Managing Global Warming

Managing Global Warming: Diffusion of Technologies Perspective Dr. Tejinder Sharma Department of Commerce Kurukshetra University, Kurukshetra

Global Warming: The Bitter Reality    

Average global temperature increased by 1 degree since 1900 Three-fold speed of global warming since 1970s Temperature rise of 3-8 degree projected in 21st century We have – – – –

Dry Australia Sizzling Australia Freezing Europe Confused India

Human Actions: The real culprit

Solutions:

Collaborative Initiative of Stakeholders

 Regulators –

Enact and implement strict environmental regulations

 Industry –

Use environment friendly technologies

 Scientists –

Developing “Green & Greening” technologies

 Common –

Man

Adapt environmental friendly products

Lab-Floor Dilemma  Objective –

Curiosity driven research vs Market driven research

 Feasibility –

Technical vs Economic

 Adaptability –

Good is what we offer and not what you want

Understanding Diffusion of Innovation  Diffusion

of innovation is a theory of how, why, and at what rate new ideas and technology spread through cultures.

 "Diffusion

is the process by which an innovation is communicated through certain channels over time among the members of a social system."

Innovation Diffusion Models 1. 2. 3. 4. 5. 6. 7.

General vs. Domain specific Conceptual vs. Mathematical Focus on innovation vs. adopters Organizational vs. Individual Process vs. Outcome Proximity vs. Network Rate-oriented vs. Threshold

Stages of Adoption

Technology Adoption Lifecycle

Crossing the Chasm (Geoffry A Moore)

S-Shape & Technology Adaptation

Interesting Case Studies  Scrubbing

before surgery  ATM Cards  Rap Music, Punjabi Pop  Hybrid Corn  Cell Phones  Internet

Barriers to Diffusion of Innovation  Inability

to learn  Cultural Incompatibility  Opinion Leadership  Homophily  Regulatory Restrictions  Infrastructural Issues

Bridging Lab-Market Dilemma  

Bringing lab and markets together Involving Stakeholder Disciplines – – – – – – –

Basic/Applied Sciences (Developing Technologies) Commerce/Management (Costing, Returns, Marketing) Law (Regulatory Aspects) Entrepreneurs (To use the technology) Sociologists (To prognosticate social consequences) NGOs (Sensitize on adoption) Etc..

Lets work together to make earth a better place