Letter Of Transmittal

Infinity Communications November 17, 2009 Karen Archibald Executive Director CHEP Good Food Incorporated Room 210, 230 Avenue R South Saskatoon, SK S7M 0Z9 Dear Mrs. Archibald: Infinity Communications is pleased to submit our completed communication plan for CHEP Good Food Incorporated. The purpose of this plan is to help CHEP increase its external communications in Saskatoon, thereby increasing the city’s awareness of CHEP, its programs and its partners. As well as highlighting the importance of food security in the province and the additional funding needs of CHEP Good Food Inc. The document analyzes the current industry issues and environmental factors surrounding CHEP. It establishes the communication issues CHEP faces and establishes objectives CHEP should strive for. Key messages to focus on communicating and the desired distribution channels of these messages have been outlined. You will find enclosed a detailed budget regarding the required cost of implementing our external communication recommendations as well as a timeline. Infinity Communications has defined clear measures to track and identify the success of the plan to ensure that CHEP Good Food Inc. obtains the best results possible. It has been a pleasure of Infinity Communications to work with CHEP Good Food Incorporated to design this communication plan and help you establish a healthier and more food secure city for Saskatoon. If you have any further questions regarding the plan please contact myself Paige Gignac, Public Relations Director either by phone (306) 291-1313 or by email; [email protected]. Sincerely,

Paige Gignac, Public Relations Director

dwards School of Business. PotashCopr Center. 25 Campus Dr Saskatoon SK S7N 5A7

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Infinity Communications

dwards School of Business. PotashCopr Center. 25 Campus Dr Saskatoon SK S7N 5A7

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