McDonald's McDonald's Corporation (NYSE: MCD) is the world's largest chain of hamburger fast food restaurants, serving nearly 47 million customers daily.[3] At one time it was the largest global restaurant chain, it has since been surpassed by multi-brand operator Yum! (KFC, Taco Bell and others) and sandwich chain Subway. In addition to its signature restaurant chain, McDonald’s Corporation held a minority interest in Pret A Manger until 2008, and owned the Chipotle Mexican Grill until 2006 and the restaurant chain Boston Market until 2007.The company has also expanded the McDonald's menu in recent decades to include alternative meal options, such as salads and snack wraps, in order to capitalize on growing consumer interest in health and wellness. Each McDonald's restaurant is operated by a franchisee, an affiliate, or the corporation itself. The corporations' revenues come from the rent, royalties and fees paid by the franchisees, as well as sales in company-operated restaurants. McDonald's revenues grew 27% over the three years ending in 2007 to $22.8 billion, and 9% growth in operating income to $3.9 billion. McDonald's primarily sells hamburgers, cheeseburgers, chicken products, french fries, breakfast items, soft drinks, milkshakes, and desserts. In response to obesity trends in western nations and in the face of criticism over the healthiness of its products, the company has modified its menu to include such healthier alternatives as salads, wraps and fruit.
McDonald's
Type Founded
Founder(s) Headquarters Number of locations
Public (NYSE: MCD) May 15, 1940 in San Bernardino, California; McDonald's Corporation, 1955 in Des Plaines, Illinois Dick and Mac McDonald McDonald's restaurant concept; Ray Kroc, McDonald's Corporation founder. Oak Brook, Illinois, USA 31,000+ worldwide[1]
Area served Key people
Worldwide James A. Skinner (Chairman) & (CEO)
Industry
Restaurants Fast food
Products
(hamburgers • chicken • french fries • soft drinks • coffee • milkshakes • salads • desserts • breakfast)
Revenue Operating income
▲ US$ 22.79 billion (2007)[2] ▼ US$ 3.879 billion (2007)[2]
Net income
▼ US$ 2.359 billion (2007)[2]
Total assets
▲ US$ 29.391 billion (2007)
Total equity
▼ US$ 15.279 billion (2007)
Employees
400,000 (2008)[2] McDonalds.com
Website
Mission, Vision & Values Vision Ronald McDonald House Charities of Jacksonville is prepared to serve the growing number of children and families who continue to need our programs as the world-class pediatric services offered in Northeast Florida expand.
Mission Ronald McDonald House Charities® of Jacksonville supports the health and well-being of children by providing lodging and other services for critically ill, chronically ill and seriously injured children and their families
Values
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Innovative and compassionate programs that focus on family needs.
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Management that respects privacy and emphasizes trust with all constituents.
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Governance that exercises fiscal accountability and operational excellence with transparency, integrity and honesty.
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Service in a safe, comfortable and healing environment.