Introduction To Retailing
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- Words: 973
- Pages: 19
McGraw-Hill/Irwin
Levy/Weitz: Retailing Management, 4/e
Copyright © 2001 by The McGraw-Hill Companies, Inc. All rights reserved.
Chapter 1 Introduction to the World of Retailing
Irwin/McGraw-Hill
Levy/Weitz: Retailing Management, 4/e
Copyright © 2001 by The McGraw-Hill Companies, Inc. All rights reserved.
The Dynamic Retailing Environment
PPT 1-1
• Information and Communication Technology POS, EDI, ECR, QR • Globalization McDonalds Around the World, Walmart in China, Mexico, Brazil
•
Electronic Retailing Amazon.com, Macy.com, eToys, eBay, JCPenney.com
• Entertainment in Retailing Niketown, Bass Pro Shop, Mall of America McGraw-Hill/Irwin
Levy/Weitz: Retailing Management, 4/e
Copyright © 2001 by The McGraw-Hill Companies, Inc. All rights reserved.
PPT 1-2
Definition of Retailing
Retailing is a set of business activities that adds value to the products and services sold to consumers for their personal or family use.
A retailer is a business that sells products and/or services to consumers for the personal or family use. McGraw-Hill/Irwin
Levy/Weitz: Retailing Management, 4/e
Copyright © 2001 by The McGraw-Hill Companies, Inc. All rights reserved.
PPT 1-3
Examples of Retailers
• Retailers – Sears, Holiday Inn, McDonalds, Amazon.com, Jiffy Lube, The Gap
• Firms that are retailers and wholesalers sell to other businesses as well as consumers – Office Depot, Home Depot, United Airlines, Bank of America
McGraw-Hill/Irwin
Levy/Weitz: Retailing Management, 4/e
Copyright © 2001 by The McGraw-Hill Companies, Inc. All rights reserved.
PPT 1-4
McGraw-Hill/Irwin
Distribution Channel
Levy/Weitz: Retailing Management, 4/e
Copyright © 2001 by The McGraw-Hill Companies, Inc. All rights reserved.
PPT 1-5
Different Perspectives of Retailers Manufacturer’s Perspective One of the Controllable Elements in the Firm’s
Retailer’s Perspective A Business with all the Business Functions Production
Marketing Program
Buying
One of the Four P’s
Merchandise, Private Label Marketing HR Accounting and Finance
McGraw-Hill/Irwin
Levy/Weitz: Retailing Management, 4/e
Copyright © 2001 by The McGraw-Hill Companies, Inc. All rights reserved.
PPT 1-6
Value Added by Retailers
• Providing Assortment
• Breaking Bulk • Holding Inventory • Offering Services
McGraw-Hill/Irwin
Levy/Weitz: Retailing Management, 4/e
Copyright © 2001 by The McGraw-Hill Companies, Inc. All rights reserved.
PPT 1-7
Sale Price
$.85
Manufacturer
McGraw-Hill/Irwin
Levy/Weitz: Retailing Management, 4/e
$1.00
$1.20
$.15
$.70
Distributor
Retailer
Copyright © 2001 by The McGraw-Hill Companies, Inc. All rights reserved.
$2.00
Customer
PPT 1-8
Global Comparison US
Japan
Concentration
High
Medium
Store Size
Big
Small
Role of Wholesaling
Low
High
Efficiency
High
Low
McGraw-Hill/Irwin
Levy/Weitz: Retailing Management, 4/e
Copyright © 2001 by The McGraw-Hill Companies, Inc. All rights reserved.
PPT 1-9
Economic Significance of Retailing
• Over $2.5 Trillion in Annual U.S. Sales Greater than medical care, housing, recreation combined
• Employs 18% of population About the same as manufacturing and growing • Management Training Opportunities • Entrepreneurial Opportunities
McGraw-Hill/Irwin
Levy/Weitz: Retailing Management, 4/e
Copyright © 2001 by The McGraw-Hill Companies, Inc. All rights reserved.
PPT 1-10
Projected Job Gains
Source: U.S. Department of Commerce
McGraw-Hill/Irwin
Levy/Weitz: Retailing Management, 4/e
Copyright © 2001 by The McGraw-Hill Companies, Inc. All rights reserved.
Retail Management Decision Process
PPT 1-11
The World of Retailing - Section 1 1. 2. 3. 4. 5.
Introduction to the World of Retailing StoreBased Retailing Nonstore Retailing Electronic Retailing and Catalogs The Retail Customer Customer Buying Behavior
Retailing Strategy - Section 2 6. Retail Market Strategy 7. Financial Strategy 8. Retail Locations 9. Site Selection 10. Organization Structure and Human Resource Mgmt. 11. Integrated Retail Logistics and Information Systems
Merchandise Mgmt. -3
Store Management -4
12. Planning Merchandise Assortments 13. Buying Systems 14. Buying Merchandise 15. Pricing 16. Retail Promotion Mix
17. Managing the Store 18. Store Layout, Design, and Visual Merchandising 19. Customer Service
Irwin/McGraw-Hill
Levy/Weitz: Retailing Management, 4/e
Copyright © 2001 by The McGraw-Hill Companies, Inc. All rights reserved.
PPT 1-12
JCPenney’s Strategic Evolution
• Main Street private label soft goods retailer • Changes in environment increased disposable income, growth of suburbs, interstate highway program • Emulate Sears in enclosed suburban malls • Focus on soft goods drop automotive, sporting goods, hardware • Start catalog, electronic retailing • Future (?) McGraw-Hill/Irwin
Levy/Weitz: Retailing Management, 4/e
Copyright © 2001 by The McGraw-Hill Companies, Inc. All rights reserved.
PPT 1-13
Sears’ Strategic Evolution
• Large number of merchandise categories appliances, hardware, apparel • Malls evolve into places for buying soft goods, hard goods sold at category killers • The Softer Side of Sears • Refocusing on value Testing carts in stores
McGraw-Hill/Irwin
Levy/Weitz: Retailing Management, 4/e
Copyright © 2001 by The McGraw-Hill Companies, Inc. All rights reserved.
PPT 1-14
Whole Foods Implementation
• Strategy Organic and natural foods supermarket chain – Assortment beyond organic/natural foods – Private labels Whole Food™, 360 Day Value™ – Love, trust, and employee empowerment – Equality in compensation
McGraw-Hill/Irwin
Levy/Weitz: Retailing Management, 4/e
Copyright © 2001 by The McGraw-Hill Companies, Inc. All rights reserved.
PPT 1-15
Misconceptions about Careers in Retailing
• Why go to college to be a sales clerk? • Low pay • Long hours • Boring
McGraw-Hill/Irwin
Levy/Weitz: Retailing Management, 4/e
Copyright © 2001 by The McGraw-Hill Companies, Inc. All rights reserved.
Why Should You Consider Retailing?
PPT 1-16
• Entry level management positions – Department manager or assistant buyer – Manage people and have P&L responsibility on your first job
• Starting pay average, but compensation excellent if you are successful • Something new and different each day • Buying for numbers people, store management for people people
McGraw-Hill/Irwin
Levy/Weitz: Retailing Management, 4/e
Copyright © 2001 by The McGraw-Hill Companies, Inc. All rights reserved.
PPT 1-17
Types of Jobs
• Most entry level jobs in store management and buying • Retailers also have staff specialists – – – – – –
Accounting and finance Real estate Human resource management Computer information systems Supply chain management Advertising and public relations
McGraw-Hill/Irwin
Levy/Weitz: Retailing Management, 4/e
Copyright © 2001 by The McGraw-Hill Companies, Inc. All rights reserved.
Levy/Weitz: Retailing Management, 4/e
Copyright © 2001 by The McGraw-Hill Companies, Inc. All rights reserved.
Chapter 1 Introduction to the World of Retailing
Irwin/McGraw-Hill
Levy/Weitz: Retailing Management, 4/e
Copyright © 2001 by The McGraw-Hill Companies, Inc. All rights reserved.
The Dynamic Retailing Environment
PPT 1-1
• Information and Communication Technology POS, EDI, ECR, QR • Globalization McDonalds Around the World, Walmart in China, Mexico, Brazil
•
Electronic Retailing Amazon.com, Macy.com, eToys, eBay, JCPenney.com
• Entertainment in Retailing Niketown, Bass Pro Shop, Mall of America McGraw-Hill/Irwin
Levy/Weitz: Retailing Management, 4/e
Copyright © 2001 by The McGraw-Hill Companies, Inc. All rights reserved.
PPT 1-2
Definition of Retailing
Retailing is a set of business activities that adds value to the products and services sold to consumers for their personal or family use.
A retailer is a business that sells products and/or services to consumers for the personal or family use. McGraw-Hill/Irwin
Levy/Weitz: Retailing Management, 4/e
Copyright © 2001 by The McGraw-Hill Companies, Inc. All rights reserved.
PPT 1-3
Examples of Retailers
• Retailers – Sears, Holiday Inn, McDonalds, Amazon.com, Jiffy Lube, The Gap
• Firms that are retailers and wholesalers sell to other businesses as well as consumers – Office Depot, Home Depot, United Airlines, Bank of America
McGraw-Hill/Irwin
Levy/Weitz: Retailing Management, 4/e
Copyright © 2001 by The McGraw-Hill Companies, Inc. All rights reserved.
PPT 1-4
McGraw-Hill/Irwin
Distribution Channel
Levy/Weitz: Retailing Management, 4/e
Copyright © 2001 by The McGraw-Hill Companies, Inc. All rights reserved.
PPT 1-5
Different Perspectives of Retailers Manufacturer’s Perspective One of the Controllable Elements in the Firm’s
Retailer’s Perspective A Business with all the Business Functions Production
Marketing Program
Buying
One of the Four P’s
Merchandise, Private Label Marketing HR Accounting and Finance
McGraw-Hill/Irwin
Levy/Weitz: Retailing Management, 4/e
Copyright © 2001 by The McGraw-Hill Companies, Inc. All rights reserved.
PPT 1-6
Value Added by Retailers
• Providing Assortment
• Breaking Bulk • Holding Inventory • Offering Services
McGraw-Hill/Irwin
Levy/Weitz: Retailing Management, 4/e
Copyright © 2001 by The McGraw-Hill Companies, Inc. All rights reserved.
PPT 1-7
Sale Price
$.85
Manufacturer
McGraw-Hill/Irwin
Levy/Weitz: Retailing Management, 4/e
$1.00
$1.20
$.15
$.70
Distributor
Retailer
Copyright © 2001 by The McGraw-Hill Companies, Inc. All rights reserved.
$2.00
Customer
PPT 1-8
Global Comparison US
Japan
Concentration
High
Medium
Store Size
Big
Small
Role of Wholesaling
Low
High
Efficiency
High
Low
McGraw-Hill/Irwin
Levy/Weitz: Retailing Management, 4/e
Copyright © 2001 by The McGraw-Hill Companies, Inc. All rights reserved.
PPT 1-9
Economic Significance of Retailing
• Over $2.5 Trillion in Annual U.S. Sales Greater than medical care, housing, recreation combined
• Employs 18% of population About the same as manufacturing and growing • Management Training Opportunities • Entrepreneurial Opportunities
McGraw-Hill/Irwin
Levy/Weitz: Retailing Management, 4/e
Copyright © 2001 by The McGraw-Hill Companies, Inc. All rights reserved.
PPT 1-10
Projected Job Gains
Source: U.S. Department of Commerce
McGraw-Hill/Irwin
Levy/Weitz: Retailing Management, 4/e
Copyright © 2001 by The McGraw-Hill Companies, Inc. All rights reserved.
Retail Management Decision Process
PPT 1-11
The World of Retailing - Section 1 1. 2. 3. 4. 5.
Introduction to the World of Retailing StoreBased Retailing Nonstore Retailing Electronic Retailing and Catalogs The Retail Customer Customer Buying Behavior
Retailing Strategy - Section 2 6. Retail Market Strategy 7. Financial Strategy 8. Retail Locations 9. Site Selection 10. Organization Structure and Human Resource Mgmt. 11. Integrated Retail Logistics and Information Systems
Merchandise Mgmt. -3
Store Management -4
12. Planning Merchandise Assortments 13. Buying Systems 14. Buying Merchandise 15. Pricing 16. Retail Promotion Mix
17. Managing the Store 18. Store Layout, Design, and Visual Merchandising 19. Customer Service
Irwin/McGraw-Hill
Levy/Weitz: Retailing Management, 4/e
Copyright © 2001 by The McGraw-Hill Companies, Inc. All rights reserved.
PPT 1-12
JCPenney’s Strategic Evolution
• Main Street private label soft goods retailer • Changes in environment increased disposable income, growth of suburbs, interstate highway program • Emulate Sears in enclosed suburban malls • Focus on soft goods drop automotive, sporting goods, hardware • Start catalog, electronic retailing • Future (?) McGraw-Hill/Irwin
Levy/Weitz: Retailing Management, 4/e
Copyright © 2001 by The McGraw-Hill Companies, Inc. All rights reserved.
PPT 1-13
Sears’ Strategic Evolution
• Large number of merchandise categories appliances, hardware, apparel • Malls evolve into places for buying soft goods, hard goods sold at category killers • The Softer Side of Sears • Refocusing on value Testing carts in stores
McGraw-Hill/Irwin
Levy/Weitz: Retailing Management, 4/e
Copyright © 2001 by The McGraw-Hill Companies, Inc. All rights reserved.
PPT 1-14
Whole Foods Implementation
• Strategy Organic and natural foods supermarket chain – Assortment beyond organic/natural foods – Private labels Whole Food™, 360 Day Value™ – Love, trust, and employee empowerment – Equality in compensation
McGraw-Hill/Irwin
Levy/Weitz: Retailing Management, 4/e
Copyright © 2001 by The McGraw-Hill Companies, Inc. All rights reserved.
PPT 1-15
Misconceptions about Careers in Retailing
• Why go to college to be a sales clerk? • Low pay • Long hours • Boring
McGraw-Hill/Irwin
Levy/Weitz: Retailing Management, 4/e
Copyright © 2001 by The McGraw-Hill Companies, Inc. All rights reserved.
Why Should You Consider Retailing?
PPT 1-16
• Entry level management positions – Department manager or assistant buyer – Manage people and have P&L responsibility on your first job
• Starting pay average, but compensation excellent if you are successful • Something new and different each day • Buying for numbers people, store management for people people
McGraw-Hill/Irwin
Levy/Weitz: Retailing Management, 4/e
Copyright © 2001 by The McGraw-Hill Companies, Inc. All rights reserved.
PPT 1-17
Types of Jobs
• Most entry level jobs in store management and buying • Retailers also have staff specialists – – – – – –
Accounting and finance Real estate Human resource management Computer information systems Supply chain management Advertising and public relations
McGraw-Hill/Irwin
Levy/Weitz: Retailing Management, 4/e
Copyright © 2001 by The McGraw-Hill Companies, Inc. All rights reserved.
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