Lovely Professional University

LOVELY PROFESSIONAL UNIVERSITY

Form/LPUO/AP-3

(The format to be used for Planning the academic activities other than Lecturers/Tutorial/Practical like Assignments, Case study, Presentation, Quiz, Projects, Class tests, industrial visits, teaching practice, court visits etc. to be undertaken as a part of the continuous assessment for the Course)

ACADEMIC ACTIVITY NO: 3 Lovely institute of management Department of Management Name of the faculty member: Krishan Gopal Course No. : MGT514 Course Title: Marketing Management Class: MBA Semester – 1st Section – RT1902 Batch: 2009 - 2011 Max. Marks : 15 Date of Allotment:11/11/09 Date of Submission : 18/11/09 Important: To be read before filling up the Plan format. 1. Planning for academic activities other than Lecturers/Tutorial/Practical like Assignments, Case study, Presentation, Quiz, Projects, Class tests, industrial visits, teaching practice, court visits etc to be undertaken as a part of the continuous assessment for the Course should be prepared separately as per the format at the start of the session. 2. Industry oriented academic activity should be encouraged. If the academic activity is organization based, please specify the organization with respect to the assignment. Absolute theoretical academic assignments, which involve only copying from the books, should be discouraged. Model *(Method/Pedagogy) used in allotment and evaluation of the assignments should also be specified in the assignment plans itself. 3. All the students should be given a different topic of assignment, in all cases either the topic of assignment should be different or the organization on which the assignment is based should be different. S.No

R.No.

Topic No.

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1 2 3 4 5 7 8 10 12

1 2 3 4 5 6 7 8 9

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13 14 15 16

Objectives of Academic Activity

The objective of the academic activity in the subject “Marketing Management” are as follows: 1. To develop logical and reasoning skills. 2. To imbibe the habit of analysis and rational thinking among the students. 3. To inculcate the habit of Interpretation and decision making .

Topic

Product / Service

i) For the assigned product and brand, delineate the pricing strategies adopted by the company. Also highlight the impressions as viewed by the competitors and customers, according to you? (ii) For the assigned product and brand , identify and choose two product/brand , one which is above in price and the second which is below in price w.r.t assigned product/ brand. Explain why there are different prices (pricing strategies) adopted by the company/ companies? Substantiate it w.r.t 3Cs( Customer, Cost & Competitor).

1

Shampoo Shampoo Shampoo Shampoo Television Television Television Television Telecom Providers Telecom Providers Telecom Providers Telecom Providers Cell Phone Cell Phone Cell Phone Cell Phone

Company / Brand

Sunsilk H& S HUL P&G Philips LG Onida Sony Bharti Aitrel Vodafone BSNL Spice Nokia Samsung Motorola LG

Model*

Break up of marks Part (i) – 7 Marks Part (ii) – 8 marks The credentials that will be taken into consideration for evaluation are as follows: 1. Time of submission. 2. Clarity of ideas. 3. Comprehensiveness 4. Reasoning 5. References Academic Integrity: Students found to have copied both, the one who copied and from whom copied, will be awarded ZERO marks.

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25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44

30 62 63 64 31 34 35 36 39 40 41 42 43 47 48 49 50 51 52 53

25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44

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The objective of the academic activity in the subject “Marketing Management” are as follows: 1. To develop logical and reasoning skills. 2. To imbibe the habit of analysis and rational thinking among the students. 3. To inculcate the habit of Interpretation and decision making .

The objective of the academic activity in the subject “Marketing Management” are as follows:

Music System Music System Music System Music System (ii) Use secondary Music data to substantiate System your reasoning Daily where ever required. Newspaper Daily Newspaper Daily Newspaper . Hair Color Hair Color Toothpaste Toothpaste Toothpaste Hair Oil Hair Oil Tea Tea Tea Cold cream Cold cream Cold cream Lipstick Lipstick Desktop Desktop Clothing Clothing car Note: (i) The two identified product/brand can be either from inter or from intra company.

- same as stated in the 1st & 2nd page. -

1. To develop logical and reasoning skills. 2. To imbibe the habit of analysis and rational thinking among

2

Pioneer Philips Sony LG Kenwood HT IE Dainik Jagran Godrej Loreal HLL Dabur Colgate Dabur Bajaj Tata BrookBond Lipton Lakme Nevia Loreal Lakme Tips&Toes HP HCL JCT Vimal Hyundai

car

MUL

car

Chevorlet

car

Honda

Car

Ford

Car

Skoda

Car

Audi

Car Bike

Tata Motors Yamah

Bike

TVS

The credentials that will be taken into consideration for evaluation are as follows: 1. Time of submission. 2. Clarity of ideas. 3. Comprehensiveness 4. Reasoning 5. References Academic Integrity: Students found to have copied both, the one who copied and from whom copied, will be awarded ZERO marks.

Break up of marks Part (i) – 7 Marks Part (ii) – 8 marks The credentials that will be taken into consideration for evaluation are as follows: 1. Time of submission. 2. Clarity of ideas. 3. Comprehensiveness 4. Reasoning 5. References Academic Integrity: Students found to have

the students.

copied both, the one who copied and from whom copied, will be awarded ZERO marks.

3. To inculcate the habit of Interpretation and decision making .

Date: Sig. of Faculty member Remarks by HOD (Mandatory) Sig. of HOD with date Remarks by HOS (Mandatory) Sig. of HOS with date

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