Verb Designer Name - Pallavi Singhee Age -27yrs Qualification -Diploma in Accessory design Training -Assistant designer (2004-2006) Sabyasachi couture . (Some of the major projects handled were styling and accessories for Milan fashion week in 2004 , costume designing for the movie “black”, fashion week collections –the “nair sisters” and “the frog princess”. Export for “Browns” and production for stores. )
Label synopsis – After graduating from National Institute of Fashion Technology (New Delhi) and gaining experience at Sabyasachi Couture (2004-2006) Pallavi Singhee launched her own eponymous label “Verb”. Verb is a woman’s wear brand established in January 2006. Verb is best known for its avant-garde spirit in clothing. It is a compilation of twisted classical traditions, outlandish colour combinations, quirky details, textures, unusual embroiderery motifs and sharp tailoring. Verb offers diversity among the line, from a multitude of couture styles to basic casual designs. List of stockiestIt retails from premier stores across India and abroad with its design studio based in Kolkata. • • • • • •
New Delhi- Kimaya , Ogaan(consignment) Mumbai –Kimaya Kemps corner , Kimaya Juhu (consignment) Calcutta- 85 lansdown(consignment),verb design studio (own studio ) Bangalore-Kimaya(consignment) Chennai- Etalage, Kimaya(consignment) Hyderabad-Orange feathers , Origins (outright purchase ) and Kimaya and Also(consignment)
International•
Dubai-Kimaya
Verb has been showcasing at Bridal Asia for last two years and has received rave reviews for its design. After a splashing sell out bridal Asia 2007 and 2008 it was rated as one of the most promising new brands by Dubai , African and Indian magazines
Verb was featured in • Alaan Masala (Dubai ) • S.A India(South Africa) • Hi Blitz and femina (national) • Shanonda (Bengali local) • Fashion and lifestyle ,year book (national ) • Telegraph , Times of India, Statesman , Delhi Times, Deccan Chronicle e.g. (please refer to folder “press” for some of the above features.)
Verb has also had the opportunity to design for a cross over bollywood Bengali feature film , “bidhathar lekha” by Raja Mukherjee (rani mukherjee’s brother) .The lead pair were Hrishita Bhatt and Priyanshu .
Information for application - emerging designer programme Registered business – Please find enclosed a copy of the trade license , folder “trade license”. Commercial collection – Two collections produced , “An ode to me ” and “here comes the bride “ , for bridal Asia 07 and 08 . (please refer to folder “commercial collections” Years under label –It has been three years and six months since verb was launched . Verb was launched in January 2006 .
because fashion is a verb , ……..ever changing , …….ever evolving,. … …….ever young , .And forever alluring . …………….. verb stands for the only beautiful constant “change ”