Main Project.docx

Vidya vikas Institute of Engineering & Technology Mysore Department of MBA

Executive Summary Titel :- Sri Someshwara fertilizers Pvt. Ltd., in Maddur. Student Detailes Student Name:- HARIRAMESH M S USN :- 4VM17MBA24 PH No :- 8867453285 E-Mail ID :- [email protected]

Guide Detailes Internal

External

Name:- Raghavendra G

Name:- Raghavendra Hegde

Designation:- Assistant Professor

Designation:- H R Manager

Company Name:- VVIET

Ph No:- 9483646400

Address:- Someshwara fertilizers Pvt. Ltd., Behind Industrial Area, Somanahalli – 571429, Maddur Taluk Mandya Dist Ph No:- 8660107468

E-Mail ID:- [email protected]

E-Mail ID:- [email protected]

Introduction about company: “Sri Someshwara Fertilizers Pvt. Ltd.,” in maddur. It is Incorporated on 7th February 2000.  Manufacturing and Distribution of fertilizers products.  Produce the “KRUSHIK” Brand Products.  S B Swamy Managing Director of someshwara fertilizers industry,  Main competitors of these industry they are: Multiplex Agricare private limited.  Coramandel Fertilizres limited.  Nagarjuna Fertilizers and chemicals limited.

Objective:   

To learn the organization environment and working condition. Learn about the manufacturing process. Internship, Projects work is helps to future to get the jobs. Improving the personality and attitude in myself within the industry.

Summary:Someshwara Fertilisers Private Limited is a Private incorporated on 07 February 2000. It is classified as Non-govt company and is registered at Registrar of Companies, Bangalore. Its authorized share capital is Rs. 8,000,000 and its paid up capital is Rs. 7,024,600. It is inolved in Manufacture of basic chemicals. Someshwara Fertilisers Private Limited's Annual General Meeting (AGM) was last held on 30 September 2017 and as per records from Ministry of Corporate Affairs (MCA), its balance sheet was last filed on 31 March 2017. Directors of Someshwara Fertilisers Private Limited are Siddegowda Nagarathna, Sadolalo Swamy Puttegowda, Puttagangaiah Gangaiah, Hanagondanahalli Shankarappa Suma Prasad, Puttaswamygowda Nagaraju and Mahamood Giddappanapalya Mahaboobkhan. Someshwara Fertilisers Private Limited's Corporate Identification Number is (CIN) U24129KA2000PTC026346 and its registration number is 26346.Its Email address is [email protected] and its registered address is Somanahalli Industrial Area Maddur Taluk Maddur KA 571429 IN. Current status of Someshwara Fertilisers Private Limited is - Active.

Industry Profile

Identification of Industry:I am doing Project work in “Sir Someshwara Fertilizers Pvt. Ltd.,” in Maddur. It is comes under the “Agriculture and Allied Industries”.

-:History:Agriculture is the primary source of livelihood for about 58 per cent of India’s population. Gross Value Added by agriculture, forestry and fishing is estimated at Rs 17.67 trillion (US$ 274.23 billion) in FY18. The Indian food industry is poised for huge growth, increasing its contribution to world food trade every year due to its immense potential for value addition, particularly within the food processing industry. The Indian food and grocery market is the world’s sixth largest, with retail contributing 70 per cent of the sales. The Indian food processing industry accounts for 32 per cent of the country’s total food market, one of the largest industries in India and is ranked fifth in terms of production, consumption, export and expected growth. It contributes around 8.80 and 8.39 per cent of Gross Value Added (GVA) in Manufacturing and Agriculture respectively, 13 per cent of India’s exports and six per cent of total industrial investment.

Market Size:During 2017-18* crop year, food grain production is estimated at record 284.83 million tonnes. In 2018-19, Government of India is targeting foodgrain production of 285.2 million tonnes. Milk production was estimated at 165.4 million tonnes during FY17, while meat production was 7.4 million tonnes. As of September 2018, total area sown with kharif crops in India reached 105.78 million hectares. India is the second largest fruit producer in the world. Production of horticulture crops is estimated at record 306.82 million tonnes (mt) in 2017-18 as per third advance estimates. Total agricultural exports from India grew at a CAGR of 16.45 per cent over FY10-18 to reach US$ 38.21 billion in FY18. Between Apr-Oct 2018 agriculture exports were US$ 21.61 billion. India is also the largest producer, consumer and exporter of spices and spice products. Spice exports from India reached US$ 3.1 billion in 2017-18. Tea exports from India reached a 36 year high of 240.68 million kgs in CY 2017 while coffee exports reached record 395,000 tonnes in 2017-18. Food & Grocery retail market in India was worth US$ 380 billion in 2017. Investments:According to the Department of Industrial Policy and Promotion (DIPP), the Indian food processing industry has cumulatively attracted Foreign Direct Investment (FDI) equity inflow of about US$ 8.57 billion between April 2000 and June 2018. Some major investments and developments in agriculture are as follows: 

By early 2019, India will start exporting sugar to China.

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The first mega food park in Rajasthan was inaugurated in March 2018.

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Agrifood start-ups in India received funding of US$ 1,66 billion between 2013-17 in 558 deals.

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In 2017, agriculture sector in India witnessed 18 M&A deals worth US$ 251 million.

Achievements in the sector:

The Electronic National Agriculture Market (eNAM) was launched in April 2016 to create a unified national market for agricultural commodities by networking existing APMCs. Up to May 2018, 9.87 million farmers, 109,725 traders were registered on the e-NAM platform. 585 mandis in India have been linked while 415 additional mandis will be linked in 2018-19 and 2019-20.

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Agriculture storage capacity in India increased at 4 per cent CAGR between 2014-17 to reach 131.8 million metric tonnes.

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Coffee exports reached record 395,000 tonnes in 2017-18.

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Between 2014-18, 10,000 clusters were approved under the Paramparagat Krishi Vikas Yojana (PKVY).

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Between 2014-15 and 2017-18 (up to December 2017), capacity of 2.3 million metric tonnes was added in godowns while steel silos with a capacity of 625,000 were also created during the same period.

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Around 100 million Soil Health Cards (SHCs) have been distributed in the country during 2015-17 and a soil health mobile app has been launched to help Indian farmers.

India is expected to achieve the ambitious goal of doubling farm income by 2022. The agriculture sector in India is expected to generate better momentum in the next few years due to increased investments in agricultural infrastructure such as irrigation facilities, warehousing and cold storage. Furthermore, the growing use of genetically modified crops will likely improve the yield for Indian farmers. India is expected to be self-sufficient in pulses in the coming few years due to concerted efforts of scientists to get early-maturing varieties of pulses and the increase in minimum support price.

GDP: - (in 4 Years) 5 4.5 4 3.5 3

Total GDP

2.5

Targeted GDP Agri

2

GDP Agri

1.5 1 0.5 0 2014-15

2015-16

2016-17

2017-18

Production and Sales Volume:-

Major Players of Industry:1. Rashtriya Chemicals & Fertilizers Ltd. 2. Krishak Bharati Cooperative Ltd. 3. Rallis India Ltd. 4. Bayer CropScience Ltd. 5. BASF India Ltd. 6. Atul Ltd. 7. UPL Ltd. 8. PI Industries Ltd. 9. Zuari Agro Chemicals Ltd. 10. Bharat Group.

Government Initiatives:Some of the recent major government initiatives in the sector are as follows: 

The Agriculture Export Policy, 2018 was approved by Government of India in December 2018. The new policy aims to increase India’s agricultural exports to US$ 60 billion by 2022 and US$ 100 billion in the next few years with a stable trade policy regime.



In September 2018, the Government of India announced Rs 15,053 crore (US$ 2.25 billion) procurement policy named ‘Pradhan Mantri Annadata Aay SanraksHan Abhiyan' (PM-AASHA), under which states can decide the compensation scheme and can also partner with private agencies to ensure fair prices for farmers in the country.

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In September 2018, the Cabinet Committee on Economic Affairs (CCEA) approved a Rs 5,500 crore (US$ 820.41 million) assistance package for the sugar industry in India.



The Government of India is going to provide Rs 2,000 crore (US$ 306.29 million) for computerisation of Primary Agricultural Credit Society (PACS) to ensure cooperatives are benefitted through digital technology.

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With an aim to boost innovation and entrepreneurship in agriculture, the Government of India is introducing a new AGRI-UDAAN programme to mentor start-ups and to enable them to connect with potential investors.

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The Government of India has launched the Pradhan Mantri Krishi Sinchai Yojana (PMKSY) with an investment of Rs 50,000 crore (US$ 7.7 billion) aimed at development of irrigation sources for providing a permanent solution from drought.

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The Government of India plans to triple the capacity of food processing sector in India from the current 10 per cent of agriculture produce and has also committed Rs 6,000 crore (US$ 936.38 billion) as investments for mega food parks in the country, as a part of the Scheme for Agro-Marine Processing and Development of Agro-Processing Clusters (SAMPADA).



The Government of India has allowed 100 per cent FDI in marketing of food products and in food product e-commerce under the automatic route.

-: Company Profile :-

Introduction of Company:Someshwara Fertilisers Private Limited is a Private incorporated on 07 February 2000. It is classified as Non-govt company and is registered at Registrar of Companies, Bangalore. Its authorized share capital is Rs. 8,000,000 and its paid up capital is Rs. 7,024,600. It is inolved in Manufacture of basic chemicals Someshwara Fertilisers Private Limited's Annual General Meeting (AGM) was last held on 30 September 2017 and as per records from Ministry of Corporate Affairs (MCA), its balance sheet was last filed on 31 March 2017. Directors of Someshwara Fertilisers Private Limited are Siddegowda Nagarathna, Sadolalo Swamy Puttegowda, Puttagangaiah Gangaiah, Hanagondanahalli Shankarappa Suma Prasad, Puttaswamygowda Nagaraju and Mahamood Giddappanapalya Mahaboobkhan. Someshwara Fertilisers Private Limited's Corporate Identification Number is (CIN) U24129KA2000PTC026346 and its registration number is 26346.Its Email address is [email protected] and its registered address is Somanahalli Industrial Area Maddur Taluk Maddur KA 571429.

Sri Someshwara Fertilizers and Chemicals (SSFC) Was incorporated as a Sole proprietorship in 1990’sand is engaged in the Wholesale and retail trading of chemical fertilizers such as Nitrogen-Phosphorous-Potassium (NPK)17:17:17, Nitrogen-Phosphorous-Potassium (NPK)20:20:0 and Nitrogen-Phosphorouspotassium (NPK)14:06:21 having “KRUSHIK” as its brand.

Promoters: Sri Someshwara fertilizers private limited industry is a private company.  Sri Someshwara fertilizers private limited industry have a 100% Ownership. Fact sheet Company Year of

2000

incorporation Location of the

Factory: Behind Industrial Area, Somanahalli, maddur

unit

taluk, mandya dist – 571429.

Vision, Mission and Quality Policy:Vision:“ We act responsibly to preserve the vital ecosystem in which we live, offering the market both safe, effective and commercially viable fertilizers, to let agriculture grow in harmony with nature”.

Mission:“The Industry mission is offering the most extensive and varied range of fertilizers, ready to satisfy and technical, economics and environmental need of the most advanced and environment and people friendly agriculture”. Through careful selection of materials, we guarantee excellent standards reliability, thereby enhancing the quality and amount of crops.

Quality Policy:Quality strategy for Sri Someshwara Fertilizers Pvt, Ltd., 1. To guarantee that we reliably convey to our customer, both interior and outside a like, products and services which totally meet their necessities as far as securities, effectiveness and quality. 2. To meet this requirements first time, on time and each time. 3. To receive the quality as a need in our business procedure.

4. To acquire the dedication of all employees in the organization to quality as an aggregate duty and encourage constant improvement in successful execution of the quality management system. 5. To set up a system in place for setting up and periodic survey of quality goals for nonstop change in quality management system.

Product and Service profile:Nitrogen-Phosphorous-Potassium (NPK) 17:17:17 :-

Hydroponic-npk - (17-17-17) - fertilizer package contents pack of 400g n:p:k 1717-17 fertilizer. The three elements plant growth in three different ways. In simple terms, these are:- n - nitrogen:- the growth of leaves and vegetatio p phosphorus:- root and shoot growth k - potassium:- regulation of water and nutrient movement in plant cells, purportedly promoting flowering and fruiting.

There are six primary nutrients that plants require. Plants get the first threecarbon, hydrogen and oxygen-from air and water. The other three are nitrogen, phosphorus and potassium. Nitrogen helps plants make the proteins they need to produce tissues. In nature, nitrogen is often in short supply so plants have evolved to take up as much nitrogen as possible, even if it means not taking up other necessary elements. If too much nitrogen is available, the plant may grow abundant foliage but not produce fruit or flowers. Growth may actually be stunted because the plant isn't ABSorbing enough of the other elements it needs. Phosphorous stimulates root growth, helps the plant set buds and flowers, improves vitality and increases seed size. It does this by helping transfer energy from one part of the plant to another. Organic matter and the activity of soil organisms also increase the availability of phosphorus. Potassium improves overall vigor of the plant. It helps the plants make carbohydrates and provides disease resistance. It also helps regulate metabolic activities. Npk fertilizers are water-soluble and can be taken up by the plant almost immediately. An all-purpose, 17-17-17 fertilizer will provide the nutrients all plants need for healthy growth. Usage instruction : seeds and seedlings stage - use 1/4 tsp npk to 1L water. After 3-4 true leaves stage - use 1/2 tsp npk to 1L water. Initial blooming stage- use 2/3 tsp npk to 1L water until blooming complete or harvesting complete - use 1 tsp npk to 1L water.

Nitrogen-Phosphorous-Potassium (NPK) 14:06:21:-

This NPK 14:06:21 fertilizer is acclaimed for its quality. We offer the NPK 14:06:21 fertilizer that is packed using the best packaging material. These NPK 14:06:21 fertilizers have strong granules that have uniform size. We are rated as a trusted Manufacturer and supplier of NPK 14:06:21 fertilizer.

Product Description: 1. Contains 14% Nitrogen, 06% Phosphorous and 21% Potassium. 2. 14:06:21

contains

most

important

primary

Phosphorous and potash in equal proportion. 3. Single most important source of all major nutrients. 4. Available in free flowing granual form

nutrients

Nitrogen,

Features & Benefits: 1. It has good storage properties. 2. Due to high water solubility, has a greater mobility in the soil. 3. Being non-hygroscopic, can be conveniently stored well even in high rainfall areas. Nitrogen-Phosphorous-Potassium (NPK) 20:20:00:-

Being a reckoned name in this business, we are involved in offering a wide range of 20:20:00 fertilizer to our valuable clients. Our product is processed under the supervision of expert professionals. This 20:20:00 fertilizer is extensively used for enriching the land fertility and contains 20% Nitrogen, 20%Phosphorous and 00%Potassium. Which provides support in the growth of crops. As per the demand of our clients, we are offering this product in bulk.

The balanced ratio of nitrogen(N) and phosphorous(P) ensures an adequate basic fertilization for vegetable crops with starter effects. It provides uniform plant sprouting, increases plant resistance to drought and diseases – uniform granulation – fertilizer with fast solubility in water, with very little residue – assures uniform spreading on soil. Note: All the above fertilizers produced in Sri Someshwara fertilizers industry will carry the gross weight of 50 kilograms and 100 grams with net weight of 50 kilograms in a bag. 

The NPK 17:17:17 product costs an MRP of Rs 1000/bag.



The NPK 14:06:21 product costs an MRP of Rs 750/bag.



The NPK 20:20:00 product cost an MRP of Rs 850/bag.

Sources of Nitrogen, Phosphorous and Potassium:1) Urea:-

Urea is an inexpensive form of nitrogen fertilizer with an NPK (nitrogenphosphorus-potassium) ratio of 46-0-0. Although urea is naturally produced in humans and animals, synthetic urea is manufactured with anhydrous ammonia. Although urea often offers gardeners the most nitrogen for the lowest price on the market, special steps must be taken when applying urea to the soil to prevent the loss of nitrogen through a chemical reaction. Manufacturing Process Urea is made when carbon dioxide is reacted with anhydrous ammonia. This process happens under intense pressure, at 350 degrees Fahrenheit. Urea is processed to take the form of granules or solid globules known as prills. Dry urea is very soluble and must be kept away from moisture until its use. How to Use Urea When urea is placed on the surface of the soil, a chemical reaction takes place that changes the urea to ammonium bicarbonate. The ammonium will convert into a gas, which is then lost if not protected. This means that urea should be mixed in with the soil for maximum effectiveness. This may be done either by broadcasting the urea then plowing it into the soil immediately or by injecting the urea into the soil. This may also be done by broadcasting urea then irrigating heavily to push dissolved urea into the soil. Advantages of Urea In general, urea will provide the most nitrogen at the lowest cost. It is easy to store and does not pose as a fire risk for long-term storage. Urea may be mixed with other fertilizers or may be applied on its own. For plants that love acidic soils, urea is one of the top fertilizers for acidifying soils. For gardeners who grow crops like corn, strawberries, blueberries and other heavy nitrogen feeders, urea will supply immediate and powerful applications of nitrogen. Disadvantages of Urea As a result of the chemical reaction that takes place when urea is applied to the soil, special care must be taken to ensure that the nitrogen is not lost when the ammonium evaporates. This can make urea impractical for gardeners dealing with large plots of land. The high solubility of urea also makes dry storage conditions imperative.

2) Diammonium Phosphate:-

Diammonium phosphate (DAP) is the world’s most widely used phosphorus fertilizer. It’s made from two common constituents in the fertilizer industry, and its relatively high nutrient content and excellent physical properties make it a popular choice in farming and other industries. Production Ammonium phosphate fertilizers first became available in the 1960s, and DAP rapidly became the most popular in this class of products. It’s formulated in a controlled reaction of phosphoric acid with ammonia, where the hot slurry is then cooled, granulated and sieved. DAP handles and stores well. The standard nutrient grade of DAP is relatively high, at 18-46-0, so fertilizer products with lower nutrient content may not be labeled DAP.

The inputs required to produce one ton of DAP fertilizer are approximately 1.5 to 2 tons of phosphate rock, 0.4 tons of sulfur (S) to dissolve the rock, and 0.2 tons of ammonia. Changes in the supply or price of any of these inputs will impact DAP prices and availability. The high nutrient content of DAP helps reduce handling, freight and application costs. DAP is produced in many locations in the world and is a widely traded fertilizer commodity. Agricultural use DAP fertilizer is an excellent source of P and nitrogen (N) for plant nutrition. It’s highly soluble and thus dissolves quickly in soil to release plant-available phosphate and ammonium. A notable property of DAP is the alkaline pH that develops around the dissolving granule. As dissolving DAP granules release ammonium, the seedlings and plant roots nearest the volatile ammonia can be harmed. This potential damage more commonly occurs when the soil pH is greater than 7, a condition that often exists around the dissolving DAP granule. To prevent such damage, users should avoid placing high concentrations of DAP near germinating seeds. The ammonium present in DAP is an excellent N source and will be gradually converted to nitrate by soil bacteria, resulting in a subsequent drop in pH. Therefore, the rise in soil pH surrounding DAP granules is a temporary effect. This initial rise in soil pH neighboring DAP can influence the micro-site reactions of phosphate and soil organic matter.

Management practices Differences in the initial chemical reaction between various commercial P fertilizers in soil become minor over time (within weeks or months) and are minimal as far as plant nutrition is concerned. Most field comparisons between DAP and monoammonium phosphate (MAP) show only minor or no differences in plant growth and yield due to P source with proper management. Non-agricultural uses DAP also acts as a fire retardant. For example, a mixture of DAP and other ingredients can be spread in advance of a fire to prevent a forest from burning. It then becomes a nutrient source after the danger of fire has passed. DAP is used in various industrial processes, too, such as metal finishing. And, it’s commonly added to wine to sustain yeast fermentation and to milk to produce cheese cultures. 3) Monoammonium Phosphate:-

Monoammonium phosphate (MAP) is a widely used source of phosphorus (P) and nitrogen (N).* It’s made of two constituents common in the fertilizer industry and contains the most phosphorus of any common solid fertilizer. Production The process for manufacturing MAP is relatively simple. In a common method, a one-to-one ratio of ammonia (NH3) and phosphoric acid (H3PO4) is reacted and the resulting slurry of MAP is solidified in a granulator. The second method introduces the two starting materials in a pipe-cross reactor, where the reaction generates heat to evaporate water and solidify MAP. Other methods exist as well. An advantage of manufactured MAP is that lower-quality H3PO4 can be used compared with other P fertilizers often requiring a more pure grade of acid. The phosphorus pentoxide (P2O5) equivalent content of MAP varies from 48 to 61 percent, depending on the amount of impurity in the acid. The most common fertilizer composition is 11-52-0.

Agricultural use MAP has been an important granular fertilizer for many years. It’s water-soluble and dissolves rapidly in adequately moist soil. Upon dissolution, the two basic components of the fertilizer separate again to release ammonium (NH4+) and phosphate (H2PO4-), both of which plants rely on for healthy, sustained growth. The pH of the solution surrounding the granule is moderately acidic, making MAP an especially desirable fertilizer in neutral- and high-pH soils.

Agronomic studies show that, under most conditions, no significant difference exists in P nutrition between various commercial P fertilizers under most conditions. Growers apply granular MAP in concentrated bands beneath the soil surface in proximity of growing roots or in surface bands. It’s also commonly applied by spreading it across the field and mixing it into the surface soil via tillage. In powdered form, it’s an important component of suspension fertilizers. When MAP is made with especially pure H3PO4, it readily dissolves into a clear solution dispersed as a foliar spray or added to irrigation water. The P2O5 equivalent content of high-purity MAP is usually 61 percent. Management practices No special precautions are needed with the use of MAP. The slight acidity associated with this fertilizer reduces the potential for NH3 loss to the air. MAP can be placed in close proximity to germinating seeds without concern for NH3 damage. However, MAP used in foliar spray or added to irrigation water, shouldn’t be mixed with calcium or magnesium fertilizers. MAP has good storage and handling properties. Some of the chemical impurities (such as iron and aluminum) naturally serve as a conditioner to prevent caking. Highly pure MAP may have a conditioner added or may require extra care in handling to prevent clumping and caking. As with all P fertilizers, employ appropriate management practices to minimize any nutrient loss to surface or drainage water.

A high purity source of MAP is used as a feed ingredient for animals. The NH4+ is synthesized into protein and the H2PO4- supports a variety of metabolic functions in animals. Non-agricultural uses MAP is used in dry chemical fire extinguishers commonly found in offices, schools and homes. The extinguisher spray disperses finely powdered MAP, which coats the fuel and rapidly smothers the flame. *MAP is also known as ammonium phosphate monobasic and ammonium dihydrogen phosphate 4) Single super Phosphate:-

Single superphosphate (SSP) was the first commercial mineral fertilizer, and it led to the development of the modern plant nutrient industry. This material was once the most commonly used fertilizer, but other phosphorus (P) fertilizers have largely replaced SSP because of its relatively low P content. Production The modern fertilizer industry was launched in the 1840s with discovery that the addition of sulfuric acid to naturally occurring phosphate produced an excellent soluble fertilizer, given the name “superphosphate.” Ground animal bones were first used in this reaction, but natural deposits of rock phosphate (apatite) soon replaced the limited supply of bones. Making SSP is similar to what naturally occurs with bones or apatite in acid soils. The basic technique has changed very little in the past century. Ground phosphate rock is reacted with sulfuric acid to form a semi-solid, which cools for several hours in a den. The plastic-like material is then conveyed to a storage pile for several weeks of additional curing. The hardened material is then milled and screened to the appropriate particle size or granulated. The general chemical reaction is Ca3(PO4)2 [rock phosphate] + 2 H2SO4 [sulfuric acid] → Ca(H2PO4)2 [monocalcium phosphate] + 2 CaSO4 [gypsum]. SSP can easily be produced on a small scale to meet regional needs. Since SSP contains both monocalcium phosphate (MCP, also called calcium dihydrogen phosphate) and gypsum, no problems arise with phosphogypsum byproduct disposal unlike the manufacture of other common P fertilizers.

SSP is also known as ordinary superphosphate and normal superphosphate. It’s sometimes confused with triple superphosphate (TSP) production, which results from reacting rock phosphate with phosphoric acid. Agricultural use SSP is an excellent source of three plant nutrients. The P component reacts in soil similarly to other soluble fertilizers. The presence of both P and sulfur (S) in SSP can offer an agronomic advantage where both of these nutrients are deficient. In agronomic studies where SSP is demonstrated to be superior to other P fertilizers, it’s usually because of the S, Ca (or both) that it contains. When locally available, SSP has found widespread use in fertilizing pastures where both P and S are low. As a source of P alone, SSP often costs more than other, more concentrated fertilizers; therefore it has declined in popularity. Management practices No special agronomic or handling precautions are required for SSP. Its agronomic effectiveness is similar to other dry or liquid phosphate fertilizers. The loss of P in surface runoff from fertilized fields can contribute to water quality problems. Growers should implement farm practices that minimize this loss.

Non-agricultural uses SSP is primarily used as a crop nutrient source. However, MCP and gypsum (the two primary ingredients in SSP) appear in many products. For example, MCP is commonly added to enrich animal feed, and bakers routinely use it as a leavening agent. Gypsum is widely used in the construction industry, as well as in the food and pharmaceuticals world.

Production Process: Step 1 : Mixing

It is the step where all the raw materials i.e., Urea, DOP, MOP, SSP and Filler (Secret item) are mixed together in a proper proportion which are required as for the product.

Step 2: Granular drum

In this step mixed materials are lifted directly to granular drum where the granular drum sprinkle water to it where all the materials are mixed with water in a flowing consistency

Step 3: Dryer drum

In this step the mixed flowing consistency materials will be dried to make small pieces and heat generated to dry is about 100oC. Here 50% of the product will be prepared.

Step 4: Cooler drum

In this step the heat generated in previous drum will be cooled and the heat comes to room temperature and the pieces will be made into small balls in the process. Here 80% of material is finished.

Step 5: Filtering.

The balls thus formed will be filtered in two process i.e., by removing small particles and by removing the large particles. The removed particles will be recycled from second step.

Step 6: Packaging

The finished product will be packed in bags of 50 kilograms each.

Note: The processing time that is taken from the starting step to finishing step is about 25 minutes.

Area of operation: Sri Someshwara fertilizers private limited does not have any branches and it is incorporated by giving the same address given above. The products which are produced in the factory are suitable only for the crops which are grown in Karnataka, so therefore the distribution is done only within the state. The distribution made can be divided into 1. North Karnataka. 2. South Karnataka.

1. North Karnataka  Hubli  Davanagere  Bellari  Chithradurga  Raichur

2. South Karnataka  Mysore  Chamrajnagar  Hassan  Chikmagaluru  Madikeri  South canara  Shivmogga  Tumkur  Mandya

Infrastructure Facilities:-

Competitors Information:-

SWOT Analysis:-

Strengths: o Diversified item scope of the industry covering all sections. o The depth of circulation. o Low and mid value of the item. o The organization primary concentration is to give 100% consumer satisfaction. o Strong financial strength. o The industry devotes considerable time and effort to promoting awareness regarding good farming techniques and methods among the growing community. o Good storage facility o Majority of the workers are from near places

Weakness: o Lack of infrastructure facilities such as canteen and infrastructure facilities to the employees. o Lack of technology up gradation o No market outside Karnataka. o The industry is location in un-recognized place.

Opportunities: o Increased support price of crops like paddy, sugarcane tends the farmer to grow those crops which result in increase of sales. o Having a good financial position the industry can start production of the new product line. o Rise in purchasing power of consumer. o Only fertilizer industry to be located in the Mandya district helps to get the whole market within its hands. o The awareness created by government for the use fertilizers.

Threats: o Competition from other brand. o Rise in price of raw materials. o Improving manufacturing capacity required more capital o It the monsoon rain occurs as much as required to the crops then the plants do not need the fertilizers.

o The policy changes that will be made regarding to fertilizers. o Shortages of natural gas in the country can limit the opportunities for the company in future. o Customs duties and governmental policies

Future Growth and Prospects:-

Financial Statement:-