Kevin Keller
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Non-product Price
Brand Recognition Attributes
Product Related
Brand Aware
Brand Recall
Types of Brandassociation
Favorability of brandassociation
Attitudes
Functional Benefits Experiential
Brand Image
Strength of brand image
Symbolic
Brand Recognition Attributes
Product Related
Brand Aware
Brand Recall
Types of Brandassociation
Favorability of brandassociation
Attitudes
Functional Benefits Experiential
Brand Image
Strength of brand image
Symbolic
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