Mba 2

INTRODUCTION More often than not a teenager’s first Hearthrob is his bike. Since the dawn of the auto industry man has been on an untiring guest. A constant striving for faster machines. Faster an automobile traveled better was the technology. Thus better and better automobiles were developed as a result of this need for speed. The motorcycle market is racing ahead of all other automobiles in the country. During the first nine months of 1998-89 the market grew by 21 % selling over seven lakh unit. The old image of motorcycle being a family vehicle is fading as people buy bikes for lesiure riding or as a second vehicle after a car. The followings are five leading four stroke motor bikes in Indian market.

SSGMCE, Shegaon.

MARKET RESEARCH Name of the Company

:- HERO HONDA MOTORS LTD.

Total brands

:- Hero cycles Hero Tyres Hero Honds motorcycles & mopeds

Total Products/Brandline

:- Hero Honda motorcycles. CD 100,

CBZ Disc ,CD 100SS

CBZ Drum, Splendor, Street Passion, Street Smart, Joy Price/Ranges of each brand SR.NO. 1 2 3 4 5 6 7 8 9 10 11

:-

Brand Name CD 100 CD100 SS Splendor Passion Joy CBZ Disc CBZ Drum Street Smart DLX Street Smart STD CBZ Gold Disc CBZ Bold Drum

Price 37,879 39,364 41,603 43,476 39,631 55,405 52,258 36,505 31,450 55,929 52,782

Major share of the company in total market :- 38 % Logo/Trademark

:-

Major Target Customers

:- (a) Middle class

(b) Executives

(c) Youngsters

(d) Businessmen

SSGMCE, Shegaon.

Name of the Entrepreneur

:- Mr. Brijmohanlal Munjal M.D. Mr. O.P. Munjal

Name of the MNC / organisation in collaboration with parent company :HONDA MOTORS OF JAPAN

Name of Ad. Agency in connection with the organisation :PERCEPT, Publics Maadhyam.

MARKET RESEARCH

Name of the company

:- BAJAJ AUTO LTD

Total Products

:- Bajaj automobiles Bajaj electricals

SSGMCE, Shegaon.

Bajaj auto finance ltd. Bajaj Sevashram Total brandline

:- Four stroke bikes Caliber , Aspire, Boxer AT, Boxer CT

Four stroke scooter/scooterates :- Legend, Saffire, M80 Major Others (two stroke)

:- (a) Super FE, (b) Bravo

(c) Sunny

(d) Super DS & SS (e) M80

(f)Sunny Spice

(g) Chetak Mss & DS (h) Spirit

(i) Classic

Price/Ranges of each brands :Sr.No. 1 2 3 4 5 6 7

Brand Name Caliber Aspire Boxer CT Boxer AT M80 Major Saffire Eliminator

Major share in the total market :- 21%

Logo/Trademark

:-

Major Target Customers

:- (a) Youngsters (b) Middle class

Name of the Entrepreneur

:- Mr. Rahul Bajaj

Name of MNC/organisation in collaboration with :-

SSGMCE, Shegaon.

Price 38182 39673 32181 32372 26231 32140 80631

KAWASAKI MOTORS OF JAPAN

Name of the Ad. Agency in connection with product organisation :BAL advertising agency.

MARKET RESEARCH

Name of the company

:- KINETIC ENGINEERING LTD.

Total Brands

:- Kinetic engineering ltd. Kinetic software ltd.

Total brand line

:- Four Stroke ( Two wheelers): (a) Challenger (b) K4 100 (c) K4 80

SSGMCE, Shegaon.

Other two stroke Mopeds/Scooterate :(a) Luna TFR (b) Luna Super

(e) Style (f) Kinetic Honda DX

& ZX (c) Luna Super Star (g) Kinetic Honda Y2K (d) Pride

(h) Marvel

Prices/Ranges of each brand :Sr.No. 1 2 3

Brand Name Challenger K4 100 ZX K4 80

Price 39,220 28,194 26,300

Major share in the market

:- 11.5 %

Logo/Trade mark

:-

Major target Customers

:- (a) College Students (b) Women doing jobs & services (c) Middle class people

Name of the Entrepreneur

:- Mr. Arun H. Firodiya

Name of MNC/organisation in collaboration with parent company :No collaboration with any other company

Name of Ad. Agency in connection with the product organisation

SSGMCE, Shegaon.

:-

MARKET RESEARCH

Name of the company

:- LOHIYA MECHINES LTD (LML)

Total brands

:- Lohiya Machines limited

Total brand line

:- Fourstroke bikes: (a) ADRENO (b) ENERGY

Other Brands of Scooters/mopeds :(a) Select2

(b) Prithvi

(c) Supermo

(d) Star Xperss (e) Pulse (f) NV UC & EUC

SSGMCE, Shegaon.

(g) Trendy

Prices/Ranges of each brand :Sr.No. 1 2

Brand Name Adreno Energy

Price 48000 47000

Major share in the market

:- 7.2 %

Logo/Trakemark

:-

Major target customers

:- (a) College students (b) Middle class peoples

Name of the Enterpreneur

:- Mr. Vinodkumar Rungta

Name of the MNC/organisation in collaboration parent company :DAELIM OF KOREA

Name of Ad. Agency In connection with the product organisation : TBWA ANTHEM

SSGMCE, Shegaon.

MARKET RESEARCH Name of the company

:- TVS – SUZUKY LTD.

Total brands

:- a) TVS Suzuki b) TVS Tyres c) TVS Fasteners

Total brand line

:- a) Four stroke bikes: Suzuki Fiero b) Two stroke bikes/Mopeds Suzuki Samurai , Scooty , MAX R 100 , XL Super, MAX 100, Sports XL Super Heavy duty

Price/Ranges of the brands Sr.No 1 SSGMCE, Shegaon.

Brand Name Suzuki Fiero

Price 52797

Major share in the market

:- 16.3 %

Logo/ Trade mark

:-

Major target customers

:- a) Rich as well as Middle class b) Collage Students (boys)

Name of the Enterprenure

:- Mr. T. Venu Shrinivas

Name of the MNC/organisation in the collaboration in the parent company : Suzuki Motors Ltd. of Japan Name of Advertising agency in connection with product organisation : PRATISAAD

Result From above market survey the market shares of motorbike companies are given below –

Hero Honda

-

38 %

Bajaj Auto Ltd.

-

21 %

Kinetic Engg. Ltd.

-

11.5 %

LML

-

7.2 %

Suzuky

-

16.3 %

6%

HeroHonda

16.3%

38%

Bajaj Kinetic LML

7.2%

Suzuky

11.5%

SSGMCE, Shegaon.

21%

Others

By above pie chart Hero Honda Motor bike which having 38% market share has capture market by surpassing other companies below that Bajaj Auto Ltd. which has 21 % market shares, Suzuky has 16.3 % market shares which may called follower or nicer.

SSGMCE, Shegaon.