Market Update 2009 Sep
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Agenda Organization Market Update PC Market ODD Market BD Movie Titles
Roadmap
Confidential
Sony Optiarc Inc.
1
Sony Business Overview Electronics
Pictures
Confidential
GAME
Finance
Others (Music, So-net etc.)
Sony Optiarc Inc.
2
Sony’s Core Business Expand $10 billion Business Categories
Optiarc plays a very important role in two key categories of Sony group Confidential
Sony Optiarc Inc.
3
ODD – Core Device for SONY PC
Blu-ray
DI Companion
Game
Collaboration with all Optical related Technology in SONY
Media Confidential
Laser
Pick Up Sony Optiarc Inc.
4
Confidential
Sony Optiarc Inc.
5
Confidential
Sony Optiarc Inc.
6
Sony CPDG Organization Consumer Products & Devices Group (CPDG)
Home Entertainment Personal Imaging & Sound Semiconductor Device Solutions
as of Jun 1st 2009
H. Yoshioka Y. Ishida M. Imamura T. Saito S. Ishizuka Sony Optirc Inc. S. Yamamura
Sony Manufacturing Systems Corp. Devices Sales Management Div. other HQ functions (Operation, Alliance, HR etc.) Confidential
H. Sudo A. Hasegawa Sony China Ltd.
Sony Optiarc Inc.
7
Optiarc Organization
As of Feb 1st , 2009 Confidential
M. Matsumura
T. Tanaka
Dept. 1
NB Dept.
K. Eki
S. Minami
Dept. 2 M. Mukaida Technolog y Dept. K. Nakano Mechanical Design
Optiarc Management
EVP, Engineering and Production : A. Ikawa
Strategic Planning Y. Katori
Quality Assurance Div.
Drive Business Div.
Representative Director, President: S. Yamamura
Quality Manageme nt Dept. A. Goto Customer Support Dept. T. Tanaka (Act.) M. Nishikawa
Global Manufacturing Div.
Sales & Marketing Div.
K. Morita Manufacturi ng Technology Dept. T. Suzuki Procurem ent Dept. J. Miyauchi Device Technology Dept. T. Nomura
H. Shimizu - Sales VP MNO Sales Dept. M. Amino T. Yamada Domestic Sales Dept. A. Kaneko MK & Product Planning Dept. J. Omori
Corporate Planning Div. K. Kato Control Dept.
HR &General Affairs K. Mochizuki
K. Kato (Act.) SCM Dept. K. Kato (Act.) Legal Liaison IS CICR
Sales Companies Optiarc America: J. Koyama Optiarc Europe: T. Nedder
Confidential
Sony Optiarc Inc.
8
Production Map Japan Sony EMCS (Chiba) Blu-ray Disc/9.5mm slot
China
50k/M
QSS (Shanghai) Slim DVD-RW/Combo
China GZP (GuangZhou) H/H DVD-RW, Slim DVD-RW
2,000k/M
Sony Optiarc Inc.
2,000k/M
Malaysia Sony EMCS Malaysia (Penang) Slim, Slot In & 9.5mm DVD-RW, Slim BD Combo
1,000k/M
Confidential
Sony Optiarc Inc.
9
©DSMD A.K 2009.8.5
Japan Retail Notebook PC Market
Sales Quantity of Notebook (ex Netbook) is increasing from previous month BD Attached PC Qty is increasing due to Sony VAIO Share up Sales Qty
(K台 )
600
YOY
+60%
BD Attach Qty
(K 台 )
40
12% 31
+50%
35
Total YoY+40%
30
500
400
Netbook
eMobile JPY100 PC
291 +30%
300
0
8%
25
BD Attach Rate
20
74
6%
+20%
YoY ex Net Book
200
+10%
Others 216
100
Jul 08
30%
34
BD
0 Aug
Sep
Oct
Nov
Dec Jan 09
Feb
Mar
Apr
May
Jun
+0% -10%
30 15
BD-COMBO
4%
10 2%
5
BD-W
0
0% Jul
Jul
08
BD Qty by PC Brand
10%
50%
Aug
Sep
Oct
Nov
Dec
Jan
09
Feb
Mar
Apr
May
Jun
Jul
BD Attach Rate by PC Brand NEC
Fujitsu
40% Sony
Toshiba
20%
NEC
30% Fujitsu
Sony Acer
10%
20% Acer
ASUS Apple
10% TTL
0%
0%
Confidential
Jul Aug Sep Oct 08
Nov Dec Jan Feb Mar Apr 09
May Jun
Jul
Sony Optiarc Jul Inc.
Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun 08 09
10
Source ： GfK
©DSMD A.K 2009.7.23
US Retail Notebook PC Market Sales Quantity is increasing. +40% to Last Year and
、 +22% to Last Year excluding
Netbook. Sales Qty
(K台 )
2,000
Netbook
BD Attach Qty
(K台 )
YOY
50
+50% 1,623 Total YoY +40%
3%
40
222
1,500
1,000
+30%
30
+20%
20
BD Attach Rate
2%
1,377
Others
1%
500
YoY ex Net Book +10%
BD
0 Jun
08
Jul
23
0
+0%
0% Jun
Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun
08
09
BD Qty by PC Brand
40%
23
10
Jul
HP
09
BD Attach Rate by PC Brand
40%
30%
Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun
30%
Sony
Apple MSI
Toshiba 20%
20%
HP
Acer Dell
Dell 10%
Asus
Acer
10%
Asus
Sony TTL 0%
0% Jul Aug Sep Confidential
Jun 08
Oct
Nov
Dec
Jan 09
Feb
Mar
Apr
May Jun
Jun
Jul
Aug
Sep
Oct
Nov
Dec
08
*Netbook=10.2” 以 下 Display で ATOM/C7M 搭 載 +CelM 搭載 Eee PC
Jan
09
Feb
Mar Apr May Jun Sony Optiarc Inc.
11
Source ： NPD
©DSMD A.K 2009.8.6
EU Retail Notebook PC Market Sales Quantity is decreasing compared to previous month. BD Quantity is decreased but Attach Rate is increasing. Sales Qty
(K台 )
3,500
UK vodafon Free PC
3,000
Germany T-Mobile €1PC PC
YOY
+80%
+60%
250
8%
200 6%
Netbook
2,500
1,871 +40%
2,000
BD Attach Rate
150
4%
374
1,500
+20%
1,000
Jun 08
BD-COMBO 2%
1,431
BD
0
100
Total YoY +0% 50 YoY ex Net Book
Others
500
35%
BD Attach Qty
(K 台)
65
-20%
63
BD-W
0
Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun
Jun 08
09
BD Qty by PC Brand
Jul
Aug
Sep
Oct
Nov
Dec
Jan Feb 09
Mar
3
Apr
May
0%
Jun
BD Attach Rate by PC Brand
50%
Sony
30% Acer 25%
40%
Fujitsu
HP Asus
20%
Acer
30%
Toshiba HP
Samsung
15%
20%
Lenovo 10%
Apple
Samsung
10%
Asus
Sony
5%
TTL
0%
0%
Confidential Aug Sep
Jun Jul 08
Oct
Nov
Dec
Jan 09
Feb
Mar
Apr
May
Jun
Jun 08
Jul
Aug Sep
Oct
Nov Dec
*Netbook=10.2” 以 下 Display で ATOM/C7M 搭 載 +CelM 搭載 Eee PC
Jan
09
Sony Mar Optiarc Apr May Inc. Jun
Feb
12
Source ： GfK/ 国別カバ
Retail Netbook ratio in Note PC Qty [JP/US/EU] JP US EU
26% 23%
12%
2%
2%
17% 15%
15%
13%
14%
11%
7%
J ul- 09
1%
20%
J un- 09
1%
6%
Oct- 08
6%
Sep- 08
2% 5%
12%
23%
May- 09
11%
Aug- 08
0%
15%
8%
J ul- 08
5%
8%
18% 16%
Dec- 08
10%
19%
Apr- 09
12%
Nov- 08
15%
17%
18% 20% 20%
Mar- 09
16%
19%
Feb- 09
18%
23%
22%
21%
20%
J un- 08
Netbook Ratio [%]
25%
28%
J an- 09
30%
Month
Confidential
Sony Optiarc Inc.
13
Retail BD-PC ratio in Note PC [Qty] 12%
10.5% 10.6% 8.6%
8% 6.7% 5.7%
J an- 09
Dec- 08
0.9% 1.1%
1.6% 1.6%
1.9%
1.6% 1.4% J ul- 09
2.0% 2.3% 2.5% 2.2%
J un- 09
2.4% 2.3% 2.6% 2.3%
3.5% 3.4% 2.9% 3.1%
May- 09
2.8%
Nov- 08
J ul- 08
0.7% J un- 08
0%
2.2% 2.3%
Oct- 08
0.4% 0.6%
4.1%
3.8%
Apr- 09
2.0%
2%
4.7%
Feb- 09
3.0% 2.8% 2.9%
3.4%
Sep- 08
4%
5.0%
Mar- 09
6%
Aug- 08
Netbook Ratio [%]
10%
JP US EU
Month
Confidential
Sony Optiarc Inc.
14
HH DVDRW OPU Production EST
35 30
30
(Mil Pcs)
25
28
27
25
24 19
20
20 18
15 10
Tight OPU Supply
5
Confidential
Y09 Q4
OPU supply recovery is taking time
Y09 Q3
Y09 Q2
Y09 Q1
Y08 Q4
Y08 Q3
Y08 Q2
Y08 Q1
0
<Source: TSR> Sony Optiarc Inc.
15
Slim & Ultra Slim DVDRW OPU Production EST
60
48
50 40
(Mil Pcs)
40 34 30
37 30
30
27 18
20
Tight OPU Supply
Y09 Q4
Slim DVDRW OPU supply is tight also.
Y09 Q3
Y09 Q2
Y09 Q1
Y08 Q4
Y08 Q3
Y08 Q2
0
Y08 Q1
10
<Source: TSR>
Confidential
Sony Optiarc Inc.
16
Desktop PC QTY Estimation by Area Source IDC, Aug 2009
160 PC Shipment (Mil units)
140
145
-7%
23
-15%
120 100 80 60
31
20
-8% -4%
39
-22%
124 18 26
27 +2%
31
31 -7%
40 20
-15%
124
+/-0%
+3 %
51
47
49
2008
2009
2010
0
Asia Pacific & Emerging Areas Desktop increase in 2010 Asia Pacific Emerging Areas (E Euro, L.A., others) USA Western Eu Confidential
Sony Optiarc Inc.
17
Worldwide Note PC QTY Estimation by Segment Source IDC, Aug 2009
200
+16%
180 PC Shipment (Mil unit)
160
+12%
120 100
+12%
-10%
57
+18%
+20%
81
60 67 0 +9
20 0
64
64
80 40
160
142
140
186
1 +2
%
96
%
12
22
27
2008 [ACT]
2009 [EST]
2010 [EST]
Increase in all Segments, Netbook Portable PCrapidly Home in Netbooks Portable PC Commercial Confidential
Sony Optiarc Inc.
18
Three Categories of Note PC
Slim ODD (12.7mm)
No ODD
Netbook & Std. Notebook shows solid growth. Confidential
No ODD or Ultra-Slim ODD (9.5mm)
Initial sales is not meeting expectation Sony Optiarc Inc.
19
ODD Monthly shipment HLDS
TSST
Pana
Pioneer
Teac
Toshiba
PLDS
Asus
Optiarc
Total
30,
10,000 9,000
25, Tota
HLDS
8,000
EX-F Q'ty（ K）
7,000
20,
6,000
TSST
15,
5,000
Optiarc
4,000
10,
3,000
Pana
PLDS
2,000
5,0
1,000
0
0 09 Jun
09 May
09 Apr
2009 CQ1 Total 56,974K (80% YoY) Optiarc 10,168K (94% YoY)
09 Mar
09 Feb
09 Jan
08 Dec
08 Nov
08 Oct
08 Sept
08 Aug
08 Jul
08 Jun
08 May
08 Apr
08 Mar
08 Feb
08 Jan
2008 CQ1 2008 CQ2 Total 70,909K Total 81,614K Optiarc 10,801K Optiarc 12,451K Confidential
2009 CQ2 66,850K (82% YoY) 11,025K (89% YoY) Sony Optiarc Inc.
20
DVD-R/RW H/H Monthly shipment HLDS
TSST
Pioneer
PLDS
Optiarc
Others
ASUS
Total
6,000
5,000
EX-F Q'ty（K）
Total 4,000
HLDS
3,000
TSST 2,000
PLDS 1,000
Pioneer
Optiar
0 09 Jun
09 May
09 Apr
09 Mar
09 Feb
09 Jan
08 Dec
08 Nov
08 Oct
08 Sept
08 Aug
2008 CQ2 Total 27,945K Optiarc 4,595K
08 Jul
08 Jun
08 May
08 Apr
08 Mar
08 Feb
08 Jan
2008 CQ1 Total 28,285K Optairc 4,650K Confidential
2009 CQ1 CQ2 Total 21,445K (76% YoY) 22,803K (82% YoY) Optiarc 3,320K (71% YoY) 2,910K (63% YoY) Sony Optiarc Inc. 21
DVD-R/RW Slim Monthly shipment Pana
HLDS
TSST
Pioneer
PLDS
(12.7mm + 9.5mm) Teac
Optiarc
EX-F Q'ty (K)
4,000
To
Total
12
3,500
HLDS 10
3,000
TSS
8,
2,500
Optiarc 2,000
6,
1,500 Pana
4,
1,000 PLDS
500
2,
Pione 0
0 09 Jun
09 May
09 Apr
09 Mar
2009 CQ1 Total 23,025K (80% YoY) Optiarc 5,685K(118% YoY)
09 Feb
09 Jan
08 Dec
08 Nov
08 Oct
08 Sept
08 Aug
08 Jul
08 Jun
08 May
08 Apr
08 Mar
08 Feb
08 Jan
2008 CQ1 2008 CQ2 Total 28,910K Total 32,000K Optiarc 4,900K Optiarc 5,230K Confidential
CQ2 31,735K (99% YoY) 7,060K(135% YoY) Sony Optiarc Inc.
22
DVD-R/RW Slim Monthly shipment << 9.5mm >>（ Tray ＋ Slot ）
<< 12.7mm >>（ Tray ＋ Slot ） HLDS
TSST
Optiarc
Pana
Pioneer
Teac
PLDS
TTL
10,565 10405 10260 10025 3,500 9,7109,765
Optiarc
Pana
TSST
PLDS
TTL
1,000
8920 3,000
HLDS
8200
TTL9270
Optiarc
2,500
1930 1945
10,000 900
Pana
800
HLDS
8,000 700
1435
1
1355
6655
1290
EX-F Q'ty (K)
600 EX-F Q'ty (K)
57105615
2,000
1125
6,000
1,500
500 1000
1127 1040 955
890
400 4,000
1
885 755
TSST
300
Pana
1,000
Optiarc
PLDS TEAC Pioneer
500
200 2,000
0
135
0
5
195
100
80
110
120
120
80
70
0
75
50 50 60 45
23
09 J
09 M
09 A
09 M
09 F
Sony Optiarc Inc. 09 J
08 D
08 N
08 O
08 S
08 A
08 J
08 J
08 M
09 Ju
09 Ma
09 Ap
09 Ma
09 Fe
09 Ja
08 De
08 No
08 Oc
08 Sp
08 Au
08 Ju
08 Ju
08 Ma
Confidential
2
1770
TSST 8380 HLDS
8160
TTL
105
0
BD Production Qty by type H/H BD Drive
Slim BD Drive
800
800 Writer
700
ROM
600
TTL
575 97 82
Qty (K unit)
500
400
Writer
435 400
58
359
306 34 286 300 265 590 31 41 525 217 40 493
Writer
33
91 58
112 47
96Combo 43
May
Apr
Mar
Feb
Jan
Dec
Nov
Oct
Spt
Aug
May
Confidential
Jul
42 51 48 67 82 99 71 54 39 52 43 40 40 28 43 65 53 19 8 13 13 9 2 8 31 6 8 6 10 5 Jun
40
90 85 76
100 187
275 225 245
377
325
179
168170 44 42
140
51
96 97
105
27
124 128113 128 120
Sony Optiarc Inc.
0
155159
24
r
45
95
200 30
r
46
55
75 118
t
88
150
t
55
126
l
126
251 256 225
v
183
200
r
Combo
r
300
Jun
Qty (K unit)
125 622
600
500
0
Vs Previous Month + ２％
Combo
700
Vs Previous Month -14%
TTL
ROM 100
715
Writer
Combo
BD H/H Monthly shipment H/H BD Combo
H/H BD Writer
99
100
100 HLDS PANA
90 82
PLDS
80
TTL
71
80 70
65
60
60
TTL
54
60
55
53
51 46
50
31 22
20
HLDS 35 30
28
30
40
30
33
26
HLDS 35 30
30
3
PANA
Pionee PLDS
10
Sony Optiarc Inc. v
ct
g
ul
n
n
y
r
r
b
n
c
4
20
0 v
33
43
Pioneer
0 Confidential t
40
20
5
p
42
47 TTL
25
PLDS
20
10
g
30 30
10
l
39
40
30
15
n
40
r
33
43
40
48
ar
40
b
40
45
25
y
50
n
55
c
60
40
PANA TTL
75
p
67
70
90
Pioneer
80
70
HLDS Pioneer PLDS
BD Slim Monthly shipment Slim BD Combo 300
300 255
Optiarc
Pana
PCC
TTL
HLDS
250
HLDS
250
Toshiba
Toshiba
Pioneer
Pioneer
PLDS
200 185
200
TTL
TTL 150
150 125
75
70
105
97
Optiarc 100
100
TTL Pana 97
96
82
70
50 50 50
45
50
HLDS 60 PCC PLDS Pioneer 50
58 44 31
34
51
42
HLDS
27
15 5
4
3
Pioneer
3
0
Sony Optiarc Inc.
26
Jun
Apr
Mar
Feb
Jan
Dec
Nov
Oct
Sep
Aug
Jul
Jun
Jun
May
Apr
Mar
Feb
Jan
Dec
Nov
Oct
Sep
Aug
Confidential
Jul
Jun
0 May
Qty(K units)
Slim BD Writer
US Blu-ray title release history 116
1,600 1,600
Title release Cumulative title release
1,400
100
9291 89 1,200 88 82 81 76 74 1,000 71
80
60
60 53
52
800
45 40
28 30 2628 25 25 212321 19 17 16 20 13 12 13 7 0
600
37 33
3130 30 26 19
No
ource: www.blu-raystats.com Confidential
400
Title
1
Watchmen (Digital Copy + BD Live) 200
2
Knowing
3
The Matrix 10th Anniversary Edition
4
Push
5
Transformers (BD Live)
6
Planet Earth
7
Ghostbusters
8
Coraline (Digital copy)
9
Quantum of Solace
Jun-06 Jul-06 Aug-06 Sep-06 Oct-06 Nov-06 Dec-06 Jan-07 Feb-07 Mar-07 Apr-07 May-07 Jun-07 Jul-07 Aug-07 Sep-07 Oct-07 Nov-07 Dec-07 Jan-08 Feb-08 Mar-08 Apr-08 May-08 Jun-08 Jul-08 Aug-08 Sep-08 Oct-08 Nov-08 Dec-08 Jan-09 Feb-09 Mar-09 Apr-09 May-09 Jun-09
Montly title releae [Title]
120
1,800
Cumilative title release [ Title]
140
0
Inc. 10 Gran Torino Sony (DigitalOptiarc copy + BD Live)
27
UK Blu-ray title release history 1,400
100
98 1,200
Title release Cumulative title release
1145 85
1,000
80 61
60
63
66 62 60 56
800
600
46
43 40 27 20
0
22 20 16 14 1814
15 9 9 0 0 0 0
27
4 5
28 22 10
201921
28 22
400
30
No 1
ource: British Video Association Confidential
200
Title
Sin City
2 0Heat 3 Gran Torino (Digital copy + BD Live)
Jun-06 Jul-06 Aug-06 Sep-06 Oct-06 Nov-06 Dec-06 Jan-07 Feb-07 Mar-07 Apr-07 May-07 Jun-07 Jul-07 Aug-07 Sep-07 Oct-07 Nov-07 Dec-07 Jan-08 Feb-08 Mar-08 Apr-08 May-08 Jun-08 Jul-08 Aug-08 Sep-08 Oct-08 Nov-08 Dec-08 Jan-09 Feb-09 Mar-09 Apr-09 May-09 Jun-09
Montly title releae [Title]
105
Cumilative title release [ Title]
120
4
Kylie Minogue
5
Night Watch
6
Quantum of Solace
7
The Dark Knight
8
Batman Begins
9
Planet Earth
10 Gladiator
Sony Optiarc Inc.
28
JP Blu-ray title release history 140
1,200
Title release Cumulative title release
99
100
1,000
88 80
73
86 77
72
800
67
63 60
600
40
32
31
38 35 29
44
23 21 20 18 18 17 14 16 1313111411 13 1211
400 No
1
23
20
0
0 0 0 00
source: http://av.watch.impress.co.jp Confidential
Cumilative title release [ Title]
1221
119
Jun-06 Jul-06 Aug-06 Sep-06 Oct-06 Nov-06 Dec-06 Jan-07 Feb-07 Mar-07 Apr-07 May-07 Jun-07 Jul-07 Aug-07 Sep-07 Oct-07 Nov-07 Dec-07 Jan-08 Feb-08 Mar-08 Apr-08 May-08 Jun-08 Jul-08 Aug-08 Sep-08 Oct-08 Nov-08 Dec-08 Jan-09 Feb-09 Mar-09 Apr-09 May-09 Jun-09
Montly title releae [Title]
120
1,400
Title
Evangelion movie 1.11
200
2
Keion [1]
3
Keion [2]
4
Wolf & Spice2 [1]
5
Keion [3]
6
Ke-monogatari
7
Keion [4]
8
Red-Clif 1&2
0
9
Keion [5] Sony Optiarc Inc. 10 Keion [6]
29
90%
28%
23%
13%
22%
80%
7%
13%
15%
Wall- E
100%
Pinocchio
BD/DVD sales ratio for Top10 titles and Top50 average 9%
19%
44%
70% 60% 50% 40% 30%
Max Payne
Bolt
Pineapple Express
Madagascar: Escape 2 Africa
Confidential
Dark Knight
Quantum of Solace
0%
Iron Man
10%
Eagle Eye
BD % DVD %
20%
source: Video Nielsen •Excluding Wal-Mart Sony Optiarc Inc. 30 •Estimate coverage 90%
Thank you!
Confidential
Sony Optiarc Inc.
31
Roadmap
Confidential
Sony Optiarc Inc.
1
Sony Business Overview Electronics
Pictures
Confidential
GAME
Finance
Others (Music, So-net etc.)
Sony Optiarc Inc.
2
Sony’s Core Business Expand $10 billion Business Categories
Optiarc plays a very important role in two key categories of Sony group Confidential
Sony Optiarc Inc.
3
ODD – Core Device for SONY PC
Blu-ray
DI Companion
Game
Collaboration with all Optical related Technology in SONY
Media Confidential
Laser
Pick Up Sony Optiarc Inc.
4
Confidential
Sony Optiarc Inc.
5
Confidential
Sony Optiarc Inc.
6
Sony CPDG Organization Consumer Products & Devices Group (CPDG)
Home Entertainment Personal Imaging & Sound Semiconductor Device Solutions
as of Jun 1st 2009
H. Yoshioka Y. Ishida M. Imamura T. Saito S. Ishizuka Sony Optirc Inc. S. Yamamura
Sony Manufacturing Systems Corp. Devices Sales Management Div. other HQ functions (Operation, Alliance, HR etc.) Confidential
H. Sudo A. Hasegawa Sony China Ltd.
Sony Optiarc Inc.
7
Optiarc Organization
As of Feb 1st , 2009 Confidential
M. Matsumura
T. Tanaka
Dept. 1
NB Dept.
K. Eki
S. Minami
Dept. 2 M. Mukaida Technolog y Dept. K. Nakano Mechanical Design
Optiarc Management
EVP, Engineering and Production : A. Ikawa
Strategic Planning Y. Katori
Quality Assurance Div.
Drive Business Div.
Representative Director, President: S. Yamamura
Quality Manageme nt Dept. A. Goto Customer Support Dept. T. Tanaka (Act.) M. Nishikawa
Global Manufacturing Div.
Sales & Marketing Div.
K. Morita Manufacturi ng Technology Dept. T. Suzuki Procurem ent Dept. J. Miyauchi Device Technology Dept. T. Nomura
H. Shimizu - Sales VP MNO Sales Dept. M. Amino T. Yamada Domestic Sales Dept. A. Kaneko MK & Product Planning Dept. J. Omori
Corporate Planning Div. K. Kato Control Dept.
HR &General Affairs K. Mochizuki
K. Kato (Act.) SCM Dept. K. Kato (Act.) Legal Liaison IS CICR
Sales Companies Optiarc America: J. Koyama Optiarc Europe: T. Nedder
Confidential
Sony Optiarc Inc.
8
Production Map Japan Sony EMCS (Chiba) Blu-ray Disc/9.5mm slot
China
50k/M
QSS (Shanghai) Slim DVD-RW/Combo
China GZP (GuangZhou) H/H DVD-RW, Slim DVD-RW
2,000k/M
Sony Optiarc Inc.
2,000k/M
Malaysia Sony EMCS Malaysia (Penang) Slim, Slot In & 9.5mm DVD-RW, Slim BD Combo
1,000k/M
Confidential
Sony Optiarc Inc.
9
©DSMD A.K 2009.8.5
Japan Retail Notebook PC Market
Sales Quantity of Notebook (ex Netbook) is increasing from previous month BD Attached PC Qty is increasing due to Sony VAIO Share up Sales Qty
(K台 )
600
YOY
+60%
BD Attach Qty
(K 台 )
40
12% 31
+50%
35
Total YoY+40%
30
500
400
Netbook
eMobile JPY100 PC
291 +30%
300
0
8%
25
BD Attach Rate
20
74
6%
+20%
YoY ex Net Book
200
+10%
Others 216
100
Jul 08
30%
34
BD
0 Aug
Sep
Oct
Nov
Dec Jan 09
Feb
Mar
Apr
May
Jun
+0% -10%
30 15
BD-COMBO
4%
10 2%
5
BD-W
0
0% Jul
Jul
08
BD Qty by PC Brand
10%
50%
Aug
Sep
Oct
Nov
Dec
Jan
09
Feb
Mar
Apr
May
Jun
Jul
BD Attach Rate by PC Brand NEC
Fujitsu
40% Sony
Toshiba
20%
NEC
30% Fujitsu
Sony Acer
10%
20% Acer
ASUS Apple
10% TTL
0%
0%
Confidential
Jul Aug Sep Oct 08
Nov Dec Jan Feb Mar Apr 09
May Jun
Jul
Sony Optiarc Jul Inc.
Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun 08 09
10
Source ： GfK
©DSMD A.K 2009.7.23
US Retail Notebook PC Market Sales Quantity is increasing. +40% to Last Year and
、 +22% to Last Year excluding
Netbook. Sales Qty
(K台 )
2,000
Netbook
BD Attach Qty
(K台 )
YOY
50
+50% 1,623 Total YoY +40%
3%
40
222
1,500
1,000
+30%
30
+20%
20
BD Attach Rate
2%
1,377
Others
1%
500
YoY ex Net Book +10%
BD
0 Jun
08
Jul
23
0
+0%
0% Jun
Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun
08
09
BD Qty by PC Brand
40%
23
10
Jul
HP
09
BD Attach Rate by PC Brand
40%
30%
Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun
30%
Sony
Apple MSI
Toshiba 20%
20%
HP
Acer Dell
Dell 10%
Asus
Acer
10%
Asus
Sony TTL 0%
0% Jul Aug Sep Confidential
Jun 08
Oct
Nov
Dec
Jan 09
Feb
Mar
Apr
May Jun
Jun
Jul
Aug
Sep
Oct
Nov
Dec
08
*Netbook=10.2” 以 下 Display で ATOM/C7M 搭 載 +CelM 搭載 Eee PC
Jan
09
Feb
Mar Apr May Jun Sony Optiarc Inc.
11
Source ： NPD
©DSMD A.K 2009.8.6
EU Retail Notebook PC Market Sales Quantity is decreasing compared to previous month. BD Quantity is decreased but Attach Rate is increasing. Sales Qty
(K台 )
3,500
UK vodafon Free PC
3,000
Germany T-Mobile €1PC PC
YOY
+80%
+60%
250
8%
200 6%
Netbook
2,500
1,871 +40%
2,000
BD Attach Rate
150
4%
374
1,500
+20%
1,000
Jun 08
BD-COMBO 2%
1,431
BD
0
100
Total YoY +0% 50 YoY ex Net Book
Others
500
35%
BD Attach Qty
(K 台)
65
-20%
63
BD-W
0
Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun
Jun 08
09
BD Qty by PC Brand
Jul
Aug
Sep
Oct
Nov
Dec
Jan Feb 09
Mar
3
Apr
May
0%
Jun
BD Attach Rate by PC Brand
50%
Sony
30% Acer 25%
40%
Fujitsu
HP Asus
20%
Acer
30%
Toshiba HP
Samsung
15%
20%
Lenovo 10%
Apple
Samsung
10%
Asus
Sony
5%
TTL
0%
0%
Confidential Aug Sep
Jun Jul 08
Oct
Nov
Dec
Jan 09
Feb
Mar
Apr
May
Jun
Jun 08
Jul
Aug Sep
Oct
Nov Dec
*Netbook=10.2” 以 下 Display で ATOM/C7M 搭 載 +CelM 搭載 Eee PC
Jan
09
Sony Mar Optiarc Apr May Inc. Jun
Feb
12
Source ： GfK/ 国別カバ
Retail Netbook ratio in Note PC Qty [JP/US/EU] JP US EU
26% 23%
12%
2%
2%
17% 15%
15%
13%
14%
11%
7%
J ul- 09
1%
20%
J un- 09
1%
6%
Oct- 08
6%
Sep- 08
2% 5%
12%
23%
May- 09
11%
Aug- 08
0%
15%
8%
J ul- 08
5%
8%
18% 16%
Dec- 08
10%
19%
Apr- 09
12%
Nov- 08
15%
17%
18% 20% 20%
Mar- 09
16%
19%
Feb- 09
18%
23%
22%
21%
20%
J un- 08
Netbook Ratio [%]
25%
28%
J an- 09
30%
Month
Confidential
Sony Optiarc Inc.
13
Retail BD-PC ratio in Note PC [Qty] 12%
10.5% 10.6% 8.6%
8% 6.7% 5.7%
J an- 09
Dec- 08
0.9% 1.1%
1.6% 1.6%
1.9%
1.6% 1.4% J ul- 09
2.0% 2.3% 2.5% 2.2%
J un- 09
2.4% 2.3% 2.6% 2.3%
3.5% 3.4% 2.9% 3.1%
May- 09
2.8%
Nov- 08
J ul- 08
0.7% J un- 08
0%
2.2% 2.3%
Oct- 08
0.4% 0.6%
4.1%
3.8%
Apr- 09
2.0%
2%
4.7%
Feb- 09
3.0% 2.8% 2.9%
3.4%
Sep- 08
4%
5.0%
Mar- 09
6%
Aug- 08
Netbook Ratio [%]
10%
JP US EU
Month
Confidential
Sony Optiarc Inc.
14
HH DVDRW OPU Production EST
35 30
30
(Mil Pcs)
25
28
27
25
24 19
20
20 18
15 10
Tight OPU Supply
5
Confidential
Y09 Q4
OPU supply recovery is taking time
Y09 Q3
Y09 Q2
Y09 Q1
Y08 Q4
Y08 Q3
Y08 Q2
Y08 Q1
0
<Source: TSR> Sony Optiarc Inc.
15
Slim & Ultra Slim DVDRW OPU Production EST
60
48
50 40
(Mil Pcs)
40 34 30
37 30
30
27 18
20
Tight OPU Supply
Y09 Q4
Slim DVDRW OPU supply is tight also.
Y09 Q3
Y09 Q2
Y09 Q1
Y08 Q4
Y08 Q3
Y08 Q2
0
Y08 Q1
10
<Source: TSR>
Confidential
Sony Optiarc Inc.
16
Desktop PC QTY Estimation by Area Source IDC, Aug 2009
160 PC Shipment (Mil units)
140
145
-7%
23
-15%
120 100 80 60
31
20
-8% -4%
39
-22%
124 18 26
27 +2%
31
31 -7%
40 20
-15%
124
+/-0%
+3 %
51
47
49
2008
2009
2010
0
Asia Pacific & Emerging Areas Desktop increase in 2010 Asia Pacific Emerging Areas (E Euro, L.A., others) USA Western Eu Confidential
Sony Optiarc Inc.
17
Worldwide Note PC QTY Estimation by Segment Source IDC, Aug 2009
200
+16%
180 PC Shipment (Mil unit)
160
+12%
120 100
+12%
-10%
57
+18%
+20%
81
60 67 0 +9
20 0
64
64
80 40
160
142
140
186
1 +2
%
96
%
12
22
27
2008 [ACT]
2009 [EST]
2010 [EST]
Increase in all Segments, Netbook Portable PCrapidly Home in Netbooks Portable PC Commercial Confidential
Sony Optiarc Inc.
18
Three Categories of Note PC
Slim ODD (12.7mm)
No ODD
Netbook & Std. Notebook shows solid growth. Confidential
No ODD or Ultra-Slim ODD (9.5mm)
Initial sales is not meeting expectation Sony Optiarc Inc.
19
ODD Monthly shipment HLDS
TSST
Pana
Pioneer
Teac
Toshiba
PLDS
Asus
Optiarc
Total
30,
10,000 9,000
25, Tota
HLDS
8,000
EX-F Q'ty（ K）
7,000
20,
6,000
TSST
15,
5,000
Optiarc
4,000
10,
3,000
Pana
PLDS
2,000
5,0
1,000
0
0 09 Jun
09 May
09 Apr
2009 CQ1 Total 56,974K (80% YoY) Optiarc 10,168K (94% YoY)
09 Mar
09 Feb
09 Jan
08 Dec
08 Nov
08 Oct
08 Sept
08 Aug
08 Jul
08 Jun
08 May
08 Apr
08 Mar
08 Feb
08 Jan
2008 CQ1 2008 CQ2 Total 70,909K Total 81,614K Optiarc 10,801K Optiarc 12,451K Confidential
2009 CQ2 66,850K (82% YoY) 11,025K (89% YoY) Sony Optiarc Inc.
20
DVD-R/RW H/H Monthly shipment HLDS
TSST
Pioneer
PLDS
Optiarc
Others
ASUS
Total
6,000
5,000
EX-F Q'ty（K）
Total 4,000
HLDS
3,000
TSST 2,000
PLDS 1,000
Pioneer
Optiar
0 09 Jun
09 May
09 Apr
09 Mar
09 Feb
09 Jan
08 Dec
08 Nov
08 Oct
08 Sept
08 Aug
2008 CQ2 Total 27,945K Optiarc 4,595K
08 Jul
08 Jun
08 May
08 Apr
08 Mar
08 Feb
08 Jan
2008 CQ1 Total 28,285K Optairc 4,650K Confidential
2009 CQ1 CQ2 Total 21,445K (76% YoY) 22,803K (82% YoY) Optiarc 3,320K (71% YoY) 2,910K (63% YoY) Sony Optiarc Inc. 21
DVD-R/RW Slim Monthly shipment Pana
HLDS
TSST
Pioneer
PLDS
(12.7mm + 9.5mm) Teac
Optiarc
EX-F Q'ty (K)
4,000
To
Total
12
3,500
HLDS 10
3,000
TSS
8,
2,500
Optiarc 2,000
6,
1,500 Pana
4,
1,000 PLDS
500
2,
Pione 0
0 09 Jun
09 May
09 Apr
09 Mar
2009 CQ1 Total 23,025K (80% YoY) Optiarc 5,685K(118% YoY)
09 Feb
09 Jan
08 Dec
08 Nov
08 Oct
08 Sept
08 Aug
08 Jul
08 Jun
08 May
08 Apr
08 Mar
08 Feb
08 Jan
2008 CQ1 2008 CQ2 Total 28,910K Total 32,000K Optiarc 4,900K Optiarc 5,230K Confidential
CQ2 31,735K (99% YoY) 7,060K(135% YoY) Sony Optiarc Inc.
22
DVD-R/RW Slim Monthly shipment << 9.5mm >>（ Tray ＋ Slot ）
<< 12.7mm >>（ Tray ＋ Slot ） HLDS
TSST
Optiarc
Pana
Pioneer
Teac
PLDS
TTL
10,565 10405 10260 10025 3,500 9,7109,765
Optiarc
Pana
TSST
PLDS
TTL
1,000
8920 3,000
HLDS
8200
TTL9270
Optiarc
2,500
1930 1945
10,000 900
Pana
800
HLDS
8,000 700
1435
1
1355
6655
1290
EX-F Q'ty (K)
600 EX-F Q'ty (K)
57105615
2,000
1125
6,000
1,500
500 1000
1127 1040 955
890
400 4,000
1
885 755
TSST
300
Pana
1,000
Optiarc
PLDS TEAC Pioneer
500
200 2,000
0
135
0
5
195
100
80
110
120
120
80
70
0
75
50 50 60 45
23
09 J
09 M
09 A
09 M
09 F
Sony Optiarc Inc. 09 J
08 D
08 N
08 O
08 S
08 A
08 J
08 J
08 M
09 Ju
09 Ma
09 Ap
09 Ma
09 Fe
09 Ja
08 De
08 No
08 Oc
08 Sp
08 Au
08 Ju
08 Ju
08 Ma
Confidential
2
1770
TSST 8380 HLDS
8160
TTL
105
0
BD Production Qty by type H/H BD Drive
Slim BD Drive
800
800 Writer
700
ROM
600
TTL
575 97 82
Qty (K unit)
500
400
Writer
435 400
58
359
306 34 286 300 265 590 31 41 525 217 40 493
Writer
33
91 58
112 47
96Combo 43
May
Apr
Mar
Feb
Jan
Dec
Nov
Oct
Spt
Aug
May
Confidential
Jul
42 51 48 67 82 99 71 54 39 52 43 40 40 28 43 65 53 19 8 13 13 9 2 8 31 6 8 6 10 5 Jun
40
90 85 76
100 187
275 225 245
377
325
179
168170 44 42
140
51
96 97
105
27
124 128113 128 120
Sony Optiarc Inc.
0
155159
24
r
45
95
200 30
r
46
55
75 118
t
88
150
t
55
126
l
126
251 256 225
v
183
200
r
Combo
r
300
Jun
Qty (K unit)
125 622
600
500
0
Vs Previous Month + ２％
Combo
700
Vs Previous Month -14%
TTL
ROM 100
715
Writer
Combo
BD H/H Monthly shipment H/H BD Combo
H/H BD Writer
99
100
100 HLDS PANA
90 82
PLDS
80
TTL
71
80 70
65
60
60
TTL
54
60
55
53
51 46
50
31 22
20
HLDS 35 30
28
30
40
30
33
26
HLDS 35 30
30
3
PANA
Pionee PLDS
10
Sony Optiarc Inc. v
ct
g
ul
n
n
y
r
r
b
n
c
4
20
0 v
33
43
Pioneer
0 Confidential t
40
20
5
p
42
47 TTL
25
PLDS
20
10
g
30 30
10
l
39
40
30
15
n
40
r
33
43
40
48
ar
40
b
40
45
25
y
50
n
55
c
60
40
PANA TTL
75
p
67
70
90
Pioneer
80
70
HLDS Pioneer PLDS
BD Slim Monthly shipment Slim BD Combo 300
300 255
Optiarc
Pana
PCC
TTL
HLDS
250
HLDS
250
Toshiba
Toshiba
Pioneer
Pioneer
PLDS
200 185
200
TTL
TTL 150
150 125
75
70
105
97
Optiarc 100
100
TTL Pana 97
96
82
70
50 50 50
45
50
HLDS 60 PCC PLDS Pioneer 50
58 44 31
34
51
42
HLDS
27
15 5
4
3
Pioneer
3
0
Sony Optiarc Inc.
26
Jun
Apr
Mar
Feb
Jan
Dec
Nov
Oct
Sep
Aug
Jul
Jun
Jun
May
Apr
Mar
Feb
Jan
Dec
Nov
Oct
Sep
Aug
Confidential
Jul
Jun
0 May
Qty(K units)
Slim BD Writer
US Blu-ray title release history 116
1,600 1,600
Title release Cumulative title release
1,400
100
9291 89 1,200 88 82 81 76 74 1,000 71
80
60
60 53
52
800
45 40
28 30 2628 25 25 212321 19 17 16 20 13 12 13 7 0
600
37 33
3130 30 26 19
No
ource: www.blu-raystats.com Confidential
400
Title
1
Watchmen (Digital Copy + BD Live) 200
2
Knowing
3
The Matrix 10th Anniversary Edition
4
Push
5
Transformers (BD Live)
6
Planet Earth
7
Ghostbusters
8
Coraline (Digital copy)
9
Quantum of Solace
Jun-06 Jul-06 Aug-06 Sep-06 Oct-06 Nov-06 Dec-06 Jan-07 Feb-07 Mar-07 Apr-07 May-07 Jun-07 Jul-07 Aug-07 Sep-07 Oct-07 Nov-07 Dec-07 Jan-08 Feb-08 Mar-08 Apr-08 May-08 Jun-08 Jul-08 Aug-08 Sep-08 Oct-08 Nov-08 Dec-08 Jan-09 Feb-09 Mar-09 Apr-09 May-09 Jun-09
Montly title releae [Title]
120
1,800
Cumilative title release [ Title]
140
0
Inc. 10 Gran Torino Sony (DigitalOptiarc copy + BD Live)
27
UK Blu-ray title release history 1,400
100
98 1,200
Title release Cumulative title release
1145 85
1,000
80 61
60
63
66 62 60 56
800
600
46
43 40 27 20
0
22 20 16 14 1814
15 9 9 0 0 0 0
27
4 5
28 22 10
201921
28 22
400
30
No 1
ource: British Video Association Confidential
200
Title
Sin City
2 0Heat 3 Gran Torino (Digital copy + BD Live)
Jun-06 Jul-06 Aug-06 Sep-06 Oct-06 Nov-06 Dec-06 Jan-07 Feb-07 Mar-07 Apr-07 May-07 Jun-07 Jul-07 Aug-07 Sep-07 Oct-07 Nov-07 Dec-07 Jan-08 Feb-08 Mar-08 Apr-08 May-08 Jun-08 Jul-08 Aug-08 Sep-08 Oct-08 Nov-08 Dec-08 Jan-09 Feb-09 Mar-09 Apr-09 May-09 Jun-09
Montly title releae [Title]
105
Cumilative title release [ Title]
120
4
Kylie Minogue
5
Night Watch
6
Quantum of Solace
7
The Dark Knight
8
Batman Begins
9
Planet Earth
10 Gladiator
Sony Optiarc Inc.
28
JP Blu-ray title release history 140
1,200
Title release Cumulative title release
99
100
1,000
88 80
73
86 77
72
800
67
63 60
600
40
32
31
38 35 29
44
23 21 20 18 18 17 14 16 1313111411 13 1211
400 No
1
23
20
0
0 0 0 00
source: http://av.watch.impress.co.jp Confidential
Cumilative title release [ Title]
1221
119
Jun-06 Jul-06 Aug-06 Sep-06 Oct-06 Nov-06 Dec-06 Jan-07 Feb-07 Mar-07 Apr-07 May-07 Jun-07 Jul-07 Aug-07 Sep-07 Oct-07 Nov-07 Dec-07 Jan-08 Feb-08 Mar-08 Apr-08 May-08 Jun-08 Jul-08 Aug-08 Sep-08 Oct-08 Nov-08 Dec-08 Jan-09 Feb-09 Mar-09 Apr-09 May-09 Jun-09
Montly title releae [Title]
120
1,400
Title
Evangelion movie 1.11
200
2
Keion [1]
3
Keion [2]
4
Wolf & Spice2 [1]
5
Keion [3]
6
Ke-monogatari
7
Keion [4]
8
Red-Clif 1&2
0
9
Keion [5] Sony Optiarc Inc. 10 Keion [6]
29
90%
28%
23%
13%
22%
80%
7%
13%
15%
Wall- E
100%
Pinocchio
BD/DVD sales ratio for Top10 titles and Top50 average 9%
19%
44%
70% 60% 50% 40% 30%
Max Payne
Bolt
Pineapple Express
Madagascar: Escape 2 Africa
Confidential
Dark Knight
Quantum of Solace
0%
Iron Man
10%
Eagle Eye
BD % DVD %
20%
source: Video Nielsen •Excluding Wal-Mart Sony Optiarc Inc. 30 •Estimate coverage 90%
Thank you!
Confidential
Sony Optiarc Inc.
31
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