Magical Mile
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HOLIDAYS ON THE
Magical Mile Highlights of the Wolcott St./Lakewood Rd. Business Association and and its Holiday Festivities
Thursday, November 19, 2009 A SPECIAL SUPPLEMENT TO THE
RepublicanAmerican
2
HOLIDAYS ON THE MAGICAL MILE
THURSDAY, NOVEMBER 19, 2009
WELCOME
Holiday Shopping on the Magical Mile! by Jay Sargent - Regional Manager, TC Pawn Company Jewelry and Electronics & Chair of the Wolcott Street/Lakewood Road Business Association Welcome to the Magical Mile’s Sixth Annual Magical Mile Holiday section of the Republican American. This year we are celebrating an exciting 11 years of the Magical Mile – one of Naugatuck Valley’s oldest shopping areas and home to some of Waterbury’s best-loved businesses. The Magical Mile was founded by the Wolcott Street/Lakewood Road Business Association, a division of the Waterbury Regional Chamber, as a way to revitalize the area, share in marketing efforts and bring large corporate and privately owned Jay Sargent, Regional Manager, TC smaller businesses together as neighPawn Company Jewelry and Electronics & Chair of the Wolcott Street/Lakewood bors. It is a collection of like-minded Road Business Association businesses that work hard to give their customers the very best dollar value and shopping or service experience Waterbury has to offer. Our members offer a difference from the congested shopping malls. Magical Mile members provide easy parking and shopping, value, and a personal touch, many times absent elsewhere. It has been a very difficult year for many of our friends and neighbors throughout the Waterbury area during this troubling economic period. As small business owners we have also felt the pressures of a slowed economy. With the support of our loyal and dedicated customers and the determination of many hard working local citizens, we will get through these difficult times and prosper. It is important that we continue to strive toward the expanded vision we have for the Magical Mile and the incredible sense of “spirit” for our community.
tail stores alike have located in an area of great economic growth and are welcomed by the Association and the citizens of the Waterbury area. In recent months we have seen our goal of an enhanced image for the Magical Mile come to life. Working together with the Waterbury Regional Chamber, The City of Waterbury and the Waterbury Police Department, we are witnessing a “clean up” on the Magical Mile. The roadway and properties along the mile are being better maintained and we will soon be looking at the removal of an abandoned building on Lakewood Road that has been an eyesore for many years. The Magical Mile will continue to expand and develop the area’s retail and service offerings toward success in the competitive economic landscape of the Naugatuck Valley. We remain committed to the community as a destination for commerce in the City. Please have a Happy, Healthy and Safe Holiday Season. We all hope to see you on the Magical Mile!
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3
CHAMBER LETTER
Your Retail Shopping Destination One of the most popular shopping destinations in Waterbury is the “Magical Retail Mile.” The Mile continues to be a shopping hub, where small, individually owned and operated businesses, large chain stores and popular restaurants line Wolcott Street and Lakewood Road.
Lynn Ward is the President & CEO of the Waterbury Regional Chamber
Gary O’Connor, Esq., Pepe & Hazard, LLC, serves as Chairman of the Waterbury Regional Chamber’s Board of Directors.
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Founded over ten years ago by our Waterbury Regional Chamber, the Wolcott Street/Lakewood Road Business Association (WSLRBA) was developed as a result of the decline of the area with the closing of the Naugatuck Valley Mall. The WSLRBA has made substantial contributions to the revitalization of the shopping district over the past several years by undertaking a variety of marketing and development initiatives. Dubbing the area “The Magical Mile” as part of an image enhancement project, the Magical Mile has since thrived. It encompasses the stretch of road that begins on Wolcott Road near the Manor Avenue intersection, up to the Waterbury/Wolcott line, as well as northeast up Lakewood Road. With a strong infrastructure in place the area began to rebuild itself and with the success of the Naugatuck Valley Shopping Center there was a resurgence that inspired others in the community. Covering the mile-long stretch is a wide variety of retail, service-oriented businesses and restaurants. Whether you’re shopping for electronics, enjoying a delicious meal or handling
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your business needs for insurance, banking or supplies – today’s Magical Mile has something to offer everyone. The Waterbury Regional Chamber is proud to support the volunteers and business members working hard to achieve success on the Mile. Special recognition goes to Jay Sargent, General Manager of TC’S Pawn Company Jewelry & Electronics Exchange for acting as chairman of the Wolcott Street/Lakewood Road Business Association and to the many volunteers who work diligently to promote this area of the bustling Waterbury community.
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HOLIDAYS ON THE MAGICAL MILE
THURSDAY, NOVEMBER 19, 2009
HISTORY
Our Magical Beginnings Wolcott Street/Lakewood Road Business Association In the fall of 1998 the new Brass Mill Center opened its doors on the site of the former Scovill Manufacturing Plant. As a result, the Naugatuck Valley Mall located on Wolcott Street since 1969 closed its doors, leaving the area without a major retailer. Likewise, the key tenants of the Naugatuck Valley Mall moved to the Brass Mill Center, and perception was that this once thriving retail area was no more. But wait! Here is where the story gets good. Local merchants, with the help of the Greater Waterbury Chamber of Commerce (now the Waterbury Regional Chamber), came together and created the Wolcott Street/Lakewood Road Business Association. Rob Kane, owner of KarTele Cellular Phones, was chosen to chair the organization and meetings that had begun at the former Scoreboard Restaurant. Perception is not always reality, and these businesses proved that although they were down, they were not out. Through image enhancement, collaborative marketing and a lot of hard work, the association now proudly boasts what has been termed, "The Magical Retail Mile." Receiving national recognition in the New York Times, the group fought through a dilemma that plagues many regions throughout the U.S. - older, worn out shopping malls being replaced by multi-level new ones. The mission, begun by the Wolcott Street/Lakewood Road Business Association, called for the marketing and development of the Wolcott Street retail, service and restaurant district through image enhancement, beautification, collaborative marketing efforts and business recruitment efforts. The group took the loss of the Naugatuck Waterbury community. Earth Day cleanups were performed and networking meetings hosted. Our efforts were noticed on a city-wide level with the participation of the former Waterbury Spirit Professional baseball team. Today, the original 50-foot flag pole that once stood on the Naugatuck Valley Mall site is flying old glory once again. And for several years it served as the foundation for the 1000-light Christmas tree the group dedicated as a symbol of the shopping district’s dedication to standing tall in the face of strong adversity.
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HOLIDAYS ON THE MAGICAL MILE
build a positive image for the area. By joining together we have created job growth, welcomed activity and entertainment options, and improved the quality of life for the residents of Greater Waterbury. The area is now bustling with major retail players, big box type stores, grocery chains and new and exciting dining opportunities. From Manor Avenue to the Wolcott border, millions of private dollars have been invested in the community and a strong retail base is proudly demonstrated in the many shopping choices offered by "The Magical Retail Mile."
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THURSDAY, NOVEMBER 19, 2009
5
COMMUNITY
Demolition of Strip Mall to Create a Bright Spot on the Mile by Trish Donohue - Communications Coordinator at the Waterbury Regional Chamber Vacated for the past five years, what remains of the fire-ravished Imbimbo strip mall at 524 Lakewood Road will soon become one less blight on the Magical Mile. A request to award a contract up to $124,000 for its demolition has been approved by the Board of Alderman, confirms Mike Gilmore, Fair Housing-Neighborhood Reinvestment Manager of the Waterbury Development Corporation. The building is scheduled to be demolished in November.
The Waterbury Regional Chamber has been at the forefront of the State’s brownfield initiative. Three of the eleven members of the State Brownfields Task Force have been either officers or directors of the Chamber. In addition, the Chamber has worked with Representative Jeff Berger and other members of the legislative delegation in passing legislation, which makes it easier to remediate brownfield sites. The Imbimbo property was first determined to be a “brownfield” after environmental assessments were conducted at the site. These assessments were paid for by EPA grants, according to Arthur Bogen, an environmental services consultant with Down to Earth Consulting, the firm working with WDC on brownfields cleanups. Cost of the cleanup and a schedule for remediation won’t be determined until the soil sampling is completed in late December. At that point, WDC will have a better understanding of the type and concentration of the Contaminant's in the soil. It is hoped by making the property more attractive to developers, some interest in purchasing it will be generated. In the meantime, aesthetics and safety are primary concerns, says WDC’s Mike Gilmore. “The place needs sprucing up. There’s no back to the building. People have to look at that. Ultimately we’re trying to improve the quality of life and public health safety in that area.”
Contaminant's found inside the building, such as asbestos and lead, will be removed as the development is torn down, but the demolition contract will not address soil contamination caused by drycleaner solution and two underground oil storage tanks. The contents of the storage tanks will, however, be pumped out, says Kevin Taylor, Unit Manager of the Waterbury Development Corporation, thus removing the threat of further contamination. According to the WDC there appears to be limited soil contamination. “The cleanup plans will be formulated when the additional assessment is completed,” says Taylor. Scheduled is the sampling of the concrete floors once the debris is removed so it can be determined if there is contamination on the floors from cleaning compounds or other sources. “After demolition, we also do bedrock well installation and sampling to determine if there is contamination in the ground water,” he adds.
"It’s great to see the undertaking of another enhancement on the Magical Mile and in our community,” remarks Jay Sargent, Chairman of the Wolcott Street/Lakewood Road Business Association and owner of TC’s Pawn Company Jewelry and Electronics Exchange. “The abandoned Imbimbo's building has been an eyesore for many years on Lakewood Road. It has, over time, become a danger to the community as well, especially after the fire many months ago. We are all looking forward to the day it comes down and eventually something new takes its place."
The Lakewood Road cleanup is just one example of the many brownfield remediation projects currently ongoing in Greater Waterbury. A “brownfield” is defined as any abandoned or underutilized property where redevelopment or reuse has not occurred due to the presence of pollutants in the soil or groundwater. Gary O’Connor, Chairman of the Waterbury Regional Chamber and Co-Chair of the State Brownfields Task Force, commented that the future economic health of Waterbury is tied to redevelopment of the City’s brownfields. “Waterbury is missing job opportunities every day because it lacks available industrial and commercial space. The remediation and development of these brownfield sites will provide the necessary real estate inventory and create economic activity in Waterbury.”
6
HOLIDAYS ON THE MAGICAL MILE
THURSDAY, NOVEMBER 19, 2009
HIGHLIGHTS TREE LIGHTING DECEMBER 10, 2008 Right: Santa pays a visit during the 2008 Tree Lighting.
Right: 2008 Tree Lighting hosted by TC's Pawn Company Jewelry & Electronic Exchange Left: PAL Choir performs at 2008 Tree Lighting event
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Shop on
Magical Retail Mile!
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1 The Ka-Ching! Savings Account program requires a Naugatuck Savings Bank personal checking account, a Naugatuck Savings Bank Visa® Check Card and online enrollment. Naugatuck Savings Bank deposited funds will be reported as income on IRS Form 1099 Misc. Existing Naugatuck Savings Bank checking account customers can enroll online at www.naugatucksavingsbank.com/kaching. New checking accounts can be opened at any Naugatuck Savings Bank branch. 2 Check out our special Ka-Ching! Savings Account rate online or inquire at any branch. A minimum of one non-PIN transaction of more than $50.00 per statement cycle is required to be eligible for the Ka-Ching! Savings Account interest rate.
HOLIDAYS ON THE MAGICAL MILE
THURSDAY, NOVEMBER 19, 2009
7
Annual
Holiday Tree Tuesday Lighting DEC 8
th
4:30-6:00pm
Location:
TC’s Jewelry & Electronics Exchange 503 Lakewood Road • Waterbury Sponsored by...
Music & Fun
FREE Ref reshm e
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Magical Mile Wolcott Street / Lakewood Road Business Association
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www.MagicalMile.com
A Division of...
Hosted by... For large groups, please respond with your attendance to Jeff Rouleau
B ringg thee family... S antaa willl bee theree with Free Gifts for Children! 203.757.0701
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HOLIDAYS ON THE MAGICAL MILE
THURSDAY, NOVEMBER 19, 2009
MEMBERS
Wolcott Street/Lakewood Road Business Association American Millwork & Lumber, LLC..................................................... 625 Wolcott Street
10 Hot Items for the Holiday Season by Jeffrey Rouleau- Economic Development and Public Policy Manager,
American Steakhouse......................................................................... 1011 Wolcott Street
Waterbury Regional Chamber
Angel's Tailor Shop............................................................................... 663 Lakewood Road
With the holiday season right around the corner many may be feeling that old familiar pressure to find the perfect gift for friends and loved ones. The Wolcott Street/Lakewood Road Business Association is here to help. A division of the Waterbury Regional Chamber, the association dubbed this area "The Magical Mile" because one could find just about anything on it: from grocers to great restaurants, a variety of trendy retail stores, banking institutions and even superior healthcare facilities. So if you're looking for an area where you can get your holiday shopping done easily, quickly and with great personal service, visit the Magical Mile. You won't be disappointed.
4. For the car enthusiat: Viper car alarm and remote starter (model#5501 with IPhone Application capabilities - http://directed.com/. (Ask for special pricing) – KarTele Cellular Phones
Here are ten hot gift ideas found on the Magical Mile:
7. For that aspiring DJ: DJ Hero (For X-Box, PS3 and Wii$119.82) Wal-Mart
Bernie's Audio, TV & Appliances, Inc................................................. 855 Lakewood Road Big Franks BBQ...................................................................................... 643 Lakewood Road Drubner Commercial........................................................................... 500 Chase Parkway G. S. Regan Associates, Inc.................................................................. 447 Wolcott Street KarTele Cellular Phones....................................................................... 511 Wolcott Street Lakewood Lanes................................................................................... 694 Lakewood Road Naugatuck Savings Bank.................................................................... 565 Straits Turnpike OptiCare Eyehealth and Vision Center............................................. 604 Lakewood Road Panera, LLC............................................................................................. 920 Wolcott Street Party Plus................................................................................................ 95 Wolcott Road
5. For the gadget lover: The Motorola Droid Smart Phone ($199.99 after Rebate with 2 year contract) Wireless Zone of Waterbury 6. For the sunworshipper: Coach Rowan Sunglasses ($179.99) - OptiCare Eyehealth and Vision Center
People's United Bank........................................................................... 920 Wolcott Rd Quick Falafel........................................................................................... 1051 Wolcott Street Republican-American......................................................................... 389 Meadow Street Sandy's TV & Appliances..................................................................... 590 Wolcott Road Savings Bank of Danbury.................................................................... 650 Wolcott Street Sullivan Brothers Kitchen & Bath...................................................... 1 Wolcott Road
1. For the special lady (or man): Diamonds and Jewelry (Prices vary) - TC's Pawn Company Jewelry & Electronics Exchange
TC's Pawn Company Jewelry & Electronics Exchange.................. 503 Lakewood Road TD Bank................................................................................................... 835 Wolcott Street
9. For that “someone” who has everything: Gift Certificate - Tequilas Mexican Restaurant
Tequilas Mexican Restaurant............................................................. 733 Lakewood Road Value Store It......................................................................................... 433 Lakewood Road Wachovia Bank..................................................................................... 43 East Main Street Wal-Mart................................................................................................. 910 Wolcott Street Webster Bank........................................................................................ 725 Wolcott Street Whooster Pizza & Pasta...................................................................... 715 Lakewood Road Wireless Zone of Waterbury, A Division of Kess Corp.................. 1051 Wolcott Street
HOLIDAYS ON THE MAGICAL MILE
8. For all around family fun: A Bowling Family Value Pack – Two hours of bowling (includes shoes, pizza and soda for a maximum of 6 people -$50.00) – Lakewood Lanes
2. For the guy in your life: 32" LG LCD (model # 32LH20 at a sale price of $459.99) Sandy's TV & Appliance 3. For the movie lover: Panasonic Blu-ray Disc player with 1080p Upconversion ($159.62) - Bernie’s Audio, TV & Appliances
10. For Stocking Stuffers: Receive a free 1Gig flash drive when you open a checking account with online banking Savings Bank of Danbury
THURSDAY, NOVEMBER 19, 2009
9
HIGHLIGHTS
Flag Raising – June 12, 2009 Above: Attendees of the flag raising included local veterans.
Out For Business – August 19, 2009
Above: Bag pipe performance, courtesy of TC's Pawn Company Jewelry & Electronic Exchange Left: Annual Flag Raising Ceremony with assistance from Waterbury Veterans.
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HOLIDAYS ON THE MAGICAL MILE
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THURSDAY, NOVEMBER 19, 2009
SPOTLIGHT
Bold, Contemporary Middle Eastern Flavors Make a Healthy Statement at Quick Falafel by Trish Donohue - Communications Coordinator at the Waterbury Regional Chamber You may ask, what's a falafel? Falafel (pronounced: fell-off-uhl or Arabic: falafil) is defined by Webster as: "A small croquette or patty of ground chickpeas and other vegetables, seasoned with herbs and deep-fried in oil." But the dictionary does not do the falafel justice. Quick Falafel, located on 1051 Wolcott Street, does. At Quick Falafel a tantalizingly healthy combination of chick peas, parsley, cilantra and middle eastern herbs are the primary ingredients used in the restaurant's highly acclaimed specialty dish. Restaurant owner Tony Sokni explained that the chick peas are first ground together with the parsley and cilantra. The herbs are then mixed in and the mixture is formed into patties. These are either deep fried in canola oil or baked, depending on the customer's preferTony Sokni, Owner of Quick Falafel on 1051 Wolcott Street, Waterbury, CT ence. The deep fried falafel form a surprisingly crunchy 'outside,' retaining none of the oil they were cooked in, dispelling once and for all the myth about the process of deep frying. After sampling several freshly made falafel balls (small, round versions of the falfafel) co-worker Jeff Rouleau and myself at once happily attested to their lightness and bold, delicious flavor. "They are dense, like a dough and cook quickly, explains Sokni. "They don't soak up the oil."
Tony is also co-owner of The Falafel Inn in Norwalk, an "experimental" venture he launched with a partner in 2006. Its success led to the December 1, 2008 opening of Quick Falafel on Wolcott Street, run by Sokni, three full-time and two part-time employees. As to why he thought the Mile a prime location to open his business: "Waterbury is really like a small New York," observes Sokni. "The population here is open and diverse." With his unique menu he's had little local competition. "We wanted to introduce healthy vegetarian food to the area," says Sokni. Dedicated to "serving the Quick Falafel’s “Best of Greater Waterbury 2009” fresh, bold flavors of con- Award from The Waterbury Observer for Restaurant temporary middle eastern with the Healthiest Menu. cuisine in a friendly atmosphere at reasonable prices" the restaurateur appears to have already surpassed his goal. Indeed, Quick Falafel was voted as having the "Healthiest Menu" by the Waterbury Observer in 2009. "Everything is made fresh and on the premises," says Sokni. Prices range from a mere $1.99 for a platter of freshly prepared Falafel Balls to $13.99 for a Mixed Kabob. Most items on the menu, however, are under $8, while side orders such as Pita Bread and Stuffed Grape Leaves range from $1.99 to $3.99. Their most popular offerings are the Falafel ($4.29/pita; $5.99 wrap) and Lamb Gyros ($6.99/pita; $7.99 wrap). Top choices for side orders are (1) Falafel balls, (2) Tabullie, (3) Hummus and (4) Yogurt Cucumber Sauce. Sokni recently introduced a children's menu.
Quick Falafel features a contemporary Middle Eastern cuisine in a friendly atmosphere at reasonable prices.
HOLIDAYS ON THE MAGICAL MILE
Popular items at Quick Falafel are the Falafel Wrap and Pita Bread
Continued on page 13
THURSDAY, NOVEMBER 19, 2009
11
COMMUNITY
Business With Heart Knows How to Throw a Party by Trish Donohue - Communications Coordinator at the Waterbury Regional Chamber Thinking about hosting a party? Not quite sure what you’ll need or just how to go about it? There’s one shopping experience on the Magical Mile you’ll not want to miss. Upon entering Party Plus for the very first time don’t be surprised if you find yourself momentarily transfixed as your eyes take in a profusion of color dotting aisle after aisle. Give your eyes a rub ..no, you're not dreaming .. there’s everything you could possibly need to plan an event, and more!
Today Party Plus thrives under one roof, its most recent location on Wolcott Road in Waterbury, “three times the size of our previous locations,” says co-owner Bill Maisto. “The industry was growing,” says Maisto. Yet managing more than one location became impractical. “It was out of control,” he recalls. The opportunity to “merge” the various businesses presented itself in 2001 when their cousin, Bob Cappuccetti, owner of a Waterbury-based structural steel business, offered to develop a parcel of land he owned on Wolcott Street. Custom built to the brothers’ specifications, Party Plus is an impressive store encompassing 10,000 square feet of showroom and warehouse space.
No Child Forgotten
Party Plus is located at 95 Wolcott Road. Wolcott, CT
Specializing in supplying discount party goods and balloons for every occasion - from intimate gatherings of 4 to big bashes of 500 - the store’s most popular items are its character-themed children’s party supplies and complete line of rental items (tables, chairs, china, linens, tents, dance floors, bouncing inflatables, popcorn machines, frozen drink machines and more). “The demand for rentals has expanded rapidly,” says co-owner Bill Maisto of his flourishing business line. Staff at the store ranges from 7 – 15 p/t employees and includes a crew responsible for the daily maintenance and cleaning of rental equipment alone, an undertaking that has given Party Plus a competitive edge in the rental business, says Maisto.
Party Plus owners, brothers Mike and Bill Maisto
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A family-owned business managed by brothers Bill and Mike Maisto in partnership with their father Bill, the budding entrepreneurs opened their first store in Naugatuck in 1989, a conservative 1,100-square foot showroom that would eventually expand to more than twice its size. A second location in Bristol boasting 4,500 square feet of floor space was established in 1993 followed five years later by the opening of a third location, a 4,600 square-foot store on Chase Avenue in Waterbury.
HOLIDAYS ON THE MAGICAL MILE
Recently the brothers launched a “Birthday Club” for Party Plus patrons, a fun and clever initiative that should prove to be a winner from both the customers’ and store owners’ perspective, says Maisto. Visitors to the store are invited to fill out a form providing contact info and the child’s birthdate, which is entered into a database by “Send Out Cards,” a firm that specializes in sending cards for special occasions. Thirty days before the event a colorful card portraying a giraffe on the front is sent to the child whose birthday is approaching. Inside the card, any number of “specials” being offered by the store are featured, including discounts on party supplies and rentals with some enticing “freebies.” A week before the child’s birthday an actual birthday card addressed to the child is sent.
Bounce For a Cure On September 20th the party supply giant hosted “Bounce for a Cure Day” a huge undertaking by its owners to benefit the American Cancer Society’s Relay for Life of Greater Waterbury. To get the word out Maisto placed ads in the Republican-American and Waterbury Observer, did a half-hour promo on Sky TV and sent flyers to the Board of Education for distribution in Waterbury elementary schools. His efforts paid off.
Besides bouncing on an assortment of children’s party bounces, kids played carnivaltype games, had their faces painted and enjoyed free popcorn, cotton candy and Sluzheez.
THURSDAY, NOVEMBER 19, 2009
Bunker Hill Sports, the Waterbury Regional Chamber and Naugatuck Savings Bank gave of their time, as well, notes Maisto. Also, a special thanks to Signatures in Waterbury for the great deal on t-shirts that were special ordered for the event and to Chubba’s Bagelry for their generous discount on the spread provided volunteers. Mark your calendar: Party Plus will be bouncing for a cure again on September 19, 2010. Makes perfect sense, afterall, says Maisto .. “What do we do best? Throw parties!”
Quick Falafel - Continued from page 11 Bounce for a Cure
More than 220 children came out to participate in the event, netting a $3,300 donation to the American Cancer Society. For a minimum donation of $10 per child, children bounced in an assortment of children’s party bounces, played carnival-type games while enjoying free popcorn, cotton candy and Sluzheez. Participants exceeding $50 in donations became eligible to win an assortment of valuable prizes. “We were able to give away a few bikes, a Game Stop gift certificate, some watches and an X Box,” says Maisto. Proving to be a truly good sport, the Mayor of Wolcott, Thomas Dunn made an appearance, enduring an hour under the appropriately named, “Water Pitch Burst” where he proceeded to get soaked 14 times, laughs Maisto. Grateful to the many who turned out that day to volunteer, the Maisto family would like to acknowledge: ‘DJ for the day’ Ed Riley; Sue Thomas, the face painting clown; Chrissy Black for her donation of balloon decorating (used her own product); and one Officer Chris Whibey, sent by the Wolcott Police Department to keep a friendly eye on things. Folks from
For $2.99 kids 9 and under can choose from a hot dog with fries, 6 piece chicken nuggets with fries or a cheese casadilla. Monthly specials run the gamut: During October customers received 20% off any item in celebration of "Tony's Birthday Month"; in December patrons are being offered a free cup of his specialty tea (flavored with honey, mint and lemon), and piece of homemade baklava just for stopping by. A large portion of his business: 70 - 80% is take-out. While many of his customers are regulars, every day there are typically 8 - 15 first-timers who've never experienced middle eastern cuisine, says Sokni. These he strongly urges to try the falafel. Sokni's partner, an experie n c e d restaurateur, taught him the art of preparing middle eastern food, a skill he's obviously come to master. It's difficult to prepare, he says, as Owner Tony Sokni displays a Newspaper article pubmany of the dish- lished by the Republican American when Quick Falafel es, such as Tab- first opened in December of 2008. He also displays his ullie, require the personal motto of “Life is Good.” food be cut up in tiny pieces, a time-consuming process. He often works late into the evening and is in early every morning to prepare the day's dishes. The atmosphere is casual and friendly; patrons can enjoy free internet WI-FI access and will soon have comfy sofas to relax on, says the owner. Sokni is also planning to offer free delivery via the Internet, a service geared more for entire offices as a minimum order of $20 will be required. Initially, he says, he will lock the service in for the Waterbury region, eventually expanding to all of Connecticut.
Wolcott's Mayor, Thomas Dunn volunteers for an hour's worth of soaking at the “Water Pitch Burst” during the event.
HOLIDAYS ON THE MAGICAL MILE
For now, reflects the restauranteur, "Business is good. Life is good."
THURSDAY, NOVEMBER 19, 2009
13
EVENTS
Lakewood Lanes Marks 50 Years of Pin Action by Carrie MacMillian - Republican American It was 1959 all over again at Lakewood Lanes Labor Day weekend. In celebration of the Waterbury bowling alley's 50th anniversary, prices were rolled back. On Saturday, Sunday and Monday, visitors paid 99 cents a game and 99 cents for hamburgers and hot dogs. There was a free raffle offering a TV, stuffed animals and other prizes. Charlie Lanza, owner of the 10-pin Lakewood Lanes, said he grew up at the bowling alley. In 1961, when he was a boy, his parents rented out the snack bar and he "never really left," eventually purchasing the business from the original owners — business partners from out of town — about 20 years ago. Today, there are 42 lanes in the 42,000 squarefoot facility.
music videos and black lights that make the lanes glow," said Lanza, chalking up the generational shift to increased options adults have for entertainment, including casino trips. "In the '50s, '60s and '70s, you had bowling and you had the movies." Looking to the future, Lanza said he can't predict what bowling will be like at his business in another 50 years, but he predicted that in 10 years bowling alleys like his will offer even more entertainment options. "I think it's going to be even more geared toward kids with more videos and a total recreation center where you may have laser tag and miniature golf and batting cages — and bowling," he said.
Lanza marveled at how much has changed technologically.
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"Years ago, you kept score by pen or pencil and today you keep it with automatic scoring with cameras. You just punch in your name and it's like a video game," he said.
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There have also been cultural shifts. "Thanks to ESPN and its pro bowlers on TV and the equipment changes, people are averaging 230 a game and it has become very strong competitively," Lanza said. However, the heyday of adult leagues locally is a thing of the past. "Compared to 50 years ago, bowling today is much more geared toward kids. We do a lot of birthday parties on the weekends and on Friday and Saturday nights the teenagers come for Galaxy Bowling, where we have
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THURSDAY, NOVEMBER 19, 2009
Magical Mile Highlights of the Wolcott St./Lakewood Rd. Business Association and and its Holiday Festivities
Thursday, November 19, 2009 A SPECIAL SUPPLEMENT TO THE
RepublicanAmerican
2
HOLIDAYS ON THE MAGICAL MILE
THURSDAY, NOVEMBER 19, 2009
WELCOME
Holiday Shopping on the Magical Mile! by Jay Sargent - Regional Manager, TC Pawn Company Jewelry and Electronics & Chair of the Wolcott Street/Lakewood Road Business Association Welcome to the Magical Mile’s Sixth Annual Magical Mile Holiday section of the Republican American. This year we are celebrating an exciting 11 years of the Magical Mile – one of Naugatuck Valley’s oldest shopping areas and home to some of Waterbury’s best-loved businesses. The Magical Mile was founded by the Wolcott Street/Lakewood Road Business Association, a division of the Waterbury Regional Chamber, as a way to revitalize the area, share in marketing efforts and bring large corporate and privately owned Jay Sargent, Regional Manager, TC smaller businesses together as neighPawn Company Jewelry and Electronics & Chair of the Wolcott Street/Lakewood bors. It is a collection of like-minded Road Business Association businesses that work hard to give their customers the very best dollar value and shopping or service experience Waterbury has to offer. Our members offer a difference from the congested shopping malls. Magical Mile members provide easy parking and shopping, value, and a personal touch, many times absent elsewhere. It has been a very difficult year for many of our friends and neighbors throughout the Waterbury area during this troubling economic period. As small business owners we have also felt the pressures of a slowed economy. With the support of our loyal and dedicated customers and the determination of many hard working local citizens, we will get through these difficult times and prosper. It is important that we continue to strive toward the expanded vision we have for the Magical Mile and the incredible sense of “spirit” for our community.
tail stores alike have located in an area of great economic growth and are welcomed by the Association and the citizens of the Waterbury area. In recent months we have seen our goal of an enhanced image for the Magical Mile come to life. Working together with the Waterbury Regional Chamber, The City of Waterbury and the Waterbury Police Department, we are witnessing a “clean up” on the Magical Mile. The roadway and properties along the mile are being better maintained and we will soon be looking at the removal of an abandoned building on Lakewood Road that has been an eyesore for many years. The Magical Mile will continue to expand and develop the area’s retail and service offerings toward success in the competitive economic landscape of the Naugatuck Valley. We remain committed to the community as a destination for commerce in the City. Please have a Happy, Healthy and Safe Holiday Season. We all hope to see you on the Magical Mile!
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CHAMBER LETTER
Your Retail Shopping Destination One of the most popular shopping destinations in Waterbury is the “Magical Retail Mile.” The Mile continues to be a shopping hub, where small, individually owned and operated businesses, large chain stores and popular restaurants line Wolcott Street and Lakewood Road.
Lynn Ward is the President & CEO of the Waterbury Regional Chamber
Gary O’Connor, Esq., Pepe & Hazard, LLC, serves as Chairman of the Waterbury Regional Chamber’s Board of Directors.
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Founded over ten years ago by our Waterbury Regional Chamber, the Wolcott Street/Lakewood Road Business Association (WSLRBA) was developed as a result of the decline of the area with the closing of the Naugatuck Valley Mall. The WSLRBA has made substantial contributions to the revitalization of the shopping district over the past several years by undertaking a variety of marketing and development initiatives. Dubbing the area “The Magical Mile” as part of an image enhancement project, the Magical Mile has since thrived. It encompasses the stretch of road that begins on Wolcott Road near the Manor Avenue intersection, up to the Waterbury/Wolcott line, as well as northeast up Lakewood Road. With a strong infrastructure in place the area began to rebuild itself and with the success of the Naugatuck Valley Shopping Center there was a resurgence that inspired others in the community. Covering the mile-long stretch is a wide variety of retail, service-oriented businesses and restaurants. Whether you’re shopping for electronics, enjoying a delicious meal or handling
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your business needs for insurance, banking or supplies – today’s Magical Mile has something to offer everyone. The Waterbury Regional Chamber is proud to support the volunteers and business members working hard to achieve success on the Mile. Special recognition goes to Jay Sargent, General Manager of TC’S Pawn Company Jewelry & Electronics Exchange for acting as chairman of the Wolcott Street/Lakewood Road Business Association and to the many volunteers who work diligently to promote this area of the bustling Waterbury community.
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HOLIDAYS ON THE MAGICAL MILE
THURSDAY, NOVEMBER 19, 2009
HISTORY
Our Magical Beginnings Wolcott Street/Lakewood Road Business Association In the fall of 1998 the new Brass Mill Center opened its doors on the site of the former Scovill Manufacturing Plant. As a result, the Naugatuck Valley Mall located on Wolcott Street since 1969 closed its doors, leaving the area without a major retailer. Likewise, the key tenants of the Naugatuck Valley Mall moved to the Brass Mill Center, and perception was that this once thriving retail area was no more. But wait! Here is where the story gets good. Local merchants, with the help of the Greater Waterbury Chamber of Commerce (now the Waterbury Regional Chamber), came together and created the Wolcott Street/Lakewood Road Business Association. Rob Kane, owner of KarTele Cellular Phones, was chosen to chair the organization and meetings that had begun at the former Scoreboard Restaurant. Perception is not always reality, and these businesses proved that although they were down, they were not out. Through image enhancement, collaborative marketing and a lot of hard work, the association now proudly boasts what has been termed, "The Magical Retail Mile." Receiving national recognition in the New York Times, the group fought through a dilemma that plagues many regions throughout the U.S. - older, worn out shopping malls being replaced by multi-level new ones. The mission, begun by the Wolcott Street/Lakewood Road Business Association, called for the marketing and development of the Wolcott Street retail, service and restaurant district through image enhancement, beautification, collaborative marketing efforts and business recruitment efforts. The group took the loss of the Naugatuck Waterbury community. Earth Day cleanups were performed and networking meetings hosted. Our efforts were noticed on a city-wide level with the participation of the former Waterbury Spirit Professional baseball team. Today, the original 50-foot flag pole that once stood on the Naugatuck Valley Mall site is flying old glory once again. And for several years it served as the foundation for the 1000-light Christmas tree the group dedicated as a symbol of the shopping district’s dedication to standing tall in the face of strong adversity.
Bumper Bowling
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HOLIDAYS ON THE MAGICAL MILE
build a positive image for the area. By joining together we have created job growth, welcomed activity and entertainment options, and improved the quality of life for the residents of Greater Waterbury. The area is now bustling with major retail players, big box type stores, grocery chains and new and exciting dining opportunities. From Manor Avenue to the Wolcott border, millions of private dollars have been invested in the community and a strong retail base is proudly demonstrated in the many shopping choices offered by "The Magical Retail Mile."
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THURSDAY, NOVEMBER 19, 2009
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COMMUNITY
Demolition of Strip Mall to Create a Bright Spot on the Mile by Trish Donohue - Communications Coordinator at the Waterbury Regional Chamber Vacated for the past five years, what remains of the fire-ravished Imbimbo strip mall at 524 Lakewood Road will soon become one less blight on the Magical Mile. A request to award a contract up to $124,000 for its demolition has been approved by the Board of Alderman, confirms Mike Gilmore, Fair Housing-Neighborhood Reinvestment Manager of the Waterbury Development Corporation. The building is scheduled to be demolished in November.
The Waterbury Regional Chamber has been at the forefront of the State’s brownfield initiative. Three of the eleven members of the State Brownfields Task Force have been either officers or directors of the Chamber. In addition, the Chamber has worked with Representative Jeff Berger and other members of the legislative delegation in passing legislation, which makes it easier to remediate brownfield sites. The Imbimbo property was first determined to be a “brownfield” after environmental assessments were conducted at the site. These assessments were paid for by EPA grants, according to Arthur Bogen, an environmental services consultant with Down to Earth Consulting, the firm working with WDC on brownfields cleanups. Cost of the cleanup and a schedule for remediation won’t be determined until the soil sampling is completed in late December. At that point, WDC will have a better understanding of the type and concentration of the Contaminant's in the soil. It is hoped by making the property more attractive to developers, some interest in purchasing it will be generated. In the meantime, aesthetics and safety are primary concerns, says WDC’s Mike Gilmore. “The place needs sprucing up. There’s no back to the building. People have to look at that. Ultimately we’re trying to improve the quality of life and public health safety in that area.”
Contaminant's found inside the building, such as asbestos and lead, will be removed as the development is torn down, but the demolition contract will not address soil contamination caused by drycleaner solution and two underground oil storage tanks. The contents of the storage tanks will, however, be pumped out, says Kevin Taylor, Unit Manager of the Waterbury Development Corporation, thus removing the threat of further contamination. According to the WDC there appears to be limited soil contamination. “The cleanup plans will be formulated when the additional assessment is completed,” says Taylor. Scheduled is the sampling of the concrete floors once the debris is removed so it can be determined if there is contamination on the floors from cleaning compounds or other sources. “After demolition, we also do bedrock well installation and sampling to determine if there is contamination in the ground water,” he adds.
"It’s great to see the undertaking of another enhancement on the Magical Mile and in our community,” remarks Jay Sargent, Chairman of the Wolcott Street/Lakewood Road Business Association and owner of TC’s Pawn Company Jewelry and Electronics Exchange. “The abandoned Imbimbo's building has been an eyesore for many years on Lakewood Road. It has, over time, become a danger to the community as well, especially after the fire many months ago. We are all looking forward to the day it comes down and eventually something new takes its place."
The Lakewood Road cleanup is just one example of the many brownfield remediation projects currently ongoing in Greater Waterbury. A “brownfield” is defined as any abandoned or underutilized property where redevelopment or reuse has not occurred due to the presence of pollutants in the soil or groundwater. Gary O’Connor, Chairman of the Waterbury Regional Chamber and Co-Chair of the State Brownfields Task Force, commented that the future economic health of Waterbury is tied to redevelopment of the City’s brownfields. “Waterbury is missing job opportunities every day because it lacks available industrial and commercial space. The remediation and development of these brownfield sites will provide the necessary real estate inventory and create economic activity in Waterbury.”
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HOLIDAYS ON THE MAGICAL MILE
THURSDAY, NOVEMBER 19, 2009
HIGHLIGHTS TREE LIGHTING DECEMBER 10, 2008 Right: Santa pays a visit during the 2008 Tree Lighting.
Right: 2008 Tree Lighting hosted by TC's Pawn Company Jewelry & Electronic Exchange Left: PAL Choir performs at 2008 Tree Lighting event
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HOLIDAYS ON THE MAGICAL MILE
THURSDAY, NOVEMBER 19, 2009
7
Annual
Holiday Tree Tuesday Lighting DEC 8
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4:30-6:00pm
Location:
TC’s Jewelry & Electronics Exchange 503 Lakewood Road • Waterbury Sponsored by...
Music & Fun
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Magical Mile Wolcott Street / Lakewood Road Business Association
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B ringg thee family... S antaa willl bee theree with Free Gifts for Children! 203.757.0701
8
HOLIDAYS ON THE MAGICAL MILE
THURSDAY, NOVEMBER 19, 2009
MEMBERS
Wolcott Street/Lakewood Road Business Association American Millwork & Lumber, LLC..................................................... 625 Wolcott Street
10 Hot Items for the Holiday Season by Jeffrey Rouleau- Economic Development and Public Policy Manager,
American Steakhouse......................................................................... 1011 Wolcott Street
Waterbury Regional Chamber
Angel's Tailor Shop............................................................................... 663 Lakewood Road
With the holiday season right around the corner many may be feeling that old familiar pressure to find the perfect gift for friends and loved ones. The Wolcott Street/Lakewood Road Business Association is here to help. A division of the Waterbury Regional Chamber, the association dubbed this area "The Magical Mile" because one could find just about anything on it: from grocers to great restaurants, a variety of trendy retail stores, banking institutions and even superior healthcare facilities. So if you're looking for an area where you can get your holiday shopping done easily, quickly and with great personal service, visit the Magical Mile. You won't be disappointed.
4. For the car enthusiat: Viper car alarm and remote starter (model#5501 with IPhone Application capabilities - http://directed.com/. (Ask for special pricing) – KarTele Cellular Phones
Here are ten hot gift ideas found on the Magical Mile:
7. For that aspiring DJ: DJ Hero (For X-Box, PS3 and Wii$119.82) Wal-Mart
Bernie's Audio, TV & Appliances, Inc................................................. 855 Lakewood Road Big Franks BBQ...................................................................................... 643 Lakewood Road Drubner Commercial........................................................................... 500 Chase Parkway G. S. Regan Associates, Inc.................................................................. 447 Wolcott Street KarTele Cellular Phones....................................................................... 511 Wolcott Street Lakewood Lanes................................................................................... 694 Lakewood Road Naugatuck Savings Bank.................................................................... 565 Straits Turnpike OptiCare Eyehealth and Vision Center............................................. 604 Lakewood Road Panera, LLC............................................................................................. 920 Wolcott Street Party Plus................................................................................................ 95 Wolcott Road
5. For the gadget lover: The Motorola Droid Smart Phone ($199.99 after Rebate with 2 year contract) Wireless Zone of Waterbury 6. For the sunworshipper: Coach Rowan Sunglasses ($179.99) - OptiCare Eyehealth and Vision Center
People's United Bank........................................................................... 920 Wolcott Rd Quick Falafel........................................................................................... 1051 Wolcott Street Republican-American......................................................................... 389 Meadow Street Sandy's TV & Appliances..................................................................... 590 Wolcott Road Savings Bank of Danbury.................................................................... 650 Wolcott Street Sullivan Brothers Kitchen & Bath...................................................... 1 Wolcott Road
1. For the special lady (or man): Diamonds and Jewelry (Prices vary) - TC's Pawn Company Jewelry & Electronics Exchange
TC's Pawn Company Jewelry & Electronics Exchange.................. 503 Lakewood Road TD Bank................................................................................................... 835 Wolcott Street
9. For that “someone” who has everything: Gift Certificate - Tequilas Mexican Restaurant
Tequilas Mexican Restaurant............................................................. 733 Lakewood Road Value Store It......................................................................................... 433 Lakewood Road Wachovia Bank..................................................................................... 43 East Main Street Wal-Mart................................................................................................. 910 Wolcott Street Webster Bank........................................................................................ 725 Wolcott Street Whooster Pizza & Pasta...................................................................... 715 Lakewood Road Wireless Zone of Waterbury, A Division of Kess Corp.................. 1051 Wolcott Street
HOLIDAYS ON THE MAGICAL MILE
8. For all around family fun: A Bowling Family Value Pack – Two hours of bowling (includes shoes, pizza and soda for a maximum of 6 people -$50.00) – Lakewood Lanes
2. For the guy in your life: 32" LG LCD (model # 32LH20 at a sale price of $459.99) Sandy's TV & Appliance 3. For the movie lover: Panasonic Blu-ray Disc player with 1080p Upconversion ($159.62) - Bernie’s Audio, TV & Appliances
10. For Stocking Stuffers: Receive a free 1Gig flash drive when you open a checking account with online banking Savings Bank of Danbury
THURSDAY, NOVEMBER 19, 2009
9
HIGHLIGHTS
Flag Raising – June 12, 2009 Above: Attendees of the flag raising included local veterans.
Out For Business – August 19, 2009
Above: Bag pipe performance, courtesy of TC's Pawn Company Jewelry & Electronic Exchange Left: Annual Flag Raising Ceremony with assistance from Waterbury Veterans.
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THURSDAY, NOVEMBER 19, 2009
SPOTLIGHT
Bold, Contemporary Middle Eastern Flavors Make a Healthy Statement at Quick Falafel by Trish Donohue - Communications Coordinator at the Waterbury Regional Chamber You may ask, what's a falafel? Falafel (pronounced: fell-off-uhl or Arabic: falafil) is defined by Webster as: "A small croquette or patty of ground chickpeas and other vegetables, seasoned with herbs and deep-fried in oil." But the dictionary does not do the falafel justice. Quick Falafel, located on 1051 Wolcott Street, does. At Quick Falafel a tantalizingly healthy combination of chick peas, parsley, cilantra and middle eastern herbs are the primary ingredients used in the restaurant's highly acclaimed specialty dish. Restaurant owner Tony Sokni explained that the chick peas are first ground together with the parsley and cilantra. The herbs are then mixed in and the mixture is formed into patties. These are either deep fried in canola oil or baked, depending on the customer's preferTony Sokni, Owner of Quick Falafel on 1051 Wolcott Street, Waterbury, CT ence. The deep fried falafel form a surprisingly crunchy 'outside,' retaining none of the oil they were cooked in, dispelling once and for all the myth about the process of deep frying. After sampling several freshly made falafel balls (small, round versions of the falfafel) co-worker Jeff Rouleau and myself at once happily attested to their lightness and bold, delicious flavor. "They are dense, like a dough and cook quickly, explains Sokni. "They don't soak up the oil."
Tony is also co-owner of The Falafel Inn in Norwalk, an "experimental" venture he launched with a partner in 2006. Its success led to the December 1, 2008 opening of Quick Falafel on Wolcott Street, run by Sokni, three full-time and two part-time employees. As to why he thought the Mile a prime location to open his business: "Waterbury is really like a small New York," observes Sokni. "The population here is open and diverse." With his unique menu he's had little local competition. "We wanted to introduce healthy vegetarian food to the area," says Sokni. Dedicated to "serving the Quick Falafel’s “Best of Greater Waterbury 2009” fresh, bold flavors of con- Award from The Waterbury Observer for Restaurant temporary middle eastern with the Healthiest Menu. cuisine in a friendly atmosphere at reasonable prices" the restaurateur appears to have already surpassed his goal. Indeed, Quick Falafel was voted as having the "Healthiest Menu" by the Waterbury Observer in 2009. "Everything is made fresh and on the premises," says Sokni. Prices range from a mere $1.99 for a platter of freshly prepared Falafel Balls to $13.99 for a Mixed Kabob. Most items on the menu, however, are under $8, while side orders such as Pita Bread and Stuffed Grape Leaves range from $1.99 to $3.99. Their most popular offerings are the Falafel ($4.29/pita; $5.99 wrap) and Lamb Gyros ($6.99/pita; $7.99 wrap). Top choices for side orders are (1) Falafel balls, (2) Tabullie, (3) Hummus and (4) Yogurt Cucumber Sauce. Sokni recently introduced a children's menu.
Quick Falafel features a contemporary Middle Eastern cuisine in a friendly atmosphere at reasonable prices.
HOLIDAYS ON THE MAGICAL MILE
Popular items at Quick Falafel are the Falafel Wrap and Pita Bread
Continued on page 13
THURSDAY, NOVEMBER 19, 2009
11
COMMUNITY
Business With Heart Knows How to Throw a Party by Trish Donohue - Communications Coordinator at the Waterbury Regional Chamber Thinking about hosting a party? Not quite sure what you’ll need or just how to go about it? There’s one shopping experience on the Magical Mile you’ll not want to miss. Upon entering Party Plus for the very first time don’t be surprised if you find yourself momentarily transfixed as your eyes take in a profusion of color dotting aisle after aisle. Give your eyes a rub ..no, you're not dreaming .. there’s everything you could possibly need to plan an event, and more!
Today Party Plus thrives under one roof, its most recent location on Wolcott Road in Waterbury, “three times the size of our previous locations,” says co-owner Bill Maisto. “The industry was growing,” says Maisto. Yet managing more than one location became impractical. “It was out of control,” he recalls. The opportunity to “merge” the various businesses presented itself in 2001 when their cousin, Bob Cappuccetti, owner of a Waterbury-based structural steel business, offered to develop a parcel of land he owned on Wolcott Street. Custom built to the brothers’ specifications, Party Plus is an impressive store encompassing 10,000 square feet of showroom and warehouse space.
No Child Forgotten
Party Plus is located at 95 Wolcott Road. Wolcott, CT
Specializing in supplying discount party goods and balloons for every occasion - from intimate gatherings of 4 to big bashes of 500 - the store’s most popular items are its character-themed children’s party supplies and complete line of rental items (tables, chairs, china, linens, tents, dance floors, bouncing inflatables, popcorn machines, frozen drink machines and more). “The demand for rentals has expanded rapidly,” says co-owner Bill Maisto of his flourishing business line. Staff at the store ranges from 7 – 15 p/t employees and includes a crew responsible for the daily maintenance and cleaning of rental equipment alone, an undertaking that has given Party Plus a competitive edge in the rental business, says Maisto.
Party Plus owners, brothers Mike and Bill Maisto
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A family-owned business managed by brothers Bill and Mike Maisto in partnership with their father Bill, the budding entrepreneurs opened their first store in Naugatuck in 1989, a conservative 1,100-square foot showroom that would eventually expand to more than twice its size. A second location in Bristol boasting 4,500 square feet of floor space was established in 1993 followed five years later by the opening of a third location, a 4,600 square-foot store on Chase Avenue in Waterbury.
HOLIDAYS ON THE MAGICAL MILE
Recently the brothers launched a “Birthday Club” for Party Plus patrons, a fun and clever initiative that should prove to be a winner from both the customers’ and store owners’ perspective, says Maisto. Visitors to the store are invited to fill out a form providing contact info and the child’s birthdate, which is entered into a database by “Send Out Cards,” a firm that specializes in sending cards for special occasions. Thirty days before the event a colorful card portraying a giraffe on the front is sent to the child whose birthday is approaching. Inside the card, any number of “specials” being offered by the store are featured, including discounts on party supplies and rentals with some enticing “freebies.” A week before the child’s birthday an actual birthday card addressed to the child is sent.
Bounce For a Cure On September 20th the party supply giant hosted “Bounce for a Cure Day” a huge undertaking by its owners to benefit the American Cancer Society’s Relay for Life of Greater Waterbury. To get the word out Maisto placed ads in the Republican-American and Waterbury Observer, did a half-hour promo on Sky TV and sent flyers to the Board of Education for distribution in Waterbury elementary schools. His efforts paid off.
Besides bouncing on an assortment of children’s party bounces, kids played carnivaltype games, had their faces painted and enjoyed free popcorn, cotton candy and Sluzheez.
THURSDAY, NOVEMBER 19, 2009
Bunker Hill Sports, the Waterbury Regional Chamber and Naugatuck Savings Bank gave of their time, as well, notes Maisto. Also, a special thanks to Signatures in Waterbury for the great deal on t-shirts that were special ordered for the event and to Chubba’s Bagelry for their generous discount on the spread provided volunteers. Mark your calendar: Party Plus will be bouncing for a cure again on September 19, 2010. Makes perfect sense, afterall, says Maisto .. “What do we do best? Throw parties!”
Quick Falafel - Continued from page 11 Bounce for a Cure
More than 220 children came out to participate in the event, netting a $3,300 donation to the American Cancer Society. For a minimum donation of $10 per child, children bounced in an assortment of children’s party bounces, played carnival-type games while enjoying free popcorn, cotton candy and Sluzheez. Participants exceeding $50 in donations became eligible to win an assortment of valuable prizes. “We were able to give away a few bikes, a Game Stop gift certificate, some watches and an X Box,” says Maisto. Proving to be a truly good sport, the Mayor of Wolcott, Thomas Dunn made an appearance, enduring an hour under the appropriately named, “Water Pitch Burst” where he proceeded to get soaked 14 times, laughs Maisto. Grateful to the many who turned out that day to volunteer, the Maisto family would like to acknowledge: ‘DJ for the day’ Ed Riley; Sue Thomas, the face painting clown; Chrissy Black for her donation of balloon decorating (used her own product); and one Officer Chris Whibey, sent by the Wolcott Police Department to keep a friendly eye on things. Folks from
For $2.99 kids 9 and under can choose from a hot dog with fries, 6 piece chicken nuggets with fries or a cheese casadilla. Monthly specials run the gamut: During October customers received 20% off any item in celebration of "Tony's Birthday Month"; in December patrons are being offered a free cup of his specialty tea (flavored with honey, mint and lemon), and piece of homemade baklava just for stopping by. A large portion of his business: 70 - 80% is take-out. While many of his customers are regulars, every day there are typically 8 - 15 first-timers who've never experienced middle eastern cuisine, says Sokni. These he strongly urges to try the falafel. Sokni's partner, an experie n c e d restaurateur, taught him the art of preparing middle eastern food, a skill he's obviously come to master. It's difficult to prepare, he says, as Owner Tony Sokni displays a Newspaper article pubmany of the dish- lished by the Republican American when Quick Falafel es, such as Tab- first opened in December of 2008. He also displays his ullie, require the personal motto of “Life is Good.” food be cut up in tiny pieces, a time-consuming process. He often works late into the evening and is in early every morning to prepare the day's dishes. The atmosphere is casual and friendly; patrons can enjoy free internet WI-FI access and will soon have comfy sofas to relax on, says the owner. Sokni is also planning to offer free delivery via the Internet, a service geared more for entire offices as a minimum order of $20 will be required. Initially, he says, he will lock the service in for the Waterbury region, eventually expanding to all of Connecticut.
Wolcott's Mayor, Thomas Dunn volunteers for an hour's worth of soaking at the “Water Pitch Burst” during the event.
HOLIDAYS ON THE MAGICAL MILE
For now, reflects the restauranteur, "Business is good. Life is good."
THURSDAY, NOVEMBER 19, 2009
13
EVENTS
Lakewood Lanes Marks 50 Years of Pin Action by Carrie MacMillian - Republican American It was 1959 all over again at Lakewood Lanes Labor Day weekend. In celebration of the Waterbury bowling alley's 50th anniversary, prices were rolled back. On Saturday, Sunday and Monday, visitors paid 99 cents a game and 99 cents for hamburgers and hot dogs. There was a free raffle offering a TV, stuffed animals and other prizes. Charlie Lanza, owner of the 10-pin Lakewood Lanes, said he grew up at the bowling alley. In 1961, when he was a boy, his parents rented out the snack bar and he "never really left," eventually purchasing the business from the original owners — business partners from out of town — about 20 years ago. Today, there are 42 lanes in the 42,000 squarefoot facility.
music videos and black lights that make the lanes glow," said Lanza, chalking up the generational shift to increased options adults have for entertainment, including casino trips. "In the '50s, '60s and '70s, you had bowling and you had the movies." Looking to the future, Lanza said he can't predict what bowling will be like at his business in another 50 years, but he predicted that in 10 years bowling alleys like his will offer even more entertainment options. "I think it's going to be even more geared toward kids with more videos and a total recreation center where you may have laser tag and miniature golf and batting cages — and bowling," he said.
Lanza marveled at how much has changed technologically.
Bumper Bowling
"Years ago, you kept score by pen or pencil and today you keep it with automatic scoring with cameras. You just punch in your name and it's like a video game," he said.
BIRTHDAY PARTIES at
There have also been cultural shifts. "Thanks to ESPN and its pro bowlers on TV and the equipment changes, people are averaging 230 a game and it has become very strong competitively," Lanza said. However, the heyday of adult leagues locally is a thing of the past. "Compared to 50 years ago, bowling today is much more geared toward kids. We do a lot of birthday parties on the weekends and on Friday and Saturday nights the teenagers come for Galaxy Bowling, where we have
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