Kaplan Survey Of College Admissions Officers 2009
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Annual Survey Highlights
What College Admissions Officers Say On: 4Standardized Testing Policies and Trends 4Financial Aid and General Admissions Trends 4Social Networking In order to ensure that students are receiving accurate and up-to-date information on the college admissions process and other relevant issues, Kaplan Test Prep and Admissions annually surveys admissions officers from the top 500 colleges and universities in the U.S. The survey data collected helps guide the tens of thousands of college applicants Kaplan works with each year. Following are the results from this year’s survey of college admissions officers. About the survey methodology: for the 2009 survey, 401 admissions officers from the nation’s top 500 schools—as compiled from U.S. News & World Report’s Ultimate College Guide and Barron’s Profiles of American Colleges—were surveyed by telephone between July and August 2009.
On SAT/ACT * Policies
On SAT/ACT Trends
Does your school require the SAT or ACT for admissions, or do you require neither of these tests?
About how many of your applicants would you say submit only SAT scores?
Either the SAT or ACT......................... 86% Neither............................................... 9% Other.................................................. 5%
Almost all ......................................... 12% Most ................................................ 41% About half......................................... 20% Some................................................ 15% Few to none ...................................... 12%
(For schools that responded “Either the SAT or ACT”) Does your school have any plans to drop its standardized testing requirement? Definitely not .................................... 69% 1 Most likely not .................................. 25% Most likely yes . .................................. 1% Definitely yes . .................................... 0% Not sure.............................................. 4% 1
How many submit only ACT scores? Almost all ......................................... 10% Most ................................................ 14% About half......................................... 13% Some................................................ 45% Few to none ...................................... 18%
1
When rounding each result to the nearest tenth, combined results for “Definitely not” and “Most likely not” total 95%.
(For schools that responded “Either the SAT or ACT”) Does your school require applicants to submit all scores, or have you adopted The College Board’s new Score Choice policy? Score Choice..................................... 67% Students must submit all test scores ................................... 28% Don’t know ......................................... 5%
95% of schools requiring the SAT or ACT have no plans to drop the requirement.
About how many submit both SAT and ACT scores? Almost all .......................................... 3% Most ................................................ 11% About half......................................... 19% Some................................................ 45% Few to none ...................................... 22% Compared to three years ago, would you say the proportion of those submitting only ACT scores has: Increased significantly......................... 6% Increased somewhat.......................... 29% Decreased somewhat . ........................ 5% Decreased significantly........................ 0% Stayed about the same...................... 60%
On Financial Aid and General Admissions Trends Comparing this year to last year, would you say that the number of accepted students who declined admission for financial reasons has: Increased.......................................... 43% Decreased........................................... 6% Stayed about the same...................... 51% Comparing this year to last year, has the amount of financial aid awarded to this fall’s incoming students: Increased ......................................... 55% Decreased........................................... 2% Stayed about the same...................... 43%
55% of admissions officers interviewed say that the amount of financial aid awarded to students in 2009 increased. Generally speaking, when prospective students are looking for schools, which of the following do you think would be most helpful for them to know? Professor to student ratio . ................ 56% Freshman retention rate .................... 28% School rankings . ................................ 9% Don’t know.......................................... 6% Thinking about waitlisted students, about how many of these students would you say proactively follow-up with your office? Almost all ........................................... 7% Most ................................................ 21% About half......................................... 20% Some ............................................... 18% Few to none ........................................ 4% School does not have waitlist ............ 31%
On Social Networking When it comes to visiting applicants’ social networking pages and factoring these into the admissions equations, does your school have official guidelines or policies? No.................................................... 84% Yes ................................................... 13% Not sure ............................................. 3% (For schools that responded “No”) Is your school considering developing any kind of policy concerning social networking sites in the near future? No . .................................................. 63% Yes ................................................... 21% Don’t know ....................................... 16% (For schools that responded “Yes”) What is your school’s policy on social networking sites and the application process? Not permitted to visit applicants sites ................................ 63% Permitted to visit applicants sites, with guidelines or restrictions ........... 33% Permitted to visit applicants sites, with no restriction............................... 4% Has an applicant ever sent you or a fellow admissions officer at your school a “friend request” on Facebook or MySpace? Yes ................................................... 71% No . .................................................. 29%
More than 70% of admissions officers say that they or a fellow admissions officer at their school have received a “friend request” on Facebook or MySpace.
*SAT is a registered trademark of the College Board, which was not involved in the production of, and does not endorse, this product. ACT is a registered trademark of ACT, Inc. COL04820
What College Admissions Officers Say On: 4Standardized Testing Policies and Trends 4Financial Aid and General Admissions Trends 4Social Networking In order to ensure that students are receiving accurate and up-to-date information on the college admissions process and other relevant issues, Kaplan Test Prep and Admissions annually surveys admissions officers from the top 500 colleges and universities in the U.S. The survey data collected helps guide the tens of thousands of college applicants Kaplan works with each year. Following are the results from this year’s survey of college admissions officers. About the survey methodology: for the 2009 survey, 401 admissions officers from the nation’s top 500 schools—as compiled from U.S. News & World Report’s Ultimate College Guide and Barron’s Profiles of American Colleges—were surveyed by telephone between July and August 2009.
On SAT/ACT * Policies
On SAT/ACT Trends
Does your school require the SAT or ACT for admissions, or do you require neither of these tests?
About how many of your applicants would you say submit only SAT scores?
Either the SAT or ACT......................... 86% Neither............................................... 9% Other.................................................. 5%
Almost all ......................................... 12% Most ................................................ 41% About half......................................... 20% Some................................................ 15% Few to none ...................................... 12%
(For schools that responded “Either the SAT or ACT”) Does your school have any plans to drop its standardized testing requirement? Definitely not .................................... 69% 1 Most likely not .................................. 25% Most likely yes . .................................. 1% Definitely yes . .................................... 0% Not sure.............................................. 4% 1
How many submit only ACT scores? Almost all ......................................... 10% Most ................................................ 14% About half......................................... 13% Some................................................ 45% Few to none ...................................... 18%
1
When rounding each result to the nearest tenth, combined results for “Definitely not” and “Most likely not” total 95%.
(For schools that responded “Either the SAT or ACT”) Does your school require applicants to submit all scores, or have you adopted The College Board’s new Score Choice policy? Score Choice..................................... 67% Students must submit all test scores ................................... 28% Don’t know ......................................... 5%
95% of schools requiring the SAT or ACT have no plans to drop the requirement.
About how many submit both SAT and ACT scores? Almost all .......................................... 3% Most ................................................ 11% About half......................................... 19% Some................................................ 45% Few to none ...................................... 22% Compared to three years ago, would you say the proportion of those submitting only ACT scores has: Increased significantly......................... 6% Increased somewhat.......................... 29% Decreased somewhat . ........................ 5% Decreased significantly........................ 0% Stayed about the same...................... 60%
On Financial Aid and General Admissions Trends Comparing this year to last year, would you say that the number of accepted students who declined admission for financial reasons has: Increased.......................................... 43% Decreased........................................... 6% Stayed about the same...................... 51% Comparing this year to last year, has the amount of financial aid awarded to this fall’s incoming students: Increased ......................................... 55% Decreased........................................... 2% Stayed about the same...................... 43%
55% of admissions officers interviewed say that the amount of financial aid awarded to students in 2009 increased. Generally speaking, when prospective students are looking for schools, which of the following do you think would be most helpful for them to know? Professor to student ratio . ................ 56% Freshman retention rate .................... 28% School rankings . ................................ 9% Don’t know.......................................... 6% Thinking about waitlisted students, about how many of these students would you say proactively follow-up with your office? Almost all ........................................... 7% Most ................................................ 21% About half......................................... 20% Some ............................................... 18% Few to none ........................................ 4% School does not have waitlist ............ 31%
On Social Networking When it comes to visiting applicants’ social networking pages and factoring these into the admissions equations, does your school have official guidelines or policies? No.................................................... 84% Yes ................................................... 13% Not sure ............................................. 3% (For schools that responded “No”) Is your school considering developing any kind of policy concerning social networking sites in the near future? No . .................................................. 63% Yes ................................................... 21% Don’t know ....................................... 16% (For schools that responded “Yes”) What is your school’s policy on social networking sites and the application process? Not permitted to visit applicants sites ................................ 63% Permitted to visit applicants sites, with guidelines or restrictions ........... 33% Permitted to visit applicants sites, with no restriction............................... 4% Has an applicant ever sent you or a fellow admissions officer at your school a “friend request” on Facebook or MySpace? Yes ................................................... 71% No . .................................................. 29%
More than 70% of admissions officers say that they or a fellow admissions officer at their school have received a “friend request” on Facebook or MySpace.
*SAT is a registered trademark of the College Board, which was not involved in the production of, and does not endorse, this product. ACT is a registered trademark of ACT, Inc. COL04820
