Marketing Debate For Mba

LB5202 Marketing and Innovation Marketing Debate TEAM MEMBERS GURUMOORTHY NIRMAL KANANI SE THU AUNG

Topic: ‘Is service marketing different from product marketing?’ Con: Product and Services marketing are highly related.

What is marketing? Marketing

is the flow of goods and services from the producer to consumer.

It

is based on relationship and value.

Flow of goods – Product Marketing Flow of services – Service Marketing

Service Industries

Classification from Goods to Services

P’s of Marketing

Examples AIRLINES

LAPTOPS

RESTAURANTS

Therefore Service marketing is NOT

Absolutely Different from & Exactly Similar to Product marketing BUT They are highly RELATED.

Conclusion