Key External Factors

Key External Factors

Weight

Rating

Weighted Score

1. International Expansion

.03

2

.06

2. Product Diversification

.05

3

.15

3. Improve their franchisee/employee relationships 4. Enter new markets

.10

4

.4

.10

4

.4

.03

2

.06

.03

2

.06

.10

4

.4

.05

3

.15

1. Strong Competition

.10

4

.4

2. Cost of Raw Material

.05

3

.15

3. Supply price fluctuations increasing cost 4. Labor Costs on the rise

.05

3

.15

.10

4

.4

5. Short Product Shelf Life

.10

4

.4

6. The unknown planning of their competitors 7. Not knowing the strengths of the biggest competitor

.03

2

.06

.03

2

.06

Opportunities

5. Obtain a top corporate officer/employee 6. Slow down opening new distribution points to remodel/update old distribution points 7. Continue to improve quality standards 8. Improve human resources practices to develop competitiveness in the labor market Threats

8. Negative perception of their product (sugar and diabetes) TOTAL

.05 1.00

3

.15 3.45