Message Box
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Handout: Message Box What You Say About Yourself (positives and inoculation)
What Your Opponent Says About Themselves
What You Say About Your Opponent
What Your Opponent Says About You
o
Campaigns are always about one of two things: the issues of the day or the character of the players.
o
Look for diagonal relationships.
o
Keep it simple.
o
Write the message first and the slogan last.
What Your Opponent Says About Themselves
What You Say About Your Opponent
What Your Opponent Says About You
o
Campaigns are always about one of two things: the issues of the day or the character of the players.
o
Look for diagonal relationships.
o
Keep it simple.
o
Write the message first and the slogan last.
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