Individual Report Consult Connect

Individual
Report Name

- Kyle Clarke

Student Number - 074804166 Joint Director

- Consult Connect

Word Count

Consult Connect

6 Tyne Bridge, Newcastle N24 4 RL

- 2307

T 07955081105 E [email protected]

Consult Connect

Table of Contents Past, Present and Future, Consult Connect Preface Main Roles

1 1 2

Team Development

3

Implications

5

Appendix / Evidence I’m aware that there’s a lot of text here, I’ve explained the relevance on the left.

6 6

Health Club TV - Chasing Contracts

6

Newcastle City Council Correspondence - Developing Relations

7

Newcastle City Council - Pricing Research

12

Viper’s Correspondence

14

Group Correspondence

16

Design Work

20

Name of report

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Consult Connect

Past, Present and Future, Consult Connect Preface The business enterprise module was an eye opening experience, hopefully life changing. I begun the experience with my eyes closed, not knowing the other group members, we had a brief to start a business, trade and dissolve the company all within two semesters. After an initial lacklustre start where we identified many business ideas such as, creating University sports calendars, selling personalised clothes etc, none of these concepts sparked any really passion or vigour. It wasn’t until we came up with the idea of starting a marketing consultancy agency, after watching an enterprise TV show where the winners of the week offered themselves as marketing consultants, that our outlook became more promising. We didn’t have the typical start up problem of not being able to raise funds. With a consultancy, the bulk of the cost is involved in human resources, which consisted of the group, the other costs were travel and design. Travel was covered by ourselves and I learnt design as we went. However we did suffer from a lack of confidence, we saw ourselves as four students that couldn’t or wouldn’t be heard by large companies. Which resulted in undervaluing and underestimating our capabilities which was a priceless part of the process as you will come to understand when reading the Team Development section. Many insights were learnt throughout this process, the largest of which was how challenging business is, relentless may be a better adjective. The experience taught me to except knock backs, remain positive and keep striving forward. I was incredibly fortunate to work with a group that possessed similar characteristics to myself, group discussion rarely saw friction. Team working as a whole was very productive, we had regular meetings, we didn’t distribute minutes instead we took a more informal approach; We identified the main tasks to be carried out and distributed them evenly completing each request before the next meeting. Communication was a key component to the success of our team work, as was the strong commitment towards Consult Connect’s objectives, our ability to listen to one another and the underlying principle of respect. I feel that my contribution was incredibly positive, I secured the largest deal which was worth over one thousand pounds plus I put a great deal of effort into making other projects successful. (see “Group Correspondence” page 16 on). My positives are my strong wok ethic, strong communication/interpersonal skills, ability to adapt and the skill to see tasks through. My weaknesses would be, thinking to highly of myself, occasionally cutting

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ideas down if I didn’t approve, my poor efforts at cold calling and my inexperience at design which resultied in mixed branding. The quantifiable aspects are as follows:

Main Roles ‣ Creative Designer - All projects ‣ Skills learnt as a result of the course, no previous knowledge or skill, all self taught. (examples throughout work) ‣ Branding, designing sales sheets, flyers, logos etc. ‣ Copy writer on all sales sheets ‣ Account Manager - City Council ‣ Full freedom in the development of research design, researching in practice and the budget involved. ‣ Develop recommendation as a result of research ‣ Present findings and recommendations to several members of the council ‣ Sales - Viper’s, Falcon’s. ‣ Developing marking activity as a team member. ‣ Co-development of original pricing ‣ Sales - Seeking new contract’s/partnerships ‣ Researching, contacting and meeting potential contracts; Targeting sales, promotions and/or research projects

As you read through this report you can see the slow and steady development of my commercial acumen. Originally we were pitching ourselves at businesses that didn’t offer much scope for creativity or future cooperation. After the original business presentation, Fiona Whitehurst explained how unique we were, pointing out that large companies would love the opportunity to communicate with the student market so freely. At this point we realised what we had to offer and soon after we implemented a strategy to pursue larger contracts the execution of this strategy is seen through the acquisition of the council contract.

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Team Development

“ Hindsight Explains the injury that Foresight would have Prevented

Our experience as a group is best portrayed through Bruce Tuckman’s elegant, four stage model, that depicts team development theory. When the group first formed our first task was to develop a business concept that would challenge and motivate us. The initial ideas stage, at the beginning of the process, epitomised the group at the ‘forming’ stage. We entered the discussion with individual ideas, a united objective was unclear as were our roles and responsibilities. This time was used very unwisely, as a result we experienced a lacklustre start with little planning in place. The idea of Consult Connect connected with each one of us ticking the boxes of our individual requirements. My personal requirement was to work in a professional business that had future potential and I wanted to make money in the process. Thankfully, the group didn’t experience prolonged exposure to the issues posed within stage 2 of Tuckman’s model (Page 17-23-displays our positive relationship). I believe that we didn’t stagnate in the ‘storming’ phase because we recognised that the group consisted of four strong characters with large personalities that were equally capable, very enthusiastic and highly motivated.

The way that we naturally

operated created opportunities for us all to lead, acting out the typical qualities that Belbin outlines allowing us to ‘co-ordinate’ and ‘shape’ the group. As a team we noted the companies that operated in the student market and displayed the potential scope for partnership. From here we contacted the companies individually, working towards the organic principle, whoever secured the contract would manage it with a Laissez Faire Management style, with the others playing the supporting roles. i.e. The supporting roles that would represent one or several roles within Belbin’s defined identity types within a successful team. I believe that we progressed onto the ‘norming stage’ of Tuckman’s model once we begun meeting with potential clients. We made decisions as a group, we would assemble to discuss ideas about the meetings in hand; as a whole, there was a general feeling of commitment and unity. However, I didn’t feel that there was a general consensus and agreement about what Consult Connect was trying to achieve. I feel that this stage in the ‘norming’ process came about as a result of the Viper’s commission contract. We put a lot of time and energy into this project for very little in return (see Vipers correspondence P.15). I feel that this made the group stronger, we could all recognise our potential however we were unable to vent this appropriately. As a result of this, I feel that we developed a collective vision concerning Consult Connect, at this point we decided to pitch ourselves towards larger companies that could offer us a budget and desecration over our marketing activities (see Council Pitch sheet). With renewed direction and strong commitment we moved forward together. Richard secured the Falcon’s deal which we took at face value i.e. we didn’t get carried away with marketing strategies we simply sold to the best of our ability and achieved higher student ticket sales then previous months. Consult Connect was fundamental to the success of that project recognising great sales locations such as, Henderson halls, Northumbria university

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and utilising Jesmond bars as points of sale. As a result we were offered the chance to sell season tickets next term which reflects there high opinion of Consult Connect. The cash that the Falcon’s contract brought in was small but the confidence boast that we received as a result was huge. We’d spent so much time on the business and we’d seen nothing in return, Richard securing that work was crucial for our sanity and future. I believe that this confidence boast gave me the ability to passionately sell Consult Connect as a reputable research company to the council. In terms of personal development my learning curve was incredibly steep. If you look at my original council proposal on page 7 (page 6 Complete body sales sheet also highlights this) you can see that I approached the potential contract with little to no focus. I went into the meeting with no real quantifiable goals. The sheet captures us in the throws of Tuckman’s norming stage, its evident that we’re still developing our processes and working style. The services that I’m offering are diverse and misdirected. Luckily I was able to adopt and verbally communicate how we could work with the council. The second proposal, shown on page 8, displays my personal development. Here we see a more focused, structured approach which was created in response to our original meeting. The second proposal met the council’s needs and I was invited back for another meeting where the proposal was accepted and dates were discussed. This account takes us up to the present where I believe Consult Connect is on the brink of ‘performing’ as Tuckman’s model presents it. We are certainly more aware that we can achieve larger more complex projects similar to the council contract. As a result we have a more focused direction targeting firms that have the means to offer a budget and discretion over our activities are offered. Consult Connect as a team has never lacked passion or believe in our service, we’re now more aware of our capabilities and seek to expand on these. Our business functions have evolved organically, the functions that are prevalent throughout Consult Connect’s operations are; Sales and Marketing, Research, Customer Service and finance and Accounts. Most of our energy has been placed on sales and marketing (evidence in sales section), as we haven’t secured enough contracts to focus on customer service (examples

prevalent throughout email correspondence)

Accounts. If you could imagine our Business understand how our business functions work, before it.

and

functions as a pyramid you will come to Finance

you can’t have one without the other in place

Customer Service Sales, Marketing, Research

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Implications As I stated at the start of this report the entire process will hopefully be a life changing experience. Before I began this module I was looking down the corporate route, seeking work experience with the likes of PWC. Now I believe I can make a real success of myself as an entrepreneur, predominately in e-commerce. As a result of the skills that I’ve learnt in this process; negotiation, customer relations, team work, professionalism etc, I’m creating a business plan for a web based project named MintSkint.com which will promote a varied array of businesses throughout Newcastle, before going national in the second year. I’ve also applied for the position of research manager for the Times university report 2010, if I acquire this position It will tie in with Consult Connect, as a team we will manage the role which will prove invaluable for the experience, business resumé, connections and potential recommendations. The most important lesson that I’ve learnt from the module is to be ambitious, identifying long-term goals that seek bigger and better contracts. The reliance on a sole source of income is risky, despite the council expressing interests to work in partnership with Consult Connect for the foreseeable-future we still need to branch out and work with other organisations, firstly, to spread the risk and secondly, to continually challenge and motivate our abilities. The first aspect of Consult Connect that needs to be addressed is our vision, branding and direction. In this report I have conveyed a personal perspective off a group project. I may feel that the group has one, renewed, united direction however this may not be the case in reality. The next step, is so sit down, discuss our shared vision and communicate this with unified branding, rather than the mesh mash that reflects my learning process. Instead, we need to develop the look and feel of a professional student marketing consultancy agency. Then we can focus on implementing the correct business legislation, main concerns lie with the, Data Protection act 1998, Business Names act 1985, unfair Contract Terms Act 1977, Unsolicited Goods and Services Act and the Enterprise Act 2002. Future concerns will involve research into the employment legislation acts such as the employment rights act and the Disability discrimination act plus many more, far to many to list. From here we need to excel with the council project fully embracing the “performing” stage in Tuckman’s model to allow us to translate our skills and expertise onto other projects with confidence. On a personal level I need to learn to listen more and prepare new contracts for clients with more focus and direction rather than trying to cover every angle. As we develop further we will run into heightened competition I believe that we need to focus on our unique position within the student market, most of our competion do not have the close ties and connections that Consult Connect has. Harnessing this USP will involve strategic recruitment employing active students within key universities.

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Appendix / Evidence

Iʼm aware that there is a lot of evidence to sift through. Iʼve summarised the main points of contention on the left of the page. On 3 Feb 2009, at 16:08, Kyle Clarke - Consult Connect wrote:

Health Club TV - Chasing Contracts Chasing up possibilities Trying not to let opportunities slip away. Sadly this chance escaped us. I believe we lost this possibility because we were to slow from the start.

Hi Chris, This is Kyle from consult connect, Toby informed me that he spoke to you on the phone earlier, please don't think that we're badgering you! I wanted to reiterate that our two services would complement each other very well. On a personal level the four students who make up consult connect are all very sporting. We are all  members of different sporting societies, I play For Newcastle University Rugby Club, Toby is a member Newcastle Rowing Club, and Sandy and Richard represent intermurial Rugby teams. Through these memberships we have contact details for hundreds of sporting students. We're also building a database of student contact details from Northumbria and the college as well as other societies. If it suited your needs we would also incorporate local clubs into this database to accommodate your marketing requirements? We could also aid you with a national campaign, by utilising existing networks across different universities to promote HealthCLubTV nationaly.  On a professional level, I have various sporting contacts due to my internship at a very highly regarded sports PR company named MatchTight, where I worked as a press officer for many professional sporting bodies including the Olympics and Paralympics.  All in all I feel that we could make HealthClubTV heard by a large number of the Newcastle Student population, with the potential to aid a national student marketing campaign.  Best Regards, Kyle

Standard at the bottom of all emails. Small things like this add professionalism, adding to our brand image.

Kyle Clarke Consult Connect 8 Kingsley Place Newcastle NE6 5AN   Mob: 07943825566 Email: [email protected]

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 Hi Kyle & Toby thanks for your call although i was driving the other day so couldnt really talk. i dont mind the email if you have a lead you should always follow it up.  On this occasion i have already agreed to work with another group within the University as i met them first and i am happy with what the can do we have reached an agreement to work together. Thank you for your persistence and i hope that you continue pursuing other opportunities regards Chris Cooke | Director M: 07885 567 366 E: [email protected]

Suite 119, Tedco House, Rolling Mill Road, Jarrow, South Tyneside, NE32 3DT T: 0845 055 9120 E: [email protected] W: www.healthclubtv.com Company Reg No: 6380127 This email and any files transmitted with it are confidential and intended solely for the use of the individual or entity to whom they are addressed. If you have received this email in error please notify the system manager. Please note that any views or opinions presented in this email are solely those of the author and do not necessarily represent those of the company. Finally, the recipient should check this email and any attachments for the presence of viruses. The company accepts no liability for any damage caused by any virus transmitted by this email 

Newcastle City Council Correspondence - Developing Relations    From: Kyle Clarke [mailto:[email protected]] Sent: 18 February 2009 21:14 To: Byrne, Jane; Hegarty, Sharron Subject: Recycling - Student Research After the initial meeting, which was organised over the phone I was asked to produce a more detailed proposal which was sent with a personal message to reenforce the personal aspect of proceedings.

Hi Jane and Sharron, It was great to meet the two of you in person on Monday and speak about both our goals. I'm sorry I've taken my time in getting back to you with a priced proposal, I've been sitting on the attached document since Monday as I've been waiting to hear back from some of the research Doctors at the University. I wanted to emphasise to you that we are a serious marketing company that can and does compete with the more established companies. Despite our substantially lower price tag, are credentials are exceptional considering our support from the university combined with the creative Individual
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flare and visionary outlook, that we bring to every project. I look forward to hearing your comments and possibly working with you in the future. Kindest Regards, Kyle Kyle Clarke Consult Connect 8 Kingsley Place Newcastle NE6 5AN   Mob: 07943825566 Email: [email protected] On 2 Apr 2009, at 15:52, Hegarty, Sharron wrote: Hi Kyle IT issues, which continue to plague council correspondence, I have spoken to our email hosts but to no avail as they are as baffled as we are. Confirming that the council wish to work with us, in response to the first meeting and the proposal that I created in response to the meeting.

I'm not sure if you received my last message regarding working with you on some research for our environmental campaign. I have spoken to our colleague in the environmental section and we agree that we would benefit in working with you and therefore we would like to go ahead with some research work please. It would help if you could let me know when you would be available for another quick chat - this would need to be w/c 20th April perhaps the 23rd or 24th please and we could firm things up. I am on holiday from tomorrow afternoon however please email me your availability and I will set up the meeting when I return on the 20th. Thank you SHARRON

Considering Consult Connect is not a full time position email turnaround is acceptable.

Sharron Hegarty Marketing Team 0191 211 5063   From: Kyle Clarke - Consult Connect [mailto:[email protected]] Sent: 02 April 2009 16:59 To: Hegarty, Sharron Subject: Re: Recycling - Student Research Importance: High Hi Sharron, It's great to hear from you, to date I've received no email correspondence from you, I presumed that out services were not required, perhaps there was an issue with our emails.

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I'm ecstatic to hear that you wish to work with us further, how about we meet on the morning of the 23rd, around 11 to take proceedings to the next stage? I hope you have relaxing holiday, Kyle Kyle Clarke Consult Connect   M: 07955081105 E: [email protected]     On 3 Apr 2009, at 12:05, Hegarty, Sharron wrote: Hi Kyle Good to know you got my email this time. Can you believe that in between our emails my morning on the 23rd has been booked up. How about the 24th April AM?? Thank you SHARRON

Sharron Hegarty Marketing Team 0191 211 5063 From: Kyle Clarke - Consult Connect [mailto:[email protected]] Sent: 03 April 2009 12:11 To: Hegarty, Sharron Subject: Re: Recycling - Student Research Importance: High Hi Sharron, Flexibility and relating to the client, part of the negotiation process.

The 24th is probably better for me as well, I also get back from holiday that morning! I'm busy 9-11 would 11.30 be ok? Regards, Kyle Kyle Clarke Consult Connect   M: 07955081105 E: [email protected] That’s fine – thank you. SHARRON

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Sharron Hegarty Marketing Team 0191 211 5063

Hi Sharron, Follow up to the meeting where we agreed upon the price and the time frame we’re working towards. The rest of the email ties in external business contacts that Richard Green sourced. We had spoken briefly about this firm during the meeting, I had promised more information and this is the result. Sourced possible money saving methods the council could utilise

I hope your well. I was wondering If I could get hold of the recycling documents that we spoke about. I'd like to start devising some topics and themes for the questionnaires while our group is still together in person.  Also, I mentioned to yourself and Jan about our contact with a waste disposal firm in Gateshead, you seemed interested to learn more. One of my Colleagues spoke with the CEO who is very keen to talk to the council about the handling of electronic waste, the council could see some beneficial savings through the potential partnership. Also, there could be an extension on the landlord's two week free waste disposal service that's currently in place. The service could become an all year round system concerning the disposal of electronic waste at no extra cost to the council. I've included our correspondence with the disposal firm at the bottom of this email incase you wish to read into it further.  Would it beneficial to put them in touch with the relevant department? If so, who? Thanks for your time and I look forward to speaking with you soon. Best Regards, Kyle Continued..... [Correspondence with Gateshead waste disposal firm] Richard, 

Linked in Richards Contact, so the Council could see, first hand, what they may gain through a partnership. Some PDF’s about the company we’re also attached.

As you are aware as a Gateshead based company we are always keen to explore various initiatives that are being developed within the area. We are especially interested in the discussions you are having with Newcastle City Council in regards to the Electronic Waste generated by students living in University and rented accommodation throughout Newcastle.  You advised me that currently the Council offer landlords a two week free service for the disposal of electronic equipment to prevent fly tipping.  Although very commendable this is obviously at a cost to the council.  We could offer an improved service free to the Council, Landlords and tenants.  The simple principle behind it is that the recycling of waste electrical equipment from households (B2C) has already been paid for by producers and there is no reason why councils or anyone else should pay for its disposal, but you have to have a good knowledge of the WEEE Regulations to understand this. We would very much welcome the opportunity to talk to Newcastle City Council regarding the service we can offer.  As a local company we are very keen to demonstrate how we Individual
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can save our local council money, provide an environmentally sustainable service to rate payers and role a service out to SMEs that would benefit local businesses. I also mentioned how we are currently developing a process for home collections of household waste electrical items in the Tyne and Wear area and we would welcome chatting to you further on what work we can do together that would be mutually beneficial. Letʼs keep in touch and if you do contact the council again please pass on my details I believe there is a lot of scope for us to work together on this issue.  If there is any further information they require please do contact me soonest. Regards, Barry That’s All the relevant Council Correspondence. As we’ve had technical issues I’ve followed up with a phone call.

Up to date Correspondence

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Newcastle City Council - Pricing Research

Pretending to be a client with a similar sized project to what the council required, to discover what our competion charged. Underhand tactic but essential to gain knowledge about the competition and what we could charge

Dear Kyle,   Thanks for your time on the phone earlier – my apologies that we were having trouble with the technology!   As we discussed, I think the most reliable way of gathering your information within your desired time scales will be by running an online survey, which we can set up and host for you.   We would send emails to a sufficient number of students in the Manchester area to generate a sample of around 400 or so, which is a statistically robust sample size and should be quite adequate.  It equates to a margin of error better than 5% with 95% confidence, which is fairly standard for this sort of research.   This could be set up within a day or two and we could have the survey complete next week.  Once the survey is live, weʼll provide a secure log in page on our web site where you will be able to view the results in real time.  Once the survey is concluded, weʼd analyse the data and be able to prepare a report or presentation for you within three working days, which means you could have this by the end of next week.   We also discussed the need for focus groups and it may well be that we can cover everything needed in the online survey with some astute questionnaire design.  However, should you wish to proceed with focus groups, we can use the online survey to recruit people, which will save a couple of weeks and a significant amount of money in recruiting participants.  Once the online survey is underway, we would probably be looking at around a week to 10 days to organise the focus groups.   For the online survey, we would charge £2,400 plus VAT, to include set up , questionnaire design, hosting, collation, analysis and reporting, as well as the contact data for the students. The focus groups would cost around £650 for moderating two groups, assuming they can be arranged to take place on the same day as this will save travel time and expenses.  In addition to this, you would need to budget for the hire of a suitable venue (for which Iʼd allow around £250 to £300), reporting (say, £300) and incentives for the students to participate (probably £20 each, with up to 10 attendees per group).  Thus two groups would cost up to £1,650.  If you would like a transcript of the group discussions, this would be charged at £95 per group.  Please also budget for expenses (travel to Manchester and accommodation), which would be charged at cost. I am conscious of your budget limitations, so have tried to keep the focus group costs to a minimum.   I hope that helps.  Please get in touch if you have any questions. I look forward to talking to you again and in the interim attach some information about our company, which I trust you will find of interest.   Kind regards,   Peter   [email protected] +44 (0)1580 200093 (direct) +44 (0) 800 781 4045 +1 781 583-1728 (USA) +44 (0) 1580 200090 (fax) skype: shape-the-future Individual
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www.shape-the-future.com What our clients say about us Shape the Future Limited is registered in England and Wales under company number 5261697. VAT registration number: 862 7652 95 Registered office: Pashley House, Ticehurst, TN5 7HE Hi Peter, Sorry about the late reply, Its been none stop for the last few days, which is great for the business  but any real rewards are yet to be seen!  Ensuring that the companies that provided me with quotes were thanked properly. Its polite and we may work in partnership with these companies, I wouldn’t want to burn any bridges

I'd like to thank you again for the follow-up email and your time on the phone yesterday. I've had a lot of quotes back from several agencies and what we want to achieve is just too expensive. Consult Connect is a very young company and I feel that it wouldn't be unwise to use an outside company to complete our market research at this early stage.  On the upside we will eventually use market research companies to complement our objectives. I've gained some great contacts from this current campaign, your company and your service stood out from the crowd, hopefully if/when consult connect is a success we'll be in-touch sooner rather than later. Thanks again for your time,

Kyle Clarke Director Consult Connect 8 Kingsley Place Newcastle NE6 5AN   P: 07955081105 E: [email protected]

Second Proposal, sent as an attachment. Giving some validity over the original quote. All quotes recieved ranged from £3k - £6.5k

Hi Kyle,   Good to talk to you yesterday, helpful to know your thoughts.   As promised, I've put together a brief outline on our thinking on how to best approach this, let me know if you need anything more,   best regards   Martin Walls Account Director 20/20 Research Ltd  [email protected]   www.2020research.co.uk

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    01908 277700     01908 277799 *************************************************************************** 20/20 Research Ltd Registered Office: 26 Bridge Street, Penistone, Sheffield S36 6AJ Registered in England - Number 3157670

Viper’s Correspondence On 09/03/2009 16:09, "Kyle Clarke - Consult Connect" wrote Proactive email, seeking approval over design work

Hi Ian, I hope your well. Toby mentioned that the game last night was very enjoyable and you had a full house, which is great to hear. I'm currently mocking up a flyer to send around to various email distribution lists promoting the forth coming competition. I'm wondering if you could supply me with a decent Vipers Image? As you can see from the attachment, the photograph in use is not the Vipers and we'd benefit from some decent branding. If you've got any comments or would prefer the flyers to be designed by your team that's fine, just let me know your thoughts. Cheers, Kyle Kyle Clarke Director Consult Connect   M: 07955081105 E: [email protected] Hi Kyle, Yeah I’m good and likewise I hope your well. I have attached a good picture of our Netminder Andrew Verner and also our logo if you could incorporate that.

The clients desired changes

Couple of other minor alterations: • •

We need to say the “Metro Radio Arena” - they get fussy about it. Could we use our team colours for the text so Black, Gold (Yellow), and White ?

Can you let me see again before you launch. Thanks Individual
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Ian Hi Ian, Within 30 minutes the design had completly changed to represent The Viper’s brnad. Quick, satisfactory customer service

Here's the edited version minus the pink bullet points, I'll sort that in a minute. What do you think? Any additional points. I may design a few more before the game. I'll ensure that I use the team colours and incorporate the sponsorship logo. Plus I'll seek your comments and approval before we release anything. Regards, Kyle Kyle, Just a suggestion – maybe outline the yellow text in black just to make it stand out? I have attached a transparent background version of the logo – if your using illustrator or pagemaker it will probably look better. Other than that I’m happy with it. Can you please give me a list of everyone the emails are sent to and how are in the group just so I can keep a tally of the number of emails sent out for future reference. Thanks Ian

On Fri 27/02/09 4:15 PM , Ian Wallace - Mincoffs Vipers wrote: Hi Toby, Reply to the Viper’s Propsal, prepared by Toby and Myslef

Thanks for the attached proposal which I have quickly looked through and will review thoroughly when I get the chance.     In the meantime can you confirm for me please:         * Courier advertisement for Article & Competition is Free of Charge?         * The costs you have set out – who would we be paying i.e. Who is charging your for each item the uni or the union or who?         * Are these costs reduced because we are doing it through you guys or is this standard an external company?         * If the above is discounted how much are we saving by doing it through yourselves?

If you can get the info to me asap I will be able to get it approved

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Thanks Ian

Hi Ian, Team effort shown, as Toby was engaged he asked me to pick up where he left off. That was possible Due to our close working relationship.

Toby has asked me to pick up from where you two left off, he is currently caught up with rowing commitments and we're trying to be as responsive as possible. The courier article is free of charge, however exposure may have to coincide with a piece on the Newcastle ice hockey team, from a brief chat with the courier we should get a quarter page however nothing is confirmed as yet.  In relation to the costs that we set out, the second table entitled union costs, are charged by the union not the university, we are receiving a discount because of our involvement with the University and the enterprise course that we're doing. I've just tried to contact the union to discover what the standard costs to companies are, however it appears that they've called it a day already. That may have to wait until Monday morning. For a quick, brief comparison; I was quoted 2 grand to run a stall outside the Union for 5 days to sell bar crawl Tee-shirts earlier last year. Taking this into account I imagine our discount is sizeable.  I hope I've been able to answer all your questions, feel free to call or email at anytime, Best Wishes, Kyle   M: 07955081105 E: [email protected]

Group Correspondence Hi, Following a phone conversation with many of the bars in Jesmond I followed up with an email similar to this. Trying to get Distribution points established.

My name is Kyle Clarke, I along with some other students, I have set up a promotions company. One of our clients is The Newcastle Falcons, we are selling tickets for all up and coming games, the next being Sunday the 15th. We're trying to establish some solid distribution links in Jesmond.  If you were to agree to sell tickets on our behalf, Spy Bar would be included as a distributor in all of our advertisements and hopefully people would collect tickets with a pint and some food. We're not in the position to be offering commission, as yet. Tickets are being sold for £10 so your staff will not  be caught up with providing change from a separate float, simple, minimal effort. It may be an idea to use this next week as a trial period to see if  arrangement is mutually beneficial or not? It be great to hear thoughts.

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Kindest Regards,

Kyle Clarke M: 07955081105 E: [email protected]

Hi Toby, I went a bit overboard! I've attached the table at the bottom incase you just want that. you may feel the PDf is a bit overly formal, however I think they like overly formal, I remember they mentioned drawing up a contract!! Contract for £1 commission crazy!! Supporting Group members before meetings, with constructive offerings to be consider as they like After many emails between Toby and The Viper’s we were no further forward than the original meeting where we were all present. I suggest that Toby should use some polite assertiveness reinforcing the benefits of our involvement, For Toby’s use to discard or use as he saw fit.

Anyway, some suggestions to use or discard as you like. Hi Ian, I feel that we're going round in circles, lets get some definitive directions in place and then we can proceed at speed. I've attached a price plan to this document. Hopefully It will offer you more of an insight as to how we can achieve our goals and the costs related to the involved processes. We're more than keen to work with the Viper's, the potential of recruiting huge student support is within our grasp, however there are limitations as to what we can achieve for 25p each per sale, the commitment that we are prepared to give the project is enormous, we just hope our efforts are reciprocated. (that might be a bit full on!!!) 

I'm running out of things to say, I need some sleep!! I'll be up early tomorrow, and i'm in uni for most of the day, let me know if you can use any of the stuff and any changes that we need to make and i'll get on it ASAP.  See u soon big man, Kyle

Description

Quantity

Unit Price

Cost

1/2 Day Promotional Stand, management and representation

1

£50.00

£50.00

Promotion stand Venue fee. 

1

£25.00

£25.00

Establishing and maintaining Distribution Channels

1

£30.00 per month

£30.00

Union Advertisement

1

£50.00 per month

£50.00

Shoot Off

1

£50.00

£50.00

Shoot off Venue

1

£25.00

£25.00

Subtotal

£230.00

Tax

Individual
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15.00%

£34.50

Total

£264.50

17

Consult Connect

More team work, a suggested outline for following up on cold calls, or plain email marketing.

Dear Mr x, My name is Kyle Clarke, I'm a young enterprise Student at Newcastle University. Myself and three other  entrepreneurs  have set up a student based marketing and consultancy firm called consult connect. We have identified (whoever) Pinetree Health and Fitness club as an ideal client and we feel that our services would complement each other.  What we would offer you;

A marketing platform that connects  directly to thousands of students in Newcastle Universitys and Colleges.

Market Research and Focus Groups to identify areas for growth or areas of weakness.

Implementing action plans including relevant promotions and events to raise awareness. 

All leading to a higher number of gym members Why work with us? 

We are current students, with direct access to the market, something money can't buy.

We are putting all our time, effort and energy into this business in order to provide mutual benefits.

We offer free consultation, our pay is derived from the value we add to you. 

At the very Least you will get massive exposure to the majority of students in the area.

If you think you can benefit from our services please don't hesitate to email or call and we'll arrange at your convenience

Kyle Clarke Consult Connect 8 Kingsley Place Newcastle NE6 5AN  Mob: 07943825566 Email: [email protected]

Subject: Some

Aspers ideas- to be added too.

From: [email protected]

Date: 7 December 2008 20:04:53 GMT

To: [email protected], [email protected], [email protected]

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18

Consult Connect

Group Email, Ideas to ponder before getting together to discuss the Aspers meeting.

From: k [email protected]

Date: 25 April 2008 17:19:33 GMT

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19

Consult Connect

To: [email protected], [email protected], [email protected]

Hi guys Letting Team know about the future developments

Good news, the market Market Research work for Newcastle City Council, is going ahead, luckily not until next term. Implications for us after meeting. Some work will be required this summer. We will need to conduct 400 questionnaires and 3 focus groups before the 14th of October. We need to prepare the questionnaires professionally and we need to plan, construct and conduct the focus groups. A lot of responsibility has been put in our hands, weʼll need to discuss the logistics of this after the exams. If successful weʼll be getting more research work after this from the council. Iʼve also asked for for the landlord database, I think we should contact them and try an arrange a fee for marketing there houses next year any thoughts? Kyle

Design Work

Vipers Comp - Responding to Clients brief - Black yellow and white font with the photo that Ian requested

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Consult Connect

Responding to team Comments - Bigger bolder text, with the Puck off strap Line

More Concise non competition Flyer. Same branding Principals

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21

Consult Connect

Falcon’s Flyer designed for the entire day of rugby. Via Email marketing.

One of several Logo’s. A mistake made by me. I should have designed one and stuck with it.

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