Inserts Observer Mags

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Inser

 The content is stylish and glamorous, whilst also being intelligent and widely relevant to both men and women. 

 The magazine is enjoyed as much by sports fans as it is by readers interested simply in good writing and good stories. There is nothing to compare with OSM in British or European journalism. 

 Our prime concern is great food, preferably locally sourced and organic, and where and how to find it. 

 The Observer Music Monthly has swiftly become the key music magazine for the record industry and a must for music fans of every age and possible disposition. 

Nicola Jeal, editor, Observer Woman

Tim Lewis, editor, Observer Sport Monthly

Nicola Jeal, editor, Observer Food Monthly

Caspar Llewellyn Smith, editor, Observer Music Monthly

Insert opportunities with Guardian News and Media The Observer Monthly Magazines

Observer Woman •• Read by 840,000 readers •• 69% female •• 81% ABC1 •• 43% AB •• Read by 100% of female

Observer readers •• Earn 48% more than the average working woman •• Three times more likely to be educated to degree level or higher

rt ies t i Inseo n u t opp r

Observer Sport Monthly

Observer Food Monthly

Observer Music Monthly

•• Read by 947,000 Observer

•• 1.4 million readers

•• 1.3 million readers

•• 49% AB

•• 60% AB

•• 86% ABC1

•• 88% ABC1

•• 48% 25-44

•• 56% 25-54

•• Earn 35% more than the

•• Earn 35% more than the

readers •• Read by nearly 100% of male Observer readers •• 82% ABC1 •• 50% AB •• 51% aged 25-44 •• Earn 35% more than the average working male •• Twice as likely to be educated to degree level or higher

average working male •• Twice as likely to be educated to degree level or higher

average working adult

•• Twice as likely to be

educated to degree level or higher

ct Conta Loose inserts Larger onserts in the polybag Bound-ins Tip-ons Memosticks

For more information on the range of inserts opportunities available with Guardian News and Media please contact: Sources: Sections 2006; Observer Monthly Magazines Research 2005

James Huse

Inserts sales coordinator

0207 131 7154 [email protected]