Maam-braga.docx

Executive Summary Our group is initially focusing on the development, production, and marketing of finger food products, which is particularized in this research project. Other food product development will be coped with the future corrections to this research product that will provide added knowledge on how to market the Chaud Capsicum to consumers and be patronized by future customers. Our initial product serves as the foundation for developing a new line of finger foods to be known throughout the entire food business. The product’s initial position is to offer a unique twist on a specialty, with an original blend of ingredients..

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Background of the Study

Chaud Capsicum is a French word meaning “hot chili”, This product is a finger food or also known as an “appetizer”, it is easy to cook and very affordable. The combination of hot chili and covered with a flour wrap to protect and it is a quality product. Added with our special white sauce. We can indeed have innovated this product by adding spices and garnishes in order for consumers to enjoy every last bite of our product. We innovated the name of our product in order for others to recognize and leave a mark on their taste buds. The Dynamite or Dinamita is a deep-fried Filipino snack consisting of stuffed long green chili peppers wrapped in a thin egg crêpe. The stuffing is usually ground meat, cheese or a combination of both but it can also be adopted to use a wide variety ingredient, including many delicious foods like tocino, ham, bacon, and shredded chicken, etc. It is a type of lumpia and it is commonly eaten as an appetizer or as a companion to beer. Any of a genus of tropical mostly jointed climbing shrubs with aromatic leaves with spicate flowers that is widely cultivated in the tropics for its red or green berries from which black pepper and white pepper are prepared. The hallow fruit of a pepper that is usually green and red.

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Introduction And about the meat used in making the stuffing, you can either choose between ground pork or ground beef whichever is affordable and practical for you. I think you can also use canned corned tuna or ground chicken instead of red meat or just plain cheese sticks if you want a quick and simple dynamite lumpia. The Chaud Capsicum with White Sauce or Chaud Capsicum is mixed word of French and scientific name, Chaud is a French word of hot while capsicum is scientific name of a chili peppers variety. We managed to innovate the “dynamite” with our own twist in the product. The findings of this project will be able to determine what the consumers prefer when it comes to fulfilling their cravings.

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Product Growth

The Growth stage is the second of stages in the product life cycle, and for many sellers of finger food products this is the key stage for establishing a product’s position in a market, increasing sales, and improving profit margins. 

Profits increase

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Marketing strategies

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Consumer education

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Eight Phases of New Product Development A. Idea Generation Strength

Weakness

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Opportunities

Threats

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B. Idea Screening With the threats mentioned we can easily up our game by not only creating two kinds of filling but thinking outside the box like adding chicken, beef, vegetables, fruits, and many more adding a major twist with our product so that our consumers cannot get easily tired and can try to put their own filling, they can mix whatever they want to put in the chili hallow and have fun mixing new flavors.

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C. Concept Development and Testing

1. How can we be different from others? 2. How can we add more ingredients and at the same time has the same price?

D. Marketing Strategy and Development Customer Segmentation

Our target market is teens, adults, and the aged so we can analyze and hear feedbacks on what is missing and how can we improve the presentation, and taste and for the aged we plan to lessen the spiciness of the product so that they can manage the taste and enjoy every bite. E. Business Analysis Sufficiently providing the needs of our customers and leaving a mark on the marketing business as a competitor and improving further skills and knowledge.

F. Product Development Making this is very easy First, empty out all of the seeds of the chili and the cheese needs to be sliced into strips and also the meat or ham, also sliced into strips next is put the sliced ingredients inside of the chili shell next, put the chili with the ingredients inside into a flour wrapper lastly, deep fry all of the ingredients. Don’t forget to put the white sauce once all is done and cooked because this is the most important thing to finish the product. White sauce can serve as our garnish to make it original and flavorful and can attract possible consumers of our product.

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G. Test Marketing 

Street Vendors -

3pcs for P20

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Package by plastic cups

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Street Vendors are people who offers goods or services for sale to the public without having a permanently built structure but with a temporary static structure or mobile stall.

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Canteens -

P10 per piece

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Package in small paper plates

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A restaurant provided by an organization such as a military camp, schools, factories, or companies for its soldiers, students, staff, etc. also known as a cafeteria.

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Restaurants -

5pcs for P120

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Plated in fancy plates

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A place where people pay to sit and eat meals that are cooked and served on the premises.

H. Commercialization This can be helpful in making a mark on the people who have not yet tasted our products and as a strategy in the marketing business we can also do a free taste promotion in order to be known in the market.

Conclusion

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In conclusion, gather the needed information to improve our product. Here we innovated and tested everything in order for us to maintain the standards and the capability of our product. And that our initial product serves as the foundation for developing a new line of finger foods to be known throughout the entire food business. We managed to innovate the “dynamite” with our own twist in the product. The findings enabled us to determine what the consumers prefer when it comes to fulfilling their cravings. Our group initially focused on the development, production, and marketing of our product.

References 

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Merriam-Webster Dictionary

Theomega.ca/sales-forecast-spreadsheet-example/sales-forecast-spreadsheet-

example-of-sales-projection/templates 8

-Extension.iastate.edu

-Tutor2u.net

-https://Courses.lumenlearning.com/boundless-marketing/chapter/product -life-cycles/

-https:/bplans.com

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