Market Report November 08

November 9, 2008

To Mr.N.Srinivasan General Manager Bangalore Dear Sir, Sub:- Market Resport for November of 2008 I have conducted meeting with all our merchandizers of Telangana, Rayalaseema, Coastal & North Coastal and reviewed the October Target acievement and taken targets for the month of November,08 during the meeting which was held on 3rd of November 2008 at Hyderabad with your presence. The details are as follows:OCTOBER TARGET Vs ACHIEVEMENT Area T50 THC Tar Ach Tar Ach Telangana 475 498 1700 2189 Rayalaseema 20 14 100 91 Coastal 40 19 200 127 North Coastal 40 30 200 140 Total 575 561 2200 2547

Tar 530 80 90 100 800

DYC Ach 910 60 78 70 1118

NOVEMBER TARGET ( STATE TARGET) Area Telangana Rayalaseema Coastal North Coastal Total

T50 499 20 25 40 584

THC 2000 100 140 165 2405

DYC 610 90 105 110 915

I was allocated RR-I & II, Medak, Mahboobnagar and Nalgonda to Mr.Deepsingh, Allied Executive and given individual target for October and the given details are his achievement:Brand Tar Ach T50 145 107 THC 460 357 DYC 150 95 Total 575 561 I have taken target for the month of November,08 from Mr.Deep Sigh. The Dtails are :Brand T50 THC DYC

Tar 107 420 210 On the next page

By your prior permission I have given schemediscounts for the month of November08. The details are :Scheme Structure for DYC. 1-3 C/s 4-9 C/s 10-15 C/s 16-20 C/s

Rs.300/Rs.500/Rs.700/Rs.800/-

THC Scheme Structure for Telangana Area:2-20 C/s Rs.300/25 C/s Rs.500/50 C/s Rs.750/100 C/s Rs.1000/100- C/s Individual Rs.1250/200 C/s Individual Rs.1500/By your prior permission I have given limited bar promotions for DYC Whisky for this month. The details are given below. 1. 2.

Telangala Area 60 X 30 Offer for 50 Counters ( for each counter 1 Case) Other Areas 60 X 30 Offer for 50 Counters ( for each counter 1 Case)

Competitor Activities SEAGRAMS 100 pipers 1-5 C/s 10 C/s 25 C/s Club Promotion

Rs. 1000/- per case Rs.1500/- per case Rs.2000/- per case 60 X 30 Offer for 100 Pipers

Blenders pride 10 C/s 25 C/s

Rs. 150/- per case Rs. 300/- per case

UDI LIMITED black & white 1-5 C/s Club Promotion

Rs. 2000/- per case 60 X 30 Offer for Black & White

haigh 1 C/s 5 C/s 10 C/s Consumer Offer

Rs. 600/- per case Rs.1000/- per case Rs.1500/- per case For 1 Full Bottle – offer 4 Glasses

On the next page

UB LIMITED signature 1-10 C/s 11-15 C/s Consumer Offer Club Promotion Club Promotion

Rs. 300/- per case Rs.500/- per case For 1 Full Bottle – offer 2 Glasses For 3 Full Bottles – offer 1 Travel Bag For 6 Full Bottles – offer 1 Golf Set

royal challenge 1-5 C/s 6-10 C/s Consumer Offer

Rs. 400/- per case Rs.500/- per case For 1 Full Bottle – offer 2 Glasses

antiquity ble 1 C/s 2-5 C/s 6-10 C/s Consumer Offer

Rs. 200/- per case Rs.300/- per case Rs.750/- per case For 1 Full Bottle – offer 2 Glasses

This is for your information. Thanking you, Yours faithfully, B K S Sankar Area Sales Manager