Jessica Forrester - Resume
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Jessica L. Forrester 106 Freedom Circle • Winchester, VA 22602 • (540) 539-6661 • [email protected]
Education Bachelor of Science: Virginia Polytechnic Institute and State University, Pamplin College of Business. Primary Major: Marketing Management. Secondary Major: Management: Entrepreneurship, Innovation, and Technology Option.
•
Computer skills: Web 2.0 as a marketing tool, Wikis and Google Docs for collaborative teamwork, Microsoft Outlook as an organizational tool, Microsoft Office 2007, and Adobe Photoshop.
•
Great oral and written communication skills.
•
Comfortable learning new software and web applications.
Work Experience Writer and Virtual Research Assistant, Handshake 2.0, Summer 2009. •
Writing and researching modern trends in marketing and Web 2.0.
Marketing Strategist, United Way - MRF, Volunteer Solutions, Spring 2009 •
Wrote marketing plan based on our primary/secondary research to increase use a web-based program.
Marketing Strategist / Artist Promoter, Fall 2007-Spring 2009. •
Basshound: Utilized social networks to expand their fan base and increase show attendance.
•
Bassnectar: Helped plan campaigns to promote events with a goal of creating media that will go viral.
•
Bassnetwork (an online forum): Marketing advisor on a team forming Bassnectar’s interactive community meant to encourage progressive solutions for vital local and global issues.
Guerilla Marketer, August 2008-Spring 2009. •
Web based and traditional campaigns for various: Bassnectar, Basshound, J.Wail, DJ Bowie, Segway, Joe Nice, Digital Frontier, and promoters: Plugged In-tertainment and Boogieburg.com.
Peace Navigator, e-learning tool, Beta Tester/Marketing Consultant, Fall 2008 Project Director, Spring 2008
•
Awarded first place for team marketing plan due to innovative recommendations which successfully address identified website weaknesses within a limited budget.
Cafepress.com, Designer/Salesperson, September 2005-Present •
Create innovative designs for merchandise to be sold through social media forums.
Student Groove Card, Campus Representative, Summer 2007-Spring 2008 •
Cold calls to sell ad space and promoted the card on campus and online.
Pamplin Undergraduate Programs Office, Work-Study, Fall/Spring 2006-2007 •
JumboTron slideshow presentation for Pamplin College commencement ceremony in Cassell Coliseum, data-entry, scheduling, training new employees, email correspondence promoting VT and easing worries following the tragic events of April 16, 2007.
Clubs Communications Committee Chair, Virginia Powershift, Environmental Coalition, Fall 2008 o
Wrote the press release, coordinated interviews and media coverage with College Media Solutions, and enacted a guerilla marketing campaign by distributing a task-list for club members who used social networking tools to create buzz online in conjunction with distributing flyers and and hanging posters within the local community.
Young Democrats, Fall 2006 – Fall 2008 o
Canvassing, phone banking, and literature distribution for various candidates as well as for the Commonwealth Coalition.
References
Kymn D. Davidson-Hamley, Executive Director, United Way-MRF, [email protected], 540-381-2066. Thomas Reilly, Strategic Marketing Professor, Virginia Tech, [email protected], 540-293-5677.
Education Bachelor of Science: Virginia Polytechnic Institute and State University, Pamplin College of Business. Primary Major: Marketing Management. Secondary Major: Management: Entrepreneurship, Innovation, and Technology Option.
•
Computer skills: Web 2.0 as a marketing tool, Wikis and Google Docs for collaborative teamwork, Microsoft Outlook as an organizational tool, Microsoft Office 2007, and Adobe Photoshop.
•
Great oral and written communication skills.
•
Comfortable learning new software and web applications.
Work Experience Writer and Virtual Research Assistant, Handshake 2.0, Summer 2009. •
Writing and researching modern trends in marketing and Web 2.0.
Marketing Strategist, United Way - MRF, Volunteer Solutions, Spring 2009 •
Wrote marketing plan based on our primary/secondary research to increase use a web-based program.
Marketing Strategist / Artist Promoter, Fall 2007-Spring 2009. •
Basshound: Utilized social networks to expand their fan base and increase show attendance.
•
Bassnectar: Helped plan campaigns to promote events with a goal of creating media that will go viral.
•
Bassnetwork (an online forum): Marketing advisor on a team forming Bassnectar’s interactive community meant to encourage progressive solutions for vital local and global issues.
Guerilla Marketer, August 2008-Spring 2009. •
Web based and traditional campaigns for various: Bassnectar, Basshound, J.Wail, DJ Bowie, Segway, Joe Nice, Digital Frontier, and promoters: Plugged In-tertainment and Boogieburg.com.
Peace Navigator, e-learning tool, Beta Tester/Marketing Consultant, Fall 2008 Project Director, Spring 2008
•
Awarded first place for team marketing plan due to innovative recommendations which successfully address identified website weaknesses within a limited budget.
Cafepress.com, Designer/Salesperson, September 2005-Present •
Create innovative designs for merchandise to be sold through social media forums.
Student Groove Card, Campus Representative, Summer 2007-Spring 2008 •
Cold calls to sell ad space and promoted the card on campus and online.
Pamplin Undergraduate Programs Office, Work-Study, Fall/Spring 2006-2007 •
JumboTron slideshow presentation for Pamplin College commencement ceremony in Cassell Coliseum, data-entry, scheduling, training new employees, email correspondence promoting VT and easing worries following the tragic events of April 16, 2007.
Clubs Communications Committee Chair, Virginia Powershift, Environmental Coalition, Fall 2008 o
Wrote the press release, coordinated interviews and media coverage with College Media Solutions, and enacted a guerilla marketing campaign by distributing a task-list for club members who used social networking tools to create buzz online in conjunction with distributing flyers and and hanging posters within the local community.
Young Democrats, Fall 2006 – Fall 2008 o
Canvassing, phone banking, and literature distribution for various candidates as well as for the Commonwealth Coalition.
References
Kymn D. Davidson-Hamley, Executive Director, United Way-MRF, [email protected], 540-381-2066. Thomas Reilly, Strategic Marketing Professor, Virginia Tech, [email protected], 540-293-5677.
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