Marketing Strategy Of Airlel

Marketing Strategy Of BY: Dhirendra kumar E-mail: [email protected]

• Organization Profile

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Segmentation On the basis of Divide Indian market in telecom circle Subdivided states in to

Targeting Earlier elite class above age group of 25 year.

Corporate people and business man.

Also targeted senior citizens and

Positioning Tagline – ‘power to keep in tough’ Express your self……… Jao jahan bhi karo kuchh bhi,Aisi aajadi aur kahan…

Market Share of Mobile Industry

1 with 25 %

VISION By 2010 Airtel will be the most admired brand of country

# Loved by mostly People # Targeted by top talent # Benchmarking by more business + Market share

Opportunities and Threats 1. CDMA services 3. Number Port abilities 5. Dual technology base service providers

THANK