Indian Lbs - Current State, Loop Holes, Opportunities

Current state

Loop Holes

Opportunities

Location Based Services

Piyush Gupta (Co-founder)

[email protected] | +91.9711335568 Copyright © Navolve Technologies (P) Ltd.

LBS? Copyright © Navolve Technologies (P) Ltd.

Information

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Location

Mobile

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Location

Location Based Service Copyright © Navolve Technologies (P) Ltd.

Types? Copyright © Navolve Technologies (P) Ltd.

Textual Turn-by-turn navigation Local search

Voice based

RouteMaps Friend/Buddy finder SOS Live Traffic information Multi-modal transport information

Copyright © Navolve Technologies (P) Ltd.

Current state Copyright © Navolve Technologies (P) Ltd.

Evolution of LBS -3 years

Now

Hardwa re Services Value High 

Basic Maps

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Premiu m

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Turn by turn navigation



Falling prices

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Free Local Search

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Selected subsidized services

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Location based search

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RouteMap LBS

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Near Future

Turn by turn navigation (Point – to - Point)

Location based Content search Value High (dynamic with active route) 



Vertically Enabled LBS

Availabili ty

Pricing

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Pay per use

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Contextual Ad supported

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Premium custom services

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Limited to 2 carriers

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5 Top Carriers on deck

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Off-deck emerging

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Ubiquitous

Copyright © Navolve Technologies (P) Ltd.

- LBS is new to the whole world and not only India. - Top 3 services in demand are: - Personal Navigation - Enterprise solutions - Local Search We’re here

Indian Scenario Local search - Most successful consumer LBS e.g. JustDial, Zook etc. Enterprises - LBS for fleet management, vehicle tracking extensively.

Where is personal navigation in India? (the killer LBS app in the world) Copyright © Navolve Technologies (P) Ltd.

How do we consume personal navigation service? Copyright © Navolve Technologies (P) Ltd.

Today Web WAP SMS PND > 80%

< 4%

> 15%

< .5%

Tomorrow Web WAP SMS PND (next 3 years)

< 30%

> 45%

> 20%

< 1%

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Loop Holes Copyright © Navolve Technologies (P) Ltd.

Sat Nav(s)

• • •

GIS Datasets

High Cost Niche market No Last-Mile directions

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Lacks Last-Mile data e.g. turn restrictions, one ways etc.

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Lacks consumer app focus

Giving directions

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Last-Mile communication Time consuming No auto push mechanism

Copyright © Navolve Technologies (P) Ltd.

Opportunities Copyright © Navolve Technologies (P) Ltd.

Voice based navigation Directions over MMS Last-Mile data Location based Ad network Real-Time traffic information Copyright © Navolve Technologies (P) Ltd.

Thanks Copyright © Navolve Technologies (P) Ltd.