Microsoft Solutions For Life Sciences

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Microsoft Solutions for Life Sciences Health 2.0 Summit Insert Name

Insert Title Microsoft Corporation

Agenda Microsoft for Life Sciences Amalga Cloud Solutions HealthVault

Life Science Industry Challenges

>500,000 pharma scientists; only 20 new drugs per year Generics and “Shared Risk” force business model

Only 1 in 20,000 compounds

make it to market

Costs of taking a drug to Market in US exceeds

regulations appear regularly from both states a ch as 80% of revenue comes from new products (< New 2 yr old)

hospitals have WiFi, but they struggle with Device Mgmt Biosimilar legislation in US puts billions of revenue

Life Science Market Drivers Changing Demographics & Care Delivery By 2020, >1 Billion people 65+, and want to be treated at home

Universal Healthcare & Health Cost Containment US healthcare 16% of GDP, growing from $2 Trillion in 2007 to $3.1 in 2013

Just in Time Medicine Pre-emptive personal wellness and treatment before incident

Advances in Device Technology Increasing use of intelligent surgical devices; increased miniaturization

Dramatic Regulatory Pressure Accelerate and increase approvals and time to market; Track and Trace

Global Markets

China healthcare expenditures increased 277% from 2006 to 2007. Even still, barriers exist in other develo

Value Chain Disintegration Drive to outsource vs. Drive to integrate

Emerging Patient Centric Paradigm Regulations Labs & Academics

Payers

Patient Stakeholders

Providers Regulations

Public Health

Microsoft Health Mission

To Improve Health Around the World Through Innovative Software and Services

Our Approach: A Scalable, Patient-Centric Health System

Liberate Data

Connect Care Empower People

Life Sciences of the Future

Connecting care to empower patie pati data – securely across entire ecosystem

Extending Our Reach 

E n a b lin g re a l-tim e a cce ss to d a ta a n d g re a te r im p a ct o f d a ta … w h e n m o m e n ts co u n t.

Physician at the hospital or at home

Patient at home

Clinical Researcher

Microsoft: A Commitment to Life Sciences Accelerate Innovation

Improve Manage Governance, RiskGrow & Compliance Customer Relationships Drive Corporate Performan Operations

Dramatic change in Drive high performance drivers and methodology through value chain of innovation caused by integration move to personalized medicine

Life Sciences Innovation

Evolve requirements and attainment of regulatory compliance and increase business transparency

Changing customer identity and focus

Track & Trace Customer Care Document & Records Management (RFID) CCF, CRM, ERP

Manufacturing Operations Clinical Trials Solutions Regulatory Compliance & Controls Supply Chain Visibility igh Performance Computing Risk Analytics & Reporting

Improve financial and performance management with better business insight

Enterprise Performance Management

HealthVault Business Insight Business Intelligence

Embedded Solutions Medical Instruments

Consumer Devices Diagnostic, patient monitoring and therapy Medical Imaging

turning data into health intelligence

How Amalga Works GET

AMALGAMATE

Liberate the data from silos

Add context, value and speed

SHARE

Gather individual and team insi

A llyo u r d a ta … in o n e p la ce … in re a ltim e . Rather than keeping data locked in silos, Amalga enables you to create a competitive advantage with your data and current IT investments. Microsoft Corporation Confidential and Privileged

Freeing the Data to Empower the User Quality Manager

Molecular Biologist Research Manager

Chemist

CMO Portfolio Manager

Lab Anatomic Pathology (6 vendors)

Document Imaging & Mgmt (14 vendors)

Mammography (3 vendors)

Ambulatory Specialty (4 vendors)

Behavioral Health (2 vendors)

EMPI (5 vendors)

Dictation (4 vendors)

Interface Engines (7 vendors)

Single Sign-On (7 vendors)

Hospice (5 vendors)

Advanced Visualization (5 vendors)

Revenue Cycle Contract Mgmt (3 vendors)

Budgeting (3 vendors)

Cardiology Hemodynamics (3 vendors)

rated Clinical Information System Labor and Delivery (7 vendors)

Time and Attendance (3 vendors)

Ambulatory EMR (Small Practice) (18 vendors)

Clinical Procedure Documentation (3 vendors)

Bed Management (4 vendors)

PACS (31 vendors)

Anesthesia (1 vendor)

Patient Monitoring System (1 vendor)

Laboratory Blood Bank (9 vendors)

CT

Ultrasound

Ventilators

Fetal Monitors

Other Medical Devices

Microsoft Corporation Confidential and Privileged

The Science Studio Application

Select Terms To Identify Relationships

Experimental Measure

Disease Pathway

Disease State

Drug Treatment

The Result

es.

Disease State Can quickly see how this becomes overwhelming to the human mind

Disease Pathway Drug Treatment

Experimental Measure

Experimental Measure Disease Pathway |

Disease State Drug treatment

Client + Cloud Computing for Science

Firefly – Network Sensemaking Tool Open Source WPF “Vetted ideas” between Pharma Supporting Social Computing and commenting on Networks Non invasive No Rip and Replace Works with what you have

InfoMesa

Component based architecture – discover Tools & Processes

rage Spatial Memory & Institutional Memory Fusion of Literature/Prior Art Search, Collaboration, Idea, Hypothesis, Experiments, Decisions, P

Rich, nearly infinite partitioning of information

Unified Visualization, Storage, Tagging, Anno

l is also persisted in Storage. Build, Export or Compose.

item to see related items or see related items based on Whiteboards or even entire projects

Tools are Interactive and Alive – not just a scrapbook.

Pivot on any Data Axis

Chronologically

Spatially

Commonality

Future of Health Data Driven Medicine Personal Monitoring

Anticipatory Medicine

Advanced Analytics Smart Medication

Personal Health Management

Connected Data & Care

The Potential Multi-Enterprise Collaboration using the Cloud

Applications Shared repositories for Supply Chain Clinical Trial data from many partners ePedigree or Track and Trace solutions CRM and Digital Marketing Networks

Multi-Enterprise Collaboration Scenario

Track & Trace Catalog

Pharma # 2 Pharma # 1 Firewall

Azure Pharma Services Vendor Reagent db Reagent Pharma DB Platform Supply Chain DB

Pharmacy System

Firewall Firewall

Pharmacist filling scripts

Pharmacy # 1 Pharmacy # 2 Distribution Company Delivering Drugs Pharma company making drugs

Multi-Enterprise Collaboration Scenario

Reagents - Catalog

Pharma # 2 Pharma # 1 Firewall

Azure Pharma Services Vendor Reagent db Reagent DB Pharma Platform Reagent DB

Vendor Reagent DB

Firewall Firewall

Corporate Scientist Working in her lab

Vendor # 1 Vendor # 2 Academic Partner Working in her lab Contract Partner Working in her lab

Patients or their information owner at the center

HealthVault: Software + Services Platform SOFTWARE

SERVICES Microsoft HealthVault is a personal health internet services platform and data storage engine with a set of XML interfaces that allow third parties to create valuable health, wellness, and fitness services for HealthVault users.

HealthVault Connection Center is a software application that allows users to add data from health and fitness devices such as heart rate monitors, blood pressure monitors, peak flow meters, glucometers, and pedometers.

Patient Adherence Enabled by HealthVault

HealthVault Ecosystem Signed and Live as of 10/29/08

© 2009 Microsoft Corporation

v

Sales Closed Loop Multi-Channel Interaction Microsoft Benefits: True 360 degree understanding of stakeholder networks Real time BI at the fingertips of the sales representative Agile support of changing sales model > Account Management Seamless integration of other touch points (Med Info, Call Center) Plug and play environment to rapidly adjust to changes in legislation and tailor to country specific needs Fully mobile enabled to support wide range of devices

Closed loop Marketing & Sales Right customers, right messages, right channels

Integrated Analytics for Targeting & Segmenting

Maximized impact of physician interaction

Operational CRM Call Planning & Recording

Business Intelligence



Solutions for Marketing & Available Sales Evidence Brimstone Cegedim DRTE ProScape Exploria Infinity DRS

Operational Excellence 

Available Evidence OBA RAPs AspenTech OSISoft OSISoft OBA Iconics Brooks Software

Resources Tool External Home Page External MSDN Site External Life Sciences Blog Solution Showcase BioIT Alliance

Why Should I Care? Strategy overview, collaterals, case studies, Contains developer white papers and and architect specific resources Life sciences specific information across Life blog on emerging Sciences (Med Device, Life sciences industry industry trends and Pharma &using Biotech) solutions Office products Industry specific Partner newsfeed, case studies, partner information

Location http://www.microsoft.com/industry/healthcare /lifesciences/default.mspx http://msdn.microsoft.com/architecture/lifesci ences (http://www.microsoft.com/lifesciences) http://blogs.msdn.com/lifesciences http://www.microsoft.com/office/showcase http://www.bioitalliance.org

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