Infographic Pdf

Gen Z and Social Media The “iGeneration” Gen Z: the first generation to grow up with complex and convoluted technology as part of their everyday lives. Inside the compelling & everevolving minds of the U.S.’s largest generation. (statista.com)

45%

of teens report being online “almost constantly” -Pew Research Center 2018

23

hrs/week of streamed content -Criteo Gen Z report 2018

11

95%

hours /week on avg. spent on mobile devices -Criteo Gen Z report 2018

of teens say they have a smartphone/access to one -Criteo Gen Z report 2018

Almost half of Gen Z is constantly online… watching content. This means this generation is immersing itself in as much information as possible.

90%

62% of Gen Z likes ads that provide value -Criteo 2018

of parents said they could reach their child easily through a Smartphone -Nielsen 2017

82%

Up to 5

of Gen Z says they think carefully about what they put on social media -Trifecta Research 2015

different social channels per day are used by Gen Z -The Drum 2017

For Gen Z, it is clear that visual content trumps written content. Brands should focus on optimizing product photos as well as creating a strong social media presence. Gen Z’s Top Websites/Apps 10

YouTube

9

Percentage of Time Spent

8

Gmail

7 6 5

Snapchat

4 3

Instagram

2 1

Facebook

0

Social Media Outlet

*Data taken from Nielsen.com Brands today need to take advantage of Gen Z’s attraction to social media and optimization of visual content. In doing so, they will be able to capture the largest generation of society.