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- Words: 1,023
- Pages: 3
S.No 1 2 3 4 5 6 7
Parameters Planning Buying Implementation Innovations Market Intelligence & competitive monitoring Monitoring Process Efficiency
Total
Total Weightage 15% 20% 20% 15% 10% 10% 10%
100%
Aug '09 SEp'09 Oct'09 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
0.0
0.0
0.0
Avg 0.0 0.0 0.0 0.0 0.0 0.0 0.0
0.0
Circle: Kerala S.No 1
Parameters Planning
Definition To Plan the media Efficiently.
Total Weightage Weightage Aug '09 Sep'09 Oct'09 15%
1.1
Planning to be evaluated for the cities based on the Average Scores of the mutually agreed site rating system
6
0.0
0.0
0.0
1.2
Quality of sites offered to be good on a 'consistent basis' rather than an 'available basis' with average rating of the city
6
0.0
0.0
0.0
1.3 2 Buying
Deliver plans in line with the contact report at the local circle - maximize visibility within a given budget for each circle To buy best sites at cost effective prices
3
0.0
0.0
0.0
2.1
To deliver buying savings - agency to offer competitive rates in a proactive manner without client's intervention/involvement
4
0.0
0.0
0.0
2.2
Buying savings to be delivered basis the pre agreed benchmarking module. (Min of 1 is desired)
8
0.0
0.0
0.0
2.3
Benchmarking to be done by market against advertisers across categories at parity spend levels on a quarterly basis
4
0.0
0.0
0.0
2.4
Buying savings to be computed and shared with client on a monthly basis
2
0.0
0.0
0.0
2.5
Tangible value adds to be captured and highlighted to client on monthly basis – Ex: free and extended displays, the same to be informed / communicated via email or any other document
2
0.0
0.0
0.0
3
Implementation
Set quality benchmarks in terms of implementation and maintenance across markets and media vehicles
20%
20%
3.1
Recommend cost efficient media production options based on choice and tenure of media
4
0.0
0.0
0.0
3.2
Timely delivery of campaign against the commitments as per activity trackers.
8
0.0
0.0
0.0
3.3
Monitoring Check in all activities - Agency to deliver proof of display for other cities as agreed mutually circles to decide frequency online on Ad Vigil.
8
0.0
0.0
0.0
5
0.0
0.0
0.0
10
0.0
0.0
0.0
10%
10
0.0
0.0
0.0
10%
10
0.0
0.0
0.0
10%
2
0.0
0.0
0.0
3
0.0
0.0
0.0
4
Innovations
15%
Generate and implement ONE mega implementable and feasible idea for every circle - leverage potential ideas across circles
4.1
5
To generate/identify new Outdoor Opportunities – Ex: moving from a static medium to being more interactive
Real time competitive tracking to be done for key Market Intelligence campaigns. Competitive reports to be sent to all and competitive circles on a monthly basis by the 3rd/4th of every monitoring month for the previous month Real time tracking of existing media and adherence to the accepted frequency and authenticity of monitoring reports
6
Monitoring
7
Share international and local learnings from other Process Efficiency brands on a quarterly basis
7.1
Adherence to pre -defined standard operating procedures
7.2
Accuracy, quality and timeliness of MIS – invoicing, display cost sheets to accompany all bills, monthly billing cycle to be followed monthly submission capturing all necessary information.
5
0.0
0.0
0.0
Total
0.0
0.0
0.0
Circle: Kerala S.No 1
Parameters Planning
Definition To Plan the media Efficiently.
Total Weightage Weightage Aug '09 Sep '09 Oct '09 15%
Avg
1.1
Planning to be evaluated for the cities based on the Average Scores of the mutually agreed site rating system
6
0.0
1.2
Quality of sites offered to be good on a 'consistent basis' rather than an 'available basis' with average rating of the city
6
0.0
1.3 2 Buying
Deliver plans in line with the contact report at the local circle - maximize visibility within a given budget for each circle To buy best sites at cost effective prices
3
0.0
2.1
To deliver buying savings - agency to offer competitive rates in a proactive manner without client's intervention/involvement
4
0.0
2.2
Buying savings to be delivered basis the pre agreed benchmarking module. (Min of 1 is desired)
8
2.3
Benchmarking to be done by market against advertisers across categories at parity spend levels on a quarterly basis
4
0.0
2.4
Buying savings to be computed and shared with client on a monthly basis
2
0.0
2.5
Tangible value adds to be captured and highlighted to client on monthly basis – Ex: free and extended displays, the same to be informed / communicated via email or any other document
2
0.0
3
Implementation
Set quality benchmarks in terms of implementation and maintenance across markets and media vehicles
20%
20%
3.1
Recommend cost efficient media production options based on choice and tenure of media
4
0.0
3.2
Timely delivery of campaign against the commitments as per activity trackers.
8
0.0
3.3
Monitoring Check in all activities - Agency to deliver proof of display for other cities as agreed mutually circles to decide frequency online on Ad Vigil.
8
0.0
5
0.0
10
0.0
10%
10
0.0
10%
10
0.0
10%
2
0.0
3
0.0
4
Innovations
15%
Generate and implement ONE mega implementable and feasible idea for every circle - leverage potential ideas across circles
4.1
5
To generate/identify new Outdoor Opportunities – Ex: moving from a static medium to being more interactive
Real time competitive tracking to be done for key Market Intelligence campaigns. Competitive reports to be sent to all and competitive circles on a monthly basis by the 3rd/4th of every monitoring month for the previous month Real time tracking of existing media and adherence to the accepted frequency and authenticity of monitoring reports
6
Monitoring
7
Share international and local learnings from other Process Efficiency brands on a quarterly basis
7.1
Adherence to pre -defined standard operating procedures
7.2
Accuracy, quality and timeliness of MIS – invoicing, display cost sheets to accompany all bills, monthly billing cycle to be followed monthly submission capturing all necessary information.
5
Total
0.0
0.0
0.0
0.0
0.0
REMARKS
Parameters Planning Buying Implementation Innovations Market Intelligence & competitive monitoring Monitoring Process Efficiency
Total
Total Weightage 15% 20% 20% 15% 10% 10% 10%
100%
Aug '09 SEp'09 Oct'09 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
0.0
0.0
0.0
Avg 0.0 0.0 0.0 0.0 0.0 0.0 0.0
0.0
Circle: Kerala S.No 1
Parameters Planning
Definition To Plan the media Efficiently.
Total Weightage Weightage Aug '09 Sep'09 Oct'09 15%
1.1
Planning to be evaluated for the cities based on the Average Scores of the mutually agreed site rating system
6
0.0
0.0
0.0
1.2
Quality of sites offered to be good on a 'consistent basis' rather than an 'available basis' with average rating of the city
6
0.0
0.0
0.0
1.3 2 Buying
Deliver plans in line with the contact report at the local circle - maximize visibility within a given budget for each circle To buy best sites at cost effective prices
3
0.0
0.0
0.0
2.1
To deliver buying savings - agency to offer competitive rates in a proactive manner without client's intervention/involvement
4
0.0
0.0
0.0
2.2
Buying savings to be delivered basis the pre agreed benchmarking module. (Min of 1 is desired)
8
0.0
0.0
0.0
2.3
Benchmarking to be done by market against advertisers across categories at parity spend levels on a quarterly basis
4
0.0
0.0
0.0
2.4
Buying savings to be computed and shared with client on a monthly basis
2
0.0
0.0
0.0
2.5
Tangible value adds to be captured and highlighted to client on monthly basis – Ex: free and extended displays, the same to be informed / communicated via email or any other document
2
0.0
0.0
0.0
3
Implementation
Set quality benchmarks in terms of implementation and maintenance across markets and media vehicles
20%
20%
3.1
Recommend cost efficient media production options based on choice and tenure of media
4
0.0
0.0
0.0
3.2
Timely delivery of campaign against the commitments as per activity trackers.
8
0.0
0.0
0.0
3.3
Monitoring Check in all activities - Agency to deliver proof of display for other cities as agreed mutually circles to decide frequency online on Ad Vigil.
8
0.0
0.0
0.0
5
0.0
0.0
0.0
10
0.0
0.0
0.0
10%
10
0.0
0.0
0.0
10%
10
0.0
0.0
0.0
10%
2
0.0
0.0
0.0
3
0.0
0.0
0.0
4
Innovations
15%
Generate and implement ONE mega implementable and feasible idea for every circle - leverage potential ideas across circles
4.1
5
To generate/identify new Outdoor Opportunities – Ex: moving from a static medium to being more interactive
Real time competitive tracking to be done for key Market Intelligence campaigns. Competitive reports to be sent to all and competitive circles on a monthly basis by the 3rd/4th of every monitoring month for the previous month Real time tracking of existing media and adherence to the accepted frequency and authenticity of monitoring reports
6
Monitoring
7
Share international and local learnings from other Process Efficiency brands on a quarterly basis
7.1
Adherence to pre -defined standard operating procedures
7.2
Accuracy, quality and timeliness of MIS – invoicing, display cost sheets to accompany all bills, monthly billing cycle to be followed monthly submission capturing all necessary information.
5
0.0
0.0
0.0
Total
0.0
0.0
0.0
Circle: Kerala S.No 1
Parameters Planning
Definition To Plan the media Efficiently.
Total Weightage Weightage Aug '09 Sep '09 Oct '09 15%
Avg
1.1
Planning to be evaluated for the cities based on the Average Scores of the mutually agreed site rating system
6
0.0
1.2
Quality of sites offered to be good on a 'consistent basis' rather than an 'available basis' with average rating of the city
6
0.0
1.3 2 Buying
Deliver plans in line with the contact report at the local circle - maximize visibility within a given budget for each circle To buy best sites at cost effective prices
3
0.0
2.1
To deliver buying savings - agency to offer competitive rates in a proactive manner without client's intervention/involvement
4
0.0
2.2
Buying savings to be delivered basis the pre agreed benchmarking module. (Min of 1 is desired)
8
2.3
Benchmarking to be done by market against advertisers across categories at parity spend levels on a quarterly basis
4
0.0
2.4
Buying savings to be computed and shared with client on a monthly basis
2
0.0
2.5
Tangible value adds to be captured and highlighted to client on monthly basis – Ex: free and extended displays, the same to be informed / communicated via email or any other document
2
0.0
3
Implementation
Set quality benchmarks in terms of implementation and maintenance across markets and media vehicles
20%
20%
3.1
Recommend cost efficient media production options based on choice and tenure of media
4
0.0
3.2
Timely delivery of campaign against the commitments as per activity trackers.
8
0.0
3.3
Monitoring Check in all activities - Agency to deliver proof of display for other cities as agreed mutually circles to decide frequency online on Ad Vigil.
8
0.0
5
0.0
10
0.0
10%
10
0.0
10%
10
0.0
10%
2
0.0
3
0.0
4
Innovations
15%
Generate and implement ONE mega implementable and feasible idea for every circle - leverage potential ideas across circles
4.1
5
To generate/identify new Outdoor Opportunities – Ex: moving from a static medium to being more interactive
Real time competitive tracking to be done for key Market Intelligence campaigns. Competitive reports to be sent to all and competitive circles on a monthly basis by the 3rd/4th of every monitoring month for the previous month Real time tracking of existing media and adherence to the accepted frequency and authenticity of monitoring reports
6
Monitoring
7
Share international and local learnings from other Process Efficiency brands on a quarterly basis
7.1
Adherence to pre -defined standard operating procedures
7.2
Accuracy, quality and timeliness of MIS – invoicing, display cost sheets to accompany all bills, monthly billing cycle to be followed monthly submission capturing all necessary information.
5
Total
0.0
0.0
0.0
0.0
0.0
REMARKS
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