Investing Company Analysis The Bombs
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The Coca-cola Company Open Happiness THE BOMBS
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Contents
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☞ Introduction ☞ The Origin ☞The Using of Coke ☞ The Ads 3
Introduction -Type Cola - Manufacture The Coca-Cola Company - Country of origin United States - Introduced 1886
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The Origin • Originally intended as a patent medicine when it was invented
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The Using of Coke WE’RE
LOVIN’IT • • In 2008 $80million net incomes
• • More than 500 brands
• • 13 brands values $1billion.
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The Advertisements
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Procter & Gamble Company
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Contents: ☞ Introduction and Products ☞Achivements ☞Units ☞The Approach to Success
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Introduction and products ♦From 1837 to 2009 ♦From Soap and candles to 300 brands all over the world.
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Achivements
Net sales incomes $79 bilion in 2009
☞300brands
ing well in160 countries and regions
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P&G’s
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Units
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The Approach To Success
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SONY Always fight first, and never to imitate ...
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Contents • • • •
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Nowadays Sony Product Range BCG MATRIX Industry Analysis (Porter’s Five Forces)
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Nowadays Sony With its ; Employees
158.500 Dollars annual sales 64 billion Wide product range
Strong brand image
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Product Range
Games
Music
Entertainme nt
Electronic s
Networking & Financial Services
Sony Pictures Entertainment -Movies( 75% of sales ) -Television( 25% of sales ) -Animation -Home Entertainment -Digital Entertainment
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Figure 1 Source: SPIT Corporate Overview 17
BCG MATRIX High
Mp3 Player
Market Growth Rate
Playstation
Low
Walkman
High
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Mobile Phone
Video Cassettes
Market Share
Low
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Industry Analysis Threat of new entrants - Low Barganing power of buyers – High Barganing power of suppliers – Low Rivalry among existing firms – High Threat of subsitute products - Low
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WAL-MART Save Money, Live Better
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Contents • Wal-Mart – Market Share / Competitors • Life-cycle Chart • Wal-Mart Corporate Values • Coperate Headquarters
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Wal-Mart – Market Share / Competitors • Wal-Mart is three times bigger than its nearest competitor Carrefour SA • World largest retailer sales $285,222 millions • BOMBS THE
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Life-cycle Chart Maturity Growth Introduction Book Publis hing
Discou nt Mercha ndisin g
Decline Travel Agency
Revenue Operati ng Income
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Wal-Mart Corporate Values • Constant Improvement • Shared Passion, Vision & Organization Culture • Customer Focus • Speed • Improvements In Basic Operations • Community Involvement • THE BOMBS
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Coperate Headquarters
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Haier will be sincere for eve
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Contents Haier Group Haier In The Word Strengths and Weaknesses THE BOMBS
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Haier Group Build in 1984, entering US market in 1999
3rd global appliance brand
Over $12 billion worldwide sales Trends
Sponsorship of Beijing Olympics 2008 “Green Olympics, Green household appliances”
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d r o W e h T n I r e i a H
e Europ
an
U.S
Africa China
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Strengt hs • Innovative technology • • Energy efficiency • • Environmental protection
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W e a kn e sse s • Consumers may not ready- their old habits • • Brand awareness • • Appearance design 30
“ Great Companies , Great
Brands ”
[email protected] The bombs:Tang Xun,Sa Fuhao, Huang Xiaoyan,Sun Xudong THE BOMBS
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