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A PROJECT REPORT ON

Submitted to

GURU NANAK DEV UNIVERSITY, AMRITSAR Submitted in the partial fulfillment of the degree requirement towards the

Submitted By: ----------------------B.Com(Prof.)-IInd Year commerce Roll No. -------College Unvi. Roll No. Regd. No.

Submitted To: MS.------------Lecturer in Lyallpur Khalsa Jalandhar

SESSION (2008 – 2009)

ACKNOWLEDGEMENT

I am bringing this report before you on "Consumer Buying Behaviour." Carrying out this project and its presentation in literary form becomes possible with the help, guidance and inspiration; I received from the professionals engaged in business and education. I feel obliged to all those authorities whose work has been consulted and utilized and acknowledge the text. First of all I express my sincerest debt of gratitude to the Almighty God who always supports me in my endeavors. I would like to appreciate the pain staking effort of Mr. Inderpreet Singh Training Manager of ICICI Prudential life Insurance for educating and guiding me at each and every stage and providing me the information related to my chosen topic. I sincerely express my gratitude and lot of thanks to Ms. Rajinder Kaur, Lecturer in Commerce, Lyallpur Khalsa College, Jalandhar for helping me in completing my project work and making it a great success. On the home front, I want to thank all my family members who also have appreciated the hefty time demands of this project and helped me in a numerous ways. Gurdevdeep singh

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