Majestic Theatre San Antonio Opening Ads

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Greater Majestic Section

Greater Majestic Section VOL. XLIX.—NO. 142.

SAN ANTONIO, TEXAS, SUNDAY, JUNE 9, 1929

. VOL. XLIX.—NO. 142.

Formal Opening Friday, June 1.4

PART EIGHT

THE

OLER CUES

SKILLED WORKERS '• •* *

—

*" * * • * " • * * * • • •• ^•^•••^•••^ ^•••••••^ •••••.•n— »•• •• • ••• • •• ^• • ••••.•••.•••••••»• •••!••• • • ^

m

•» ^

SAN .ANTONIO

AT NEW

I

LIGHT

"'"-'

MAJESTIC]

•••• » ^ »»••*-« m ^ — — —

OF MUTER

The center of the proscenium nrch of the new and ^Grenter Mnjcstic {Iicutuir is t.Uc .Venue de.jMedier wh is our of the most famous statues executed during the Renaissance Tinder NIC • patronage-of the -Medici family ivhidi ruled Itnly nnd Europe. The istnr ut the top of the proKceiiiiini is the seal of the city of San Antonio.

Building One of Finest of Kind in World; Advertises S, A. v ;

CUT'S'SOL IS Miles of Carpets in New Theater

By RALPR CANDLER years ago, when tie RedLfar,OXG skin roamed on th Tfxns plains over land nnd water calm- Dens B

from lieir caetlps in Spain. Slowly, the trend of empire, knowing no r-inse, nor rest, eeltlp,! tie field *„,) fnrOKl mid conquered the GoWen West. First, came the buiMcra of missions into tits place to dwell, followed hr hordy traders seeking to " b u y and to sell. Then came the solnier of _ fortune, the beggnr, the Dero, • the thief—otherc pppress'd in their homelands, seeking here only relief. The flaRK of fire nations have floated over this manic domain, since tlw . first mad roar of cannon forecast the •white man's reign. Step by step t b p r lavo builded, steadily Ihroujrh rb" years, dotting the stRle w i t h ciMcs ana •salting the earth TvRh their tears. J^ow, there is peace and plenty, Umnke to this gallant band—on the sites o[ their first Trail structur".-. mighty sky-scrapers stain]. The brnves now sleep with their fathers the Dons Tvith their swords are I R J D , but there rules in this realm they conquered, a towering castle from Spain, It shines like a beacon of progress, a symbol of all that is fine—massive imposing and splendid; yet srnceiu and slender in line. From Houston street upward it reaches 17 good stories high, Tvith its lofty trim etching against a clear Texas skv. On top of a flagpole that's swaying, a pennant slowly frets the wL_ _ there's a brcpz« idly -whistling about its parapets. The copper-colored .sunRhine of waning afternoon hrin-s , thoughts of aenoritas of whom tn1: Dons would croon. Before this castle entrance there are teeming thousands pasa, daily the street cars clang their gongs ol brass. From early morn till late at night (he din of traffic roar sings ol real prosperity before their castle door. The Greater New M"ajesLic is the castle that I tell will druw you irresistibly into its wondrous spell. Iis Beauty is so poignant it is near akin to pain—more beautiful, tlian any castle ever built in Spain. » * * Standing In tlic entrance is a booth of marble sheen, where senoritas ;:rajnousl.v take tribute for their queen. Tvrcnly paces farther you ere in -i pnssEge wny that bursts in nil it; Klory of lights and colors gay.

San Antonio's new and grcates Majestic is made successful by the aid of skilled workers, managers and artists as well as beauty of design and efficiency of construction of the building Left to .right, V. C. ("Buddy") Welkcr,

press representative; Robert"W. Donohoe, treasurer; Vcrnon Gyer, organist; Albert H- Reynolds, chief of service; Evangeline Frank, who "starts thc'shcny with a smile at the box office." -•f

est pxpectalion of that first enthralling sight.' And then the doors slowly Ewinu out on hinges noiselessly—art usher bows and beckons that it's time for you to see. And lo, before your very eyes there stand revealed to you n vision of such radiance it hardly seems quite true. * * • Upon the floor are carpets that are thick Jind rich and soft, nnd over all the mellowed hue of lanterns swung aloft. The ceiljng is a masterpiece of inlaid sections wide, n maze of scrolls and copings aiid. figures side by Ride. There nre BO many treasures there of beauty aod deligbt its utterly impossible to grasp them on first si^it. You have to stop and one, by one, study separately each object ns it meets your gnze in all its witcheryThere arc window ledRca where in days of long ago the dons nnd eenoritas might have whispered love words low. Twisted columns carved of stone stand staunchly rooted deep to bold the weight of arches in their broad majestic sweep. A graceful curving stairway lends TOU to the mezzanine, where other wonders greater still are to he found nnd seen. Twisted iron rails the stair, the rtepa are marble pure—you wonder to yourself if all this vision can endure. * * * But now that you hare feasted for a .Knell upon these things, I'll take you to a view from which much greater beauty springs. Flense close /our eyes and let me lead you to an opera chair—you mast mustn't peek because to do that wouldn't be quite fair. Now you ere seated in a loge, in comfort and in ttjle—but keep yoflr eyes shut tightly for yet a little while. The orchestra is playing, or the organ's golden note is lion ting downward to you from its mighty, throbbing throat. Tou bear the guitars strumming, there are eastenels that click, and Latin voices humming that btir you to the quick- The air is soft and balmy with the tinge of tropic tea an'd the breath of blooming flowers that thrill with ecstacyNow, in this very moment, you may open up your eyes—you are in a Spanish garden berteath the summer Ekiex. Dircctlv here above you, the clouds go drifting by and the canopy of heaven is sels vrith stars on high. * * • ' Upon your rifiht there greets you in graphic "silhouette a hillside Spanish easile that you never will forget. Against the fctar lit background, there are cedars slim ond tall and a m a n t l e rich with romance seems to hover over

From hi fib and arching ceilings, Tvrought-iron lanterns swing, and to the massive columns the shields of heroes cling. The ]i-hia arc sliglitly yellow as in the days of old; the coat-of-arnis inform you of knights of honpr bold. You PSRP In sheer amazement at the splendor of the nrt, the panels, scrolls and arabesques nnd cv'rv other part. There are doors of massive structure and heavy wooden grill—then you turn upon your left and Get another thrill. For, stnndinj; on a pedestal that *1owly turns about a comely mniriVn bows her head in modesty devout. "Sweet Gropes" they call this p t a t u e which was made by master hand and in the New York salon won the prize both first and -rand. * * * Turn left and 50 feet beyond the vaulted ceiling falls to rafters lie like solid oak. where new allurement There are flowers, bright with jewcalls. Beneath the low-hung beams els that come from drops of dew; the walls nrc rich in tonal hue and as tUr e are doves upon the copings ifcat you pass they seem to whisper secrets Eetm to bill and coo. There are baldear to you. conies and Etairwfljs. where EenorEtas Straight ahead a crystal pool fair have dreamed their dreams of "filled with flashing gold as darting "irlhood have Bobbed in deep despair. fish swim to and fro with grace There are vines that eliug and wanyou." behold. These liny, shining finny der an they cover gable eve and clamfreaks were broupht from waters far, ber over cornice and garlands verwhere tropic seas and fro:iiled trees riunt weave. There's a fountain in and strange, queer people are. l'j e foreground, over which the palm Upon your right are two ^reat rlonrs h-ees Bway to furnish suade n that soon must open wide for just be- Khelter from the noon eun s tortia yond their pondrous weight the castle Jies inside. You wonder how it ™There's the tower of a rhapel fro looks and tingle with delight in "keen- which a monk might EUIE a hymn '

The Plaza Hotel Extends Hearty Congratulations to

Mr. Karl Hoblitzelle pn the opening of the

Greater Majestic Theater San Antonio is indeed provd of your Magnificent New Playhouse

The PLAZA HOTEL Jack \Vh\te, Managing Director

:

Several miles of carpeting has been placed in tho -new mid Greater MHjeslic (heater. The cnrpets nrc of a special ninko for the thenler nnd nrc almost nn inch thick with specinl pudding to reduce noise. The color of Ihe carpeting ivna selected .willi groat cnro by the builders of the Nientcr, nnd tho colors blend perfectly with the general color scheme nnd the Mexican .nnd Spcmish design.

Congratulations

:

of Latest MOST MODERN PROJECTION AND Seats MAJESTIC Design Provide SOUND EQUIPMENT INSTALLED Utmost in Comfort THEATER The mo??t modern projection noil tone. The first is J.he disc Bound^ji sound enuipnipnt in America. hft£ the. Ifllter is the film sound. The been inslalled in the new ond Grr-!\i- equipment Is capable of handling gny or Majestic theater. Three Slraplrx projectors with all of the refl»em' 1 Jit* of Ihe modern sound' ccjuipmcnt for mid" new features invented to daLt, the theater. All stages of amplifica.senil the perfect moving pictures ou lion can be brought into piny from the screen. n mere whisper to the ronr ,of a For tho vaudeville there are two (\\cinjic-. In fact the . sound Equipspot lights of Lhe latest lypc cou- ment ot tlip Great*!1 Majestic is the slriiftion which nrc capable o[ Bend- largest mnde for any stage in the ing a beam from one inc-h in diame- wo rlil. ter to OG feet across. The most inOne of the unique features of Ihe tricate, steps of dflnctrs and choruses tlieater is (he public address ajsenn be followed witL ease by LLe lc:n M-hlch has been Installed. A spofs. lar.ee amplifier has been installed The Greater Majestic iheater is one over the prosrennim nreli from which nf the firBt theaters in America to a ?pecch can be heard in any part of be equipped ^"ith the Brcnuhenrt ef- the thc.itor. For instance n person fect machine. The machine can pro- ran spcnl; into B microphone in. n duce any effect desired for the nlngo bcix, and the sound of the fipcech. ivill including rainbows, mottoa effectis, be carried to all parts of tltc audl, stars, nil colrtrF, and antomattc shrtc lorium. This innovation is something changes. The inft which has been" installed in few t aters in America. vented only about two months. Ftiur skilled operators are in cbarfje For the talkinp picturca there of Ihc projection cquipnient in the five Ini-ffe horns hack o£ the moving booth. Because oE the bent senrraleJ picturp Bprpen \rliicli IK mndr- porous ^y the projection macbinpg, cold j;r so tliat the sound can readily pas. is forced into the bootlis at all timc^ through without distortion. 'This u lowering the temperature to normal. nno of the latest ln\cntions of th' The booth is absolutely fireproof, moving picture industry. .sDundfiruoF, and none of the hot air i,i Nothing hns been overlooked in the the booth can escape to the auditorium entire projection and sound equiin i p n t to siTe absolutely the brst t-i of the thpnter. Q'he sound equipment of the thenler natrons of Ihe new and Greater MR" ineliulrs tho VjtnpboDe nml Moviebenediction to vesner tails that rinpAiid hi^h uiwu ft tower built in nncienl Moorish wny, there's a pulpit for the heathen to praise allah ev'ry

The seats of the new and greater 1 Mnjcstic tlioator have been cojigtruetod to givn the utmost in conifort to pntrons. Latest tyrieg of conalructio wore user! in th?ir Jiinniifncturo. Uplioleterliiff is in deep, rich colors. bloiiiliiiB perfectly witli tlie Kenc color scheme of the Lhenter nutlitoriuin. All of the chnir.i 1mvc sprii)>;5 in Ihc Gpnls, nnd nil of the lodge chalfs have Bprinps in the bf\L'k also. Care hag heen tnkrn Co sec that all exposed partf liable t o ' c a t c h or the clothing have bfesn tinl^hetl in ftucli n manner as to niinlntb.fr tills ri«k.

Globe Printing Co. 634 Main Ave.

WE COMMEND for their fine display of dvic pride in the erection of their large, handsome theater build-

extends congratulations to the

Greater Majestic Theater - >

The magnificent edifice of the Greater Majestic is more appreciated when you consider, the evolution of the modern theater in San Antonio.

In 1852, when the Bell Jewelry Co. began business in San Antonio, the only theater here was the "Old Variety" on West Commerce St. and in "them days" this was the playhouse of the city. Likewise, the Bell Jewelry points with pardonable pride to their steady growth which has been in keeping with the city and modern business expansion and from a small beginning in 1852, we have grown to -one of the finest jewelry stores m the State. PAY BELL'S EASY WAY "Home of Good Luck Wedding Rings"

\\\\////X>

514 E. Houston

77th Year

ing. IT IS certainly commendable and praiseworthy that the owners of the:Majeslic. theater should honor San Antonio with Mich a beautiful structure. It is a building that San Antonio may well be proud of. We congratulate the Majestic theater! . . . and believe, in eo doing, we 'beapeak the sentiment of the San Antonio public.

-

Texas' Oldest Jewelry Store

The Majestic Theater

scry IB found, tvheie painted pigs and fuzzy do^s ; and ilolhe* cute, aboun. Over all this land of Nod, a kindly aoul hold a sv, uy, to keco the youngsters busy while their mothers sec the iilayThis new Majestic'ia tfae dreum of is Knrl Hoblitzellft. who heads a far flung circuit ami fan,i labored great nnd well. For 20 long jenra he has planned and now his pians coine true—ilie greatest pleasure.he will get pleaaure it give.H to you. * » * It IB matehlcsa in beauty nnd comfort, the sold at the rainbow's end— you cnitnot find anything betcr no matter how far you may send. The world baa been comberl for Ita treasure and has yielded the best that was .sought to create this flawlesB jewel of artistry that Is wrought. It stands like a tencon of pro^re.is, symbol of nil thru, is (inc—intissivo. Imposing, splendid, yet graceful nnd ender of line. From HouMon strict upward it readies 17 Brand stories iteh, its lofty turrets etching againet a Texas Fky. Now r h e r p is )>«.ice and plenty, t h a n k s to t h i s pioneer band—on the Bitea of their first frail structure, mighty hkyKr-r.'iperp ptand. Tlip braves • ?lcpp with ttieir fathers, the Don* wilh t h e i r Hirord* nrc I n i n . hut there rules in the realm tlier conquei-ed, a ck'nl castle in Spain.

Colossal in it B structure and of architecture rare, tliere s'vines across •the raammoth stage un orcb beyond compare. Along its lower border there are statues plump nnd round and in ev'ry foot of' ec-uluture there arc treasures to be found. Jiilting from the back wall is a parapet effect on which an ancient aoliiier might stand guard erect. And in iho very center there's a steeple with a spire and the statue of 11 Venus ibai/a monarch, would dfislre. Along the upi>er border there ar# urijs of varied kinds and a row of peaked towers of a beauty hard to find. Sweeping ever leftward you will see the- mission bell ibat penis of life nnd marriage or sounds a funeral knell. Beneath the mission lower Is another pillared loft where the voice of gifted a r i i s t b sing a ballad soft. Again the two tiers of boxes, tirr.pcd In gorseous hue and an oryan ]oft that reaches ialo the lofty blue. * * * And on along (he eidewall, from the ground floor to ihe aky. an ever eh a rising landwapc to make you thrill, or Sigh. Each facade nnd each cornice, each balcony and nook is like n. page of history from Tfme'n u n e n d i n g book. Ever in the background fiiere are trees and i-hrubs and &ky anil unw of blooming flowers and vines that never die. There are windows shuttered closely w i t h mysteries lo keep, shaded courts and nrbors and massive doora carved deep. But all of tbis panorama there's noiliing that's (lie tame, each portico and cornice is from a d i f f e r e n t frame. It's built of Rtone and piaster and when all is fairl and done there never wan nuithcr—this is (he only oirc. JIaiiiHng from the doorwayB, and on balconies and ntnirJl. * * .* * And fll] thp vhilF you drink in the b r a n t y of thi.4 i h r i l l i n x sigh I, Mm rloi]fl« a r e in'-vinsr «]o»vjy t h r o u g h the mellow, filar-lit n i g h t . And v.'hen you ]ea«t eipect it »om* feature mlj=»ed"befor* leaps from out t)ie landscape and chnrmfi you even more. The curtain before you in a blaze r>f flilkrn h u o niir] t h e drapCH benenth I t e arcljwny of the ntace nre gorgeous, loo. The f r a l a wre mnile for comfort u n d ore soft am] d^cp and wide nnd its inlshty ni'e to draw a brefllh and sDii^^lf! on t)i*r mezzanine a well 3a bounded by b a l h i h t r n d e and on earn side a balcony of wooden tfrili ii marie. A >:iinntlf-licr riu'ite .intl'tut hangs grandly, ihrou^h tliis well and by its blended | l i g h t i n g adds to th*? cnsile's spell. ! * » * All about ?.re carpets with deoply fashioned rhairs and fllcoves here and rbf-ro to rent from worl'l a f f a i r s . I'nr I yon are In a n o t h e r npi?, whf-n once , you fn\cr Jir-rr ; . nivsy f r o m cv'rv care aniJ elr]f& a n d ev'ry doubt an'l I^ar. Tin? ladirrn' parlor IB a work of pacing flrti^try, ami has l^on fitted wilh flvery foim of luxury. A rr.ak<:up rwnn HHH \ic.rn proviilr;r| in thin noman's land, whore rosy lip arj'l l i n l f d rncnJi may bloom 'neaih nhnpcly hand. And nlEo on the mezxnnine a nur-

. "Show Printers"

r.

We Take Pleasure In congratulating Mr. Karl Hoblitzelle on the creation of that magnificent palace of amusement—

The New and Greater MAJESTIC THEATER

The Passing Show

ALAMO PRINTING COMPANY "The Service House of the South"

—of San Antonio's greatness focuses a spotlight on the new Majestic Theater, bringing to all of us a feeling of pride in this Metropolitan amusement house. In paying tribute to such progress, the Frost National feels that it voices the opinion of the citizens of San Antonio. May your continuing advancement reflect the growth of the city.

—marked only by accomplishment.. .{or a lony lime a thing talked

o f . . .ihottyht

of...Ihc

magnitude of which was a wonderment... but'now a reality.. .lo Hie NEW

MA-

JESTIC THEATER.. .we, the. JacobsMazur Company, extend sincere conyralitlallons for bringing to San

Resources Over $22,000,000.00 COURTESy - • - PROMPTNESS

FROST NATIONAL *•

SAN

ANTONIO

Atilonio

the

and most

Soulh's imposing

greatest theater.

8UNUAT, JTJNE 9, 1929

THE

SUNDAY, TONE 9, 1K«£

SAN ANTONIO LIGHT

) : j t .• •'' • i

Have Your OFFICES in tKe Very HE new and Greater Majestic Building Is located in the very heart of San Antonio's central business district. Having on all sides and in every direction the retail shopping, hotel, theater and office building activities.

T

The buildjng has been designed to have all offices face either the south or the north and is spread before the southeast breezes from the Gulf of Mexico in such a way that all offices are as cool as a mount^in top, each having a ceiling-fan with the most beautiful electric fixtures which can be manufactured. The first five floors have been designed for exclusive shops of every description and will be San Antonio's most exclusive shopping center. Th'e interior design and color of each office has been carefully planned arid the size of the offices will be built to, suit the individual needs of each tenant. T.he range of prices for these offices have been carefully j checked to meet the needs of tenants who wish to pay the minimum price for a'Small single office to those tenants who desire to occupy a whole floor. The windows-of tihe building have been designed unusually large, giving the maximum light and ventilation to all of the interior of the building. Your customers will cross one another's paths many times each day in reaching your office because they

must all pass your door In-transacting their business with one another. t |With your office 'located Jn the Majestic Building, every man, woman and child in the State of Texas, and for that matter within the Nation, will know your location without any advertising expense on your part whatsoever because the Majestic Building will be the ^est advertised building within the Stater of Texas and one of the best advertised buildings nationally. This advertising will continue year after year because the Majestic Theater will always have the public know exactly where this building is located". Hundreds of thousands of dollars will be spent in advertising this buiding and theater. Because of the superior fire-proof construction, the Majestic Building will have the lowest office building fire rate within the State of Texas, which will give you a very low insurance rate on the furnishings of your office and will insure the.perfect safety of your life and the lives of your employes, customers, clients and friends. The beautiful rubber tile corridors of this building will give peace, quiet and contentment to the tenants of the building and those having business with them and the beautiful tones and shades o'f color of the interior of the offices and corridors will bring rest and joy and admiration to those who occupy the building. The unusually beautiful, swif1>nioving elevators will

HEART of San Antonio's Central

BUSINESS District care for the transportation In such a manner thai you will be glad to have your office within tha building.. Move into the Majestic Building, while you c&ti have space designed and planned to suit you and the price no higher than you are now paying, and you will find that your friends and neighbors in business will move along beside you before you have arranged the furniture in your office.

The New and

uildinq UNDER THE MANAGEMENT OF

Joe J. Nix

CROCKETT 5522

THE

T>ART EIGHT

Lighting Fixtures Provide- Harmony in Effect, Design The decorntive lights tbroughout the thf.iler have been placed to piv the greatest artistic effect with the largest amount of utility. All of the fixtures, harmonize perfectly with tin.1 general Mexican and Spanish scheme oE dccorntions. ^; Erjrergency P l a n t and Grcnt care wfts cxerciseO to have just the right lighting fixture for £' 'Special Fuses Installed each place in Ihe llieatcr. Several different color- effects can be produc?'. £;. on Electric Line. ed with each lighting fixture, anJ they cnu be controlled either from thr Lights out—everything at a stand- slagc or the theater auditorium. still because of a break down in elec^'bc frenlcr part of the lichting in trical lines, and all ihe trouble caus- the theater is indirect with the .|JE^t ed ,bj n bolt oE lightning slrifeinc at globes and fixtures entirely hidden view. These Itphls can be softa vitRl spot in the city electrical sys- from ened to a - w a r m glow O r brightened tem during n thunderstorm. lo a hard glare by the lurmn K of a Such a thin;; has happened rijrht switch. here in San Antonio in spite of the efficiency of tie San Antonio Public . SerYIce company, which is helpless against a storm. But such a breakdown will not impair the efficiency and operation of the";' electrical system of the new - Greater Majestic. Patrons are protccied from delays and disturbances . In electrical lines by an «merpency -• system which almost is human in. its opera tion. EMERGENCY UNIT. In addition to Uie regular main fuse box, there is an automatic uui iliary contactor connected with n special Mt of lines. Shoald the mail A viTid contrast in the changing fuses blow out, the emergency uuit of fQsesf p.^ioniBtically would' be tides oE time and fortune, the construcDTuVsjlic" inlo ac'tion. tion and equipment and the operation 1*atB itnergency set of fuses w< and management of theaters as well as bilng til? electrical power through _ Ep^'cial Bet of lines to the lights ia in the class and character of enterth&'' >n*itornini. The switch to the tainment presented Is afforded in a , second set would be automatic and •would be BO smooth that no one in comparison between the magnificent the' audience would inov the change new and greater Majestic and the first tad bc-en made. i. playhouse opened by the Interstate THIBB/ PLANT. Amusement company in San Antonio, la- lh* event tie second emergency automatic contactor should be put out more than 24 years ago. The Intestate's first playhouse in - ' of vcommission through somo agency xot'under the contra] of the "electric^ this city was the original old Empire, engineers, a third emergency plant au which occupied then the "** <£ * h « toma tic ally would be brought into op- present theater of that name, at; Houfr eratjon'continuing the lighting of the ton and St. Mnry T s street. It was house~a"n"d other electrical operations ralher an unpretentious structure nnd -.until the original get of fuses and fines coujd be''repaired by electricians, r '***°&ii electric generator run hr a gas =erujjne : cpmpriBes the third emergency system. It is in tlie basement and Tlip old Interstate Empire was is connected with the regular set of cheaply constructed, but an effort was "electlic lines of the ImiMing. Another made to bare it ramewhat ornate. For - tteiture of the plant is that it is BII- Stance the front and side was fm" i tpmattc in operation and does not rted Stamped tin rncnlded to pve ." 'sited --to ~^e started -by manual con- th. dnnearance of brick. It was a : :-ilCQl-'-;'-AU needs of the theater can be supplied by this third system (or an -*imost- indefinite time. Almost any president, founder and head ol the in -ybreafc in, the Jines could be terslate Amusement company and EO • iwhile the third system is in operation. • i 1 When the electricity again is put TheEbdouM seated some 1200 persons ibVick into the city Hues after repairs and fo ° it. da7 and we was consla. 'have been made, the automatic sys- errsd a larze theater. The date ol the jtpms oE supply are turned off by the o^ninB and dedication of the struci same contrivances which brought ture to the usage snd rurpose of the 'them into play. All of these ciclus: in September of, 190o The . 'il-e features were designed especially Interstate Interstate operated tbe old. Empire for )fpr the j>ew and Greater Majestic.

HI TIMES

SAN ANTONIO

Us avenue. The building of which the old Majestic Is a part was erected oud tbe playhouse included in It by the Stowcrs in tores (a, (he deal for tbe lease having been closed wiili Mr. HoUlitzclle nearly n year previously. om When the oM Majestic lUentcr was > to opened it was the largest nnd most en oil iroin coinmii&ionG me compiuiy beautiful, ono of the most costly and inrged for its service iu fiiruishiiie completely equipped plnyhousos Ju c acts, TCXRB, or the entire Sontli and SouthNEW FEATURES. west. It incorporated many features Sixteen years ago, ibe Interstate that appo.irrd for the first time in imisemcnt company opened nnd d wil- any playhouse. led thr nld Mnjpslic theater, in Main For instance, it wus one' of tbe veral years then relinquished

IISIV

e x aaclivily c v y oof the lulcrslate uc Tb nnext iiudi Antonio was to booh the vviiudelie" ttractions for Ihc old 1'Inzn, in In oi plazn. Under tliis bookinp ercrcd '

JUNE 0, 1920

LIGHT

first, if not the'first, theater iu the world designed BO f b a t the-effect o[ th* .ceiling W aa as though members of rue audience were sitting In the open air and, looking upward, gazed into a Btar-lit sky. Tue seating capucitj W&B something more than 2000, which, for that day and age, was ah enormous capacity, at'least (or'Texas und the Soulh. "Bl<* TIME" PROGRAM. .. w uen the Interstate'.; first theater, the old Empire, wns opened, straight vaudeville was thq policy of enter-

tainment and Karl Hoblitzclle had only just begun to fight to lift "variety" out oE the mire and make" vaudeville an amusement fit for kings or for prelates to enjoy. By the tlrno the old Majestic was opened, there was no such thing as "variety." It had been, relegated to the category of things unworthy nnd had been banished to the junk heap of theatricals. It was "big lime" vaudeville that the Majestic presented and durUjg its early years the boxes were filled almost every evenin; with ludies la "evening gowna nn

men In the somber black of formal attire. During all of the years that Mr. Tloblifzelle lias oixfated In the amusement field of Sun \Antonlo, he has catered to attendance from the army poata here and the crowded houses of the old Majestic in the days oE the policy of straight vaudeville were colorEul in tbe presence of women in their gay gowns, officers and enlisted men in their spick uniforms'and civilinns In their evening clothes. The formal opening and dedication

of the oe% and Greater Majestjc tbe night of Friday, June, 14, mark'a ahother epoch in the career of San Antonio aniuaementB. The motion . picture, the change in amusement poli-f cies, in-theater construction and management have wrought a revolution iu tup uhow world.

atetl in this city.

OF TlftTER I

i-

The NEW and

We Extend Hearty

Congratulations to Mr. Karl Hoblitzelle on the opening of the magnificent new playhouse, the

NEW MAJESTIC THEATER „ AND OFFICE BUILDING The Plumbing and Heating installation was done by

A.H.SHAFER Plumbing, Electrical and Heating Contractor 82B N. ST. MARY'S CROCKETT 4515

The Turner Roofing and Supply Company wish success to the Greater Majestic Theater. \Ve are glad to have completed the roofing and waterproofing on this splendid building.

THE TURNER ROOFING 6? SUPPLY COMPANY 1308 Eait Houston St.

Cr. 1308

GREATER MAJESTIC THEATER to be presented to San Antonio this coming week is a magnificent example of modern architecture and construction. It has long been our determination to produce in all of our work, only the finest type of buildings that present-day engineering and science will permit, and this, we believe, has been accomplished in no small measure in the New and Greater MAJESTIC theater and office building. As the General Contractors, responsible to the Interstate Amusement Company,

the owners, for the construction of this splendid project, we naturally are proud of * the results we have been able to obtain in bringing to a successful conclusion, an enterprise that reflects such belief in San Antonio, magic metropolis .of the great Southwest. We wish to give full measure of credit to all sub-contractors and material firms which have co-operated so enthusiastically and whole-heartedly in bringing info being one of the finest theatrical and office building structures in all America. V

THE AMERICAN CONSTRUCTION COMPANY Contractors /

Houston, Texas

rer oper-

GREATER MAJESTIC

THEATER

SECOND LARGEST, MOST BEAUTIFUL

statue is shown in the right center of the photo under the small canopy which is lighted wilh colored lights to correspond to the lighting of the rest of the theater. One of the most entrancing spots in the new theater auditorium

from Spain is the center piece of the right center upper wall. The statue's history is clouded by the passing of years. St. George, patron Saint of England, has been placed in a prominent position on the left upper wall. The

ES ICS OR L ES

m

Left to right, Diana by Gabii has been placed on a niche on the left upper wall of the balcony of the new and greater Majestic theater. Statue is carved from stone. Next shows antique statue nearly 400 years old imported

•

The dazzling splendor of King Solomon's court is nothing as compared (o the lights of the new and greater] Majestic theater signs. There is more than 1,250,000 candlepower of illumination on the ineide-and outside of Ihe thenter of which a great part is for the beautiful signs which are visible for more than 60 miles. The immense vertical eign on Houston street on the front of the building has a brilliance of 114,700 catf.dlepower coming from 2400 lampa. It is the largest theatrical sign In tho South. It is 76 feet high, 14 feet wide at the top and lepers to 8 feet fit Jhe base. Attached to the base Is a ncroll work 12 feet wide and fitted witli special lighlc. There is another huge sign with a. double face on the roof. This sign has a brilliance of 74,400 cnndlepower, coming from 1280 lamps, totnling|24,000 waits. -These nigns enn he seen from as grent a distance as the vorticlc signs because of their double facing and height. Yet a third sign on Houston street runs purt the length of the mnrquee. Morn tlmn 1100 lamps give a brilliance ot 27,280 canrilopowcr. Thin sign lights the street in front of the theater. Under Hie marriupp. the street is illuminated with 133,300 candlcpower, forming one of the most striking Bidewnlk lighting systems in Sun Antonio. This lighting combined with the lights of (he lobby give an unusual effect. There is n Riga on College street lighted with 130 lamps giving 23,830 cnndlopowpr. This sign is 12 feet hifih nnil 2R inchf* wide.

Welcome to our New Neighbors

Seventeen years ago a ragged newsboy used to stand in the lobby of the beautiful Majestic theater operated by the Interstate Amusement company in Fort "Worth, and cry his papers. Often times, when the wintry rains drenched him to. the skin and frigid ilaela swirled through the rents in lis tattered clothing, ho Bought ehclor in That friendly retreat, to hudllc close to a a teaming radiator until it could etop the shaking ot his body, or the chattering of his teeth, or could thaw his bands sufficiently to make change for those who bought his editions. 'Sometimes, in his anxiety" to dispose of his papers, he would holler too loud and there would be a sharp admonition from theater attaches to soften his call, Bnt in the main, he round that lobby' n, haven ot warmth in winter, a retreat from the glare and heat of 'summer days—and—alwnys—a kindly treatment that fixed in his henrt a respect and -in affec-1 tion for the great nimiFement organ!zation that operated that palace of cntertfiinmentHe thrilled to the beautiful pictures and photographs that hung upon the walls and were covered under the glass o£ msles. He thrilled to the brilliance of the lobby lights and tho flash of the grent electric sign witli the names of celebrated artist? spi-llprt" out. And -into his childish brain there was born n grent nmbitlon someday to he a part of nil the color nurl glamor, the kindness and rha b_ril-

linnco o£ the world of make teliero. Today tliat ragged youth ot 17 years ngo is grown to manhood. Tbe poverty of his childhood ilnys :a a dim and distant memory. The clothes that he Tvenrs in summer nre ninrtr: o£ sheerest and coolest mule rials and ere cut by the skillful plicnrs of a master tailor. The garments he wears oE winter are from the Fame shop that .caters to him If. the torrid, season. He still stands in the color and tho light and tLo brilliance of the lobby of a great theater. But be lias no papers to sell and none dare caution him that he speaks too loudly. Defercotial net aches of the playhouse pay him dutiful respect. Hie word Is law antl every drenin of hi« ragged, hungry tiny a of cnrly childhood have come true. Aud there's a reason. He is Raymond Willie, mnuaging director of the interests of the Interstate Amusement company in S;in Antonio—head of the greui organization, which in this city will operate the new and Greater Mnjestic theater, finest of all tho plnyliouscn of the Interstate circuit; second largest theater in the United Stntrs and the most beautiful thentcr in America, if not in all the world, Bnymond "Willie was born in Fort Worth in 1900. His first theatrical job wns tlint of doorman at the Hippodrome in that city, operated by P. C. Levy, At tlie Strand and Palace theaters in Fort Worth, he ro^r: through steady promotion to floor manager of the Palace nnd tben was transferred to Dallas liy'tho Soutli-

THE {SOUTH FINEST

sm^

AND OFFICE BUILDING We congratulate the Officers of the INTERSTATE AMUSEMENT COMPANY on the completion of .their magnificent new play house. It is a credit to San Antonio and to ,the 'theater world. We are near you apd assure you that it will foe a pleasure to serve you.

MANHATTAN CAFE Crockett 176

THE NEW MAJESTIC

IN

"The show starts with A irailo n.t the box office." New and Grenter Majestic patrons will get a big smile with their change nnd tickets from Miss Eyangclifle Frank and Miss em Enterprises, wfcicfi bad purchased thfl Levy holdings. Mr. Willie's first position as manager of a theater wns ot Gleburue, Texas, Tben, for the Southern TSnterprlses he worked flu a relief mnneger out of the general offices. Ho came to Sun Antonio and for a time was manager of one of the local Incutera and then returned to Dallas as manager o[ n playhouse there. Mr. Willie's ambition to be n part of the Interstate organization wna realized, wlicn he was employed by Robert J. OUJoiincll, general manager of the Interstate, nnd sent to Jliriniiighflni, A|-«c, RB raunager of the Trinnon theater. He was transferred from that position to the Lyric theater in Jlirniinghnra, largest plnyhousc in Hint city. He was brought bnck to TCXO.S and served RS relief m.inngrr nt Fort Worth nnil Dallas and Ihon WBS sent, to San Antonio as managing director of Interslnte injterfiRts in thi's city. He has been here two ypnrs. Todny, ihe rnggcd newsboy of 17 yenrs ngo is one of the most successful nnd efficient managers of the Interstate cirrnit, n .pioneer Texas amusement enterprise and one of the largest organizations of its kind in America.

two yenra. Der first expferlanc*'jg < cashier dates back to the days'oT the old Han Antonio Grand Operpi Jfouas which was operated by Jack J3urke, 1 i now county clerk. ~ Li-7:.'d

CONGRATULATIONS

to the

Greater Majestic Theater It is truly a "building of whicK-" San Antonio should be proud.

MARTIN LINEN SUPPLY CO. 421 Roosevelt Mission 5800

SAN ANTONIO'S LEADING HOTEL1

THEATER

>.$

arc the stairs to the patio which wind their way down'
WILLIE, MANAGING DIRECTOR, HAS RAPID RISE IN THEATER

The NEW MAJESTIC THEATER

228 E. Houston

PAItT EIGHT

THE SAN ANTONIO LIGHT

SUNDAT, JUKE 9, 10M

JUST ACROSS HOUSTON STREET FROM ONE TO THE OTHER TlfE GUNTER

We Extend a Hearty Welcome to Our Neighbor—the New and Greater Majestic Theater—and to the Thousands Who Will Visit This Magnificent Palace of Amusement t

THE GUNTER—A BAKER HOTEL

PAH!' EIGHT

THE SAN ANTONIO

SUNDAX, JUNE 3, 1029

LIGHT

Longest' Piano to . LARGE COLLECTION OF STUFFED FLEKIITDUS TD Be Used in Texas NURSERY'SAFE EFFECTS BIRDS DISPLAYED IN NEW SHOW at New Majestic

BUT PROVE BIG MIIHE

.iiiapt Switchboard Makes • - ' ITheater Illuminated Fairyland. . - Tfie Dirine Sarah Bern hart or thc Incomparable Isadora Duncan were ."masters of the arb of tJienter. Their " Dames are theatrical history. '-•' And yet (heir eupremc nntl matchless rartislry could bare been totally ' .wrecked hy electric lights. Lighting, neit to the actors thcm• selves, plays one ol; the most impori'taut: parts in the entertaiompnt bT1 tbr '." public. Without proper lighting ef" - fects, properly controlled, the finejT act ; of big time Interstate-RadioKeitilh-Orphenin TQuderille clrcoil ' ctmld be nn impress! re, to say the least least Electrical work in the building , -was; handled by the Martin Wright :. Electric company. . I FINEST EQUIPMENT Fine theaters not only get the best . acts* that money can Buy, but they J alseC tavfl the finest electrics] eqiiit,-, ment that modern technicians can "' "produce. Lighting ffitecls for an act • 'most be produced correctly and in' •tantly-to brine about the best in entertainment.' There must be no hitch •' In IjphtuiE a stage or an auditorium ''- for the presentation of Bn act. Tie 10 scene multi-pre-set swilch:: board In the ne^" and Greater MaJesric li one of the largest ever made ; for va theater. As many as 10 scene* •: can be -wired before the acts are gir*n for tie audience, and the turn i>f * EUigle switch Instantly can change ' 'the' lighting from one aceen to an': otL^r, according to Martin AYright •'.Electric company,, electric contractor.. "006 man, without lea R his chair,

I

One o£ tie Inreesl collections of slutfed birds in Terns is to be [omul in the new nnd Greater Mnjrstic. 1 he largest aiid most bountiful oE the collection is 0 white pcncock with n spreading tail iHensurins more thnn 10 feet across and standing more Minn 10 (cot Irish. . There nre tt score or more of while doves in nnturnl poses. Some ot thc birds bnve been wired and nrrnused in tucll a manner as to pive the impression ot fill! flight npjninst the blue of the sky. Others of thc while 'loves are takinc nff in the slnrl of flight. COLOR ED B1HDS. Still otlicrs nre nerrlicd on Rabies and eves of Ihft auditorium pnnoram.i. Many of the birds nre colored nijrcons. colored parrots Three gorjoouslr gor display their brillinnt lines from perches Several woodpeckers also hare been ]>lncert in vnntnse points around the theater auditorium. The most unusnnl specimens in the

collection nre thc four wild Texas turkeys. This is'thc first time a wild Trxns turkey hns been sluffcd for display in n theater. IMPORT TREES. More trees and bushes have "been used in the decoration of Ihe Greater Majestic theater. About forty Spanish cypress trees imported from ItJily are used as the main background for I be architecture in the auditorium. About ten South American pnlms arc used to ml vantage in the decorative scheme. There also are orange, azalea, magnolia nnd oleander trees, brncena plnnts, blooming cactus, grape and rose 'bushes, and many Texas blue bonnets. One of the umisaL plants imported from Spain is the bou^ainvillea plant. Several novelty flowers made from mctnl and po'rcelnin wore imported. Ivy and rat tails Imve been woven through the entire scheme to fill in vacant places.

can manipulate the board for llie en- nd fccliiiE to Iho act or the perfect iking motion picture. tire time or the actR. Unusual a u d e v e n fantastic effect' The most difficult lighting effects an be produced wit hllic Grcntcr ila can be handled with speed and pre- eslic switchboard, and the control cision, and once the lishts of n cer- ing effect of the lisuts is small com nred to. thc old-fashioned and ouso tain Ret have been set it is not neces- ete boards so often eraploj'ed in moil sary for the operator to touch an elec- rn theaters. trical connection other than n svrilch. Thc new and Greater Majestic has pone to greftt lengths to have fl perfect design and decoration for the interior of the theater auditorium in the Spanish style which transports Ihe audience to the mystical land of make believe. "Without the use of lipht to give the proper effect to the decorations, much of the charm and beauty is lost to the play-goers. MANY COLORS The three primary colors, red, blue Heavy oaken rafters and antique and green, from which nil other colors including white can be produced, urniture and fitments impart to the are incorporated in the* lighting len's lounge and smoking room of thc equipment of the stage and nudito- ew and greater Majestic a mcllowrium. All of these lights are cou- css of age unmatched by anything by trolled from the multi-pre-set switchreal castle in Spain. The .smoking board on the sta^e, and colors can oom and lounge in reality ia like thc be changed to give thc needed "pnncn1' €al lounge .of an eld Spanish Don t is thoroughly masculine in design ut great care and thought have been ven" to c<jr?fort and ease. Several pieces of the furnitare ,nin' nrnishings are genuine antiques o reat value, each with o. legend of ro nance and history all its own. Others ire copies of antiques which arc in uusenms and therefore cannot be purthe hasod.

REAL CASTLE

INCREASE

Even Will Rogers couldn't rope a steer with a clothes line. And no artist, however fnmous, could- render a. beautiful selection on a piano tbut wasn't the best. And so the new Vud Greulcr Majestic has purchased n gcniul piano rtajestic One of Few-U. that is one of thc best instruments manufactured. Theaters With This It is unique inasmuch us it is five inches longer than nny piano ever used Convenience, in Tex [is. Special facilities had to be brought, into play to get the. inslrument delivered safely to the theater. • 4, •Throughout the new nntl greater njcstc (beater there have been liunrcils of devices installed for the unfort and convenience of patrons, i fact, next to tile nctunl entertninent itself, the comfort of the palron pnriimount. Weslinshouse elcvntors have been slnllccl. Elevators have been installed for itli thc innin auditorium and the Three thousand five hundred fjnllored biik'ony. This is pnc of the =v theaters in America with cleva-, lons oE w nter a minute is the capacity •rs for jmtioiis in tlio balcony nntf of the well which wns dug Tor the; lezznniuc floors. The lifts arc large new and (Jreatcr Majestic mid which i.d conveniently located nnd mate will supply the needs of the theater rips to the upper floors constantly. nnd office building. The well is 1000 feet deep. A tank The men's smoking, room has becu tied for the comfort of nmsculine with a capacity of 35,OflO gallons of ntrons. Large overstuffed chairs nnd wntcr'ig on the roof. This is equal avcnports have been placed for to 300 hnrrels. "Water is pumped nt tmi] B iiiK and smoking. There is an all times to thc roof where .enough ttentlnnt present at all times to caro pressure is assured to give adequate or. the needs of natrons. pressure nil over thc structure. City wnter 1ms been piped into the The .ladies parlor tas been fitted •ith absol-itely everything that is ncc- building to be used in emergencies. 'snry for comfort nnd convenience This precaution fa takon in nil buihlmaid is in attendance to adminis- Jngs having private wells. er to tin; necils ot patrons. An added conveniences for patrons of the tbenler. On .this same floor s the nursery where small children there > s n chock room for wraps, hats, ml babies can be left during the en- umbrellas, or unckn^es. This is a serertainincnt program. They are given vice extended to patrons for their conhe best of care by specially trained venience. ttennants. Public telephones and telegraph The mezzanine floor lias been fitted service nre two of the minor dc n.'i Ini-BC lounges where patrons can tails which ndd lo the en joy m ml: of wait for an appointment or rest while a- theater nnd thc riitcrtaiiiment pro•!ii:n;g fur n seat in the nuditorium gram offered there.

flSITHER'S ' URIS'

.

;- •

to

(Interstate 'Amusement Company | and | Mr. Karl Hoblitzelle, Its President, 1 , • and to •| . Mr. John Eberson, Architect, * ' ! » i

on ibe Opening of the Beautiful

I$ Majestic Theater I ^ G. REISING & COMPANY ,r-

227 West Austin Ave., Chicago, HI. . . . Manufacturers of

;

[Artificial Flowers and Shrubs

Children Given U t m o s t Attention at Newest Theater. "Safe as mother's arms" describes the nursery of the now and greater Majestic. The effort extended to provide for the well-being of the children does not end with mere loving care. Every possiblo effort is mndA with human an-1 scientific devices to see that the children are given the utmost nt(cation while the mother nnd father nre enjoying tlie show. ENTERTAIN CHILDREN. The Interstate Amusement computr operating the greater Mnjcslic thcatv is. a pioneer in providing eiitertaiomca' for children ns well as parents. TIi 1 first theater nursery in San Antoui' wag established at the Majestic or Main avenue. There ia a. ccjb room for babies, an:' a playroom for older children. Tinplayroom is equipped with tiny ehnir. in bright colors, cquipale'chairp uphol-1 stered in Mexican leather, and man. toys including kiddie cars, a snnd lio: and little wagons. Supervisors (rniao in children's play nre in charge. CRIB ROOM. The crib room is especially furnished for the care and comfort o babies nnd small children. Two spcc]ii' tmined nurses are on duly. One o: the features of the decorations is the fairyland clinractcrs parading on thr walls. Mural paintings depict gnomes and sprites which for generations have been dose to the hearts of children.

Marks anotfier achievement in the Theater World and a Greater San Antonio. We congratulate Mr. Hoblitzelle, president of the INTERSTATE AMUSEMENT COMPANY and his efficient manager, Mr. Willie, upon their enterprise, and we wish them continued success in their beautiful new jjlayhouse.

CROCKETT 7000

MERCHANTS TRANSFER CO.

•

with Crane materials

Time was when the excellence of a theatre could be judged solely by the pictures it showed. Not so today. To pictures have been added beauty of surroundings, convenience, comforts, and service. Judged by the old standard, the new Majestic Theatre will be remarkable. Judged by the new, it stands as ,one of the most perfect examples of theatre building in the. country. For John Eberson, the architect, did not stop when he erected a splendid exterior. By devotion to detail he made the interior the peer of any similar building in the world. Nothing that would add to the pleasure of the patrons, or employees was overlooked.

PLUMBING A N D H E A T I N G M A T E R I A L S IZOO EAST HOUSTON STREET, SAN ANTOfilO.TEX.

BramJicf and Salt* Offiut in One Hundred and Eignlj CilUi

Congratulations and Best Wishes to

Mr. Karl Hoblitzelle AND HIS

GREATER MAJESTIC THEATER

Congratulations

i

t

MAJESTIC THEATER BUILDING

•

CRANE

One of the most unique nnd at ractive features of the new an* Greater Majestic theater, designed fo he comfort and convenience of its ne'n patrons, is a "make-up" room n thc ladies' parlor. This is the only playhouse in the SooMh with cosmetii rooms provided for its women guests Milady's parlor in this ''Castle u Spain,'! is a thing of beauty tha must be'Been to be appreciated. The finest and most delicate works o to be procured have been brough TO Eaii Antonio after a search o the world for just the right thing to be placed in the ladies' parlor fo her inspiration and her admiration and comfort Spanish and Mexican antiques ant copies of museum pieces have bee:1 used here and there with rare aki of decorative artistry that cause It t. blend fo exquisitely into the cenera mode of the playhouse. Indirect an perfectly blended * lighting effects brin? out nil of ffie details of th general Fr-heme.

and the 1:

i

Convenience is served by rooms for lounging, recreation, and rest. i '• • To underwrite this step ... to insure the maximum of service, of operating efficiency, and economy of maintenance, Crane fixtures, valves, and fittings were chosen for these rooms.

and now the

•3>.

UQQPovmJt Fruntrt

underwrites its success

Cosmetic Booms for Women Guests in New Majestic

MAJESTIC THEATER

'

The newest theatre in San Antonio

CONGRATULATIONS ?

C R A N £• V A L V E S

to Mr. Karl Hoblitzelle . and Interstate' Amusement Co. '

' ON THE OPENING OF THE GREATER

Majestic Theater San Antohio is indeed proud of the beautiful Theater and Buiding you have erected. It was oui' pleasure to install all of the Electrical equipment in this magnificent new edifice.

WITH ITS WONDERFUL ARTESIAN WATER WELL, flowing at rate of about 3000 Gallons of pure water per minute from depth of 719 . feet. The Majestic well drilled by us is the largest flowing well in San Antonio producing from such shallow depth.

DINGMAN DRILLING COMPANY WATER WELL ENGINEERS We Specialize in

Drilling Water Wells and Foundation' Core Test

Martin Wright Elec, Co.

Our Motto: Prompt, Efficient and Satisfactory Service

Where Quality la Paramount" Navarro St.—By the Auditorium

Tel. Cr. 1695 or W. 5215 51? Alamo National Bank Bldg. SAN ANTONIO, TEXAS.

HOBL1TZELLE-BU1LDER Karl Hoblitzelle, head of Interstate Amusement company. His dream of many years comes true in completion of new Majestic.

Elaborate Lighting Effects Present Colorfuj Attraction.

Chief of Interstate Brings Thrills to Millions in Theaters. Karl Hoblilzelle, founder and preiident of the lulerslate Amusement company, huililcrs and operators of the ucw and Greater Majestic theater ami office building,, solely tlirouijh Lig own efforts nn.l his uncunny nbilitv to Pick (he nelit mn.i for the riBbt job, JiiLs risen liulie pimmcle o£ micccss as n linani'icr, n show mnn mid n uromolcr of giKiuilic enterprises. Ue was - -2 yews old before he ever encaged upon n -fhcatncnl undertaking but in the I net aunrler of n century, or more, Jie lias earned a repiilntion for keen foresight, stable judgment ami pioneer d n n n g that: i« virtually world-wide. Sir. Hoklilzcllc .first «aw the liclit of day in St. Louis, Mo., where he WIK born, October 22, 1870. His father wns Clarence Linden IToblilzclle. of Cumberland, Jjd. wlio migrated west to St. Louis nbout the lime, of tlie wnr between the states where he win married to Miss Idii l^nnpp, (Iniiehlcr of Col. George )Knnpp. tlicn owner of'-llie Missouri Republican, which later become tbc or. I.olils Republic, which for many J-enrs was one of the most influeiilin and one of the larcost daily newspapers in t]io country. Tlie Republic flliout (en years ago was sold to the at. Louis Globe Democrat and was consolidated with Hint publication FIRST UNDERTAKING. KnrI HoblitMllc's first connection with nn nmnsement nuclei-Inking wag in J"!X)1. when he entered the department of works of (he St. T.ouis KKVnsiuou company, which staged the St. I.miis World's fair. Shortly lhorc;ifter, Mr. Hoblilzelle was made secretary to Isaac S. Tay lor, director of works, which depart ment had clmrRe of the planning liiiMiri;, operation and later [he dcm olition of the world's fair. Then he be caif.o first assistant director o wortk- of tlie world's fair and upon *t]ip retirement, of BTr. Taylor, was made director of works in charge o dismantline; tlie great exposition. The demolition of tile world's fni was a stupendous tafik, more difficul in many respects than the building o tho exposition, because of the vns q i i n n t i t i c s of materials and siippllc which bad (o be , accounted for an the disposition and sale of whirh na to he handled accurately, cfficicntl und swiftly. COMES TO TEXAS. Dnrin» the tenure of his office wit. (he exposition, Mr. HoblitKollc tnrnp his pyct towards Texas nnd the magi empire of tlie Rrcnt Southwest, the n land little, known nud one in vrhic the spirit of the pioneer ami Ilin ski of a born executive were destined t

The aquarium nnd founlnm on the ezzflnlne floor oC the new nn<] «rcntT Majestic is oiio oE Iho rest nnd Lily Bpols ot tlie Hienler. Snlnshlns wnlor trickles over brilliantly lis-litcd Oral while bright lined fish swim anil urn in the cool green similes. Tlie base of the fonutmn is built nto n pyramid shape w i t h u witter prilc sculptured by Fctlerico Oiorjji m the ton holding nloft a fountain. The waler runs from tlio foundiin in be sprite's htuids to the fish ponds vliicli are on either side of the nyrain id. Tlie ponds urc enclosed in glsiss. Another little,nj-mpli sils ncjir (lie base of the coral p.vnnyid holding another fountnin in his Ifiimls. The water trickles down to tlie Imsc of he fountain forming a plcnsiiig background. Outsirte of the fountain proucr on either side are two headed sjirnys from 'he private collection of her p.\e»'lh'iie,v :lie grand duchess of ilonlu^lii, Monlnghi, Tusonny. These spruy.s arc ttques nnd are made up of tlioiinds of bends illuminated with varicolored limits. The entVi ••'untain has been banted with li^'liti n.li-c eliiborntc tlmn :iuy ,!;c lighting ever invented. All the colors of the spectrum nrc used in pivng- the correct effect Lo the cornls, nnd the sculptored figures and llic ntiqnes.

find outlet for making tlie waste jilnces bloom and rising lo helghla t h n t only courage and true ability could ascend. Upon the conclusion ot,Vis task of demolishing I he huge cxiionUion, Mr. Iloblitzellc almost imuicdiittely demrtetl from-tSt. Louis Tor a Kiirvey of tliu empire tlmt beckoned him to Texas. The result was the orsUnlwition of the InterstiUe Amusement company ami (he establishment ot liis first I h r n t c r in Dallas in ^1005. His 5ccond (licnter was opened In flrin Antonio nnd tlicn in rnpli] succession he bef-nii operations in Houston nod Vort Worth. In [lint day, vaudeville wns known as "viirifty," and there were not prrat booking nfieneips nnd theatrical nffiliatious Bueh RS exist now. It was ciit-lhrnnt cornjietilion nnd woe be he who first should cry enough-

through all the vicissitudes of pioneer niff it n unknown nnd on uncertain field, Karl Hoblilzelle held ciopely uis failh in TPXRS and strongly to the courage o! the true pioneer. LARGE INTERESTS. Today, bis theatrical interests fnr-f In Hi;,. His Interstate Amusemon company is n part ol the crentes lliedtrical afEiliatioii on eartlu . It resources f»re unlimited. Us influ encc reaches lo the fartlirrcst cornerof Ihe Rlobr. It is Itndio-Keith-Or phr^iai-IiiLertitate and tho fncb Ihn lii.s company is a nnrt of that gren cnmrlet of orprnnizatioiis ntteats t the success ivhicli he has achieved. Millions of persons every yea thrill to ibc entertainment that Knr Iltihlitzcllc find his Interstate Amuse meut company offer \incin tl\o nt of the theaters owned nnd opei' by (his concern und booked i'l dozens

of cities where the Interstate JOBS \ot operate idiiyhouncs. He fepls thnt if he Las lightened the burdens of only n few thousands of thnt vast, multitude he has not labored in vflin. DREAMS COME TRUE. Karl noulit&elle is n dreamer. Hut he is a dreamer who makes bis ill-earns C the Roitlhwcsf wliicb he, ns a major o|>erntor in the realDi of theatricals, wns amonp the first to pioneer.1. For the Greater,Majestic is the Kecoiid largest theater in the United States nnd the moat bpnutifijl in nil America, if n o t - i n alf the world. Certainly, them is uane finer. Mr. Iloblitzelle married Miss Esther Thomas, who wus known on thn sliiRC as Miss Esther Wnlker. He resides in Dallns, headquarters of the Interstate Amusement company, which is a Texas owned coner.rn, oji orutdd by Texna men, who Iiv6 i Texas.

MECCA Of AMUSEMENT. San Antonio Has always been a city of beauty and romance—a mecca of business-tired America seeking diversion. With the opening of the new Majestic Theater San Antonio takes her place with the larger cities whose theaters are marvelous structures of beauty. Rivaling the most beautiful palaces of amusement, the new Majestic stands a glowing tribute to the artistic sense of its creators. San Antonians may point with just pride to this great hall of joy, knowing ;that few equal and none surpass it in beauty and modernity. . .

Westinghouse Electric Elevators set the high standard of supreme service

The Majestic Theater Characteristic of the quality of equipment throughout this magnificent new building, Westinghouse Electric Elevators are the finest elevators produced—capable of ideal smooth operation and accurate landing.

Westinghouse Electric Elevator . . Company

Electricity and gas play a major role in exemplifying the beauty and modernity of the new Majestic. No pains have been spared to give this magnificent theater the most wonderful electric lighting ability, that artistic minds could create. With an ample sup,ply of electricity and all the ftiodern equipment necessary to handle it to best advantage, the new Majestic is destined to become a shining example of the beauty electricity is bringing to the American theater. Gas was chosen without hesitation for all heating purposes. The cleanliness, economy and efficiency of this up-to-date fuel makes it the natural choice for modem heating. This Company is proud to serve so beautiful and modern a theatre as the new Majestic.

Sa PublicS

10 !> Company

PART EIGHT

THE

if a r-vfrv-.v i

Wishes $v 1'?;> '• '7b Our Namesake

FIRSTS HOI TO

.-^ *

• >j;M>? the ''largest" but the "smartest" Gown *"'- and Hat Shop in San Antonio compli, .-

molts the Majestic

Theater

on the

opening of their truly magnificent new Majestic Theater

(

Fund to Be Spent on the Junior League's Child Hospital.

Building, an achievement

of

which Antonio

all San should

bt proud.

MAJESTIC GOWN & HAT SHOP "A'of the Largest But the Smartest" MRS. SAIiAII STAHKE, OWNER 207 Main Street

Cr. 983

m

IAD AND OSE LIGHT INT MS FOR RESULTS

Kvciy dollar of Hie rect-ipls from the opening and dedication performance ami ceremonies of the new nnd firpater Majestic thrnter. the night of FrUlny, ,lunr 14, will be donated by the Interstate Amusement company iiiirl K:\rl llolilitrpllc, president o[ t l i n t concern, to Hie cause of charity. Not .one penny that crimes into the coffers of the plriyliouse on Ihnt occasion will be deducted for expenses, nor iis^d /or .-jny other purpose. All will go to charily. Through Ihc medium of I his norrnrinanrp it is hoped tlmt not less1 than .520,000 will be realized for (lie I'pnrfit nf the children* 1 ho.spilnl funtl of the Junior league. Tickets nre l>eInij sold nt premium price's of $1(1 nml ?5 niirt arc bein^ sold by ItMieue memliprs nnd nt n siirvinl box office nt Ihc rid Majestic-. Members of the Ir-asue nrp conducting nn intensive can™

Better

Furniture for

Better Offices */ j How times have changed—many Saifi. Antdnians remember the old "sh|Kvhouses" of years ago and are amazed at the tremendous advancement made in the field of amusement—reflected. In the GREATER MAJESTIC THEATER. In ilike proportion, there has been great advancement in the proper equipment for business offices—as reflected in many recent STOWERS installations.

Today, in keeping with a higher and finer business creed, stability and progress are reflected in the wellgroomed appearance of correctly appointed offices in which f i n e STOWERS furniture lends its note of quiet dignity and gocd taste. Our organization includes men skilled in designing and executing fine offices. These men are at your service —without cost or obligation. A telephone call will bring them.

COMPLETE OFFICE OUTFITTERS Crockett 2800

Tenth Floor

An Appreciation— We are gratified to have been given the opportunity to express, through our best efforts in the interior decorating of the New and Greater. Majestic Theater, our high regard for Mr. Karl Hoblitzelle of the Inter.sLate Amusement Company. We have striven to make our part in creation of this new amusement palace worthy of that regard.

:

Some of the other show Houses which we have had the privilege of decorating and furnishing, among the finest in America, follow:

New Yorll Cily IjOBTv's J'aradise Loew's Valeiuria Jamaica

Chicago

Fort Worth Worlh

Houston Publix Metropolitan

Miami Olympla Colonial

Tampa

I'uhlix Paradise A'.'ill on Capitol

The Florida Omalia Hiiiera

Kansas City TJ]ilown Charlotte, X. C. Publlx Thealcr Kalamazoo Slate

Uroohljn Universal McKee sport J. P. Harris Memorial Theater

Detroit Killrrn Kliiera Annex Tulsa KHz Jacksonville The Florida Loiiuvllle J^oen-'s Flint, MichCapilol Akron. Ohio

MICHEL ANGELO STUDIOS, Inc. ; I

DECORATORS AND FURNISHERS CHICAGO

NEW YORK

212 E. SUPERIOR ST.

RODIN STUDIO IttMG.

SAN ANTONIO

• the entire city nml ninny firms nntl uUriduiils fire buying tickets from icin in baldiug of from five to 4U nd 75. RAISE SaO.QOO; If n minimum of ?20,(H10 is rnjscd irough this iici-rormnnce by Hie sale : scats through the .hniior Icngue nd. nt the old JI;ijc.stic box office, le children's hospitul for which •asup members and nlbcrs have bocn :riviiij; for ycurs, will lie a rc.ijity. 'he hosiiital will be iion-scTtcrinii. 'lipro will he ncconiinndatEons foi' both ay nnil rlinrity pnticnls. PLAN CKLKIJKATIONS, If tlin response of the penernl pubc in liifl purchriKC o[ tickets for this urnoF
, J UNH 0, ll«U

UGHT

and return- to the childrens' lies- shnll serve San Aiitonlo and its iKctU in every way possible and fnr beyond tlic mere operation of a jilaco of amusement foi1 private profit, OTJIRK INSTITUTIONS. The population of San Antonio and nnLJcaiic every year on itic mgiit ui its charily problems lins not been overJune 14 with n great benefit,perform- looked in "the chnrity donation from ance Tor the maintenance, improve- receipts of the 6pening nnd dedication ment ami operation of the hospital. performance nntl ceremonies. Entire So far (is kno'jn here, this will he receipts from the colored section of the 'first lime in the history ~of the the brine nudilorium of. the new 'nnd theatrical world th*r the entire re- (jrenter. Majestic will be given to tli« ceipts of an opening unit dedication negro Camp Fire Girls and the Axmn performance have bncu ft;itcd to Ans I in Orphans' home. charity. The action of Mr. IlahlitzeKc The opening n n d ' dcdicnUon perin doing this is in lino with his de- formance program' of the new nnd termination niul desire to make the Greater Majestic will be u presentane\v nud Greater Majestic an institu- tion tho like of which, never before tion of civic pride, and usefulness that hns been offered on the stage of a

theater.In this section bt the world, frothing' .ever presented' iti.'Mic show .palaces of .Urouihvny on (such nil occasion vJll surpass ,thEa program. FOLI/IIfiJS FJiATUBBI).. The screen feature will be the lovnblc nnd lavish "Fox Movietone Pollies of 1920."-It is. mi ull-tnlking; And singing musical comedy production, incomparable in its "chimu and appeal both tone nutl to car ami carrying u romance rich in iU interest nnd 'replete wILIi thrills. Critics and otbcr nuthoriliea- who have Viewed it, have prononuwd it to be without'question one of Hie finest things ever done for Ihe Hilvcrslicet. Much of the offcrjjiR i.s in tec))ni-color nml Ihe brilliance and beauty of the effects challenge description.

Congratulations to

Mr. Hoblitzelle nnd *; v

Mr. Willie ' oh the opening oJ (lie . / • ' . .

NEW MAJESTIC FURMAN JANITOR SUPPLY HOUSE Cr.. esas 014 Avfniie I!