International Business

International Business Chapter Twenty

Human Resource Management

Chapter Objectives • To discuss the importance of human resource

management in international business • To profile principal types of staffing policies used by international companies • To explain the qualifications of international managers • To examine how MNEs select, prepare, compensate, and retain managers • To profile MNEs’ relations with organized labor

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Introduction Human resource management (HRM): the conduct of the broad range of activities that relate to the effective staffing of an organization

• Generally, HRM is more challenging for firms that compete internationally because of:

– differences in political, cultural, legal, and environmental factors amongst countries – the challenges of convincing highly-skilled executives to go abroad

• The mandate for HRM is to develop the means and

methods for a firm to build and retain the cadre of managers that can lead an organization to even greater performance in a day and age of globalization.

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Fig. 20.1: Human Resources in International Business

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The Strategic Function of Human Resource Management Creating value by opening and operating a business, subsidiary, or branch requires that a firm:

• determine its human resource needs • hire the people required to meet those needs • motivate its employees to perform well • continually upgrade its employees’ skills • retain those employees whose performance expli-citly improves the productivity of the firm’s core competencies within the context of the value chain The roles and characteristics of international managers over time.

evolve

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Staffing Policies Staffing policy: defines the process by which a firm assigns the most appropriate candidate to a given position Expatriate: an employee who leaves his or her home country to live and work in a foreign (host) country Third-country national: an employee who is a citizen of neither a firm’s home country nor its host country Interpretive framework: the way in which a firm understands its world and the strategy it pursues to create value

• The strategic values and leadership ideals of a firm translate into the assumptions and generalizations that define its interpretive framework.

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MNE Staffing Policies: The Ethnocentric Approach Ethnocentric staffing policy: fills all key management positions with home-country nationals Core competency: the special outlook, skill, capability, and/or technology that creates unique value for a firm and is hard for rivals to imitate

• People transferred from headquarters to pursue an •

international strategy are more likely to best understand and protect the firm’s core competencies. An ethnocentric policy can result in a narrow perspective of foreign operations.

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Leading Reasons to Staff Foreign Operations with Expatriates • Command and control • • • • • •

Effective transfer of corporate systems to foreign operations Local talent gaps Specialized skills of corporate managers Social integration Improved understanding of the global entity Ownership structure Use of key positions to protect property and other interests Local implementation Quicker resolution of break- downs and bottlenecks Higher turnover among locals Prevention of intellectual property leaks Management training Development of corporate managers’ global perspectives

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MNE Staffing Policies: The Polycentric Approach Polycentric staffing policy: host-country nationals manage local subsidiaries

• A polycentric policy views the effectiveness of

to

uses the

business practices of host country operations as equivalent to those in the home country. • The use of host country managers to pursue a multidomestic strategy helps to maintain local motivation and morale and also to improve the firm’s local image. • A polycentric policy can result in a gap between local and global operations because of issues of accountability, allegiance, and mobility.

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Leading Reasons to Staff Foreign Operations with Locals • Cost containment Expatriate compensation is typically higher than that of a local hire Host governments may restrict access to local jobs • Nationalism Training of local mangers motivates local • Management development employees • Employee morale Local workers may respond better to a local manager • Expatriate failure rates Consequences to corporate and local operations of expatriate failure can be severe Local managers interpret local conditions more • Product issues effectively

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MNE Staffing Policies: The Geocentric Approach Geocentric staffing policy: seeks the best people for key positions throughout the organization, regardless of their nationality

• A geocentric policy enables firms pursuing a global or

transnational strategy to build the requisite cadre of cosmopolitan executives who can promote global learning by moving amongst countries and cultures without forfeiting their effectiveness. • Economic factors, decision-making routines, and legal contingencies often make geocentric staffing policies hard to develop and costly to maintain.

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Features and Functions of Staffing Approaches STAFFING APPROACH

GENERAL STRATEGIC ASSUMPTONS FIT

ADVANTAGES

Ethnocentric Headquarters International Leverages a firm’s makes all core competence decisions Polycentric Headquarters Multidomestic Eases adaptation to makes broad the local workplace strategic decisions Geocentric Headquarters Global and Leverages ideas and subsidi- Transnational worldwide; promotes aries diffuse global learning best practices via collaboration 20-12

International Staffing Approaches: Unforeseen Contingencies The strategic fit of an MNE’s staffing policy can be unpredictably influenced by:

• types of foreign ownership: •

while firms may secure staff for foreign operations through acquisitions and joint ventures, they may do so at the price of serious conflicts with their existing staffing policies third-country nationals: when firms establish lead operations abroad, third-country nationals often have the competencies needed to get new, regional operations up and running MNEs tend to champion those staffing policies that are most congruent with their existing standards of value creation.

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Expatriate Qualifications Expatriate selection is largely influenced by a candidate’s:

• technical competence: • •

translates into the managerial attributes of self-confidence and mental toughness adaptiveness: reflects a person’s potential for personal resourcefulness and self-maintenance, for developing satisfactory relationships with host nationals, and for interpreting the immediate environment leadership ability: a key indicator of success for a senior manager at a foreign subsidiary where ambiguity and a broad range of duties are involved

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Expatriate Preparation and Development Expatriate failure: the premature return home of an expatriate employee •

Areas of training and development that can improve the probability of expatriate success include: – relevant country-specific information – cultural sensitivity training – practical social training

•

The need to generate, transfer, and adopt ideas on a worldwide basis compels MNEs to regularly engage a greater proportion of their employees in international development. The leading cause of expatriate failure is the inability of a spouse to adapt to the host nation. 20-15

Expatriate Compensation Balance sheet compensation plan: aims to develop a salary structure that equalizes purchasing power across countries

• Common methods of implementing a balance sheet compensation plan include: – the home-based method

[preserves equity with home-country colleagues]

– the headquarters-based method

[preserves equity with headquarters colleagues]

– the host-based method

[reflects prevailing costs and salary scales in the host country]

Compensation must neither overly reward nor unduly punish a person for accepting a foreign assignment. 20-16

Expatriate Compensation: Key Aspects • Living abroad may be expensive because:

– expatriates may be slow to change their habits – expatriates may be unsure of how and where to shop

• Key aspects of expatriate compensation include: – – – – –

the base salary the foreign-service premium cost-of-living allowances [housing, spouse, hardship, travel] fringe benefits [medical & retirement benefits plus risk insurance] tax differentials [double taxation issues] MNEs often provide additional compensation or greater fringe benefits to employees who work in remote or dangerous areas.

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Sending an Expatriate from Seattle to Tokyo: Typical Expenses • • • • • • • • • • • •

DIRECT COMPENSATION COSTS Base salary$150,000 Foreign service premium 25,000 Goods and services differential 120,000 Housing 97,000 Hypothetical U.S. taxes (38,000) COMPANY-PAID COSTS Education (for 2 children) $ 30,000 Japanese income taxes 115,000 Transfer moving costs 47,000 Miscellaneous costs 85,000 Working spouse allowance 75,000 Annual home leave expenses 15,000 Add’l insurance, pension, & evacuation coverage

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Complications Posed by Country Differences Stock options: the right to purchase a specific number of shares of stock for a specified price at specified times

[usually granted to key employees] • Firms struggle to determine how to pay managers in different countries because of the complications caused by legal, cultural, and government-related factors. • Total compensation, forms of compensation, as well as the gap between top executives and hourly workers vary substantially across countries. While the inequality between CEO and average worker pay in the United States, it is smallest in Japan.

is greatest

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Fig 20.3: Variance in CEO Packages Among Countries

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Fig. 20.4: The Difference in Pay between CEOs and the Average Worker, 2000

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Expatriate Repatriation • Expatriates face repatriation strains in three key areas: – changes in personal finances – readjustment to the home-country corporate structure – readjustment to life at home

• One survey of repatriated executives found that:

– more than 33% still held temporary assignments three months after returning home – nearly 80% viewed their new jobs as demotions when compared to their foreign assignments – more then 60% felt they did not have opportunities to transfer their international expertise to their new jobs – nearly 25% left their companies within three months of returning home The principal cause of repatriation frustration is the challenge of matching an expatriate to a job that offers sufficient responsibility.

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International Labor Relations Labor union: an association of workers who have united to collectively express their views for wages, hours, and working conditions Collective bargaining: negotiations between labor union representatives and employers regarding a broad spectrum of work-related issues

• Overall attitudes within a country affect the ways in

which management and labor view one another and the ways in which labor attempts to negotiate better working conditions. A country’s sociopolitical environment will largely determine the type of relationship between labor and management and affect the number, representation, and organization of unions.

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International Labor Relations: Labor’s Concerns about MNEs • A key concern is the degree to which organized labor can limit an MNE’s operational and strategic choices.

• Labor claims it is disadvantaged in dealing with MNEs because:

– it is very difficulty to get complete information regarding MNE operations and to interpret their financial data – MNEs can manipulate product and resource flows – MNEs can easily switch value-adding activities to other countries and/or regions – the scale and complexity of MNE operations make it hard to identify the location of decision-making authority

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International Labor Relations: Labor’s Actions toward MNEs • Workers have organized unions to fight for

higher pay, better benefits, greater job security, and improved working conditions. • Internationally, unions cooperate with one another by sharing information, assisting bargaining units in other countries, and dealing simultaneously with MNEs. • Labor can appeal to transnational institutions such as the International Labor Organization (ILO) and a variety of industry-specific trade secretariats to assist in their efforts to check the power of MNEs. 20-25

International Labor Relations: Labor’s Continuing Struggles Codetermination: emphasizes cooperative decision making that benefits both workers and the firm via the joint participation of management and labor in the management of a firm

• The demography, structure, ideals, and goals of

unions vary significantly from country to country. • Both collective bargaining methods and approaches to the reconciliation of labor tensions differ from country to country. • National unions are locked in a zero-sum game, as they compete with each other to attract both domestic and foreign investment.

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Trends in the Relationship between MNEs and Labor • MNEs’ efforts to integrate labor relations across

countries sharpen their understanding of labor issues and ultimately increase their bargaining power. • Reasons behind the declining union membership seen in many countries include: – the increase in white-collar works as a percentage of total workers – the increase in service employment in relation to manufacturing employment – the rising portion of women in the workforce – the rising portion of part-time and temporary workers – the trend toward smaller average plant size – the decline in the belief in collectivism among younger workers 20-27

Fig. 20.5: Trade Union Decline in Industrialized Countries

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Implications/Conclusions • Firms are increasingly sensitive to the congruence between (i) their organizational cultures and leadership values and (ii) those of their employees. • Two major international training functions are (i) building global awareness amongst managers in general and (ii) equipping managers to handle the specific challenges of a foreign assignment. [continued]

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• Hiring locals rather than expatriates demon-

strates that MNEs do provide opportunities for local citizens, are considerate of local interests, and may prefer to avoid the red tape of crossnational transfers. • MNEs transfer managers abroad to infuse technical competence and headquarters business practices, to control foreign operations, and to develop managers’ international business skills. • The debate is ongoing as to whether the MNE, through the power of its globally dispersed value chain, systematically weakens the rights and roles of labor.

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