Management Of Dabbawala Mady By Spaanko

PROF. KUNAL SIR

Dabbawala-:

One who carries a tiffin

soldiers

of the legendary Maharashtrian warrior-king Shivaji

Belongs

to a mavla caste

The

dabbawala originated when a person named Mahadeo Bachche Average

integral

education is till 7th standard to Mumbai's culture.

THEIR PRINCIPLES.. Shakti aur bhakti Work is Worship  Manav seva me bhagwan seva milti hai  Union is strength  I trust man only coz I trust in god

NUTAN MUMBAI TIFFIN BOX SUPPLIERS ASSOCIATION

History

: Started in

1980 Charitable trust : Registered in 1956 Avg. Literacy Rate : 8th Grade Schooling Total area coverage : 60 Kms to 70 Kms Employee Strength : 5000 Persons 

FOR EACH DABBAWALA

Two Bicycle: approximately 4000Rs. A wooden crate of Rs. 500Rs Cotton Kurta Paijama of Rs. 600. And Gandhi topi: 20Rs.

• VLP: VILEPARLE E

3

9AI 12

• E: Hanuman Road

VLP

• 9 :NARIMAN POINT • AI: AIR INDIA • 12: 12TH FLOOR Different groups use different colour coding within the same zone

Measure of quality that strives for near perfection To achieve six sigma , a process must not produce more than 3.4 defects per million opportunities. Six sigma award given by Forbes magazine to dabbawalas They manage to keep their defects at just 1 defect every 6 million deliveries.

COMPETITION NEW ENTRANTS BARGAINING POWER OF BUYERS BARGAINING POWER OF SELLERS THREAT OF NEW SUBSTITUTE PRODUCT OR SERVICE

FOSTER’S FIVE FORCE MODEL

Journey begins Collecting tiffins from home Taken to the nearest railway station 10.34 to 11.20 at VILE PARLE station The journey of wooden crates via

12 coach train, 4000 commuters, 8000 Disputes, no excuses, duty first.

Sorting at CHURCHGATE

Unloading at destination station between 11.20 to 12.30 At CHURCHGATE Re-arrangement of Tiffin's as per destination Collection process 2.00 to 2.30 segregation of Tiffin's as per destination suburbs

Group meet after day’s routine 3.30 to 4.00pm. Final sorting at origin station as per the origin area Delivered to homes by 5.00pm.

80 Dabbawalas regroup according to the numbers of tiffins Each sector is handled by a particular person Each Dabba changes 3-4 hands through out its journey MTBSA's system is like the Internet.

“Error is horror” is a operational motto Consuming alcohol while on duty attracts a fine of Rs 1,000 Unwarranted absenteeism is not tolerated Not wearing the cap attracts a fine of Rs 25.

Flat organization No Hire and Fire rule Community based recruitment Following a strict dress code Loyalty and trust is their monopoly Training provided to the new joines Owner + employee is designation of each Quarterly meetings to discuss issues

e range of customers

ustomers are generally tend to be middle-class citizens

ddresses are passed on to the dabbawala opening in pecific areas.

ustomers can log on to website ww.webrishi.com

vice charges vary from 150 to Rs. 300 per tiffin per month

wenty member group has 675 customers and earns . 1 lakh per month

e dabbawala could collect 40 Tiffins in the same time

a customer complains of pour service ?

DISASTER MANAGEMENT DURING THE MONSOON IN CASE OF MEETING WITH AN ACCIDENT EMERGENCY MEASURES BEING TAKEN TO ENSURE DELIVERY.

0% FUEL 0% INVESTMENT 0% DISPUTES 99.999 PERFORMANCE 100% CUSTOMER SATISFACTION

•STRENGTHS: SIMPLICITY & INNOVATIVE CO-ORDINATION, TEAM WORK & TIME MANAGEMENT LOW OPERATION COST CUSTOMER SATISFACTION WEAKNESSES: HIGH DEPENDIBILITY ON LOCAL TRAINS LIMITED ACCES TO EDUCATION

•APPORTUNITIES: WIDE RANGE OF PUBLICITY OPERATIONAL COST IS LOW CATERING THREATS: COTHREAT FROM FAST FOOD & HOTELS CHANGE IN TIMING COMPANY TRANSPORT TICKET RESTAURANT COMPETITION FROM CATARERS

Documentaries made by : BBC ,UTV, MTV, ZEE TV, AAJ TAK, TV TODAY, SAHARA SAMAY, STAR TV, CNBC TV 18, CNN, SONY TV, TV TOKYO, NDTV.

CASE STUDY made by : ICFAI Press Hyderabad & Bangalore Richard Ivey School of Business – Canada Also, Included in a subject in Graduate School of Journalism University of California, Berkeley

Invitations from : CII for conference held in Bangalore, IIML, IIMA, CII Cochin, CII Delhi, Dr. Reddy’s Lab Foundation Hyderabad, SCMHRD Pune, SCMHRD Nasik, Sadahana – Pune, Rotary Club–Bangalore, NIQR at Chennai Radio : German Radio Network, Radio Mirchi, Radio Mid-day,FM – Gold, BBC Radio, Radio City