Marketing Of Iphone And Domino's In India
This document was uploaded by user and they confirmed that they have the permission to share it. If you are author or own the copyright of this book, please report to us by using this DMCA report form. Report DMCA
Overview
Download & View Marketing Of Iphone And Domino's In India as PDF for free.
More details
- Words: 307
- Pages: 12
Apple iPhone and Domino’s pizza Marketing segmentation in India Presented by: Deepthi C V & Amar Khot Subject: MABD Tutor: Prof. Gaurav
Introduction Internet connected multimedia smart phone Designed by Apple Inc. iPhone 3G launched on 23 Aug 2008 Multi-touch screen Tie up with Vodafone and Air Tel
Market segmentation Demographic segmentation :
age, gender, income, occupation, education Geographic segmentation: Area, city Psychographic segmentation: personality, occasion, user status, Loyalty status Socioeconomic segmentation A1, A2 , B1 and, B2
supervisory level officers/ executives junior officers/execu tivesmiddle/senior
Non
Graduate/
Graduate/
graduate
Post graduate
Post graduate
(general)
(professional)
B2
B1
A2
B1
A2
A2
A2
A1
A1
Life cycle stage: Introductory stage/ R&D stage
iPhone
Conclusion: Market in India is not as excepted Pricing Strategy Unavailability of 3G technology in India Common features missing Advertisement and positioning Apple’s monopoly Availability of better options
Domino’s in India Domino’s pizza India ltd was incorporated in
march 1995 as the master franchise for India & Nepal. It has proceeded to become one of the largest n fastest growing international food chains in south Asia First domino’s pizza store in India opened in Jan 1996 at new Delhi Presently over around 220 outlets in 42 cities and it is the leader in the fast food delivery segment.
Market segmentation Demographic segmentation :
age, gender, income, occupation, education Geographic segmentation: Area, city Psychographic segmentation: personality, occasion, user status, Loyalty status Socioeconomic segmentation A1, A2 , B1 and, B2
Non
Graduate/
Graduate/
graduate
Post graduate
Post graduate
(general)
(professional)
clerical/ sales man
B1
B1
B1
supervisiory level
B2
B1
A2
officers/ executives
B1
A2
A2
junior
A2
A1
A1
officers/executivesmiddle/senior
Life cycle stage: Growth stage
Domino’s
Conclusion: It has successfully established its market in India known for their best services Major factor: employee's behavior
Localizing the menu Pricing strategy Delivery System
Thank you
Introduction Internet connected multimedia smart phone Designed by Apple Inc. iPhone 3G launched on 23 Aug 2008 Multi-touch screen Tie up with Vodafone and Air Tel
Market segmentation Demographic segmentation :
age, gender, income, occupation, education Geographic segmentation: Area, city Psychographic segmentation: personality, occasion, user status, Loyalty status Socioeconomic segmentation A1, A2 , B1 and, B2
supervisory level officers/ executives junior officers/execu tivesmiddle/senior
Non
Graduate/
Graduate/
graduate
Post graduate
Post graduate
(general)
(professional)
B2
B1
A2
B1
A2
A2
A2
A1
A1
Life cycle stage: Introductory stage/ R&D stage
iPhone
Conclusion: Market in India is not as excepted Pricing Strategy Unavailability of 3G technology in India Common features missing Advertisement and positioning Apple’s monopoly Availability of better options
Domino’s in India Domino’s pizza India ltd was incorporated in
march 1995 as the master franchise for India & Nepal. It has proceeded to become one of the largest n fastest growing international food chains in south Asia First domino’s pizza store in India opened in Jan 1996 at new Delhi Presently over around 220 outlets in 42 cities and it is the leader in the fast food delivery segment.
Market segmentation Demographic segmentation :
age, gender, income, occupation, education Geographic segmentation: Area, city Psychographic segmentation: personality, occasion, user status, Loyalty status Socioeconomic segmentation A1, A2 , B1 and, B2
Non
Graduate/
Graduate/
graduate
Post graduate
Post graduate
(general)
(professional)
clerical/ sales man
B1
B1
B1
supervisiory level
B2
B1
A2
officers/ executives
B1
A2
A2
junior
A2
A1
A1
officers/executivesmiddle/senior
Life cycle stage: Growth stage
Domino’s
Conclusion: It has successfully established its market in India known for their best services Major factor: employee's behavior
Localizing the menu Pricing strategy Delivery System
Thank you
Related Documents
Marketing Of Iphone In India
May 2020 5
Marketing Of Iphone And Domino's In India
May 2020 1
Iphone India
October 2019 6
Dotcom Marketing In India
May 2020 3
Apple Iphone Marketing Plan
June 2020 2