Industry Analysis

INDUSTRY ANALYSIS (Source: www.pama.org.pk , www.app.com )

Overview: The motorcycle industry in the Pakistan is progressing so well that manufacturing of motorcycles has touched the 0.7 million mark in financial year 2005-06.It is one of the most growing sectors in the Pakistani industry .With the rising demand of motorcycles every year, the industry shows a huge potential in both the local and international market. Motorcycle Industry estimates show that last year a total of over 750000 motorcycles were sold in the country. The industry has been experiencing a healthy growth rate of around 30% per year for the past 4-5 years. Pakistan came at number seven with a production of 750,000 units of motorcycles constituting to 2% of the global total. Currently Atlas Honda in Pakistan hold first place in terms of sale and market share, the other Japanese brands being manufactured in Pakistan include Yamaha and Suzuki. The most successful design among the Japanese brands has been the Honda 70CC which enjoys tremendous popularity on account of its fuel economy, resale and low maintenance features.

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Production and sale: MOTORCYCLE Honda Yamaha Suzuki Sohrab Triwheeler Qingqi Fateh Hero TOTAL MOTORCYCLES:

P S P S P S P S P S P S P S P S

Jul'06

Aug'06 Sept'06

Oct'06

Nov'06

Dec'06

Jan'07

Feb'07 Cumulative

25,600 23,615 3,867 4,208 1,358 1,288 362 798 138 201 836 771 2,415 2,345 34,576 33,226

25,500 25,517 4,446 4,398 1,680 1,824 271 755 134 133 816 827 2,250 2,280 35,097 35,734

28,400 28,145 3,772 3,835 2,001 1,644 600 583 125 112 717 774 2,405 2,408 38,020 37,501

31,050 30,034 5,090 5,080 2,900 2,420 636 670 210 187 1,033 957 2,700 2,650 43,619 41,998

26,215 27,028 4,660 4,368 2,694 2,633 632 552 212 206 731 988 2,211 2,231 37,355 38,006

27,325 27,004 4,073 4,407 2,402 2,599 547 456 255 281 1,191 1,203 1,310 1,717 37,103 37,667

27,705 27,023 4,830 4,803 2,451 2,334 500 450 429 380 1,390 1,381 2,179 1,757 39,484 38,128

25,500 28,194 5,405 5,342 1,666 2,004 784 628 218 205 685 777 2,360 2,416 36,618 39,566

217,295 216,560 36,143 36,441 17,152 16,746 4,332 4,892 1,721 1,705 7,399 7,678 17,830 17,804 301,872 301,826

Market Share of motorbike in Pakistan

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COMPANY PROFILE (Source: www.atlashonda.com,pk)

Background: Atlas Honda Limited is a joint venture between the Atlas Group and Honda Motor Co., Japan. The company established by the merger of Panjdarya Limited and Atlas Autos Ltd. in 1988. Both these motorcycle-manufacturing concerns established by the Atlas Group. In addition, a third concern, Atlas Epak Ltd. was taken over by the Government of Bangladesh. Atlas Honda Limited manufactures and markets Honda motorcycles in collaboration with Honda Motor Company. The Company also manufactures various hitech components in-house in collaboration with leading parts manufacturers like Showa Atsumitech, Nippon Denso and Toyo Denso. Honda motorcycles are by far the largest selling motorcycles in the country with an unmatched reputation for high quality, reliability and after-sales-service.

All about Atlas Honda: Atlas has undertaken to develop local manufacturing capabilities to the highest, economically feasible level. While a major role in localization has been assigned to vendor industries, Atlas has the country’s largest in-house manufacturing capability at its Karachi and Sheikhupura plants. To support the production facilities, the company has established an R&D wing and tool making facilities through CDA & CAM, which are growing rapidly in size and function as the company expands. Atlas has managed to execute 14 Joint Venture/Technical Assistance Agreements between local vendors and foreign manufacturers for transfer of technology. Besides, Atlas has directly executed 5 Joint Venture/Technical Assistance Agreements other than Honda. Atlas management is striving to modernize company operations by adapting applicable aspects of research and theory and more specifically, Honda’s unique philosophy of hard/soft technologies to the realities of Pakistani conditions. Company management 3

structure, systems and processes are changed according to the demands of the customer, growth and new technology. Efforts are being made to develop participation at all levels of personnel in decisionmaking and a substantial and effective delegation has been established at levels where applicable. Various participation programs such as ‘Ala Mayar’ Quality Circles movement, launched in 1985, are strongly encouraged to allow constructive selfexpression and teamwork. The Company training and development programs encourage all members to develop themselves and contribute to their full potential. Atlas Honda is playing a pioneering role in creating conditions for easy and confident use of motorcycles all over the country. A vast and growing network of over 1600 motorcycles sales service and spare parts dealers has been established. In order to back up this system, Atlas has set up Technical Training Centers in Karachi and Lahore, which provide several courses of varying duration and complexity for motorcycle mechanics and users each year. Mobile training facilities take the latest know-how, technology and maintenance of motorcycles to major rural and urban centers around the country.

Vision: To be the market leader in the motorcycle industry, emerging as a globally competitive center of production and exports.

Mission: A dynamic, profitable and growth oriented company through market leadership, maximizing export and excellence in quality and service; to ensure attractive returns to equity holders; reward employees according to their ability and performance; to foster a network of researchers and engineers ensuing unique contributions to the development of the industry; customer satisfaction and protection of the environment by producing emission friendly green products and to remain a good corporate citizen fulfilling its social responsibilities in all respects.

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Quality:

What is Honda? Honda is an entity that realizes the dreams of individuals and spreads joy to people. Honda's philosophy, unique corporate culture, pursuit of challenges that fulfill individuals' dreams and variety of products and activities born of challenges will remain the foundation of the Honda brand. We will continue building on our history of realizing people's dreams.

Honda's Driving Force: The expectations and appreciation of people around the world for our dreams. People see Honda as pursuing its dreams and always remaining a step ahead of the world. This image and the people’s appreciation of our outlook will continue to be the driving force of the Honda brand.

Growth in sale of Honda:

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5 (five) S This is a Japanese term use to determine quality of work done in Honda and about environment how environment changes the mood and quality work of a person in any organization. 5 (five) S are •

Seiri – (sort out).

•

Seiton – (put in order)

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•

Seisou – (cleanliness)

•

Seiketsu – (neat and tidy)

•

Shitsuke – (discipline)

Organization structure Chairman

CEO

Finance

Marketing

Procurement

Supply chain

HRM

Warehouse

Quality

R&D

Production Control

Imports RM

SAP

Local

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Locations:

Company Supply chain: Customer

Dealers

Assembly / manufacturing plant

Central Warehouse (Sheikapura)

Part assembling (Karachi)

Procurement

8

Suppliers

Import 5% CD-70 15% CD- 125

Local 95% CD-70 85% CD- 125

Product range: CD 70: Honda CD 70 is the No. 1 choice in motorcycles. In addition to its established superiority in terms of great speed and fuel economy, the Honda CD 70 is presented with special features. The new attractively designed CD 70 is right there at the top, with an aerodynamic shape, super econo-power, a smoke-free 4-Stroke engine and the special Honda 12-volt CDI technology. The new eye-catching graphics, front and rear mud-flaps, comfortable seat and the new utility box have made Honda CD 70 an ideal combination of elegance and durability. Because of its high resale value, Honda CD 70 is an asset in your life. It’s excellent petrol average makes it greatly economical, and its easily available spare parts ensure troublefree companionship

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CG 125: New Honda CG 125 is the ideal combination of elegance and power. Its speed and performance symbolizes the true essence of modern life. The 125 cc 4-stroke engine generates 11-Horse Power with low fuel consumption. It is ideal for high speed, long runs and rough pathways. Honda CG125 has a CDI Ignition System and a 12-volt battery (instead of 6-volt). The headlight and indicators are brighter, with an easy starting-up of the engine.

CD 100:

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Quality, Performance, Speed, Economy Petrol and Re-sale Value define Honda Motorcycles. All these have managed to successfully bag your trust on the New Honda CD100. It is a stunning result of advanced Japanese technology and right up there is an outstanding performer representing all the qualities that make Honda motorcycles so special.

Procurement Overview Units

Plant capacity Shaikhupura Karachi

605,000 500,000 105,000 605,000

Planned capacity 2006-2007 Expected Units produce, June 2007

400,000 350,000

SAP Master production scheduling (MPS) The objectives of this module are to help Atlas Honda they anticipate shortage before its occur, (current stock, purchasing order, manufacturing order & sales order) these activities creates a projection of your stock levels anywhere from a week to several years in advance through this you can easily highlights your shortage. MPS you can easily see what exactly the shortage will appear if we execute the specific production plan.

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Material Requirement Planning MRP serve as a bridge between the master production schedule and real purchase order and manufacturing order. MRP shows, which item have to purchase, in what quantity, and when the order should be placed so that the required material will arrive just in time

Production Plan (April 2007)

Procurement Process: 1) Forecasted Procurement: 2) Bill Of Material (B.O.M.) 3) Price Negotiation 4) Performa Invoice is called 5) Purchase Order is placed

6) Establish Letter of Credit (L.C.) 7) Revival and Recovery of Original Documents: -

Bill of Lading 12

-

Invoice

-

Letter of Credit

8) Clearing Agents 9) Delivery and Possession of Material 10) Good Receipt Note

Production Planning: Long range capacity planning

Aggregate Planning

Master Production Scheduling

Production Planning & control system

Push System

Pull System

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Atlas Honda total plant capacity is 500,000 units in Shaikhupura and 105,000 units in Karachi. But Honda produces motorbikes according to the market demand and customer demand, because of this reason their plant always operates under capacity. Atlas Honda planned to produce 400,000 units of motorbike during the current fiscal year that is 2006-07. But they are expecting to achieve 350,000 units of motorbikes during the current fiscal year. Atlas Honda is using both push as well as pull system. Push system is use before assembly plant. Pull system is used after they assemble the required units and supply their motorbikes to their dealers so that dealer could fulfill the customer’s demand.

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MANUFACTURING Overview: Total number of assemble parts

350 parts for each product.

Imported parts (CD-70)

5%

Imported parts (CD-125)

15%

Shifts in Karachi

1

Shifts in SKB

24 hour

CD 70:

Components

Imported 5%

Locally Procured 95%

Lead Time: 6 months

Lead Time: 1 week

CD 125: Components

Imported 15% Lead Time: 6 months

Locally Procured 85% Lead Time: 1 week 15

Manufacturing Process: In Atlas Honda there are total fourteen processes, as follows: 1. Frame Assembling Where frame of motorbikes are produce in bulk quantity. 2. Paint shop In paint shop nearly 110 parts of motorbikes are being painted at present. 3. Buffing Buffing shop used to buffer 35 components of motorbike

4. Alternative Current generation This department works on electric works in a motorbike from engine wiring to ignition switch and light 5. Drum Gear Shift This shop works on all work related to gear and chain 6. Drum Gear Shop This department used to work on drums on front as well as rear drum 7. Machine Shop In this department all the extra machine work is done 8. Fuel Cope Fuel tank and other material related to fuel e.g. filter and carburetor are assembling here. 9. Die casting In this department chrome of metal parts done by Honda by own. 16

10. Engine Assembling In this shop engine is assemble in proper form to fit into chassis or frame 11. Wielding All the necessary wielding are done here regarding frame etc 12. Ignition Coil Shop This shop related to work on ignition coil, which is right beside engine to produce electric for engine and light 13. Switch Assembling Where switch of motorbike made and assemble in complete form 14. Engine Machine Assembling Here engine is attached to frame and check whether is working fine or not.

Bottlenecks: In Atlas Honda supplier are considered as bottlenecks, because of their power and they create bottlenecks by doing following things: •

Shortages

•

Delays

•

Poor quality

•

Upholding stocks.

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Bottleneck

Supplier

Procurement

Part Assembling (Karachi)

Central Warehouse (Sheikapura)

Assembling/ Manufacturin g Plant

Dealers

WAREHOUSING Warehouse Details: Atlas Honda Has one major warehouse which is in SKP and where they store all the finished assembled parts and two sub warehouse in its Karachi plant and their names are •

CKD Store

•

RM Store

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CKD Store CKD Store are those store where they store those part which they import from Japan and Taiwan and the capacity of this store is approximately 2000 assembled part and currently they have a stock of 300 assembled part of each product its mean they have four product and current stock level is 1200 parts. RM Store RM store are those store where they store those parts which is in the raw form like the steel sheet for making the body tank, rear brake front, and many other part which they take from the local supplier and convert into the finished formed and the capacity of this store is almost same as CKD Store.

VENDORS/DEALERS Overview: Number of suppliers in Karachi Number of suppliers all over Pakistan other than Karachi

120

Total number of suppliers

250

130

ATLAS HONDA has their dealers all over Pakistan

Dealers: Atlas Honda has established countrywide dealers’ network. The network of dealers is based on "Sales, Services, and Spare parts”. All the dealers work under Atlas Honda according to their instruction. There are in all 307 dealers. The list of their dealers is.

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307 Dealer(s) are in Pakistan Dealer Name

City

Category

Address

Butt Honda Centre

Dina

Sales, Service and Spare Parts

G.T.Road

Sajjad Autos

Jehlum

Sales, Service and Spare Parts

Kohinoor Plaza, Old GTS Chowk

Fazal Din & Sons

Jehlum

Sales, Service and Spare Parts

Opp Railway Station

Nazir Honda Palace

Dadyal (A.K)

Sales, Service and Spare Parts

Pindi Road

Qamarmashani Honda

Q.Mashani

Sales and Spare Parts

Bannu Road

Pothohar Honda

Gujar Khan

Sales, Service and Spare Parts

G.T.Road, Near PTC Exchange

Rizwan Honda Display

Haripur

Sales, Service and pare Parts

Rehana Plaza G.T.Road

Tahir Autos

Islamabad

Sales, Service and Spare Parts

Aslam Market, Aabpara

Capital Honda

Islamabad

Sales, Service and Spare Parts

G-9 Markaz, Laraib Centre

Honda International

Rawalpindi

Sales and Service

Muree Road, Waris Khan

Honda World

Rawalpindi

Sales, Service and Spare Parts

Muree Road, Waris Khan

Khawaja Atos

Rawalpindi

Sales, Service and Spare Parts

Muree Road, Waris Khan

Qaiser Autos

Rawalpindi

Sales, Service and Spare Parts

Kashmir Road, Saddar

Bannu Automobiles

Bannue

Sales and Spare Parts

Kohat Road

Waseem Honda Centre

Attock

Sales, Service and Spare Parts

Ghani Plaza, Railway Bridge

Al-Jibran Enterprises

Peshawar

Sales, Service and Spare Parts

Opp Green Hotel Sadar

Riaz Autos

Muzaffarabad

Sales, Service and Spare Parts

Neelam Road, Lower Plate

Aslam Autos

Kasur

Sales, Service and Spare Parts

Near Noor Mahal Cine

Saquib traders

Sheikhupura

Sales, Service and Spare Parts

Al Shafi Market, Lahore Road

Naseer Traders

Chiniot

Sales and Spare Parts

Tehsil Chowk,

Rehman Autos

Gojra

Sales, Service and Spare Parts

Rizvi Market, Ghala Mandi Road

Tariq Autos

Pir Mahal

Sales, Service and Spare Parts

Ghasia Chowk Rajana Road

Honda Palace

Jhang

Sales and Spare Parts

Session Chowk

Aftab Traders

Jhang

Sales, Service and Spare Parts

Thana Saddar Chowk

New Al aziz Autos

Pak Pattan

Sales, Service and Spare Parts

Sahiwal Road

Haji .M.Siddque & Co.

Pattoki

Sales, Service and Spare Parts

Multan Road

Anees Autos

Gujranwala

Sales, Service and Spare Parts

9-Trust Plaza

Zaffar Autos

Sialkot

Sales, Service and Spare Parts

Altaf Hussian & Co

Karachi

Sales, Service and Spare Parts

Opp Railway Station 301/A Shahrah-e-Liaq Opp.Masjid-e-Khizra, AM-19, Saddar

New Shah Autos

Quetta

Sales and Spare Parts

2-14/11, Chormal Roa

Honda Point

Quetta

Service and Spare Parts

Sitarat Hotel Bldg, Liaqqat Bazar

Ali Autos

Dadu

Sales, Service and Spare Parts

Station Road,

Mehran Autos

Dadu

Sales, Service and Spare Parts

Station Road

Mehboob Autos

Mir Pur Khas

Sales and Spare Parts

Near Civil Hospital Jamil Shaheed Road

Prince Autos

Sukkur

Sales and Spare Parts

Honda Citi

Larkana

Sales, Service and Spare Parts

Shikarpur Road Shop # 5,6,7,8 Pakistan Railway Mkt New Station Road

Manzoor Autos

Larkana

Sales, Service and Spare Parts

Quaid-e-Azam Road

Madina Autos

Mehrabpur

Sales, Service and Spare Parts

Thari Road

Ali Autos

Daharki

Sales, Service and Spare Parts

Main Road

Alnoor Autos

Jaccobabad

Sales, Service and Spare Parts

Kemora Lane, Quetta Road,

Musal Khail

Bhakkar

Sales, Service and Spare Parts

Jhang Road

Ghazanfar Honda

D.G.Khan

Sales, Service and Spare Parts

Quaid-e-Azam Road

Imran Traders

D.G.Khan

Sales, Service and Spare Parts

Jampur Road

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Iftikhar H.Palace

D.I.Khan

Sales, Service and Spare Parts

Circular Road

Asad Honda

Jampur

Sales and Spare Parts

Dera Road

Jatoi Honda

Jatoi

Sales, Service and Spare Parts

Permit Road

Japan H. Centre

Fatehpur

Sales and Spare Parts

Multan Mianwali Road

Saleem Honda Sh

Taunsa

Sales and Spare Parts

Hashim, Tunsa Sharif

Al-Madina Honda

Rahim Yaar Khan

Sales, Service and Spare Parts

Shahi Road

Mian Motors

Kehror Pacca

Sales and Service

Duniapur Road

Kabli Motors

Vehari

Sales, Service and Spare Parts

Club Road

New Pakistan Autos KASHMIR AUTO STORE

Burewala

Spare

Vehari Bazar

ALIPUR CHATTA

Spare

MATEEN MARKET, MADINA CHOWK

Chaudry Auto Store

Baseerpur

Spare

Depalpur Road

Madina Autos

Bhalwal

Spare

Old Bus Stand

Japan Autos

Chiniot

Spare

Lahore,Sargodha Road

Shan Autos

Chiniot

Spare

Lahore, Sargodha Roa

Fine Autos

Depalpur

Spare

Kutchery Road

J.K.Autos

Faisalabad

Spare

366/A, Gulistan Colo No-2,Millat Chowk

Karim Auto Store

Faisalabad

Spare

Narwala Road, Jinnah Colony

Liaqat Auto Service

Faisalabad

Service and Spare Parts

922/B,People Colony No-2 Near Al-Fatha G

New Japan Autos

Faisalabad

Spare

Narwala Road, Jinnah Colony

New Lahore Autos

Faisalabad

Spare

Jinnah Market, Sargodha Road

New Shakeel Autos

Faisalabad

Spare

Narwala Road

Mian Auto Agency

Gojra

Spare

Quaid-e-Azam Road

Saddar Autos

Gojra

Spare

Railway Road

Arain Autos

Gujranwala

Spare

Sialkot Road, Small Civil Line Roa

New Macca Autos

Gujranwala

Spare

Macca Market, Sialkot Road

Pak Autos

Hafizabad

Spare

Gujranwala Road

Asghar Autos

Havelly Lakhan

Spare

Opp. M.C.Office, Pakpattan Road

Chaudry Autos

Jaranwala

Spare

Lahore Road, Near Market Committe

Afzal Auto Store

Jhang Saddar

Spare

Session Chowk

Japan Autos

Jhang Saddar

Spare

Session Chowk

United Autos

Jhang Saddar

Spare

Session Chowk

Haji Auto Store

Kasur

Spare

Near Bus Stand, Rizvia Market

Aamir Auto Store

Lahore

Spare

60-Lytton Road

Aamir Autos

Lahore

Spare

78-Mcleod Road

Asif Corporation

Lahore

Spare

66-Lytton Road

Auto House

Lahore

Spare

Auto Centre

Lahore

Spare

51-Mcleod Road Shop No.20, Qadir Gaba Mkt, 70-Mcleod Road

Auto Company

Lahore

Spare

53-Mcleod Road

Bahoo Corporation

Lahore

Spare

48-Mcleoad Road

Chief Autos

Lahore

Spare

Dilawar Market, Mcleod Road

New Deen Autos

Lahore

Spare

57-Mcleod Road

Fine Autos

Lahore

Spare

71-Mcleoad Road

Green Autos

Lahore

Spare

51-Mcleoad Road

Ittefaq Auto Corp

Lahore

Spare

108 Lytton Road

Jamal Autos

Lahore

Spare

61/A, S.M.Rafi Marke Mleod Road

Khas Autos

Lahore

Spare

65-Mcleod Road

Khalil Corporation

Lahore

Spare

78-Mcleod Road

National Autos

Lahore

Spare

Super Market, 61-A Mcleoad Road

Pervaiz Sons

Lahore

Spare

28 Alfateh Market, 88 Mcleoad Road

Parts Centre

Lahore

Spare

56-Lytton Road

21

Rashid Autos

Lahore

Spare

Ijaz Centre, 56 Lytton Road

Shahzad Autos

Lahore

Spare

60-Lytton Road

S.M.Iqbal Auto Store

Lahore

Spare

247-6-B1 Township

Tanveer Corporation

Lahore

Spare

65-Mcleod Road, Shop No.2 Chiniot Pl

Umer Autos

Lahore

Spare

27-AlFateh Market, 88-Mcleoad Road

Usman Corporation

Lahore

Spare

49-Mcleod Road

Pak Autos

M.B.Din

Spare

Kutchery Road

Honda Centre

Okara

Spare

Church Road

Waheed Autos

Pattoki

Spare

Jalil Autos

KARACHI

Antenna

Multan Road A-5, KDA FLATES, PHASE:I, SHADMAN TOW NORTH KARACHI.

choudhry Auto S.parts

Qila Dedar Sing

Spare

Hafizabad Road

Maqbool Autos JAPAN AUTO CONCERN

Rajana

Spare

Pir Mahal Road

SAHIWAL

Spare

CHURCH ROAD

RAO AUTOS

SAHIWAL

Spare

CHURCH ROAD

DEEN AUTOS

SARGODHA

Spare

FATIMA JINNAH ROAD

KHALID BROTHERS

SARGODHA

Spare

FATIMA JINNAH ROAD

SHAHID BROTHERS BISMILLAH HONDA CENTRE TOOR AUTO SPARE PARTS

SARGODHA

Spare

FATIMA JINNAH ROAD

SARGODHA

Spare

TRUST PLAZA

SHAKARGARH

Spare

SHAHBAZ AUTOS

SHEIKHUPURA

Spare

RAILWAY ROAD NEAR CITY PETROLUM, LAHORE SARGODHA ROAD

WAHEED AUTOS PERVAIZ AUTO STORE

SHEIKHUPURA

Spare

LAHORE SARGODHA ROAD

SHORKOT CANTT

Spare

RAFIQUE CHOWK

AZAD AUTOS

SIALKOT

Spare

KARIMPURA ROAD

F.K.HONDA FORT

SIALKOT

Spare

KARIMPURA ROAD

SHAMA AUTOS WAZIR AUTO TRADING

SIALKOT

Spare

RAILWAY ROAD

SIALKOT

Spare

RAILWAY ROAD

MALIK AUTO STORE FAREED AUTO SERVICE

T.T.SINGH

Spare

FAISALABAD

Antenna

NEAR BUS STAND, KAMALIA ROAD COLLEGE ROAD, NEAR DAJKOT ROAD

SUFI AUTO CENTRE

FAISALABAD

Antenna

PARTABNAGAR JHANG RO

LARKANA AUTOS

LARKANA

Spare

BOKHARI ROAD

HONDA WING HONDA SUPER STAR

LAHORE

Antenna

4 LAKE ROAD CHUBRJI

LAHORE

Antenna

34 SHAMA ROAD NEW MOZANG

HONDA KINGS

LAHORE

Antenna

14 A TEMPLE ROAD

AZAD AUTOS

DEHRKI

Spare

MAIN ROAD

JAPAN AUTOS AL UBAID AHMED AUTOS

SUKKUR

Spare

UMAR STATION ROAD

SUKKUR

Spare

MEHRAN HOTEL

KHALID AUTOS

SUKKUR

Spare

MEHRAN HOTEL

MEMON AUTOS

SUKKUR

Spare

MEHRAN HOTEL

NAEEM BROTHERS

SUKKUR

Spare

STATION ROAD

IQBAL AUTOS MAST QALANDER AUTOS

SUKKUR

Spare

MEHRAN HOTEL

DEHRKI

Spare

MAIN ROAD

NEW SPARK AUTOS

KANDKOT

Spare

NEAR TOWER

NOORANI AUTOS

KHAIRPUR

Spare

KATCHERY ROAD

QUETTA AUTOS GOLDEN VESPA TRADERS

QUETTA

Spare

KHYBER MARKET

QUETTA

Spare

KHYBER MARKET

22

SADIQ AUTOS

QUETTA

Spare

CHOHARMAL ROAD

AKBAR AUTOS

LORALAI

Spare

ZHOB ROAD

SHAH AUTOS SHAH PARTS CENTRE

KHAIRPR

Spare

KARACHI

Spare

KATHERY ROAD SAIRA MANSION NEAR AURANGZAIB MKT

PRINCE AUTOS

KARACHI

Spare

AURANGZEB MARKET

NOORANI AUTOS

KARACHI

Spare

AURANGZEB MARKET

SUPER AUTO STORE

KARACHI

Spare

AURANGZEB MARKET

NOOR AUTOS

KARACHI

Spare

AURANGZEB MARKET

AKBAR AUTOS

KARACHI

Spare

AURANGZEB MARKET

AZIZ AUTOS CHANDNA TRADERS

KARACHI

Spare

KARACHI

Spare

ANAS TRADERS

KARACHI

Spare

AURANGZEB MARKET TAJ MAHAL MKT, NEAR,AURANGZEB MKT TAJ MAHAL MKT, NEAR AURANGZEB MKT

EASTREN AUTOS NEW RUBY TRADERS

KARACHI

Spare

AURANGZEB MARKET

KARACHI

Spare

AURANGZEB MARKET

FAZAL TRADERS STAR AUTO TRADERS

KARACHI

Spare

AURANGZEB MARKET

KARACHI

Spare

AURANGZEB MARKET

RAHEEL AUTOS

KARACHI

Spare

HONDA TECHNIC MUSTAFA CORPORATION

LAHORE

Antenna

AURANGZEB MARKET 148 A G.T. ROAD OPP. CROWN MARRIAGE HALL BAGHBANPURA

KARACHI

Spare

BEHIND AURANGZEB MAR

STAR AUTOS

KARACHI

Spare

WATERPUMP F.B.AREA

HAFEEZ AUTOS

KARACHI

Spare

WATERPUMP F.B.AREA

ARIF AUTOS

KARACHI

Spare

AL-MUMTAZ AUTOS

KARACHI

Spare

MALIR, LIAQAT SQUARE NEAR SHAMA SHOPPING SH.FAYSAL COLONY

BABU AUTOS

HYDERABAD

Spare

KHOKHAR MOHALLA

BUSHRA AUTOS DELUX AUTO STORE KARACHI AUTO STORE

HYDERABAD

Spare

STATION ROAD

HYDERABAD

Spare

STATION ROAD

HYDERABAD

Spare

STATION ROAD

RAIS BROS AUTOS NAVEED AUTO STORE

HYDERABAD

Spare

STATION ROAD

HYDERABAD

Spare

STATION ROAD

QUTBI AUTOS

HYDERABAD

Spare

KHOKHAR MOHALLA

SALEEM AUTOS

HYDERABAD

Spare

STATION ROAD

SUPER AUTOS

HYDERABAD

Spare

STATION ROAD

TAWAKKAL AUTOS

HYDERABAD

Spare

STATION ROAD

PRINCE AUTOS

MIRPURKHAS

Spare

JAMIL SHAHEED ROAD

KASHIF AUTOS

LAHORE

Antenna

BANK STOP WALTON ROAD CANTT.

TAJ AUTOS

NAWABSHAH

Spare

MOHNI BAZAR

JAWAID AUTOS MALIK AUTO SERVICE HONDA IQBAL TOWN

SANGHAR

Spare

JARANWALA

Antenna

LAHORE

Antenna

MAIN CHOWK AZIZ MARKET FAISALABAD ROAD DISTRICT FAISALABAD 3-A MUSLIM BLK MAJEED ARCADE MAIN RD IQBAL TOWN

ARSLAN AUTOS AHMED HONDA CENTRE

RAWALPINDI

Spare

SAMUNDRI

Antenna

CICULAR ROAD RAJHANA ROAD, DISTRICT FAISALABAD

LUCKY AUTOS

RAWALPINDI

Spare

QURESHI PLAZA, MURREE ROAD

MOHAMDI AUTOS AL MUSHRAF AUTOS

RAWALPINDI

Spare

H-135/B MURREE ROAD

LAHORE

Antenna

102 AZIZ ROAD MISRI SHAH

23

NEW MOON AUTOS

RAWALPINDI

Spare

J-58 MURREE ROAD

SHAN AUTOS

RAWLPINDI

Spare

CUMMATEE CHOWK

SABEEL AUTOS

RAWALPINDI

Spare

LIAQAT ROAD, OPP MOTI MASJID

ANWAR AUTOS

RAWALPINDI

Spare

H-135, MUREE ROAD

SAQIB AUTOS

ISLAMABAD

Spare

G 9/4 I & T CENTRE

HONDA CENTRE

MARDAN

Spare

CANTT MARKET

AHMAD AUTOS

TEXLA

Spare

SHERSHAH SURI ROAD

ADNAN AUTOS SOHAIL & COMPANY

MARDAN

Spare

CANTT BAZAR

PESHAWAR

Spare

NASIR BAGH ROAD

SALEEM AUTOS

SHEIKHUPURA

Antenna

CAPREE PARK FAISALABAD ROAD

AWAN AUTOS

HARI PUR

Spare

TEHMOUR BULDING

NEW CITY AUTOS

GUJAR KHAN

Spare

G.T.ROAD

MOON AUTOS

JEHLUM

Spare

OPP RAILWAY STATION

SAJJAD AUTOS

JEHLUM

Spare

GTS CHOWK KOHNOOR PLAZA

PUNJAB AUTOS

SARAY ALAMGIR

Spare

OPP CALTEX PUMP

QAYYOUM AUTOS

DINA

Spare

MANGLA ROAD

A ONE HONDA

MIR PUR

Spare

NANGI ADDA ALAMA IQBAL ROAD

FRIENDSS AUTOS

KOTLI

Spare

NEAR BURKIAT MOSQUE

MACCA AUTOS

CHAKWAL

Spare

TALAGANG ROAD

MACCA AUTOS HONDA CITY REPAIRING

CHAKWAL

Spare

TALAGANG ROAD

CHAKWAL

Spare

JEHLUM ROAD

MADINA AUTOS

TALA GANG

Spare

MIANWALI ROAD

JAPAN AUTOS

BANNU

Spare

KOHAT ROAD

FARID AUTOS

MENGORA

Spare

G T ROAD AMAN KOT

KASHMIR HONDA

RAWALA KOT

Spare

MANG ROAD

KAISER AUTOS SABIR & SAGHIR AUTO SERVICE

ABBOTABAD

Spare

MULTAN

Antenna

MUNDIA MANSERA ROAD RAILWAY ROAD NEAR CANTT. STATION

MOON AUTOS SHAHEEN BROTHERS SHAHEEN BROTHERS HONDA LAND SERVICE CENTER SHABBIR HONDA SERVICE QAYYUM AUTO SERVICE

RAHIM YAR KHAN

Antenna

SHAHI ROAD

SARGODHA

Antenna

FATIMA JINNAH ROAD

SARGODHA

Antenna

FATIMA JINNAH ROAD

BAHAWAL PUR

Antenna

AHMAH PUR EAST

Antenna

KARBALA CHOWK KACHEHRY ROAD DISTT. BAHAWAL PUR

MULTAN

Antenna

CHOWK DOLAT GATE

BHATTI AUTOS ASIF HONDA SERVICE COMMERCIAL AUTO SERVICE REFAQAT HONDA SERVICE HASSAN AUTO SERVICE

DERA GHAZI KHAN

Antenna

SADIQABAD

Antenna

HAROON ABAD

Antenna

DERA ISMAEEL KH

Antenna

JAM PUR ROAD ALLAMA IQBAL ROAD HYDRI MARKET DISTT. R.Y.KHAN CHAMMAN BAZAR DISTT. BAHAWAL NAGER SHAH FAISAL BAZAR NORTH CIRCULAR ROAD

KAHROR PAKKA

Antenna

DUNYA PUR ROAD DISTT. LODHRAN

KHALID AUTOS

RAJAN PUR

Antenna

DERA ROAD

SINDH AUTOS QADRIA HONDA SERVICE SAJID AUTO SERVICE HONDA SERVICE CENTRE

JAM PUR

Antenna

D.G.KHAN ROAD. DISTT. RAJAN PUR

VEHARI

Antenna

CLUB ROAD

KHAN PUR

Antenna

KASUR

Antenna

R.Y.KHAN ROAD DISTT. R.Y.KHAN CHUNGI STEEL BAGH NEAR DISTRICT HOSPITAL

24

NASIR AUTO SERVICE IQBAL HONDA SERVICE LAYYAH AUTO SERVICE NASIR AUTO SERVICE ISLAM HONDA SERVICE NEW SAHIWAL AUTO SERVICE HONDA CHICHAWATNI SAEED AUTO ENGINEERING

JHANG SADAR

Antenna

NEAR ADA MADHUKI TOBA ROAD,

KHANEWAL

Antenna

MULTAN ROAD

LAYYAH

Antenna

CHOBARA ROAD

CHISHTIAN

Antenna

HIGH WAY ROAD DISTT. B . NAGER

LODHRAN

Antenna

MULTAN ROAD

SAHIWAL

Antenna

CHURCH ROAD

CHICHAWATNI

Antenna

OKARA

Antenna

HONDA CENTRE

RAWALPINDI

Antenna

AFZAAL AUTOS

JHELUM

Antenna

HONDA MASTER RAMAZAN AUTO W/SHOP JAPAN AUTO SERVICE MUGHAL AUTO SERVICE BUTT HONDA CENTRE AL-SHEHBAZ AUTO W/SHOP SARFARAZ HONDA SERVICE IMTIAZ AUTO & ENGG.WORKS

CHAKWAL

Antenna

SIALKOT

Antenna

MANDI BAHAUDDIN

Antenna

COLLEGE ROAD DISTT SAHIWAL BABA FARID SUPER MARKET LAHORE ROAD SHEHNAZ PLAZA CHANDNI CHOWK NEAR UTILITY STORE ADDA NAULAKHA SULEMAN PARAS CHOWK OPP GRID STATION. TALAGANG ROAD. DISTRICT.CHAKWAL CHOWK AKBARABAD, EMINABAD ROAD OLD RASOOL ROAD. DISTRICT MANDI BAHAUDDIN

KHARIAN

Antenna

GULYANA ROAD. DISTRICT GUJRAT

KOTLI A.K

Antenna

PINDI ROAD. DISTRICT KOTLI A.K

T.T. SINGH

Antenna

MIRPUR A.K

Antenna

SHOR KOT ROAD F-1,JARI KAS ROAD. DISTRICT MIRPUR A.K

GUJRANWALA

Antenna

GONDALANWALA ROAD

ANEES AUTOS MIAN MEHMOOD AUTOS

GUJRANWALA

Antenna

9-TRUST PLAZA G.T.ROAD

GUJRANWALA

Antenna

NEAR NIGAR CENIMA G.T.ROAD

New Ismial Autos

Karachi

Antenna

Nara heights shop no business recorder ro

Qutub Autos

Hyderabad

Antenna

Khokhar mohalla Hyderabad

Qutub Autos

Hyderabad

Antenna

Khokhar mohalla Hyderabad

Kamal Autos

Hyderabad

Antenna

House no9-b raja ki 12 Latifabad

Azam Autos RIDER HONDA WORKSHOP

Mirpurkhas

Antenna

HARIPUR

Antenna

gareeb abad near hab TAIMUR BUILDING.G T ROAD.DISTRICT H ARIPUR

Shafiq Autos

Nousheroferoze

Antenna

National highway

Khan Autos AL-SIDRA AUTO W/SHOP

Mehrab pur

Antenna

Thari mirwah road

GUJRAT

Antenna

OPPOSITE EID GAH, G.T.ROAD

Ahmed M/C Works

Sukkur

Antenna

1-Race curse road

New Mehran Autos

Dadu

Antenna

College Road

HONDA DISPLAY MARDAN HONDA CENTRE

PESHAWER

Antenna

OPP GOVT HIGH SCH OOL.GT ROAD

MARDAN

Antenna

CANTT BAZAR

ASHFAQ AUTOS

MIRPURMATHELO

Antenna

MAIN ROAD MIRPURMATHELO

KASHMERI AUTOS

KASHMORE

Antenna

RAILWAY ROAD

QAMAR AUTOS

THATTA

Antenna

SHAHBAZ AUTOS GHULLAM HUSSAIN AUTO WORK SHOP

LARKANA

Antenna

NATIONAL HIGHWAY THATTA SHOP NO 29,POLICE SHOPPING CENTRELARKA

QAZI AHMED

Antenna

NATIONAL HIGWAY

JALIL AUTOS

KARACHI

Antenna

A-5 KDA FLATES PHASE

25

ZAFAR AUTOS

TANDO ALAYAR

Antenna

ZEESHAN AUTOS

KARACHI

Antenna

KHURSHEED AUTOS HAFIZ HONDA SERVICE NEW PAKISTAN AUTOS

KARACHI

Antenna

MAILSI

Antenna

MAIN ROAD TANDO ALAY MAIN ROAD SECTOR 10 ORANGI TOWN MAIN ROAD GOSHT MARKET LANDHI NO5,1/2 MULTAN ROAD NEAR FIDHA CHOWK DISTT. VEHARI

BUREWALA

Spare

VEHARI BAZAR

WELCOME MOTORS

BUREWALA

Spare

JOIA ROAD

WAQAR AUTOS MEHMOOD HONDA PARTS

BUREWALA

Spare

VEHARI ROAD

DDERAN WALA

Spare

YATEEM WALA CHOWK

NAEEM AUTOS COMMERCIAL AUTOS

FORT ABBAS

Spare

HIGHWAY ROAD

HAROONABAD

Spare

CHAMAN BAZAR

MALIK AUTOS

KHANEWAL

Spare

RAILWAY ROAD

TARIQ AUTOS KHAWAJA JEE HONDA CENTRE

MIAN CHANNU

Spare

TULAMBA ROAD

MULTAN

Spare

HUSSAIN AGAHI

LUCKY AUTOS NEW AL-MADINA AUTOS

MULTAN

Spare

HUSSAIN AGAHI

MULTAN

Spare

HUSSAIN AGAHI

KASHIF AUTOS

MULTAN

Spare

HUSSAIN AGAHI

NASEER AUTOS

MULTAN

Spare

HUSSAIN AGAHI

SHAHID AUTOS

MULTAN

Spare

HUSSAIN AGAHI

IMRAN AUTOS

MULTAN

Spare

HUSSAIN AGAHI

WELCOME AUTOS

VEHARI

Spare

CLUB ROAD

AFMA AUTOS

BHAWALPUR

Spare

MULTAN ROAD

NEW CHEAP AUTOS REHMAN AUTO STORE

BHAWALPUR

Spare

CIRCULAR ROAD

FEROZA

Spare

SHAHI ROAD

HAJI AUTO STORE

KEHROR PACCA

Spare

DUNIA PUR ROAD

MADINA AUTOS

LIAQAT PUR

Spare

ELLAHI ABAD CHOWK

ADNAN AUTOS

RAHIM YAAR KHAN

Spare

SHAHI ROAD

AKRAM AUTOS

RAHIM YAAR KHAN

Spare

SHAHI ROAD

LIAQAT AUTOS

RAHIM YAAR KHAN

Spare

SHAHI ROAD

MUSLIM AUTOS

RAHIM YAAR KHAN

Spare

SHAHI ROAD

SHEIKH AUTOS

RAHIM YAAR KHAN

Spare

SHAHI ROAD

YAZMAN AUTOS

YAZMAN

Spare

BHAWALPUR ROAD

BILAL AUTOS

BHAKKAR

Spare

JHANG ROAD, NEAR CHISTI HOTEL

MASTOI HONDA

D.G.KHAN

Spare

BLOCK W PHATTAR BAZA

SHAHZEB AUTOS

D.G.KHAN

Spare

RAILWAY ROAD

AQEEL AUTOS IFTIKHAR HONDA PALACE

D.G.KHAN

Spare

JAMPUR ROAD

D.I.KHAN

Spare

CICULAR ROAD

SHAHEEN AUTOS

D.I.KHAN

Spare

CIRCULAR ROAD

SUPER AUTOS

JAM PUR

Spare

TRAFFIC CHOWK

AWAN TRADERS

KOT ADDU

Spare

MANDI CHOWK G.T.ROAD

LUCKY AUTOS NEW SHEIKH AUTOS

KOT ADDU

Spare

G.T.ROAD

MULTAN

Spare

SHER SHAH ROAD

RASHID AUTOS MADINA AUTO STORE

MUZAFAR GARH

Spare

MULTAN ROAD

RAJAN PUR

Spare

D.G.KHAN ROAD

26

Major Selling Cities:

Atlas Honda

Karachi

Hyderabad

Lahore

Sheikapura

Sialkot

Gujranwala

Transportation: Atlas Honda limited hire local contractor for the purpose of transporting assembled parts from Karachi to Sheikhupura. Then transfer finished product from Sheikhupura to different dealers. There are three types of trucks that are used for that purpose, and each of them has different capacity. Type of trucks and there capacity: 27

•

HINO (125 motorbikes)

•

BEDFORD (110 motorbikes)

•

MAZDA (65 motorbikes)

.

CONCLUSION Efficient supply chain management system should be the key concern for any manufacturing company. To remain in competition for it’s timely fulfilled of order Atlas Honda in not an exemption. Supply chain department in Atlas Honda Pakistan is separate but it integrates with other departments through which respective departments have a better picture of production plan and capacity. Whereas Atlas Honda performing in a best manner for achieving 65.7% of market share. The Supply chain department of Atlas Honda is focusing on supplier suppliers to Customer Customers. The Production area is well defined it’s organized in such a manner that the faults are less; the MPS system helps them to identify the forecasting factor of each production plan. The MPS indicates the shortage or the excess of the finish goods; it’s a kind of forecast through which you can have a finish good picture for a specific Production plan or the requirements of upcoming production Procurement process of Atlas Honda Pakistan is well organized. All the requirement of the production department is fulfilled in no time because they forecast the procurement plan for upcoming 3 months; the reason behind for forecasting for the next quarter is to avoid the shortfalls.

28

They are also performing the pull strategies when their dealers require the motorbike form them so then they will supply on the immediate bases. It means their customer should not wait for along time to get the bike. Right time delivery to the right customers.

29