Literature Review Mehak.docx

Literature Review:-

I Wen (2009) The purpose of this paper is to review the literature on theories affecting consumer’s online purchase intention of travel products. It seeks to explore the literature on the theoretical foundation of factors influencing customers’ online purchase intentions in general and in the travel industry specifically. It also suggests areas for further research on online travel buying decisions. The conceptual framework of factors affecting customer online buying decisions – including customer’s attitudes, quality of web site design, customer satisfaction, and customer trust. The paper identifies antecedents of consumers’ online purchase intention, including three domains of measuring e-commerce web site design. The paper proposes a conceptual framework of factors affecting online consumer travel purchasing. Using actual data, researchers can empirically test relationships among the factors in this framework and identify possible future research areas for each factor. B Datta, M Sajnani and J Thomas (2018) The study investigates the traveler`s attitude towards online purchase of travel products and investigates the factors influencing the online purchase of travel products by the travelers. The findings denote that income and age group influence the online purchase attitude of travellers. It also identifies whether a gap existed between expectation and satisfaction of online purchase of travel products using Online Travel Portals in Delhi National Capital Region. The largest positive gap (positive disconfirmation) came from reliability in financial transactions, pertinent information, flexible packages and location while completeness in terms of services, integration on social media, usefulness, accuracy, flexible payment, information quality had a negative gap (negative disconfirmation) between the higher level of importance and lower levels of satisfaction.