Mcmaster University Advancement May '09
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Out of this world
(Finding your way in the social media galaxy) Andrew Colgoni Science Fluencies Librarian
Monday, May 11, 2009
What is this place?
Monday, May 11, 2009
What is social media? • Online • Participatory • Text, images, videos, audio, links, etc. • Content consumers content providers • One-to-many many-to-many • ...above all, it’s SOCIAL! “Social Media in Plain English” Monday, May 11, 2009
Social Software
• Wikis • Social • Blogs
bookmarking
Monday, May 11, 2009
• LinkedIn • Facebook • • Second Life YouTube • Twitter
OK, but why are we talking about this? Monday, May 11, 2009
Monday, May 11, 2009
Facebook has
200,000,000 active users.
36,000,000 use LinkedIn.
Monday, May 11, 2009
Twitter use has gone up
+700% over the past year.
10,000,000 unique visitors in March. Monday, May 11, 2009
A single YouTube video might be watched 40 Million times.
Monday, May 11, 2009
Monday, May 11, 2009
So, how can you use social tools to engage your audience? Monday, May 11, 2009
Monday, May 11, 2009
Monday, May 11, 2009
Me
Monday, May 11, 2009
My Followers
Me
Monday, May 11, 2009
My Followers
the lingo: tweet: a message @colgoni: a reply tweet d colgoni: a direct (private) tweet RT: re-tweet #topic: a hashtag Monday, May 11, 2009
• Instant communication. Instant feedback. • Give personality to yourself or your brand.
Monday, May 11, 2009
Monday, May 11, 2009
• Search. What are people talking about? • Find and Follow significant or important people.
Monday, May 11, 2009
www.exectweets.com
Monday, May 11, 2009
• Monitor News and Important Groups or Organizations.
• Create a News feed. Create multiple feeds.
Monday, May 11, 2009
Monday, May 11, 2009
• Ask questions of your community. Solicit feedback.
Monday, May 11, 2009
Monday, May 11, 2009
Monday, May 11, 2009
• Share knowledge within your organization.
Monday, May 11, 2009
• Add commentary to conferences or other gatherings.
Monday, May 11, 2009
• Add commentary to conferences or other gatherings.
Monday, May 11, 2009
• Only follow individuals that add ‘value’
• Beware high
signal:noise ratio
• Don’t be afraid to ‘unfollow’
• Monday, May 11, 2009
Discover what works for you
• Be Authentic • Be more than ‘news’ • Follow your followers • Reply and Retweet • Diversify • Don’t over-tweet (5-6) Diosa Communications, 10 Twitter Tips for Higher Education Monday, May 11, 2009
"I use my personal profiles for professional networking and we don't have formal policy. My policy is not say anything on Twitter that would embarrass my mother." Monday, May 11, 2009
Linkedin “the professional facebook” But what is it really good for? Monday, May 11, 2009
1. Networking.
Monday, May 11, 2009
1. Networking.
Monday, May 11, 2009
1. Networking.
Monday, May 11, 2009
1. Networking.
Monday, May 11, 2009
1I. Creating a professional online presence. ‘instant resume’
Monday, May 11, 2009
1I. Creating a professional online presence. ‘instant resume’
Monday, May 11, 2009
III. Research: - reference checks - prospects
Monday, May 11, 2009
IV. Job Hunting What are others with my skill set doing?
Monday, May 11, 2009
IV. Job Hunting What are others with my skill set doing?
Monday, May 11, 2009
V. Ask Questions, get Answers.
Monday, May 11, 2009
V. Ask Questions, get Answers.
Monday, May 11, 2009
Some Etiquette: • Only connect with people you know. • Ok to ignore requests from people. Monday, May 11, 2009
Monday, May 11, 2009
Monday, May 11, 2009
Monday, May 11, 2009
Monday, May 11, 2009
Monday, May 11, 2009
Monday, May 11, 2009
Monday, May 11, 2009
Monday, May 11, 2009
You made it, now share it! Connect your social media! Monday, May 11, 2009
Monday, May 11, 2009
Monday, May 11, 2009
•
Use targeted ads to reach specific user groups
• Advertise to
promote your McMaster event (already on Facebook!)
• Promote your
facebook presence ‘offline’
Monday, May 11, 2009
Monday, May 11, 2009
Personal Use
•
Is FaceBook personal or professional?
•
Will you need to selfcensor? or be yourself..
• Be aware of policy - does it exist? Should it?
Monday, May 11, 2009
Monday, May 11, 2009
Monday, May 11, 2009
Monday, May 11, 2009
Monday, May 11, 2009
Monday, May 11, 2009
Monday, May 11, 2009
Monday, May 11, 2009
Monday, May 11, 2009
Connect with Alumni
•
Video tours of new additions to campus
• Presentations by prominent Mac scholars
• Inventions and discoveries by Faculty Profiles of high-achieving alumni • Monday, May 11, 2009
Connect with Students
• Welcome to Hamilton! What can you do here?
• What can you expect from a lecture
• Monday, May 11, 2009
Fun things that happen on campus
•
Mix it up
Use video with long term appeal, and include current / hot topics
•
See what other universities are doing
•
Opportunity to collaborate with other groups on campus
Monday, May 11, 2009
So, the point?
Monday, May 11, 2009
The Point
•
The tools are free, fairly easy & your audience is already using them
•
Allow you to reach & engage your audience in new ways
Monday, May 11, 2009
But, wait! 3 things to think about
Monday, May 11, 2009
It’s not about the tools. It’s about what you do with them Monday, May 11, 2009
Just because you build it, doesn’t mean they will come. Monday, May 11, 2009
Beware the law of unintended consequences. Monday, May 11, 2009
Thanks! Monday, May 11, 2009
Image Credits • • • • •
Web 2.0 City: http://www.flickr.com/photos/gualtierocatrame/463128886/
•
cufflinks: http://flickr.com/photos/oberazzi/318947873/
Monday, May 11, 2009
social software logos: http://www.flickr.com/photos/stabilo-boss/101793493/ yellow chairs: http://www.flickr.com/photos/josa/33806215/ Dunder Mifflin: http://www.macbezz.com/2007/11/dumbing-down-of-love.html Mao the pug (& his Mac): http://www.flickr.com/photos/aaronschmidt/ 273359885/in/set-72157602424025650
Websites and Ideas Credits
•
Monday, May 11, 2009
Slide 23: Diosa Communications, 10 Twitter Tips for Higher Education, http:// www.diosacommunications.com/10twittertipsforhighereducation.htm
(Finding your way in the social media galaxy) Andrew Colgoni Science Fluencies Librarian
Monday, May 11, 2009
What is this place?
Monday, May 11, 2009
What is social media? • Online • Participatory • Text, images, videos, audio, links, etc. • Content consumers content providers • One-to-many many-to-many • ...above all, it’s SOCIAL! “Social Media in Plain English” Monday, May 11, 2009
Social Software
• Wikis • Social • Blogs
bookmarking
Monday, May 11, 2009
• LinkedIn • Facebook • • Second Life YouTube • Twitter
OK, but why are we talking about this? Monday, May 11, 2009
Monday, May 11, 2009
Facebook has
200,000,000 active users.
36,000,000 use LinkedIn.
Monday, May 11, 2009
Twitter use has gone up
+700% over the past year.
10,000,000 unique visitors in March. Monday, May 11, 2009
A single YouTube video might be watched 40 Million times.
Monday, May 11, 2009
Monday, May 11, 2009
So, how can you use social tools to engage your audience? Monday, May 11, 2009
Monday, May 11, 2009
Monday, May 11, 2009
Me
Monday, May 11, 2009
My Followers
Me
Monday, May 11, 2009
My Followers
the lingo: tweet: a message @colgoni: a reply tweet d colgoni: a direct (private) tweet RT: re-tweet #topic: a hashtag Monday, May 11, 2009
• Instant communication. Instant feedback. • Give personality to yourself or your brand.
Monday, May 11, 2009
Monday, May 11, 2009
• Search. What are people talking about? • Find and Follow significant or important people.
Monday, May 11, 2009
www.exectweets.com
Monday, May 11, 2009
• Monitor News and Important Groups or Organizations.
• Create a News feed. Create multiple feeds.
Monday, May 11, 2009
Monday, May 11, 2009
• Ask questions of your community. Solicit feedback.
Monday, May 11, 2009
Monday, May 11, 2009
Monday, May 11, 2009
• Share knowledge within your organization.
Monday, May 11, 2009
• Add commentary to conferences or other gatherings.
Monday, May 11, 2009
• Add commentary to conferences or other gatherings.
Monday, May 11, 2009
• Only follow individuals that add ‘value’
• Beware high
signal:noise ratio
• Don’t be afraid to ‘unfollow’
• Monday, May 11, 2009
Discover what works for you
• Be Authentic • Be more than ‘news’ • Follow your followers • Reply and Retweet • Diversify • Don’t over-tweet (5-6) Diosa Communications, 10 Twitter Tips for Higher Education Monday, May 11, 2009
"I use my personal profiles for professional networking and we don't have formal policy. My policy is not say anything on Twitter that would embarrass my mother." Monday, May 11, 2009
Linkedin “the professional facebook” But what is it really good for? Monday, May 11, 2009
1. Networking.
Monday, May 11, 2009
1. Networking.
Monday, May 11, 2009
1. Networking.
Monday, May 11, 2009
1. Networking.
Monday, May 11, 2009
1I. Creating a professional online presence. ‘instant resume’
Monday, May 11, 2009
1I. Creating a professional online presence. ‘instant resume’
Monday, May 11, 2009
III. Research: - reference checks - prospects
Monday, May 11, 2009
IV. Job Hunting What are others with my skill set doing?
Monday, May 11, 2009
IV. Job Hunting What are others with my skill set doing?
Monday, May 11, 2009
V. Ask Questions, get Answers.
Monday, May 11, 2009
V. Ask Questions, get Answers.
Monday, May 11, 2009
Some Etiquette: • Only connect with people you know. • Ok to ignore requests from people. Monday, May 11, 2009
Monday, May 11, 2009
Monday, May 11, 2009
Monday, May 11, 2009
Monday, May 11, 2009
Monday, May 11, 2009
Monday, May 11, 2009
Monday, May 11, 2009
Monday, May 11, 2009
You made it, now share it! Connect your social media! Monday, May 11, 2009
Monday, May 11, 2009
Monday, May 11, 2009
•
Use targeted ads to reach specific user groups
• Advertise to
promote your McMaster event (already on Facebook!)
• Promote your
facebook presence ‘offline’
Monday, May 11, 2009
Monday, May 11, 2009
Personal Use
•
Is FaceBook personal or professional?
•
Will you need to selfcensor? or be yourself..
• Be aware of policy - does it exist? Should it?
Monday, May 11, 2009
Monday, May 11, 2009
Monday, May 11, 2009
Monday, May 11, 2009
Monday, May 11, 2009
Monday, May 11, 2009
Monday, May 11, 2009
Monday, May 11, 2009
Monday, May 11, 2009
Connect with Alumni
•
Video tours of new additions to campus
• Presentations by prominent Mac scholars
• Inventions and discoveries by Faculty Profiles of high-achieving alumni • Monday, May 11, 2009
Connect with Students
• Welcome to Hamilton! What can you do here?
• What can you expect from a lecture
• Monday, May 11, 2009
Fun things that happen on campus
•
Mix it up
Use video with long term appeal, and include current / hot topics
•
See what other universities are doing
•
Opportunity to collaborate with other groups on campus
Monday, May 11, 2009
So, the point?
Monday, May 11, 2009
The Point
•
The tools are free, fairly easy & your audience is already using them
•
Allow you to reach & engage your audience in new ways
Monday, May 11, 2009
But, wait! 3 things to think about
Monday, May 11, 2009
It’s not about the tools. It’s about what you do with them Monday, May 11, 2009
Just because you build it, doesn’t mean they will come. Monday, May 11, 2009
Beware the law of unintended consequences. Monday, May 11, 2009
Thanks! Monday, May 11, 2009
Image Credits • • • • •
Web 2.0 City: http://www.flickr.com/photos/gualtierocatrame/463128886/
•
cufflinks: http://flickr.com/photos/oberazzi/318947873/
Monday, May 11, 2009
social software logos: http://www.flickr.com/photos/stabilo-boss/101793493/ yellow chairs: http://www.flickr.com/photos/josa/33806215/ Dunder Mifflin: http://www.macbezz.com/2007/11/dumbing-down-of-love.html Mao the pug (& his Mac): http://www.flickr.com/photos/aaronschmidt/ 273359885/in/set-72157602424025650
Websites and Ideas Credits
•
Monday, May 11, 2009
Slide 23: Diosa Communications, 10 Twitter Tips for Higher Education, http:// www.diosacommunications.com/10twittertipsforhighereducation.htm
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