Market Access Providers Limited_january 2009

MARKET ACCESS a complete marketing solution super mall

complete marketing we provide one stop solutions tailored to our clients’ innovated by our specialized need SBUs

We have a rich history of continued growth riding consistent performance & ethical business practices

SERVICE KEY SERVICES MARKETING Brand Activation -

Road Show Consumer Experience Consumer Engagement One to One Communication

KEY PROJECTS

Event Designing & Management - Product Launch - Annual Convention - Concert - Reality Shows

- Closeup 1 - Nokia’s MFN Media Launch - F&L Super Hero Super Heroine - BAT Marketing Convention - DITF (Unilever, Banglalink, etc) - Aarong 30 years Celebration -JPGL Destination X - Parachute Women Cricket Tournament - Prime Bank Road Show - Nokia Independence Cup Golf Tournament - PRICE Butcher Awareness - Rahimafrooz’s Quikfill Launch - Nokia Product Launches (6300, N95, Sirocco, Xpress Music) KEY CLIENTS

DIRECT KEY SERVICES MARKETING - Targeted Consumer Activation Campaigns - One to One Consumer Interaction - Nationwide Logistical Support - Household Channel Marketing & Sales - Data Management - Nationwide Brand Promotion - Database Marketing - Nationwide Field Force Network

KEY PROJECTS -

BL PCO Rural Channel Development - BATB TSA Monitoring BL D2D Marketing & Sales - BL Disaster (Sidr) Recovery Support FAL D2D & Product Sampling - BATB Retail Classification System Nestle Superstore Consumer Contact Maggi School & Shopping Mall Act.

KEY CLIENTS

INTEGRATED KEY SERVICES RURAL

- Brand Communication and Promotional Activities / Campaigns - Behavioral Change and Social Communication Campaigns / Outreach Activities - Alternative / Last Mile Distribution, Direct Sales and Marketing THROUGH  Alternative Electronic, Print and Outdoor Media  On-ground Activities and Nationwide Field Work DRIVES  Awareness, Penetration, Consumption, Sales and Distribution ENGAGING / MOBILIZING  Related Target Groups in the Rural and Semi-urban Areas of the Country

KEY CLIENTS

INTEGRATED KEY PROJECTS RURAL  Brand Communication and Promotional Activities / Campaigns     

Banglalink’s “DESH Utshab & Mobile Film Unit” Unilever’s “Clear Campus Confidence Campaign” Reckitt Benckiser’s “Mortien Baul Utshab” Unilever’s “Fair & Lovely Chander HAAT” BD Edible Oil’s “Meizan Rural Activation”

 Behavioral Change and Social Communication Campaigns / Outreach Activities  SMC’s “Shukh Pakhi” Campaign  SMC’s “Jotone Roton” Campaign  Alternative / Last Mile Distribution, Direct Sales and Marketing  Bangladesh Edible Oil’s “Project Runner”  Banglalink’s “Rural Activation for PCO Package”  Reckitt Benckiser’s “Mortien Mystery Shopper”  Western Union Money Transfer’s “Field Force Monitoring”

MARKET EXPRESS KEY SERVICES Trade Marketing & Retail Media Activities - Merchandising & Promotions - In-store Audit -Shopper’s Trade LoyaltyMarketing Program

Program

KEY PROJECTS

Outsourced TM & Training & Field Operations MgtDevelopment •TM Field Force - Developing &

•In-store Selling Staff Mgt Delivering Training •Distribution Op Support Solutions - Pre & post assessment

- Retail Media solutions for Nokia Branded Retail - In-store Audit for Pepsi - Shopper’s Marketing Program in Specialized Channels (Super Value Shop & Magic Mirror) - Nokia Field Ops Mgt. - Unilever’s Distribution Field Force Ops Mgt. - Nokia Field Force Training (Bangladesh & Nepal) - Unilever’s Pallidut Capacity Building Training - Brac Bank’s Customer Service Training

KEY CLIENTS

CARROT COMMUNICATION KEY SERVICES Brand Building Brand Positioning Strategic Planning New Market Entry Strategy Television Commercials Radio Commercials

Interactive Media Media Buying & Planning Public Relations Social Communication Event Designing

KEY PROJECTS - Rahimafrooz’s Quikfill Brand Launch - Prime Bank Hasanah Launch - Super Hero Super Heroine Event Planning and Creative Strategy - BRAC Bank Credit Card 0% interest

Banglalink campaigns: Customer Care Enterprise SME launch Network of Emotions Music Station Amar Tunes Song Dedication Service Quality Campaign

CARROT COMMUNICATION KEY CLIENTS

KEY BRANDS

SHOOGAR PRODUCTION KEY SERVICES - Fiction & Non-fiction Creative Writing - Audio Visual Production & Post Production Services - TV Media Content Producers - Logistic & Technical Support 

KEY PROJECTS -

Banglalink Mobile Film Drama IUCN Lawachara Documentary ActionAid Retrospective Documentary Official BAT “Battle of Minds” 2008 AV Unilever Training AV Television Serial Production for NTV and ATN

KEY CLIENTS

PEOPLESCAPE KEY SERVICES Discrete Services

Process - Headhunting & Recruitment Outsourcing - Job Analysis - Payroll Mgmt - Assessment Center - Salary Survey (proposed)

KEY PROJECTS

- Mass Recruitment - Benefit Mgmt - Performance Appraisal (Proposed)

End to end HR Outsourcing - Integrated HR Support - Staffing Process

- UBL TM Assessment Center - A&E Headhunting for top & mid level mgrs - GP mass recruitment & mgt of customer managers: 450 persons in 1 day - ASA Job analysis consultancy - Reckitt Benckiser Management Payroll Process Management -KEY BL Customer Care Reps Staffing Process for over 800 people nationwide CLIENTS

Widest & Deepest presence across the country •Nationwide full scale product

placement & event management capability

•Full fledged national (product/brand) visibility planning & implementation capability

•Largest Field Force

11 Area Offices ➡ 180 Field Offices ➡ 67 Permanent Field Managers (AMs &FCs) ➡ Approx. 5,000+ people on contractual basis ➡

•Equipped logistics team to support national presence

We have rounded skills set with subject matter expertise and clients’ perspective Unilever British American Tobacco Glaxo Smithkline Orascom Telecom Holdings UNDP World Bank European Commission

Area Of Expertise Direct Marketing

Total Years 64

Event Management

64

Trade Marketing

50

Distribution

45

Creative Communication

54

Advertising & Content Development

85

Total

362

Leo Burnett Grey Worldwide Euro RSCG McCann-Erickson Ogilvy & Mather J. Walter Thompson, ACNielsen TBWA

THANK YOU