Michael Warner, PMP
[email protected] michaelwarner.weebly.com
MARKETING MANAGER Marketing manager with seven years experience in marketing, analysis, opportunity identification and execution. Strategic critical thinker with strong analytical, organization and project management capability. Web savvy team oriented individual with the ability to execute.
KEY SKILLS Web 2.0 Marketing Teamwork Analysis Strategy Project Management Adobe Photoshop, InDesign
RELEVANT PROFESSIONAL EXPERIENCE Marketing Consultant, Woodbury, MN
March 2007 – Current
Provide strategy, planning, media purchasing, graphic design and branding consulting services for clients in business to consumer markets.
Director of Operations, Cinneas Financial Group, Newport, MN
January 2007 – November 2008
Directed all functions of vocational training business. Lead a team of three. • Launched consumer vocational training business subsidiary. • Led a project team in the redesign of product deliver methods to reduce input costs per customer. • Developed low cost Internet marketing strategy that utilized social networking and linking campaigns.
Strategic Marketing Manager, TCE, Inc., Eagan, MN
November 2004 - January 2007
Designed consumer marketing communications strategy. Implemented marketing plans that utilized electronic, print, radio, event and outdoor marketing as well as PR and gorilla marketing tactics. Led a team of two. • Devised a marketing plan that resulted in a ten percent sales revenue increase. • Led a team that restructured the event channel resulting in a ninety percent increase in category sales. • Secured half hour segment on the Dave Ryan morning radio show (KDWB) featuring the company. • Established reciprocal agreements that produced fifteen percent savings in print and Internet categories.
Marketing and Project Specialist TCE, Inc., Eagan, MN
March 2001 – November 2004
Executed media planning and buying activities as well as special projects. • Improved website functionality and visibility increasing hits per month by fifteen percent. • Negotiated a thirty percent reduction in media vendor contracts. • Incorporated email marketing as a channel for lead generation.
EDUCATION AND ASSOCIATIONS Master of Business Administration, Marketing Emphasis Carlson School of Management, University of Minnesota, Minneapolis, MN
Expected Graduation: May 2011 Current GPA: 3.7
Bachelor of Arts in Marketing Management, magna cum laude Concordia University, Saint Paul, Minnesota
Certification: Project Management Professional, Project Management Institute Certification: Project Management, Saint Thomas University
Graduation: March 2005 GPA: 3.4 November 2009 January 2009
Professional Associations: American Marketing Association Social Media Marketing eMarketing Assoc. Project Management Institute Toastmasters Ventures Plus