HR Due Diligence in Acquiring a Business - Integration Management Visit hrmba.blogspot.com for more presentations, project reports, notes etc.
HR Due HR Diligence Rocks !!!
Topics covered Mergers and Acquisitions: Importance and Reasons for Failure People related problems that led to Financial underperformance Due Diligence What to look for in Due Diligence Why are people neglected during M&A ? HR integration - Stages, challenges and Solution Case Study – DaimlerChrysler
HR Due Diligence
Mergers & Acquisitions Mergers and acquisitions represent the coming together of companies for financial, market, technology and other considerations. In a merger, two companies come together and create a new entity. In an acquisition, one company buys another one and manages it consistent with the acquirer’s needs.
HR Due Diligence
Importance of Mergers & Acquisitions Horizontal mergers for market dominance; economies of scale Vertical mergers for channel control Hybrid mergers for risk spreading, cost cutting, synergies, defensive drivers Growth for world class leadership and global reach Survival; sales maximization Acquisition of cash, deferred taxes, and excess debt capacity Move quickly and inexpensively Flexibility; leverage Adopt potentially disruptive technologies Financial gain and personal power Gaining a core competence to do more combinations HR Due Diligence
HR Due Diligence
When Mergers fail …
HR Due Diligence
Reasons for Failure Expectations are unrealistic Hastily constructed strategy, poor planning, unskilled execution Failure/inability to unify behind a single macro message Talent is lost or mismanaged Power and politics are the driving forces, rather than productive objectives HR Due Diligence
Reasons for failure Culture clashes between the 2 entities go unchecked Transition management fails The underestimation of transition costs Defensive motivation Focus of executives is distracted from the core business HR Due Diligence
Reasons for Financial underperformance Source/Study Cited Drivers of M&A Underperformance Merger Integration: Why the Soft • Compared to the sector index, share price performance was Issues Matter Most, Bain & Co, 5.1% ahead of average price in deals where management 2003 proactively addressed culture. • Compared to the sector index, shared price performance was -4.4% in deals where companies failed to address cultural issues. Success Factors in Acquisitions, PricewaterhouseCoopers, EBF, • Acquisitions that ought to have been successful according to 2001 business criteria failed because of neglect of the human factors involved. • Failure to tackle the people issues, such as retaining top talent and communicating effectively with the workforce, is one of the reasons why the majority of deals fail to meet expectations.
“Tying the Corporate KnotMerging companies with markedly different HR practices were Effects of Mergers and three times more likely to have significant productivity and Acquisitions”, American Mgmt turnover problems. HR Due Diligence Association, 1989
Reasons for Financial Underperformance
Source/Study
Cited Drivers of M&A Underperformance • 85% of respondents asserted that people problems were more "Merger Mania: Reshaping the likely to affect a merger's long term success than financial Telecom Industry," Rural problems. Telecommunications, 1997 The 2 top most reasons cited for the underperformance of mergers and acquisitions were
Acquisitions Horizons study, 1980s, cited in Price Pritchett, After the Merger: Managing the 1) management talent in the acquired company was not as Shockwaves deep as expected 2) key talent left the firm. Delivering the Benefits of Mergers and Acquisitions, Coopers & Lybrand,1996.
• 85% of mergers and acquisitions underperformed due to differing management attitudes and culture. • 80% of mergers and acquisitions underperformed due to a lack of integration and planning. • 45% of mergers and acquisitions underperformed as a result of poor management practices at the acquired company.
HR Due Diligence
The DNA of an Organization
HR Due Diligence
HR Due Diligence
What is Due Diligence Pre-cursor to actual announcement of merger Comprises of Cultural Due Diligence and HR Due Diligence
Involves consideration of differences in the corporate culture of the companies and identifying issues critical to integration
HR Due Diligence
What is Due Diligence Helps management plan necessary actions for resolving them before the merger is announced
Wider the cultural gap, more difficult will be the merger and more crucial will be the diligence phase HR Due Diligence
Issues to watch out for Cultural and Talent Indicators Workforce Assessment Remuneration Employment Agreements & Legal Compliance Risks in Due Diligence HR Due Diligence
Cultural and Talent Indicators Speak to key personnel about staff behavior. Get feedback from key clients about services quality, staff attitude, reliability. Get turnover data, compare it with industry standards and look for potential problems. Get staff retention details Identify the key talent needed to be retained.
HR Due Diligence
Workforce Assessment Obtain headcount allocations for each category. Is the organization structure efficient or flabby. What is the headcount requirement of the merged organization for each job category. Do a skills requirement study. For example: Technical qualifications for trade or technical organization. Soft skills for service oriented organization. HR Due Diligence
Remuneration Critical, because large amount of time and money is expended. Obtain remuneration data and compare with the labor market position for the industry. Underpaid staff need to be brought to industry standards, not possible at one go Overpaid staff need to be realigned sensitively. Bonus schemes: Realign criteria for incentives in the new entity. HR Due Diligence
Employment Agreements & Legal Compliances Check out for redundancy liabilities like transfers, leaves, trade unions, health & safety. Do not overrate the value of complying with the law. It is important but not more than skill and behavior assessment. Maintain a balance between time and efforts spent in alignment of people and skills versus drafting elaborate compliance procedures. HR Due Diligence
Major Risks in Due Diligence Insufficient remuneration analysis could lead to loss of key personnel. Minimal analysis of labor relations could ignore history of labor conflicts. A new management team could be required if target company’s management team is not very forward looking or dynamic. Target company’s management team could have troubles adjusted to constraining culture if it is more entrepreneurial than acquiring company. HR Due Diligence
Major Risks in Due Diligence If target company has more organizational layers, trimming could be required and initially committed promise of not downsizing will be breached, leading to an atmosphere of mistrust. If analysis of compensation practice is insufficient and target company has generous packages, there could be a post merger exodus of talent. If target company’s management practices and culture is not analyzed adequately, the acquirer may be unprepared for the extent of effort required for the cultural integration exercise.
HR Due Diligence
HR Due Diligence
People issues are critical, yet neglected Possible reasons include: The belief that they are too soft, and, therefore, hard to manage Lack of awareness or consensus that people issues are critical No spokesperson to articulate these issues No model or framework that can serve as a tool to systematically understand and manage the people issues; and therefore The focus of attention in M & A activity is on other activities such as finance, accounting, and manufacturing HR Due Diligence
HR Integration: Stages, Challenges and Solution The experiences of companies in merger and acquisition activity suggest a model of M & A activity that has three stages: Stage 1: Pre-combination Stage 2: Combination - Integration of the partners Stage 3: Solidification and advancement - the new entity HR Due Diligence
Stage 1- Pre-Combination HR Issues
HR Implications and Actions
Identifying reasons for the M & A
Knowledge and understanding need to be disseminated
Forming M & A team/leader
Leadership needs to be in place
Searching for potential partners
Composition of team impacts success
Selecting a partner
Systematic and extensive pre-selection and selection are essential Planning for managing the process of the M Conducting thorough due diligence of all areas is vital and/or A Planning to learn from the process Cultural assessment Planning for combination minimizes problems later Creating practices for learning and knowledge transfer
HR Due Diligence
Stage 2: Combination: Integration of the Co. HR Issues
HR Implications and Actions
Selecting the integration manager
Selecting the appropriate candidate
Designing/implementing teams
Creating team design and selection are critical for transition and combination success
Creating the new structure/strategies/ leadership
Communicating is essential
Retaining key employees
Deciding on who stays and goes
Motivating the employees
Establishing a new culture, structure, and HR policies and practices is essential
Managing the change process Communicating to and involving stakeholders Deciding on the HR policies and practices
HR Due Diligence
What is Change Management Structured approach to transitioning individuals, teams, and organizations from a current state to a desired future state. The current definition of Change Management includes both organizational change management processes and individual change management models, which together are used to manage the people side of change.
HR Due Diligence
Change Management Styles Individual Change Management
Unfreeze – Change – Refreeze Kubler-Ross Formula for change ADKAR
Organizational change management Dynamic conservatism The role of the management The constructionist principle (reflection, advocacy, inquiry) Scenario Planning Theory U of Otto Scharmer
HR Due Diligence
Pitfalls of Poor Integration
Productivity drops by 50% Leadership attrition soars 47% within 3 years Employee satisfaction drops 14% 90% of high-tech mergers fail to deliver expected increases 80% of employees begin to feel management cares more about financials than product quality or people
HR Due Diligence
Stage 3: Solidification and Assessment HR Issues
HR Implications and Actions
Solidifying leadership and staffing
Elective leadership and staffing of the new entity are essential
Assessing the new strategies and structures Assessing the new culture
Creating and evaluating a new structure Melding two cultures needs assessment revision
Assessing the new HR P & P
The concerns of all stakeholders need to be addressed and satisfied Assessing the concerns of stakeholders The new entity must learn
Revising as needed Learning from the process
HR Due Diligence
Role of HR Department in M&A activity Research indicates that only 35% of senior HR executives are involved in M & A activities. 80% of combinations fail at the implementation stage as a result of the following factors an inadequate road map senior HR professionals brought in too little, too late; senior HR professionals lacking in either/both business/global experience; an inadequate skills base overall; and ultimately, failed organizational change HR Due Diligence
Major activities to be performed by HR Developing key strategies for a company's M & A activities. Managing the soft due diligence activity Providing input into managing the process of change Advising top management on the merged company’s new organizational structure HR Due Diligence
Major activities to be performed by HR Creating transition teams Overseeing the communications Managing the learning processes Re-casting the HR department itself HR Due Diligence
New roles for the HR leader Partnership Change Facilitator Strategy Implementor Strategy Formulator Innovator Collaborator HR Due Diligence
Identifying and developing new competencies of HR leader Business competencies Leadership competencies
Change and knowledge management competencies
Industry knowledge
Strategic analysis
Consulting and communicating
Competitor understanding
Managing cultural diversity
Group process facilitation
Financial understanding
Creator of learning culture
Global perspective/knowledge
Planning skills
Designing and working in flexible structure Partnering and parenting
Strategic visioning
Adaptability
Negotiating
Partner orientation
Learning facilitator
Network building
Multiple stakeholder sensitivity
Value shaper
HR alignment
Merger and acquisition knowledge
HR Due Diligence
HR Due Diligence
HR Due Diligence
Synergies were expected in different areas. Complementary geographical markets Unique Portfolio Cost synergies in
Purchasing Integration & Financial Services R&D Sales & Distribution Infrastructure Higher Sales
Benchmarking each other and mutual learning processes Lean ways for Daimler Engineering skills for Chrysler HR Due Diligence
The German part dominated the post-merger integration structure of the DaimlerChrysler AG. Both companies prepared themselves for a merger. Pre-merger preparations:
First negotiations in 1995 PEOPLE: Chairmen, because of different expectations POWER: Chances at Daimler vs. Fears at Chrysler PURPOSE: maintain strength in technology vs. R&D investments and new markets
The Integration Structure had a major German influence. Common Board with 18 members (10:8 for Daimler - 2 nonautomotive businesses) Real power base Integration Council October 1999 there was a 2:1 majority for Daimler on the board Absorption Mode by Daimler
HR Due Diligence
Post Merger Scenario Daimler Chrysler merger proved to be a costly mistake for both the companies. Daimler was driven to despair, and to a loss, by its merger with Chrysler. The merged group reported a loss of 12 million Euros Culture clash Ideology Clash
HR Due Diligence
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The crucial point in the cultural differences was the Business Culture.
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National Culture influence e.g. attitudes to work, authority and equality. • Working late hours vs. Working on deadlines • Command lower-levels vs. Discuss with lower-levels
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Business Culture was what was critical, which was different in terms of organization structures, working styles, compensation schemes etc. • STORIES: Rich successful engineering heritage vs. Self-made upcoming company • SYMBOLS: Executive assistants vs. No convention, equality • POWER: Chairman vs. Charismatic Executives • ORGANIZATION: Hierarchic, bureaucratic Holding vs. Intuitive cross-functional • structure • CONTROL: Compensation schemes • ROUTINES & RITUALS: Late hours vs. Deadlines; formal vs. informal
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It evolved to the dominant German culture. • German Engineering vs. Cowboy Independence • Compromises instead of digital decision • Pick a spot in the middle
HR Due Diligence
The revolutionary strategic change was managed by an interventional / directional approach. REVOLUTION as style of strategic change. Transformation Big Bang. Daimler tried an interventional approach although it was a directive managing style right from the beginning. Intervention, Stallkamp as change agent Fear of manipulation & resistance Direction, Hold on Crisis became obvious HR Due Diligence
Recommendation No announcement as “merger of equals”. Beware of national differences which can effect the business culture. Observing business cultures better and digital decision right from the beginning.
HR Due Diligence
In the long run… “It is clear that you cannot stay in the top league if you only grow internally. You cannot catch up just by internal growth. If you want to stay in the top league, you must combine.” - Daniel Vasella, CEO,
Novartis
HR Due Diligence
HR +
= HR Rocks
Visit hrmba.blogspot.com for more presentations, project reports, notes etc. HR Due HR Diligence Rocks !!!
HR Due Diligence