Marketing Tourism Products Channels And Segments

Call for Papers “Marketing Tourism: Products, Channels and Segments” The 4th DeHaan Tourism Management Conference

Organised by The Christel DeHaan Tourism and Travel Research Institute, Nottingham University Business School

Tuesday 13th December 2005

Conference Theme At a time when the tourism and travel industry is growing but that growth is threatened by terrorism, disease and natural disasters, tourism marketers face new challenges. The Internet enables travellers to create their own holiday packages, as the ‘no-frills’ airlines are creating new markets. Thus, the value of traditional marketing approaches is being questioned and new strategic marketing approaches are being tested throughout the industry. As tour operators develop new products, many of them use the new channels of distribution, and try to target the market segments with which they are familiar. But which products will succeed? How do you match the product with the channel and the segment? Are new niche markets emerging, and is this the way the industry is going? What is the role of the Internet and how does it affect consumer choice? These are a few among the many questions tourism marketing professionals and academics are asking, and it is with these in mind that TTRI has taken Tourism Marketing as its theme for the 4th DeHaan Tourism Management Conference.

Conference Format The conference will be a one day event, starting at 10.30 and closing at 4pm. There will be 2 plenary sessions at the start and end of the day, and 2 parallel sessions either side of lunch.

Paper Submission Abstracts should be 3-500 words long, 12 point, double-spaced and be formatted for printing on A4 paper. The deadline for submission of abstracts is Friday 7th October 2005 and successful authors will be notified during the following week. A final paper of around 4 – 8,000 words is required by Friday December 2nd 2005 for inclusion in the Conference Proceedings. All abstracts should be submitted electronically to [email protected]

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