Information System Management Of Axis Bank

Project Report on

Information System of Axis Bank (Project report submitted in partial fulfillment of the requirements for the MBA Program)

Submitted by: -MAN MOHAN SINGH(0341233908) Submitted to:- Ms. Bharti Taneja Delhi Institute of Advanced Studies (Affiliated to GGSIP University, Delhi) Plot No.6, Sector-25, Rohini, Delhi-110085.

ORGANISATION INTRODUCTION:

Axis Bank, previously called UTI Bank, was the first of the new private banks to have begun operations in 1994, after the Government of India allowed new private banks to be established. The Bank was promoted jointly by the Administrator of the Specified Undertaking of the Unit Trust of India (UTI-I), Life Insurance Corporation of India (LIC), General Insurance Corporation Ltd., National Insurance Company Ltd., The New India Assurance Company, The Oriental Insurance Corporation and United Insurance Company Ltd. UTI-I holds a special position in the Indian capital markets and has promoted many leading financial institutions in the country. The bank changed its name to Axis Bank in April 2007 to avoid confusion with other unrelated entities with similar name.[2] Shikha Sharma was named as the bank's managing director and CEO on 20 April 2009.[3] As on the year ended March 31, 2009 the Bank had a total income of Rs. 13,745.04 crores and a net profit of Rs 1,812.93 crores

Branch Network At the end of March 2009,the Bank has a very wide network of more than 726 branch offices and Extension Counters. The Bank has loans now (as of June 2007) account for as much as 70 per cent of the bank’s total loan book of Rs 2,00,000 crore. For HDFC Bank, retail assets are around 57 per cent (Rs 28,000 crore) of the total loans as of March 2007. In the case of Axis Bank, retail loans have declined from 30 per cent of the total loan book of Rs 25,800 crore in June 2006 to around 23 per cent of loan book of Rs.41,280 crore (as of June 2007). Even over a longer period, while the overall asset growth for Axis Bank has been quite high and has matched that of the other banks, retail exposures grew at a slower pace.

If the sharp decline in the retail asset book in the past year in the case of Axis Bank is part of a deliberate business strategy, this could have significant implications (not necessarily negative) for the overall future profitability of the business. Despite the slower growth of the retail book over a period of time and the outright decline seen in the past year, the bank’s fundamentals are quite resilient. With the high level of mid-corporate and wholesale corporate lending the bank has been doing, one would have expected the net interest margins to have been under greater pressure. The bank, though, appears to have insulated such pressures. Interest margins, while they have declined from the 3.15 per cent seen in 2003-04, are still hovering close to the 3 per cent mark. (The comparable margins for ICICI Bank and HDFC Bank are around 2.60 per cent and 4 per cent respectively. The margins for ICICI Bank are lower despite its much larger share of the higher margin retail business, since funding costs also are higher).

Company History - Axis Bank 1993 - The Bank was incorporated on 3rd December and Certificate of business on 14th December. The Bank transacts banking business of all description. UTI Bank Ltd. was promoted by Unit Trust of India, Life Insurance Corporation of India, General Insurance Corporation of India and its four subsidiaries. - The bank was the first private sector bank to get a license under The new guidelines issued by the RBI. 1997 - The Bank obtained license to act as Depository Participant with NSDL and applied for registration with SEBI to act as `Trustee to Debenture Holders'. - Rupees 100 crores was contributed by UTI, the rest from LIC Rs 7.5 crores, GIC and its four subsidiaries Rs 1.5 crores each. 1998 - The Bank has 28 branches in urban and semi urban areas as on 31st

July. All the branches are fully computerised and networked through VSAT. ATM services are available in 27 branches. - The Bank came out with a public issue of 1,50,00,000 No. of equity shares of Rs 10 each at a premium of Rs 11 per share aggregating to Rs 31.50 crores and Offer for sale of 2,00,00,000 No. of equity shares for cash at a price of Rs 21 per share. Out of the public issue 2,20,000 shares were reserved for allotment on preferencial basis to employees of UTI Bank. Balance of 3,47,80,000 shares were offered to the public. - The company offers ATM cards, using which account-holders can withdraw money from any of the bank's ATMs across the country which are inter-connected by VSAT. - UTI Bank has launched a new retail product with operational flexibility for its customers. - UTI Bank will sign a co-brand agreement with the market, leader, Citibank NA for entering into the highly promising credit card business. - UTI Bank promoted by India's pioneer mutual fund Unit Trust of India along with LIC, GIC and its four subsidiaries. 1999 - UTI Bank and Citibank have launched an international co-branded credit card. - UTI Bank and Citibank have come together to launch an International co-branded credit card under the MasterCard umbrella. - UTI Bank Ltd has inaugurated an off site ATM at Ashok Nagar here, taking the total number of its off site ATMs to 13.m 2000 - The Bank has announced the launch of Tele-Depository Services for its depository clients. - UTI Bank has launch of `iConnect', its Internet banking Product.

- UTI Bank has signed a memorandum of understanding with equitymaster.com for e-broking activities of the site. - Infinity.com financial Securities Ltd., an e-broking outfit is typing up with UTI Bank for a banking interface. - Geojit Securities Ltd, the first company to start online trading services, has signed a MoU with UTI Bank to enable investors to buy\sell demat stocks through the company's website. - Indiabulls has signed a memorandum of understanding with UTI Bank. - UTI Bank has entered into an agreement with Stock Holding Corporation of India for providing loans against shares to SCHCIL's customers and funding investors in public and rights issues. - ICRA has upgraded the rating og UTI Bank's Rs 500-crore certificate of deposit programme to A1+. - UTI Bank has tied up with L&T Trade.com for providing customised online trading solution for brokers. 2001 - UTI Bank launched a private placement of non-convertible debentures to raise up to Rs 75 crore. - UTI Bank has opened two offsite ATMs and one extension counter with an ATM in Mangalore, taking its total number of ATMs across the country to 355. - UTI Bank has recorded a 62 per cent rise in net profit for the quarter ended September 30, 2001, at Rs 30.95 crore. For the second quarter ended September 30, 2000, the net profit was Rs 19.08 crore. The total income of the bank during the quarter was up 53 per cent at Rs 366.25 crore. 2002 - UTI Bank Ltd has informed BSE that Shri B R Barwale has resigned as a Director of the Bank w.e.f. January 02, 2002. A C Shah, former chairman

Of Bank of Baroda, also retired from the bank’s board in the third quarter of last year. His place continues to be vacant. M Damodarantook over as the director of the board after taking in the reins of UTI. B S Pandit has also joined the bank’s board subsequent to the retirement of K G Vassal. - UTI Bank Ltd has informed that Shri Paul Fletcher has been appointed as an Additional Director Nominee of CDC Financial Service (Mauritius) Ltd of the Bank.And Shri Donald Peck has been appointed as a Additional Director (nominee of South Asia Regional Fund) of the Bank. - UTI Bank Ltd has informed that on laying down the office of Chairman of LIC on being appointed as Chairman of SEBI, Shri G N Bajpai, Nominee Director of LIC has resigned as a Director of the Bank. 2002 - B Paranjpe & Abid Hussain cease to be the Directors of UTI Bank. - UTI Bank Ltd has informed that in the meeting of the Board of Directors following decisions were taken: Mr Yash Mahajan, Vice Chairman and Managing Director of Punjab Tractors Ltd was appointed as an Additional Director with immediate effect. Mr N C Singhal former Vice Chairman and Managing Director of SCICI was appointed as an Additional Director with immediate effect. -ABN Amro, UTI Bank in pact to share ATMs. -UTI Bank Ltd has informed BSE that a meeting of the Board of Directors of the Bank is scheduled to be held on October 24, 2002 to consider and take on record the unaudited half yearly/quarterly financial results of the Bank for the half year/Quarter ended September 30, 2002. -UTI Bank Ltd has informed that Shri J M Trivedi has been appointed as an alternate director to Shri Donald Peck with effect from November 2, 2002. 2003 -UTI Bank Ltd has informed BSE that at the meeting of the Board of Directors of the company held on January 16, 2003, Shri R N

Bharadwaj, Managing Director of LIC has been appointed as an Additional Director of the Bank with immediate effect. - UTI Bank, the private sector bank has opeaned a branch at Nellore. The bank's Chairman and Managing Director, Dr P.J. Nayak, inaugurating the bank branch at GT Road on May 26. Speaking on the occasion, Dr Nayak said, This marks another step towards the extensive customer banking focus that we are providing across the country and reinforces our commitment to bring superior banking services, marked by convenience and closeness to customers. -UTI Bank Ltd. has informed the Exchange that at its meeting held on June 25, 2003 the BOD have decided the following: 1) To appoint Mr. A T Pannir Selvam, former CMD of Union Bank of India and Prof. Jayanth Varma of the Indian Institute of Management, Ahmedabad as additional directors of the Bank with immediate effect. Further, Mr. Pannir Selvam will be the nominee director of the Administrator of the specified undertaking of the Unit Trust of India (UTI-I) and Mr. Jayanth Varma will be an Independent Director. 2) To issue Non-Convertible Unsecured Redeemable Debentures upto Rs.100 crs, in one or more tranches as the Bank's Tier - II capital. -UTI has been authorised to launch 16 ATMs on the Western Railway Stations of Mumbai Division. -UTI filed suit against financial institutions IFCI Ltd in the debt recovery tribunal at Mumbai to recover Rs.85cr in dues. -UTI bank made an entry to the Food Credit Programme, it has made an entry into the 59 cluster which includes private sector, public sector, old private sector and co-operative banks. -Shri Ajeet Prasad, Nminee of UTI has resigned as the director of the bank. -Banks Chairman and MD Dr.P.J.Nayak inaugurated a new branch at Nellore. -UTI bank allots shares under Employee Stock Option Scheme to its employees.

-Unveils pre-paid travel card 'Visa Electron Travel Currency Card' -Allotment of 58923 equity shares of Rs 10 each under ESOP. -UTI Bank ties up with UK govt fund for contract farming -Shri B S Pandit, nominee of the Administrator of the Specified Undertaking of the Unit Trust of India (UTI-I) has resigned as a director from the Bank wef November 12, 2003. -UTI Bank unveils new ATM in Sikkim 2004 -Comes out with Rs. 500 mn Unsecured Redeemable Non-Convertible Debenture Issue, issue fully subscribed -UTI Bank Ltd has informed that Shri Ajeet Prasad, Nominee of the Administrator of the Specified Undertaking of the Unit Trust of India (UTI - I) has been appointed as an Additional Director of the Bank w.e.f. January 20, 2004. -UTI Bank opens new branch in Udupi -UTI Bank, Geojit in pact for trading platform in Qatar -UTI Bank ties up with Shriram Group Cos -Unveils premium payment facility through ATMs applicable to LIC & UTI Bank customers -Metaljunction (MJ)- the online trading and procurement joint venture of Tata Steel and Steel Authority of India (SAIL)- has roped in UTI Bank to start off own equipment for Tata Steel. -DIEBOLD Systems Private Ltd, a wholly owned subsidiary of Diebold Incorporated, has secured a major contract for the supply of ATMs and services to UTI Bank -HSBC completes acquisition of 14.6% stake in UTI Bank for .6 m

-UTI Bank installs ATM in Thiruvananthapuram -Launches `Remittance Card' in association with Remit2India, a Web site offering money-transfer services 2005 - UTI Bank enters into a bancassurance partnership with Bajaj Allianz General for selling general insurance products through its branch network. -UTI Bank launches its first Satellite Retail Assets Centre (SRAC) in Karnataka at Mangalore. 2006 -UBL sets up branch in Jaipur -UTI Bank unveils priority banking lounge

SERVICES: 1. Personal banking Accounts • Term deposit • Fixed deposit • Recurring deposit CARDS Different variety like • Gold plus & gold card • Silver plus & silver card 2. Corporate banking Accounts o Normal current a/c o Trust/NGO saving a/c Services  Private equity  Advisory services  Capital market funding • E- Broker

3. Retail banking Deposit schemes Loans & advances • • • • •

Personal loan Housing loan Cards Consumer durables Auto loan

INFORMATION SYSTEM Axis Bank has implemented a new derivatives system -- Summit FT by global financial applications provider -- Misys. The system will provide the bank with the ability to structure derivative products in real time, reduce time to market, and give a single view of the entire transaction to the customer. According to Prabhakar Saxena, general manager (India) of Misys, "A lot of banks are providing derivative products on a back to back basis. But these are plain vanilla products, which are uniform in nature. Summit FT will help Axis to structure its derivative products differently and offer its customers products that are different from the run-of-the-mill derivatives. Thus, it can charge a premium for its dynamic services." The bank hopes to leverage the ability to rationalize its currently dispersed functions to provide a single view of every transaction to customers. Derivative transactions can expose the bank to three broad categories of risks: counterparty credit risk, market risk, and operational risk. With derivatives and structured products operations currently served by a range of third party vendor solutions, spreadsheets, and customer built platforms, the bank is predicting that rationalizing systems across front, middle, and back office operations will provide significant competitive advantage. "Apart from helping the bank to create new derivative products without having to resort to developers each time, it also helps from a regulatory compliance standpoint," said Saxena. The RBI favors transparent online systems that can track every transaction and report it exactly as it is. Currently spreadsheets are being used to record information, which leaves room for misreporting, errors etc. An automated system will remove this anomaly and improve compliance to a great extent. The Summit FT product was evaluated against

products by competitors Murex and Calypso before it was finally adopted by Axis Bank.

ORGANISATION COMPUTING RESOURCES: SOFTWARE RESOURCES Risk Management solutions provider for derivatives market, Pyxis Systems, has announced that UTI Bank has selected its RisKompass as the software solution for financial derivatives risk management. A software system for derivatives valuation and risk management, RisKompass enables clients to manage derivative trades in a further controlled way from the front to back office. Supporting the industry standard FpML (Financial Product Markup Language) protocol, it can manage valuation and risk management of a broad range of derivatives instruments. The system will handle derivatives such as interest rates and foreign exchange for UTI Bank. The implementation will provide the bank with an automated system that reduces manual effort to streamline its operations. The benefit envisaged by the bank is that everybody being on the same system, it can be accessed by anyone on the different locations of the bank. The users at the bank would include marketing staff, traders, dealers and risk managers. The solution will result in smoother deal processing, with verifying and online risk monitoring mechanism. It will streamline all operations and the risk mechanism can be monitored centrally. UTI will be replacing their Crystal Xcelcius system with this solution. Pyxis has developed utilities for data migration to this system. The solution is on a .Net platform, and will operate on the Windows operating system.

The database employed is Oracle 9i. Pyxis has already conducted a training programme for the users at UTI, and their personnel will be present at their premises, providing on-site support, for a further period of three months. According to R.V.S. Sridhar, VP - Treasury, UTI Bank, The system is user friendly, and the software offers good portfolio management features and pricing capabilities required to meet the increasingly complex requirements of customer business. The process of implementation started in June 2006, and UTI will go live with the solution by mid-October, said Sunil Nikhar co-founder, & President, Pyxis Systems. Pyxis will offer full implementation, customization and maintenance support services for the solution. It is a very complex system, and it took Pyxis 18 months to develop it, added Nikhar. UTI Bank is the first customer for Pune based Pyxis and the company is into talks with some other large private banks for implementation of RisKompass. Axis Bank eShop NetBuy is developed by Axis Bank and is used by 2 users of Software Informer. The most popular version of this product among our users is 1.0. The product will soon be reviewed by our informers.

Axis bank testing new mobile payment method Axis Bank is in advanced stages of beta testing a new method of using mobile phones to make payments. The service is expected to be fully launched in just three months. A pilot study involving 500 customers of Axis Bank is currently being conducted at various locations. If this mobile payment method is implemented, users can swipe their mobile phone and conduct various transactions, which were earlier possible using the credit cards.

Atom Technologies, a subsidiary of the BSE-listed Financial Technologies (India) Ltd (FTIL), which runs the Multi Commodity Exchange of India has innovated a technology, which will enable mobile payments. Atom card- a product developed by the company and the accompanying software can embed a user's credit card data, over-the air like SMS into his mobile phone. A 2-D bar code will store this credit card detail, which will be unreadable for the user and will keep the credit card details safe even when the mobile phone is stolen or lost. Whenever, the mobile phone user has to make a payment he will have to provide his PIN details. After embedding the credit card details into the mobile phone, the instrument can be used in place of credit cards. Purchases can be made at a merchant establishment, which has the requisite software to implement the transaction. The company has called this swiping model as 'optical payment' and has received a patent in US for this payment mode. A simple webcam is required to read the 2-D bar code and can be implemented at merchant establishments at a very low cost. The software required to implement mobile transactions will be provided free of cost to merchants, banks and customers by Atom. However, this technology will be available for JAVA enabled phones at present. Many other companies like Bharti Airtel, Reliance Communications and C-Sam were also looking at offering mobile commerce solutions, but the Reserve Bank of India (RBI) is yet to give its clearance for a mobile wallet service in India.

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Electronic Clearing Service (ECS Credit) ECS Credit is an electronic clearing system that facilitates paperless transaction through an offline system. Axis Bank facilitates ECS Credit at all ECS designated locations. We accept the electronic file and arrange obtention of settlement date (date of credit to benefiary account) from RBI/SBI/Local Clearing House as the case may be. The funds gets debited from a centralized account and credit is accorded to the respective beneficiaries as per settlement cycle. A detailed MIS about the transactions is provided to the customer.

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NEFT

To establish an Electronic Funds Transfer System to facilitate an efficient, secure, economical, reliable and expeditious system of funds transfer and clearing in the banking sector throughout India. The customer willing to avail the NEFT facility offered by us shall submit an "NEFT Application Form" authorising the sending bank to debit the sender's account and transfer funds to the beneficiary specified in the NEFT Application Form. The Beneficiary's account will be credited on the same day by crediting the specified account of the beneficiary or otherwise placing funds at the disposal of the beneficiary. •

Real Time Gross Settement (RTGS) RTGS System is a payment settlement system that minimises the credit risk in the prevalent cheque clearing system. Under RTGS the funds are settled on a near real time basis across Banks in different locations. Bank offers this immediate electronic fund transfer facility to RTGS enabled bank branches across through the country its designated RTGS enabled locations.

ORGANISATION TRANSACTION PROCESSING SYSTEM: Team Inertia The way people do business has been changed significantly with the advent of the Internet Revolution. Today customers have an option to choose from a plethora of options while shopping for that favourite item. Web Commerce or Ecommerce has witnessed a significant increase in revenue year on year. You can now integrate this option to your website in the various Secured Payment Gateway Options we have to offer. Technologies are the authorized reseller for Axis Bank Payment Gateway Services in the state. EBS (E-Billing Solutions) is the Merchant Account providing company partnered with Axis Bank that visualizes you how to become more competitive and help you to make the changes to your online payment processing for risk free business.

EBS "Payment Gateway" is specifically designed to accommodate the increasing demand by e-commerce companies for sophisticated payment solutions to tap the enormous opportunities for global Internet transactions. The system also includes several exciting new technologies that enable e-commerce businesses to make the things more customized and backend more user friendly with advanced features and technical know-how.

How It Works.

Step 1: Customer select and adds item in the shopping cart And places the order on your (merchant) website. Step 2: Customer selects to pay via credit card . Step 3: Customer is redirected through EBS Payment Gateway to Transaction Processing Bank.

Step 4: Customer enters credit card details on Secured Payment page. Step 5: Credit card information is transmitted securely to the corresponding bank for approval. Step 6: Corresponding bank sends appropriate information to the transaction Processing bank . Step 7: The result is forwarded to EBS (via the Transaction Processing Bank). Step 8: Customer receives a confirmation and is redirected to your (merchant) website.

EBS has taken tremendous steps to secure your transactions from fraud, data piracy and hacking. Some of the steps taken are as follows  

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An automated risk management system which triggers for all transactions and flags the transaction for risk involved. High Risk Transactions are manually investigated by our intelligence team and Risk control unit at your customers and their issuing banks working hours. RMS parameters. Verisign 128 bit SSL encrypted. Hacker safe certification. PCI Audited servers. Robust secured highly strategic data servers and network design for sustaining heavy traffic transaction and data load. Extensive Network Axis Bank has its own branches in various locations. Above this our arrangement with reputed correspondent banks covering more than 900 locations ensures that most of your cheques are covered under our network and the realisation status can be known at the earliest.

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Lower Interest Costs & Improved Liquidity A dedicated HUB ensures that you receive funds in your designated account within transit time thereby reducing interest costs and improving your liquidity position.

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Centralised Service Desk

A dedicated service desk has been started at our Centralised Collection and Payment HUB (CCPH) to ensure that your queries are resolved quickly and efficiently. The Customers can contact CCPH regarding any query about the MIS or the process flow.

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Web CMS Web CMS provides you with all the information at a click. Detailed MIS like location wise collection and return, product-wise pooling, pooling in pipeline (due credit report) etc. can be viewed and downloaded from web interface through internet.

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Comprehensive MIS We provide comprehensive MIS reports like daily report, transaction report future credits reports and cheque returned unpaid report. On the payments side we provide daily paid - unpaid status for the demand drafts, cheques or warrants issued by your Organisation.

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Mobile Alert Service The CMS clients availing our collection products now have the facility to subscribe to Mobile Alert Service for receiving alerts on registered mobile phone numbers instantly after the funds are pooled. To avail this facility, please visit nearest CMS designated branch or log on to our Web CMS to download the form online and send it to our branch where your account is maintained.

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