Jeremy Porter
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Jeremy Porter VP, Strategy & Business Development at Radius Online [email protected]
Summary Marketing and business development professional with more than 10 years experience developing strategic programs for startup and early stage technology ventures. Currently manage strategy and business development for local online marketing agency specializing in local SEO, local PPC, directory management and small business website development.
Specialties Marketing and PR strategy & planning, integrated marketing communications, media/analyst relations, demand generation, sales and marketing alignment, customer loyalty, product marketing, Web marketing, SEO, search engine marketing and consensus building.
Experience VP, Strategy & Business Development at Radius Online August 2008 - Present (9 months) Currently serve as VP, Marketing & Business Development for Radius Online, a local online marketing agency specializing in website development, local search engine optimization and marketing, local directory management and online advertising for small businesses, retail chains and franchise systems. VP, Marketing & Communications at Appcelerator August 2007 - August 2008 (1 year 1 month) Managed all aspects of public relations, marketing communications, website marketing, and event marketing for open source software company. Helped build awareness and drive demand for open source RIA platform. Director of Marketing at INTENT MediaWorks May 2007 - August 2007 (4 months) Responsible for development and management of strategic marketing and communications programs for digital media distribution platform and online advertising company. 5 recommendations available upon request Founder | President at Reaction Marketing Group May 2001 - May 2007 (6 years 1 month) Founded B2B marketing agency serving startup and early-stage tech and telecom clients. Developed, executed and managed strategic marketing, sales and public relations programs for more than 70 clients, including AppForge, Dataliant, EZ Prints, Internet Security Systems, North
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Highland, Oversight Systems, Premiere Global Services, SecureWorks, SalesQB, Seeburger, True Protection, Vector Networks, VIA Networks, and Virtex Networks. 23 recommendations available upon request Director, Public Relations Strategy & Services at Enliten Management Group April 2000 - May 2001 (1 year 2 months) Account Executive at Duffey Communications December 1999 - April 2000 (5 months) Worked on public relations programs for B2B/Technology clients including Best Software, Digital Benefits, IT Utility, Navision, and Phoenix International. Senior Account Executive at Sims Communications June 1998 - December 1999 (1 year 7 months) Developed and managed public relations and marketing communications programs for DMX Music, Gilat MultiMedia, Global TeleSystems (GTS) and other tech/telecom clients. Account Executive at Veeder + Perman (New York) June 1997 - June 1998 (1 year 1 month) Worked on public relations and marketing programs for clients including Bisazza, Karastan (Mohawk Industries), Pillowtex Fieldcrest-Cannon (Royal Velvet), Sub-Zero Freezer Company, and TOTO USA.
Education Utica College Utica College of Syracuse University, B.S., Public Relations, Journalism, 1992 - 1997 Wethersfield High School 1989 - 1992
Interests Lacrosse, snow skiing, golf, fishing, public relations, marketing, entrepreneurship, technology
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Jeremy Porter VP, Strategy & Business Development at Radius Online [email protected]
28 people have recommended Jeremy "Jeremy is a very enthusiastic, personable marketing professional. He's your classic "great guy". I hired him to provide a full redesign of our corporate website and collateral (e.g. Broadriver Communications). Working in a very complicated subject matter (VOIP telecom), Jeremy contributed great ideas and leadership. He pulled together a project with great team members and really delivered an excellent deliverable. I was very pleased with the results. An added benefit, is that Jeremy is very active in the local business community and enjoys a vast array of professional relationships and contacts that gives him immediate access to what's current in the marketplace." — Mike Huebner, was Jeremy's client "Jeremy was great to work with. He gets in quick, gets up to speed and thinks outside the proverbial box. I love working with people with energy, intelligence and a great sense of humor...he's got all three." — Moira Vetter, President, Cracker Communications, was with another company when working with Jeremy at Reaction Marketing Group "Jeremy is a creative and dependable business man. He always met the deadlines of press releases I needed for my clients. Jeremy was constantly finding new ways to not only improve our company, but improve the relationship with our clients. I would be honored to work with Jeremy again at the right company." — Lindsey Turner, Account Executive, INTENT MediaWorks, worked with Jeremy at INTENT MediaWorks "Jeremy exceeded expectations in helping us develop our marketing message and clearly define the complexities of our operations to our customers in a fast-paced, hi-tech environment. His evaluation of our value and implementation was invaluable and I highly recommend him." — John Penn, Ad Operations Manager, INTENT MediaWorks, Inc., worked with Jeremy at INTENT MediaWorks "During our brief time working together, Jermey proved to be a very well rounded and proficient marketing professional. Jeremy can both manage as well as dig into a wide array of marketing
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functions and was a signifigant contributor to our executive team. Gregg Freishtat" — Gregg Freishtat, CEO, Intent Media Works, managed Jeremy at INTENT MediaWorks "Jeremy is very well rounded when it comes to marketing - he handled our products slicks, data sheets, website, press releases, and company presentations. He has a good grasp on technology and is adapt at interpreting software speak into solid, customer facing collateral." — Josh Hofmann, Senior Vice President, Products, Intent MediaWorks Inc., managed Jeremy indirectly at INTENT MediaWorks "Jeremy and I worked in different groups but due to our responsibilities, we worked together quite often. Jeremy always delivered impressive, first class work and was able to do so at a remarkable rate. He has an outstanding work ethic, is a great team player and would be a tremendous asset to any organization." — Craig Yano, Director, Business Development, INTENT MediaWorks, Inc., worked with Jeremy at INTENT MediaWorks "Jeremy did an outstanding job in helping us develop our marketing message and define our space in the marketplace. His evaluation of our marketing channels and assistance with the implementation was invaluable. I highly recommend him, both from a knowledge standpoint and as a professional." — Mitch Skyer, was Jeremy's client "Jeremy looked at our PR objectives as if they were his own and provided an excellent solution for us within our budget." — Barbara Ware, was Jeremy's client "Jeremy provided a strong work ethic and solid thinking to our business, which was in high tech. He worked hard to insure that our business was known well in the community and that he was clear on our goals and objectives. He then took those and built a plan of attack, which he executed well against." — Ann Stone, was Jeremy's client "Jeremy and the team at Reaction are first rate in all aspects of the marketing creative and execution. I have worked with them at multiple places and times. I am continually impressed with their ability to push the marketing communications envelope." — Daniel Kimball, was Jeremy's client "Jeremy has been a consistent, reliable business partner. He is able to grasp the business issues
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quickly and drive projects to completion. He is creative, strategic and generally a pleasure to work with. I recommend him highly." — Matt Anthony, was Jeremy's client "Over the course of three years I engaged Reaction Marketing to perform a number of assignments ranging from public relations to developing strategic marketing initiatives. Jeremy Porter was a trusted senior advisor to me personally and worked closely with my senior staff. At one point he served as VIA USA's Marketing VP on an outsourced basis while we went through the recruiting process. Jeremy excels at establishing laser-sharp priorities and aligning his resources to deliver exceptional results on a consistent basis. He posesses a remarkable talent for cutting through complexity to unearth the critical issues and speaks with a refreshing level of candor. I would strongly recommend Jeremy and Reaction Marketing to any firm seeking a honest assessment of its positioning in the market and a detailed strategy for achieving success on a going forward basis." — Patrick Gaul, was Jeremy's client "Jeremy has assembled a great team at Reaction Marketing. I have used Jeremy and his team on two separate occasions over a period of several years to provide a number of marketing related services. Jeremy's business acumen with respect to marketing is exceptional. His experience and extensive media contacts make him a valuable partner for any company, but particularly for companies in the startup and growth phase." — Doug Benson, was Jeremy's client "Jeremy Porter helped us create an overall strategy and then developed and implemented a tactical plan to attract new clients. His team was responsive to understanding and addressing our specific needs, and judiciously counseled us in taking the most effective course to generate incremental volume." — Mike Wien, was Jeremy's client "Jeremy has always been a wonderful asset to our organization. He has helped us craft our strategy and coached us through implementation. His keen sense of right and wrong coupled with a very high level of professional empathy has made him a trusted advisor for many years." — Michael Kogon, was Jeremy's client "Jeremy and his team did an excellent job walking us through the difficult process of trimming and polishing our messaging. Subtraction is always so much more difficult than addition when it comes to effective branding, but he was very focused in helping us to get to a great final result." — Sarah Bajc, was Jeremy's client
Page 5
"Jeremy knows how to get results. His approach is energetic and inventive and Jeremy is an excellent strategic thinker." — Peter Minetos, was Jeremy's client "Jeremy was (and continues to be) an incredible partner in our efforts to generate brand awareness for SalesQB. He is a trusted sounding board for marketing & product management ideas. I continue to leverage his expertise for sales & marketing (Web 2.0) in the Tech Sector." — Sampath V. Kumar, was Jeremy's client "Jeremy has the ability to get things accomplished and drive results. I enjoyed my time working with him and the resources he has access to." — Ashish Mistry, was Jeremy's client "Working with Jeremy is always pleasant. Jeremy is extremly talented and a true out-of-the-box thinker. Business ethics and integrity are always top notch and we look forward to future endeavors with Jeremy." — Chad Russell, was Jeremy's client "Jeremy is a creative thinker and often sets the bar for innovative ideas. His knowledge of technology PR and his B2B contacts are rarely matched." — Jason Smith, was Jeremy's client "Jeremy's creativity, technical acumen and boundless contact list make him an excellent resource for any company in search of visibility and mindshare within their market." — Chris Jackson, was Jeremy's client "Jeremy is one of Atlanta's smartest and brightest marketing people. It is a pleasure to see how Jeremy has risen in stature in the technology marketing community, particularly at a time when dollars have been tight and the demand for strategy and creativity have been at a peak. You can't go wrong with Jeremy and his team at Reaction." — Peter Baron, Owner, Carabiner Communications, worked with Jeremy at Reaction Marketing Group ""Jeremy is all about using PR and copywriting to drive sales. He understands how to not only reach and engage decision makers, but also inspire them to take action. His team can definitely add a shot of adrenaline to any company's marcom efforts. Get Jeremy while you can, he's quickly moving up the value chain!""
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— Todd Miechiels, Independent Consultant, Todd Miechiels Internet Marketing Consultant, was with another company when working with Jeremy at Reaction Marketing Group "Jeremy is a focused, dedicated, marketing and PR pro. He creatively brainstorms ideas and concepts to further promote your business to the press." — Nathan Goodman, Project Manager, Web, AppForge, Inc., was Jeremy's client "Jeremy is widely respected in the pr field; he listens to clients needs and designs a program/campaign that achieves results. Reaction Marketing Group has created awareness and branding for several technology companies I worked with...very pleased with his savvy marketing abilities. Highly recommend!" — Deborah Allen, was with another company when working with Jeremy at Reaction Marketing Group "Jeremy knows marketing and get things done. Great to work with." — Adam Harrell, was with another company when working with Jeremy at Reaction Marketing Group
Expertise Public Relations, Labor Relations, Project Management Contact Jeremy on LinkedIn
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Summary Marketing and business development professional with more than 10 years experience developing strategic programs for startup and early stage technology ventures. Currently manage strategy and business development for local online marketing agency specializing in local SEO, local PPC, directory management and small business website development.
Specialties Marketing and PR strategy & planning, integrated marketing communications, media/analyst relations, demand generation, sales and marketing alignment, customer loyalty, product marketing, Web marketing, SEO, search engine marketing and consensus building.
Experience VP, Strategy & Business Development at Radius Online August 2008 - Present (9 months) Currently serve as VP, Marketing & Business Development for Radius Online, a local online marketing agency specializing in website development, local search engine optimization and marketing, local directory management and online advertising for small businesses, retail chains and franchise systems. VP, Marketing & Communications at Appcelerator August 2007 - August 2008 (1 year 1 month) Managed all aspects of public relations, marketing communications, website marketing, and event marketing for open source software company. Helped build awareness and drive demand for open source RIA platform. Director of Marketing at INTENT MediaWorks May 2007 - August 2007 (4 months) Responsible for development and management of strategic marketing and communications programs for digital media distribution platform and online advertising company. 5 recommendations available upon request Founder | President at Reaction Marketing Group May 2001 - May 2007 (6 years 1 month) Founded B2B marketing agency serving startup and early-stage tech and telecom clients. Developed, executed and managed strategic marketing, sales and public relations programs for more than 70 clients, including AppForge, Dataliant, EZ Prints, Internet Security Systems, North
Page 1
Highland, Oversight Systems, Premiere Global Services, SecureWorks, SalesQB, Seeburger, True Protection, Vector Networks, VIA Networks, and Virtex Networks. 23 recommendations available upon request Director, Public Relations Strategy & Services at Enliten Management Group April 2000 - May 2001 (1 year 2 months) Account Executive at Duffey Communications December 1999 - April 2000 (5 months) Worked on public relations programs for B2B/Technology clients including Best Software, Digital Benefits, IT Utility, Navision, and Phoenix International. Senior Account Executive at Sims Communications June 1998 - December 1999 (1 year 7 months) Developed and managed public relations and marketing communications programs for DMX Music, Gilat MultiMedia, Global TeleSystems (GTS) and other tech/telecom clients. Account Executive at Veeder + Perman (New York) June 1997 - June 1998 (1 year 1 month) Worked on public relations and marketing programs for clients including Bisazza, Karastan (Mohawk Industries), Pillowtex Fieldcrest-Cannon (Royal Velvet), Sub-Zero Freezer Company, and TOTO USA.
Education Utica College Utica College of Syracuse University, B.S., Public Relations, Journalism, 1992 - 1997 Wethersfield High School 1989 - 1992
Interests Lacrosse, snow skiing, golf, fishing, public relations, marketing, entrepreneurship, technology
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Jeremy Porter VP, Strategy & Business Development at Radius Online [email protected]
28 people have recommended Jeremy "Jeremy is a very enthusiastic, personable marketing professional. He's your classic "great guy". I hired him to provide a full redesign of our corporate website and collateral (e.g. Broadriver Communications). Working in a very complicated subject matter (VOIP telecom), Jeremy contributed great ideas and leadership. He pulled together a project with great team members and really delivered an excellent deliverable. I was very pleased with the results. An added benefit, is that Jeremy is very active in the local business community and enjoys a vast array of professional relationships and contacts that gives him immediate access to what's current in the marketplace." — Mike Huebner, was Jeremy's client "Jeremy was great to work with. He gets in quick, gets up to speed and thinks outside the proverbial box. I love working with people with energy, intelligence and a great sense of humor...he's got all three." — Moira Vetter, President, Cracker Communications, was with another company when working with Jeremy at Reaction Marketing Group "Jeremy is a creative and dependable business man. He always met the deadlines of press releases I needed for my clients. Jeremy was constantly finding new ways to not only improve our company, but improve the relationship with our clients. I would be honored to work with Jeremy again at the right company." — Lindsey Turner, Account Executive, INTENT MediaWorks, worked with Jeremy at INTENT MediaWorks "Jeremy exceeded expectations in helping us develop our marketing message and clearly define the complexities of our operations to our customers in a fast-paced, hi-tech environment. His evaluation of our value and implementation was invaluable and I highly recommend him." — John Penn, Ad Operations Manager, INTENT MediaWorks, Inc., worked with Jeremy at INTENT MediaWorks "During our brief time working together, Jermey proved to be a very well rounded and proficient marketing professional. Jeremy can both manage as well as dig into a wide array of marketing
Page 3
functions and was a signifigant contributor to our executive team. Gregg Freishtat" — Gregg Freishtat, CEO, Intent Media Works, managed Jeremy at INTENT MediaWorks "Jeremy is very well rounded when it comes to marketing - he handled our products slicks, data sheets, website, press releases, and company presentations. He has a good grasp on technology and is adapt at interpreting software speak into solid, customer facing collateral." — Josh Hofmann, Senior Vice President, Products, Intent MediaWorks Inc., managed Jeremy indirectly at INTENT MediaWorks "Jeremy and I worked in different groups but due to our responsibilities, we worked together quite often. Jeremy always delivered impressive, first class work and was able to do so at a remarkable rate. He has an outstanding work ethic, is a great team player and would be a tremendous asset to any organization." — Craig Yano, Director, Business Development, INTENT MediaWorks, Inc., worked with Jeremy at INTENT MediaWorks "Jeremy did an outstanding job in helping us develop our marketing message and define our space in the marketplace. His evaluation of our marketing channels and assistance with the implementation was invaluable. I highly recommend him, both from a knowledge standpoint and as a professional." — Mitch Skyer, was Jeremy's client "Jeremy looked at our PR objectives as if they were his own and provided an excellent solution for us within our budget." — Barbara Ware, was Jeremy's client "Jeremy provided a strong work ethic and solid thinking to our business, which was in high tech. He worked hard to insure that our business was known well in the community and that he was clear on our goals and objectives. He then took those and built a plan of attack, which he executed well against." — Ann Stone, was Jeremy's client "Jeremy and the team at Reaction are first rate in all aspects of the marketing creative and execution. I have worked with them at multiple places and times. I am continually impressed with their ability to push the marketing communications envelope." — Daniel Kimball, was Jeremy's client "Jeremy has been a consistent, reliable business partner. He is able to grasp the business issues
Page 4
quickly and drive projects to completion. He is creative, strategic and generally a pleasure to work with. I recommend him highly." — Matt Anthony, was Jeremy's client "Over the course of three years I engaged Reaction Marketing to perform a number of assignments ranging from public relations to developing strategic marketing initiatives. Jeremy Porter was a trusted senior advisor to me personally and worked closely with my senior staff. At one point he served as VIA USA's Marketing VP on an outsourced basis while we went through the recruiting process. Jeremy excels at establishing laser-sharp priorities and aligning his resources to deliver exceptional results on a consistent basis. He posesses a remarkable talent for cutting through complexity to unearth the critical issues and speaks with a refreshing level of candor. I would strongly recommend Jeremy and Reaction Marketing to any firm seeking a honest assessment of its positioning in the market and a detailed strategy for achieving success on a going forward basis." — Patrick Gaul, was Jeremy's client "Jeremy has assembled a great team at Reaction Marketing. I have used Jeremy and his team on two separate occasions over a period of several years to provide a number of marketing related services. Jeremy's business acumen with respect to marketing is exceptional. His experience and extensive media contacts make him a valuable partner for any company, but particularly for companies in the startup and growth phase." — Doug Benson, was Jeremy's client "Jeremy Porter helped us create an overall strategy and then developed and implemented a tactical plan to attract new clients. His team was responsive to understanding and addressing our specific needs, and judiciously counseled us in taking the most effective course to generate incremental volume." — Mike Wien, was Jeremy's client "Jeremy has always been a wonderful asset to our organization. He has helped us craft our strategy and coached us through implementation. His keen sense of right and wrong coupled with a very high level of professional empathy has made him a trusted advisor for many years." — Michael Kogon, was Jeremy's client "Jeremy and his team did an excellent job walking us through the difficult process of trimming and polishing our messaging. Subtraction is always so much more difficult than addition when it comes to effective branding, but he was very focused in helping us to get to a great final result." — Sarah Bajc, was Jeremy's client
Page 5
"Jeremy knows how to get results. His approach is energetic and inventive and Jeremy is an excellent strategic thinker." — Peter Minetos, was Jeremy's client "Jeremy was (and continues to be) an incredible partner in our efforts to generate brand awareness for SalesQB. He is a trusted sounding board for marketing & product management ideas. I continue to leverage his expertise for sales & marketing (Web 2.0) in the Tech Sector." — Sampath V. Kumar, was Jeremy's client "Jeremy has the ability to get things accomplished and drive results. I enjoyed my time working with him and the resources he has access to." — Ashish Mistry, was Jeremy's client "Working with Jeremy is always pleasant. Jeremy is extremly talented and a true out-of-the-box thinker. Business ethics and integrity are always top notch and we look forward to future endeavors with Jeremy." — Chad Russell, was Jeremy's client "Jeremy is a creative thinker and often sets the bar for innovative ideas. His knowledge of technology PR and his B2B contacts are rarely matched." — Jason Smith, was Jeremy's client "Jeremy's creativity, technical acumen and boundless contact list make him an excellent resource for any company in search of visibility and mindshare within their market." — Chris Jackson, was Jeremy's client "Jeremy is one of Atlanta's smartest and brightest marketing people. It is a pleasure to see how Jeremy has risen in stature in the technology marketing community, particularly at a time when dollars have been tight and the demand for strategy and creativity have been at a peak. You can't go wrong with Jeremy and his team at Reaction." — Peter Baron, Owner, Carabiner Communications, worked with Jeremy at Reaction Marketing Group ""Jeremy is all about using PR and copywriting to drive sales. He understands how to not only reach and engage decision makers, but also inspire them to take action. His team can definitely add a shot of adrenaline to any company's marcom efforts. Get Jeremy while you can, he's quickly moving up the value chain!""
Page 6
— Todd Miechiels, Independent Consultant, Todd Miechiels Internet Marketing Consultant, was with another company when working with Jeremy at Reaction Marketing Group "Jeremy is a focused, dedicated, marketing and PR pro. He creatively brainstorms ideas and concepts to further promote your business to the press." — Nathan Goodman, Project Manager, Web, AppForge, Inc., was Jeremy's client "Jeremy is widely respected in the pr field; he listens to clients needs and designs a program/campaign that achieves results. Reaction Marketing Group has created awareness and branding for several technology companies I worked with...very pleased with his savvy marketing abilities. Highly recommend!" — Deborah Allen, was with another company when working with Jeremy at Reaction Marketing Group "Jeremy knows marketing and get things done. Great to work with." — Adam Harrell, was with another company when working with Jeremy at Reaction Marketing Group
Expertise Public Relations, Labor Relations, Project Management Contact Jeremy on LinkedIn
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