Karen Buckley Washington[2]
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Karen Buckley Washington 1030 Grace Drive, Lawrenceville, GA 30043 770/828-8370 e-mail: [email protected] www.linkedin.com/in/karenbuckleywashington WRITER ~ EDITOR ~ PRESENTER ~ PUBLIC RELATIONS/PUBLIC AFFAIRS PROFESSIONAL
Professional Profile • •
Highly effective communications professional with exceptional writing, editing, speaking, and promotional skills. Creative, innovative presenter, teacher, instructor, trainer, and coach.
Highlights of Professional Experience and Accomplishments in Writing, Editing, Public Relations, and Public Affairs Played a key role on communications team of the state U.S. Department of Agriculture Natural Resources Conservation Service staff. Advanced the State Conservationist’s agenda by: • • • •
Writing dynamic, well-received, quarterly newsletter columns for State Conservationist, to be read by varied public constituencies; Arranging press coverage, as well as writing press releases and media advisories; Achieving excellent track record in writing and placing press releases; Writing and editing articles and publications to promote State Conservationist’s initiatives.
Successfully promoted an IT training company and a non-profit organization, using innovative marketing techniques. Contributed these organizations’ success by: • • • • • • • •
Producing and writing eye-catching printed pieces: effective newsletter, annual reports, brochures; Developing and implementing comprehensive marketing program to launch new website; Establishing effective strategies and launching direct-mail campaign to inform potential stakeholders of, respectively, IT training class offerings and community renewal opportunities through real estate donations; Organizing special events to promote services and generate good feelings about organizations; Launching effective program of regular press releases and photos; establishing excellent media contacts; Conducting seasonal promotional campaigns; outlining design and writing ads; Saving thousands of dollars by typesetting printed pieces on desktop-publishing system; Similarly maintaining contact with clients to and crafting direct-mail promotional letters to expand base of clients;
Technical Exposure •
Internet (Microsoft Explorer/Vista/Google Search/Social Networking), MS Office Suite (Word, Excel, PowerPoint, Outlook), MS Publisher, MS FrontPage, Adobe InDesign, Photoshop, PageMaker, QuarkXpress, CorelDraw
Chronology of Experience • • • • • • • • •
Freelance Marketer, Lawrenceville, GA, June 2008 to present. Director of Marketing, SeedAmerica, Alpharetta, GA, April 2007 to June 2008. Assistant State Public Affairs Specialist, U.S. Department of Agriculture NRCS, Athens, GA, July 2005 to April 2007. Area Public Affairs Specialist, U.S. Department of Agriculture NRCS, Rochester, MN, March 2004 to July 2005. IBM Education Marketing Coordinator/Marketing Manager, Exeed Education/TSG Education, Chicago, IL and Minneapolis, MN, October 1998 to June 2002. Marketing Coordinator, National Council of Teachers of English, Urbana, IL, May 1998 to October 1998. Marketing Coordinator, Homewood-Flossmoor Park District, January1998 to May 1998. Tradeshow Marketing Coordinator, PEMCO, August 1997 to November 1997. Marketing Specialist, Illinois Environmental Protection Agency, Springfield, IL, August 1995 to May 1997.
Education Graduate Studies – University of Illinois at Springfield Major: Communication Graduate Public Service Internship Program GPA: 3.9/4.0 B.S. – Illinois State University Major: Public Relations Minor: Sociology GPA: 3.2/4.0 Community Involvement Coordinated PSA for Campaign Literacy Program (Grace Media Network, an online church and Christian-lifestyles media portal) that aired on KARE 11 television (Minneapolis). Established marketing communications plan, tactics and budget for churches and nonprofit organizations. Served on planning committee for promotion of celebrity golf tournament.
Professional Profile • •
Highly effective communications professional with exceptional writing, editing, speaking, and promotional skills. Creative, innovative presenter, teacher, instructor, trainer, and coach.
Highlights of Professional Experience and Accomplishments in Writing, Editing, Public Relations, and Public Affairs Played a key role on communications team of the state U.S. Department of Agriculture Natural Resources Conservation Service staff. Advanced the State Conservationist’s agenda by: • • • •
Writing dynamic, well-received, quarterly newsletter columns for State Conservationist, to be read by varied public constituencies; Arranging press coverage, as well as writing press releases and media advisories; Achieving excellent track record in writing and placing press releases; Writing and editing articles and publications to promote State Conservationist’s initiatives.
Successfully promoted an IT training company and a non-profit organization, using innovative marketing techniques. Contributed these organizations’ success by: • • • • • • • •
Producing and writing eye-catching printed pieces: effective newsletter, annual reports, brochures; Developing and implementing comprehensive marketing program to launch new website; Establishing effective strategies and launching direct-mail campaign to inform potential stakeholders of, respectively, IT training class offerings and community renewal opportunities through real estate donations; Organizing special events to promote services and generate good feelings about organizations; Launching effective program of regular press releases and photos; establishing excellent media contacts; Conducting seasonal promotional campaigns; outlining design and writing ads; Saving thousands of dollars by typesetting printed pieces on desktop-publishing system; Similarly maintaining contact with clients to and crafting direct-mail promotional letters to expand base of clients;
Technical Exposure •
Internet (Microsoft Explorer/Vista/Google Search/Social Networking), MS Office Suite (Word, Excel, PowerPoint, Outlook), MS Publisher, MS FrontPage, Adobe InDesign, Photoshop, PageMaker, QuarkXpress, CorelDraw
Chronology of Experience • • • • • • • • •
Freelance Marketer, Lawrenceville, GA, June 2008 to present. Director of Marketing, SeedAmerica, Alpharetta, GA, April 2007 to June 2008. Assistant State Public Affairs Specialist, U.S. Department of Agriculture NRCS, Athens, GA, July 2005 to April 2007. Area Public Affairs Specialist, U.S. Department of Agriculture NRCS, Rochester, MN, March 2004 to July 2005. IBM Education Marketing Coordinator/Marketing Manager, Exeed Education/TSG Education, Chicago, IL and Minneapolis, MN, October 1998 to June 2002. Marketing Coordinator, National Council of Teachers of English, Urbana, IL, May 1998 to October 1998. Marketing Coordinator, Homewood-Flossmoor Park District, January1998 to May 1998. Tradeshow Marketing Coordinator, PEMCO, August 1997 to November 1997. Marketing Specialist, Illinois Environmental Protection Agency, Springfield, IL, August 1995 to May 1997.
Education Graduate Studies – University of Illinois at Springfield Major: Communication Graduate Public Service Internship Program GPA: 3.9/4.0 B.S. – Illinois State University Major: Public Relations Minor: Sociology GPA: 3.2/4.0 Community Involvement Coordinated PSA for Campaign Literacy Program (Grace Media Network, an online church and Christian-lifestyles media portal) that aired on KARE 11 television (Minneapolis). Established marketing communications plan, tactics and budget for churches and nonprofit organizations. Served on planning committee for promotion of celebrity golf tournament.
