Knowledge Based Competitive Advantages

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Innovating & D eveloping New Products & Industries Thro ugh Strengthe ning Knowledge Bas ed Competitive Advantages

Slide by Anzir Mahmud

Mustangs

i t va

o n In • n oInnovation is a process that includes the technical, manufacturing, management and commercial activities involved in the marketing of a new (or improved) product or the first use of a new (improved) manufacturing process or

Slide by Anzir Mahmud

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A culture for innovation

• National Innovation system – Internal organization of firms • Technological innovations • Organizational innovations • Social innovation

– Inter-firm linkages Slide by Anzir Mahmud

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Policies for promoting NIS • Policy formulation, implementation, monitoring and evaluation – Policy formulation – Policy implementation – Monitoring and evaluation Slide by Anzir Mahmud

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Contd….• Prom

oting linka inter ges -firm –

Prom o linka ting hor ges izont – Str al in ter-f engt irm heni firmlinka ng vert ges ical i nter-

Slide by Anzir Mahmud

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Contd……. • Promoting links between science and industry. • Formation of innovative entrepreneurs Slide by Anzir Mahmud

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A culture for innovation inter firms – Human Resources

• Ability of management to encourage new ideas. • Rewarding staff

Slide by Anzir Mahmud

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Continued…… •Organizational structure and management Factors influencing innovation with Organization structure and management Slide by Anzir Mahmud

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Managing the process for innovation

• The process

– New product Development – Marketing – Production – Finance

Slide by Anzir Mahmud

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Slide by Anzir Mahmud

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Slide by Anzir Mahmud

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Components of innovation in production

Slide by Anzir Mahmud

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Finance as a component of innovation

Slide by Anzir Mahmud

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Manag in

g the p rocess innova f o tioanrketing r ip m

h s n o i t a Rel . e 1 d u t i t t 5 a . o d p n a s C t To ctor 2. A . n a t s n o c r o f a e v i r F 3. St t n e m e v y g o l impro o n h ec t t s e b e l h a t i c e n s a U in f 4. d e t a l cu l a c a e 5. Tak Mustangs Slide by Anzir Mahmud

Implementation of innovation The system – Macro Environment – Networks – Customers – Suppliers Slide by Anzir Mahmud

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Macro Environment ic h p a r e v og i e t i t e nt üG p e om ronm C ü nvi y g o l E nt o e n h cem c e ü T dvan A al ent c i lit nm o ü P nviro ic E m nt o e n mby Anzir Mahmud Eco onSlide rs

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Networks Network factor that influence innovation

Slide by Anzir Mahmud

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Customers Customer factors that influence innovation

Slide by Anzir Mahmud

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Suppliers Supply factors for innovation

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• 5 fac tors fo r imple innova menta tion tion of – Know an

assista d use of go vernm nce ent – Keep up with techno – Netw logy ork . h orizont – Cust ally an omer i d verti s King – Keep cally your su ppliers close Slide by Anzir Mahmud

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critical success factors Initiating new product

development and product adaptation Relationship marketing Technology Networks Investment in human capital Government assistance Mustangs Slide by Anzir Mahmud

Conclusi on innovative firms adopt a ra

nge of formalized to b e successful in their industries ted s i l s e u q i n h ec t e m a s e h t . n o i Adoption of t a v o n n i f o g n i r e t s o f for the the study identified formalized practice s and behavioral asp ects. Equally important in achiev ing innovation. Mustangs Slide by Anzir Mahmud

SPECIAL THANKS to our Course teacher

• Md. Nur Alam

Slide by Anzir Mahmud

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It’s a Mustangs presentation Slide by Anzir Mahmud

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