Jagadish Defintions[1]

Areas jagadish covers in management 1) market place :- place where normal shopping is done 2) market space : internet 3) organized retail : shopper stop, foodworld 4) unorganized retail : pawn shops, kiranas, 5) core competency : the area which you are good at 6) segmentation : choosing areas based upon demographic, geographic, psychographic 7) demographic segmentation : age, sex, family 8) geographic segmentation : countries, towns, cities 9) psychographic segmentation : attitude, behavioral pattern of customer 10) product life cycle : introduction, growth, maturity, decline 11) introduction : brand being introduced at the entry level 12) growth : brand being in the second stage of life cycle 13) maturity: brand earning huge revenue for the company 14) decline : product being in losses to the company 15) brand equity : managing the brand 16) brand personality : areas where brand is very strong positive or negative 17) types of concepts production concept, product concept, marketing concept , holistic marketing concept, 4c concept

18) production concept : concept based upon huge production on mass scale 19) product concept : concept based upon the quality of product 20) marketing concept : concept based upon the requirement of the customer 21) 4c concept : concept based upon the coordination and cooperation between companies in specified industries 22) Global branding : brand which have to sell globally across countries 23) Glocalisation : global + local means brand which is globally sold is sold by taking into consideration local requirement 24) X generation , y generation : types of generation born in America 25) Baby boomers : generation of people born in America in 1970s 26) Private labels : brand which are sold by organized retailers themselves and not sold by the companies eg : food world selling its own products 27) Marketing myopia : finding a medium of how to solve the problem using different medium eg: hole to be made, medium :anything screwdriver using to make a hole or pencil to make a hole, ultimately marketing myopia is to solve the issue of making hole medium may be anything 28) Primary data in marketing research : any data made freshly to be used on spot 29) Secondary data : using old data to prepare for primary data usage 30) Porters generic model : cost , differentiation, focus, retained earnings 31) Cost : product being sold and strategy being made based upon cost 32) Differentiation : strategy being designed specially to make a differentiate between products

33) Focus : strategy made based upon core competency 34) Retained earnings : strategy designed basically on the basis of earning retained based upon profits ie profits being retained by the company for future use 35) Holistic marketing concept : concept based upon entire geometry of life, means every aspect covered completely in the concept 36) STP (segmentation, targeting, positioning) 37) Targeting : based upon the target on whom you want to sell the brand, which type of customer eg : focus group, opinion leaders etc 38) Focus group : group which focuses on particular areas like clothes, sports 39) Opinion leaders : leader whom everyone approaches to get advise from 40) Positioning : area where brands are positioned to sell eg : 10rs, 5 rs, 500 rs 41) Supply chain management : it is the chain from distributor, wholesalers, retailer, customer 42) White goods : good which are sold at a high cost eg : refrigerator, tv, anything which is made on stell, iron content, including even shelves, godrej. Washing machines 43) Positioning is also done on other areas like price, differentiation, and focus 44) perfect relationship management : it can be defined as something when 2 or more parties come together and think for on behalf of their companies and come out with better solutions either through collaboration or through cooperation 45)collaboration : this is defined as 2 or more companies considered competitors in the market, come together to solve industry problems 46) perfect relationship management : a relationship where companies 2 or more join hands together for a common cause

47) trust : it is something which binds people together without arousing resentment while working with each other 48) participative marketing concept : it is a conceptual tool to determine the complementors, competitors for the company and help company to provide solutions to the existing problems in the industry it represents 49) job entry : any entry made by the employee on the job that she has been enrolled while joining at the first date in the company 50) job enhancement : any job which is done by an employee which enhances the reputation of the employee and the company is job enhancement 51) job rotation ; any job which an employee does on rotational basis by taking up different tasks in the company is job rotation 52) job enlargement : any job taken up by the employee of a company which is done in addition to the job he has been assigned to is job enlargement 53) job work: any job taken by the company employee is job work 54) brand : it is defined as something which personifies the personality of the product of the company it represents 55) product : anything which highlights the companies inner strength is called as product 56) marketing : meeting needs profitably 57) needs : anything which satisfies the normal desires of a person is called as needs 58) want : anything which satisfies the entire portion of desires either fully or partially which can also be future desires of a person is called as want 59) private label : any product designed by the retail industry segment not in tie up with the companies is called as a private label check out further definitions in the website of http://www.themanagementor.com/index.asp bye jagadish