B.A. (Hons) Visual Communication
Module: Design for Society Module Code: VC202-880-05 (20 credits) Lecturer: Katherine Szeto + Marta Kusztra
Assignment 2:
Brief:
Date: 06/02/2007 or 09/02/2007
Man. Woman. China.
Prepare the work that comments on the relationships between men and women in modern Chinese society. Do you think that these relationships represent: – equality? – inequality? – partnership? – dependence? – competition? You may focus on the everyday life situations or important social issues, but you may also choose to concentrate on the private sphere of life. It is up to you how you define the context for your work, but you should present your personal perspective on the theme. Defining your personal opinion is a good place to start working on the design concept for your project. Your opinion and your concept should be supported by the research and analysis. In your research, you should investigate the issues outlined by this assignment as well as the contemporary media and techniques that you may want to use in your design. Your research cannot be based only on the internet sources. Your work may take any form you choose. Present at least 3 design solutions that correspond with your concept. You are expected to experiment visually!
Learning Outcomes:
[A3.] Understand the effectiveness of the use of typography, illustration and photography in the context of society [C3.] Prepare and produce sensitive, creative design solutions that may consider cultural, economic and social context. [C4.] Research, identify, analyse, and apply contemporary techniques using appropriate media.
Work Required:
Students must submit: 1. 1 sketchbook documenting concept development; 2. Project presentation 3. Project rationale
Deadline:
March 9th 2007
Assessment Strategy:
Documentation of Research (40%) Design Rationale (20%) Final Design Solution (40%)
Project Weighting within the Module:
This project is worth 25% (twenty-five percent) of the total Visual Communication module mark.