motors

407

75

76

Hero Honda

460

183

36

ONGC

654

136

69

Tata Power

254

101

36

Shipping Corp Of India Ltd

117

24

68

Sun Pharma

351

141

35

Tata Iron & Steel Co Ltd

327

84

57

Ranbaxy

976

415

33

BHEL

527

135

57

ICICI Bank

238

103

32

IPCL

157

40

57

SBI Bank

431

187

32

Grasim

952

274

51

Glaxo

603

282

29

GAIL

182

53

51

Indian Hotels

370

175

28

Reliance Energy

571

176

48

BPCL

314

159

26

ABB

730

225

48

Satyam Computers

326

175

23

Bajaj Auto

841

266

47

ACC

232

128

22

Tata Chemicals Limited

121

39

45

Gujarat Ambuja

275

155

21

SAIL

Company

Source: Bloomberg; Adjusted for bonuses and stock splits; NIFTY constituents only

ENAM Securities

August 2004

66

AOL, Time Warner merger – A lesson to remember

Stock Price of Time Warner: now AOL Time Warner

100

(US$)

80

Announcement of Merger

60 40 20

ENAM Securities

2004

2003

2002

2001

2000

1999

1998

1997

1996

0

August 2004

67

Lets Summarise TILL THIS POINT ‹ Value is created through an interplay of: ¾

Macro Trends

¾

Micro Focus

¾

Subtler Nuances

¾

Business Leaders must constantly be on top of these ; good leaders and investors continuously value these.

¾

Real winners understand this and play to create enduring value.

May run out of luck, never out of wisdom ! ENAM Securities

August 2004

68

NOW: BUYER BEHAVIOUR

Manish Chokhani

September 2004

69

Understand Fund Manager Behaviour! ‹ Approaches to Portfolio Construction ¾

Top Down v/s Bottom Up

¾

Value v/s Growth

¾

Think of Where we are in the Market Cycle!

‹ Client Requirements ¾

Match Needs, Requirements and Abilities

‹ Your OWN Portfolio?

ENAM Securities

August 2004

70

Elements of Valuation Top Down

Value

Growth

Momentum

Bottom Up

ENAM Securities

August 2004

71

KYC and Thyself!

Asset Allocation

Relative

Pvt. Banks / Pension Funds / Macro Funds/ Fund of Funds

Country Allocation Regional Funds Sector Allocation Country Funds/ Mutual Funds

Large Cap Small Cap

Absolute

ENAM Securities

HNW / PMS / Absolute Return Funds/ “Hedge” Funds

August 2004

72

Key Success Factors : Match Your Pitch! • Institutional Marketing • Deployment of Large Pools • Capital Preservation

CAPITAL UBS, GAM GSIC, ADIA

Regional Funds

• Marketing Scale & Scope • Economist

PICTET JANUS GMO LLYOD GEORGE

Country Funds

• Fund Manager • Technician

HSBC, , CIBC, JF ICICI, HDFC, UTI

• Stock Picker

SLOANE ABERDEEN ARISAIG EMIC OPPENHEIMER

Pvt. Bankers / Pension Funds / Macro Funds

Absolute Return Funds

ENAM Securities

August 2004

73

Decomposing Approaches

Top Down

Asset Class

• • • • •

Equities Bonds Currencies Property Commodities – Oil – Precious metals – Natural Resources

Country

• • •

Developed Markets Emerging Markets Regional markets

ENAM Securities

Sector

• • • • • •

FMCG Pharma Services TMT Manufacturing Cyclicals

August 2004

74

Valuation – MegaCap bias

Category 30 Largest Remaining S&P 500

1980 9 9 9

ENAM Securities

1990 15 14 15

1999 46 23 30

August 2004

75

Some Lessons from History ‹ Japan V/s UK in 1944 ‹ Korea V/s India in 1950 ‹ Singapore!

‹ Hero Honda V/s Kinetic Honda ‹ Bharti V/s IDEA ‹ Infosys V/s HCL ‹ HDFC Bank V/s SBI

There is NO trade-off between Top- Down and Bottom up ENAM Securities

August 2004

76

Valuation Approaches based on Sentiment Swings Value

Growth

Momentum



Illiquid



Institutional Favorites



Max Volume



Misunderstood



UVG Stories



News Flow



Hated/Uncovered



Imagine it!



Volatile



Appraised value



DCF or Option value



Technicals

In Reality, there is no distinction. Growth and Momentum are LongTerm/Short Term Value catalysts ENAM Securities

August 2004

77

Think Client Management ‹ WHO is the CLIENT?

‹ WHAT does he want from you?

‹ HOW are you shaping his expectations & mindset?

‹ WHY should he stick to you?

“Most clients would rather have their fund manager fail conventionally than succeed unconventionally.”

— Marc Faber ENAM Securities

August 2004

78

Decompose | Decompose | Decompose Sectors

Large Cap

Medium Cap

Small Cap

Total

FMCG Pharma Banks IT Telecom Media Engg Autos Commodities Total

ENAM Securities

August 2004

79

SUMMARY ‹ UNDERSTAND YOURSELF OBJECTIVELY ¾

Everybody is not Schumacher or Tendulkar: TAKE HELP, BE SELF AWARE

‹ UNDERSTAND THE INVESTMENT LANDSCAPE ¾

A grip of Macro, Micro, Accounting and Street Smartness is REQUIRED

‹ UNDERSTAND THE UNDERLYING INVESTMENT ¾

What will make it tick or explode?

‹ UNDERSTAND THE MARKET PARTICIPANTS ¾

Who are you playing against and how does he play?

‹ FOLLOW BASIC PRINCIPLES AND STICK TO THEM!

‹ BE HAPPY!

ENAM Securities

August 2004

80

How is your Portfolio Tilted? OWN INTERESTS

CLIENT TIME

PROFESSIONAL COLLEGUES

FAMILY

WORK COLLEAGUES

BUILD A CONSCIOUS LIFESTYLE !

ENAM Securities

August 2004

81

HEAVEN AND HELL ‹

AMERICAN SALARY

‹

AMERICAN WIFE

‹

ENGLISH HOME

‹

ENGLISH CAR

‹

GERMAN CAR

‹

GERMAN FOOD

‹

CHINESE FOOD

‹

CHINESE HOME

‹

INDIAN WIFE

‹

INDIAN SALARY

YOUR REAL WEALTH = YOUR HAPPINESS = YOUR STATE OF MIND = WITHIN YOU

ENAM Securities

August 2004

82

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