Investing Company Analysis: The Bombs

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Investing Company Analysis The Bombs

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The Coca-cola Company Open Happiness THE BOMBS

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Contents 

 



THE BOMBS

☞ Introduction ☞ The Origin ☞The Using of Coke ☞ The Ads 3

Introduction -Type  Cola - Manufacture  The Coca-Cola Company - Country of origin  United States - Introduced  1886 

THE BOMBS

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The Origin • Originally intended as a patent medicine when it was invented

????(20

THE BOMBS

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The Using of Coke WE’RE

LOVIN’IT • • In 2008 $80million net incomes

• • More than 500 brands

• • 13 brands values $1billion.

THE BOMBS



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The Advertisements

THE BOMBS

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Procter & Gamble Company



THE BOMBS

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Contents: ☞ Introduction and Products ☞Achivements ☞Units ☞The Approach to Success

THE BOMBS

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Introduction and products ♦From 1837 to 2009 ♦From Soap and candles to 300 brands all over the world.

THE BOMBS

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Achivements

Net sales incomes $79 bilion in 2009

☞300brands

ing well in160 countries and regions

THE BOMBS 才

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P&G’s

THE BOMBS

Units

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The Approach To Success    

THE BOMBS

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SONY Always fight first, and never to imitate ...

THE BOMBS

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Contents • • • • 

THE BOMBS

Nowadays Sony Product Range BCG MATRIX Industry Analysis (Porter’s Five Forces)

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Nowadays Sony With its ; Employees 

158.500 Dollars annual sales  64 billion Wide product range 



Strong brand image





THE BOMBS

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Product Range

Games

Music

Entertainme nt

Electronic s

Networking & Financial Services

Sony Pictures Entertainment -Movies( 75% of sales ) -Television( 25% of sales ) -Animation -Home Entertainment -Digital Entertainment

THE BOMBS

Figure 1 Source: SPIT Corporate Overview 17

BCG MATRIX High

Mp3 Player

Market Growth Rate

Playstation

Low

Walkman

High

THE BOMBS

Mobile Phone

Video Cassettes

Market Share

Low

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Industry Analysis Threat of new entrants - Low Barganing power of buyers – High Barganing power of suppliers – Low Rivalry among existing firms – High Threat of subsitute products - Low

THE BOMBS

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WAL-MART Save Money, Live Better

THE BOMBS

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Contents • Wal-Mart – Market Share / Competitors • Life-cycle Chart • Wal-Mart Corporate Values • Coperate Headquarters

THE BOMBS

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Wal-Mart – Market Share / Competitors • Wal-Mart is three times bigger than its nearest competitor Carrefour SA • World largest retailer sales $285,222 millions • BOMBS THE

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Life-cycle Chart Maturity Growth Introduction Book Publis hing

Discou nt Mercha ndisin g

Decline Travel Agency

Revenue Operati ng Income

THE BOMBS

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Wal-Mart Corporate Values • Constant Improvement • Shared Passion, Vision & Organization Culture • Customer Focus • Speed • Improvements In Basic Operations • Community Involvement • THE BOMBS

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Coperate Headquarters

THE BOMBS

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Haier will be sincere for eve

THE BOMBS

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Contents Haier Group Haier In The Word Strengths and Weaknesses THE BOMBS

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Haier Group Build in 1984, entering US market in 1999





3rd global appliance brand

 

Over $12 billion worldwide sales Trends 

 



Sponsorship of Beijing Olympics 2008 “Green Olympics, Green household appliances”

THE BOMBS

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d r o W e h T n I r e i a H

e Europ

an

U.S

Africa China

THE BOMBS

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Strengt hs • Innovative technology • • Energy efficiency • • Environmental protection

THE BOMBS

W e a kn e sse s • Consumers may not ready- their old habits • • Brand awareness • • Appearance design 30

“ Great Companies , Great

Brands ”

[email protected] The bombs:Tang Xun,Sa Fuhao, Huang Xiaoyan,Sun Xudong THE BOMBS

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