Indian Ites Market
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The Indian IT Enabled Services Market
Learning Outcomes • What is an IT enabled service. • The Key IT enabled Services. • Which are the important Segments? Reason? • Indian Scenario in IT enabled services • Deployment Issues • Possible SME implementation of IT enabled services • Misconceptions and Myths
IT Enabled Service • Information Technology that enables the business by improving the quality of service, is an IT enabled service. • The most important aspect is the Value addition of IT enabled services. • The outcome of an IT enabled service is in the two forms Direct Improved Service: Immediate Indirect Benefits: Over period
IT enabled Service Structure
Value Additi on TRADITIONAL SERVICEIT ENABLED SERVICE SERVICE DELIVERY BPR
Key IT Enabled Services • • • • • • • •
Call Centres Electronic Publishing Medical Transcription Data Centres Contract Manufacturing. Portals ERP Knowledge Management
Indian Scenario in IT Enabled Services • • • • •
Allows cheap and quality manpower Analytical reasoning of employees. Time difference Software capabilities The estimated market of IT enabled services in the world is 80 Billion dollars.
IT ENABLED SERVICE MARKET SEGMENTATION
MARKET SEGMENTATION
The Deployment Issues • • • • • • •
High Capital Investments High Volume Transactions Continuous Business Availability Time Turnaround High Communications cost Lack of trained and reliable resources Role model/Guide or Help to start-ups
• • • • •
Possible SME implementation of IT Enabled Services
Joint Marketing Programs Common Helpdesk Portal for Electronic distribution Telemarketing Directory Enquiry system
Important Application Areas
Some of the most important areas where IT enabled services can be deployed are: • Telemarketing • Helpdesk • Customer Support Centres • Data Ware House • Transcription Centres • GIS Mapping for Transport tracking • Electronic Distribution
Misconceptions and Myths • Develop the infrastructure the business shall flow in. • Business once comes in shall automatically be executed. • Market shall remains same.
Future
Despite all above apprehensions the future of Indian IT enabled services market is very bright. What we need to do is to understand the same and tread cautiously and with strong technology and business acumen.
Learning Outcomes • What is an IT enabled service. • The Key IT enabled Services. • Which are the important Segments? Reason? • Indian Scenario in IT enabled services • Deployment Issues • Possible SME implementation of IT enabled services • Misconceptions and Myths
IT Enabled Service • Information Technology that enables the business by improving the quality of service, is an IT enabled service. • The most important aspect is the Value addition of IT enabled services. • The outcome of an IT enabled service is in the two forms Direct Improved Service: Immediate Indirect Benefits: Over period
IT enabled Service Structure
Value Additi on TRADITIONAL SERVICEIT ENABLED SERVICE SERVICE DELIVERY BPR
Key IT Enabled Services • • • • • • • •
Call Centres Electronic Publishing Medical Transcription Data Centres Contract Manufacturing. Portals ERP Knowledge Management
Indian Scenario in IT Enabled Services • • • • •
Allows cheap and quality manpower Analytical reasoning of employees. Time difference Software capabilities The estimated market of IT enabled services in the world is 80 Billion dollars.
IT ENABLED SERVICE MARKET SEGMENTATION
MARKET SEGMENTATION
The Deployment Issues • • • • • • •
High Capital Investments High Volume Transactions Continuous Business Availability Time Turnaround High Communications cost Lack of trained and reliable resources Role model/Guide or Help to start-ups
• • • • •
Possible SME implementation of IT Enabled Services
Joint Marketing Programs Common Helpdesk Portal for Electronic distribution Telemarketing Directory Enquiry system
Important Application Areas
Some of the most important areas where IT enabled services can be deployed are: • Telemarketing • Helpdesk • Customer Support Centres • Data Ware House • Transcription Centres • GIS Mapping for Transport tracking • Electronic Distribution
Misconceptions and Myths • Develop the infrastructure the business shall flow in. • Business once comes in shall automatically be executed. • Market shall remains same.
Future
Despite all above apprehensions the future of Indian IT enabled services market is very bright. What we need to do is to understand the same and tread cautiously and with strong technology and business acumen.
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