Impact Of E-banking Services On Customers.docx

1. Introduction The introduction and implementation of internet technologies has created new market for manufacturers and service providers and also has provided new arena for innovative marketing strategies by the professionals. There are various reasons of shifting the customers buying patterns towards online retail shops. The facility of comparing your product with competitive products on the basis of price, color, size and quality is one of the biggest benefits of online shopping. Moreover the product remains at its place even you purchase it. It looks hilarious but this is also one of the most significant reasons reported by the online shoppers. The other popular names for online shopping are virtual store, e-shop, webshop, internet shop, web-store and online storefront etc. These days Mobile commerce or mcommerce is also one of the popular means of shopping. The facilities of various coupon and discount scheme are also fascinating the customers in online shopping. In our time, internet is acknowledged as noteworthy valuable communication channel taxing with the traditional ones, such as walkie-talkie, magazines, and small screen. From the past few years, on-line shopping is the prevalent way of doing dealings in the field of E-Business and is unquestionably going to be the future of shopping in the human race. The increasing consumer base, principally of youths, is playing a significant role in the online shopping. Through this means, the shopper can buy the product from wherever he wants.

1.1 Online Shopping:

The act of purchasing products or services over the internet . Online shopping has grown in popularity over the years , mainly because people find it convenient and easy to bargain shop from the comfort of their home or office. Online shopping or e-shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the internet using a web browser. Alternative names are e-web-store, e-store, internet shop, web-shop, web-store, online store, and virtual store. An online shop evokes the physical analogy of buying products or services at bricks and mortar retailer or shopping center; the process is called Business –to-Consumer shopping. English entrepreneur Michael Aldrich invented online shopping in 1979. His system connected a modified domestic TV to a real time transaction processing computer via domestic telephone line. He believed that videotex, the modified domestic TV technology with a simple menu-driven human-computer interface, was a new universally applicable, participative communication medium- the first since the invention of the telephone. This enabled closed corporate information systems to be opened to outside correspondents not just for transaction processing but also for e-messaging and information retrieval. During the 1980’s he designed, manufactured , sold, installed, maintained and supported many online shopping systems, using videotex technology.

1.2 Online Payment Methods: Online paymentis when the customer or buyer makes his payment transactions for the goods or services purchased with the use of the Internet – to be online.  Credit Cards. This has been the dominant form of online payments when purchasing online.

 Virtual Credit Cards. This virtual credit card is an innovation in online creditcards. Credit card issuer provides a special number that can be used in place ofthe regular credit card number to make online purchases.  Debit Cards. With the debit card, the money for a purchased item comes directlyout of the holder’s checking account.  Smart Cards. This card looks like any plastic payment card but it has a microchip embedded on its face. This can hold more information than ordinarycredit cards with magnetic strips.  e-Checks. An e-Check is an electronic version or representation of a paper check.It contains the same information as a paper check and based on the same legalframework. It works the same as the paper check however they are faster,cheaper and more secure.  Digital Cash. Digital cash is an example of a digital currency, where it allowstraditionalbank account: consumers deposit money into their digital cash accounts to beused in the purchase online. This is often used with other technology such as digital wallets.  e-Wallets. An e-wallet is a software component that a user downloads to theirdesktop and in which the user stores credit card numbers and other personalinformation.  Peer-to-Peer Payments. P2P payments are one of the fastest-growing onlinepayment schemes as they enable the transfer of funds between two individuals.

1.3 Online Payment Process: Online Credit Card Payment Process:  Cardholder – the individual or the entity or simply the customer that uses hiscredit card to pay the purchases made online.  Issuing Bank – the financial institution that issues a credit card to thecardholder. The issuing bank establishes and verifies the cardholders’ credit line to see ifhe has available credit to purchase a product/service and it provides the cardholder withthe monthly billing statements, etc.

 Credit Card Issuer/Association – a financial institution that provides creditcards and other products for banks who privately brand the products such as VisaInternational or MasterCard International. Also they often set up programs for merchantsto accept the cards. Also they are involved in operating and managing the authorizationand settlement systems worldwide.  Merchant – the entity or an individual that is selling products/goods orservices. Goods can be either hard goods (tangibles) such as apparel, computer hardwareany kinds of goods that is possible to sell over the Internet or soft goods (intangibles)such as service contracts or pay-per-view content.  Acquiring Bank – an entity that is often referred to as the merchant bank oracquirer. It is the financial institution that enables merchants to accept credit cardpayments. The acquiring bank often works with the third-party processor to accept ordecline the cardholder’s credit card purchase or request, deposits funds

into themerchant’s bank account, provides the merchant with the periodic deposit statements, etc. 

Payment Application – the application that is used by the merchant to requestcredit card authorization and settlement of funds between the merchant and the acquiringbank. This application can either be self-managed application or can be an outsourcedservice.

 Third-party

Processor

–

also

known

as

payment

processing

networks,

frontendprocessors, or just processors, the organization that works with an acquiring bank(merchant

bank)

issuers/associations.

to

process

Thethird-party

credit

card

processor

transactions communicates

via

the

card

to

the

card

associations/issuers to obtainauthorizations and execute fund transfers. In some cases, the acquiring bank and thethird-party processor may be the same entity.

 Independent sales organization (ISO) – an independent agent that solicitsprospective merchants for merchant banks, ISOs are also referred to as merchant accountproviders. ISOs assist merchants in setting up merchant accounts and ensure that theaccounts connect to the third-party processors. ISOs may either assume partial or sharedfinancial liability for merchant activity.

1.4 Factors Affecting Consumers’ Online Shopping Attitude The factors which have a great influence on online shopping are as under:  Usability.  Security.  Privacy.  After sale service.  Marketing mix.  Reputation. All these factors are discussed below  Perceived Usability Usability refers to the extent to which a website facilitates users to utilize its functions easily and appropriately.  Perceived Security The extent to which one believes that the World Wide Web is secure for transmitting sensitive information.  Perceived Privacy In respect of the definition of privacy, personal information is always of great concern. A general definition of personal information is "data not otherwise available via public sources.

 Perceived After-sales Service Quality The definition of ‘After-sales Service’ is the delivery service for sending products to a customer after payment, technical support after sales, etc.  Perceived Reputation Brand equity or vendor’s trustworthiness is always allied with the idea of reputation from a marketing standpoint

1.5 Why does customers prefer online shopping. Online shopping is becoming increasingly popular for a variety of reasons. There are certain outside factors such as increasing gas prices, difficulty getting to traditional stores and the hassles often associated with shopping in malls and other traditional stores may contribute to the increased interest in online shopping. However, there are also many benefits which make online shopping an excellent option for many busy shoppers. Some of these benefits include convenience, comparison shopping capabilities and express shipping options and this article will discuss each of these benefits in further detail. The Convenience of Online Shopping One of the most obvious benefits of online shopping which cannot be overlooked is convenience. One of the most enjoyable conveniences of online shopping which is enjoyed by many is the ability to shop for products or services at a time which is convenient for the consumer. Online retailers accept orders twenty four hours a day while consumers who wish to shop at traditional stores have to be available to visit the store during normal business hours. This can be a major inconvenience especially for shoppers who work long hours or shoppers who work odd hours. Online shopping eliminates this concern because shoppers can simply access online stores from their computer whenever they have free time available. Another convenience of online shopping is the ability to order products from around the world. Shoppers are no longer limited to products offered by local retailers because the vast majority of online retailers offer shipping to many different locations. This can make it easy for online shoppers to acquire hard to find items or items which are a regional specialty of a particular area.

Comparison Shopping when Online Shopping Another great benefit of online shopping is the ability to comparison shop easily. Instead of running around to several different traditional stores and trying to remember or write down details such as prices and features, the shopper can simply open two or more

browsers to easilycompare more than one item. Additionally, there are several websites and online retailers which make comparison shopping even easier. These websites may even provide charts which compare features for similar products to enable the online shopper to make an accurate comparison of two or more items before making a purchase. Using Express Shipping Options when Shopping Online One of the distinct advantages of online shopping is the shipping methods which are available. These options are especially beneficial to online shoppers who are guilty of often waiting until the last minute to purchase items as gifts or items that are necessary for other reasons. For these online shoppers express shipping is one of the most beneficial features. Although the shopper will pay significantly more for express shipping options the shopper will have the advantage of being able to purchase an item the day before it is necessary and have the item delivered directly to the necessary party. Other beneficial shipping options often include the inclusion of gift receipts as well as gift wrappingoptions. This is especially important for online shoppers who are interested in sending gifts to friends and family members. This can save the online shopper a great deal of time because they can have the gift shipped directly to the friend or family member as opposed to having the gift shipped to themselves first and then having to wrap the gift and reship it to the recipient. The ability to send gift receipts are also important because it enables the recipient of the gift to return or exchange the item but does not divulge the price paid for the gift.

1.6 Impact of online shopping on customers:  Online shopping has a significant impact on customers.  Online shopping offers a wide variety of choices to customers.  Customers can buy from anywhere without any barriers.  It also saves a lot of time for customers as they need not to visit retail shops.  The only negative impact of online shopping is that there is lack of touch and feel through online i.e. customers can not touch the product while purchasing.

1.7 The following table gives a glimpse of the top five leading e-commerce sites of 2014

Ranking 1

Websites Flipkart

Services Offered It is a mega online store which offers wide range of products including clothes, books and

electronics. 2

Ebay India

It has unique business concept where a seller can sell the product

3

directly to buyer. It is online marketing and

Snapdeal

shopping company which has existence in more than 400 cities 4

in India. It has been a front runner in

Jabong

online shopping websites in India and offer attractive discounts, promotional and deals for Indian customers on many fashion, home 5

décor and lifestyle variants. It retails many famous national

Myntra

and international brands like Puma, Adidas, John miller, Lotto and many more.

1.8Some examples of online shopping applications 1

Flipkart

2

Jabong

3

Myntra.com

4

Amazon.com

5

Shopify

6

Kaboodle

7

Twingly

8

eBayBonanza

9

Decide.com

10

Giftiki

11

Presentify.me

1.9 Advantages of Online Shopping:  It makes products easy to find: Finding a product online is much easier than looking for it in the local store.  Products are often more inexpensive: Products are often cheaper online than they are in stores.  It saves time and energy: You don't have to waste your time going to stores, dealing with crowds, and standing in lines.  Shopping online gives you access to a wider range of options: You have great freedom of choice when you shop online. The Internet provides a far wider range of products than that you would find in any local store.  It's easier to hunt for a great deal: You will also be able to enjoy the freedom of price flexibility.  Customers are usually satisfied: Nowadays, shopping online is very reliable. Sellers are held accountable by user feedback and reviews.

 There is buyer protection: Dependable websites like eBay provide buyer protection. This means that the website will give your money back if any seller fails to deliver the item or delivers an item that does not match the description. 1.10 Conclusion: Online shopping is praised for everything it has got. Customers are getting more and more addicted to online shopping and customers do trust and believe the online purchase system. The online shopping sites have received a healthy feedback from the customers for their efficient and effective services rendered to them. Customers have been observed to be happier with the way online shopping is going further. The online purchase system is becoming more and more customer oriented after each passing day, everything the customer has to do is press several buttons and receive a product at his/her own place.

2. Statement of the Problem: To know the impact of online shopping on customers.To know why customers choose online shopping than offline shopping.To know when customers like to do online shopping.

2.1Objectives of the Study  To identify the respondents perception about online shopping.  To know the impact of online shopping on customers.  To know what customers would like to buy through online shopping ( Kitchen appliances, Accessories).  To know how much customers are satisfied with online shopping.

3.Need and Relevance of the Study:  The purpose of this study is to examine and analyze the impact of online shopping on customers

 The study also tried to find out various attitudes of customers towards online shopping.

 The study was also conducted with the aim of finding out pitfalls in street shopping. The study is relevant in following ways:     

It helps to know the impact of online shopping on customers. It helps to know why only few customers are buying through big online Apps. It describes the attitude of customers towards e-retailers. It also highlights the convenience of various online shopping tools. .

4. METHODOLOGY OF STUDY RESEARCHSAMPLE SAMPLINGPLAN: Sinceitisnotpossibleto studywholeuniverse,itbecomesnecessarytotakesamplefromtheuniverseto knowaboutitscharacteristics.  SamplingUnits:Customersof Online Shopping.  SampleTechnique:RandomSampling.  ResearchInstrument:Structuredquestionnaires. Sources of data: The data were collected through both primary and secondary sources. Primary data: Following techniques were used to collect primary data  Questionnaire:

Secondary data:

The secondary data was collected from  Books( E-Books).  Internet  Web Portals

5. DATA ANALYSIS AND INTERPRETATION 5.1 Why do you choose online shopping? Reasons

No. of respondents

Percentage

Attractive prices

19

38

Reliability

10

20

Mass variety of products

15

30

Popularity

6

12

Total

50

100

Figure 1 20 18 16 14 12 10 8 6 4 2 0 Attractice Prices

Reliability

Mass Variety

Popularity

ANALYSIS: From the above table we analyze that 38 percent of the respondents choose online shopping because of the attractive prices, 20 percent choose because of its reliability, 30 percent choose because of mass variety of products and 12 percent of the respondents choose online shopping because of its popularity. INTERPRETATION: It is revealed that majority of the respondents choose online shopping because of the attractive prices.

5.2 How frequently do you buy products through online apps? Time

No. of respondents

Percentage

Once in a week

5

10

Once in a month

30

60

Once in six months

10

20

Once in a year

5

10

Total

50

100

Figure 2 35 30 25 20 15 10 5 0 Once in a week

Once in a month

Once In six months

Once In a year

ANALYSIS: From the above table we analyze that 10 percent of the respondents purchase once in a week, 60 percent purchase once in a month, 20 percent purchase once in six months and 10 percent purchase once in year. INTERPRETATION: It is revealed that majority of the respondents purchase once in a month.

5.3 Do you visit retail stores before online purchasing.

Visit

No. of respondents

Percentage

Yes

25

50

No

15

30

Can’t say

10

20

Total

50

100

Figure 3 30 25 20 15 10 5 0 Yes

No

Can't Say

ANALYSIS: From the above table we analyze that 50 percent of the respondents visit retail shops before online purchase, 30 percent do not visit retail store before online purchase and 20 percent can’t say. INTERPRETATION: It is revealed that majority of the respondents visit retail store before online purchase.

5.4 On which occasion you would like to prefer online shopping. Occasions

No. of respondents

Percentage

In festival seasons

11

22

Heavy discount time periods

15

30

Depend upon mood

12

24

When needed

12

24

Total

50

100

Figure 4 16 14 12 10 8 6 4 2 0 In festival seasons

Heavy discount time

Depend upon mood

When needed

ANALYSIS: From the above table we analyze that 22 percent of the respondents purchase in festival seasons, 30 percent purchase when there is heavy discount, 24 percent purchase depending upon their mood and 24 percent of the respondents purchase when needed. INTERPRETATION: It is revealed that majority of the respondents purchase online when there is heavy discount.

5.5 Which age group of people in your family do most online shopping. Age group

No. of respondents

Percentage

18-25

25

50

26-35

15

30

36-45

6

12

46-65

4

8

Total

50

100

Figure 5

30 25 20 15 10 5 0 18-25

26-35

36-45

46-65

ANALYSIS : From the above table we analyze that 50 percent of the online shopping is done by people between age group of 18-25, 30 percent by people between age group of 26-35, 12 percent by customers between the age group of 36-45 and 8 percent of the online shopping is done by the people between the age group of 46-65. INTERPRETATION: It is revealed that most of the online shopping is done by customers between the age group of 18-25.

5.6 What would you like to buy through online shopping Product

No. of respondents

Percentage

Fashion

22

44

Home appliances

12

24

Kitchen appliances

9

18

Accessories

7

14

Total

50

100

Figure 6

25 20 15 10 5 0 Fashion

Home Appliances

Kitchen Appliances

Accessories

ANALYSIS: From the above table we analyze that 44 percent of the respondents purchase fashion items through online shopping, 24 percent purchase home appliances, 18 percent purchase kitchen appliances and 14 percent of the respondents purchase accessories through online shopping. INTERPRETATION: It is revealed that majority of the respondents purchase fashion items through online shopping.

5.7 According to you how much reliable is online shopping. Reliable

No. of respondents

Percentage

100% reliable

24

48

50% reliable

15

30

Can’t say

11

22

Total

50

100

Figure 7

30 25 20 15 10 5 0 100% reliable

50% reliable

Can't say

ANALYSIS: From the above table we analyze that 48 percent respondents think it is 100 percent reliable, 30 percent think it is 50 percent reliable and 22 percent respondents think we can’t say . INTERPRETATION: It is revealed that majority of the respondents think it is 100 percent reliable.

5.8 How much satisfied you are with online shopping. Satisfaction

No. of respondents

Percentage

100% satisfied

13

26

50% satisfied

26

52

Dissatisfied

6

12

Can’t say

5

10

Total

50

100

Figure 8

30 25 20 15 10 5 0 100% satisfied

50% satisfied

Dissatisfied

Can't say

ANALYSIS: From the above table we analyze that 26 percent respondents are 100 percent satisfied with online shopping, 52 percent respondents are 50 percent satisfied with online shopping, 12 percent of the respondents are dissatisfied with online shopping and 10 percent respondents can’t say. INTERPRETATION: It is revealed that majority of respondents are 50 percent satisfied.

5.9 Would you like to continue online shopping? Continue

No. of respondents

Percentage

Yes

31

62

No

10

20

Can’t say

9

18

Total

50

100

Figure 9

35 30 25 20 15 10 5 0 Yes

No

Can't say

ANALYSIS: From the above table we analyze that 62 percent respondents would like to continue online shopping, 20 percent respondents would not like to continue online shopping and 18 percent can’t say. INTERPRETATION: It is revealed that majority of respondents would like to continue online shopping.

5.10 Do you trust online shopping. Trust

No. of respondents

Percentage

Yes

36

72

No

14

28

Total

50

100

Figure 10

40 35 30 25 20 15 10 5 0 Yes

No

ANALYSIS: From the above table we analyze that 72 percent respondents trust on online shopping and 28 percent respondents do not trust on online shopping. INTERPRETATION: It is revealed that majority of respondents trust on online shopping

5.11 Which of the following services will you use to settle the payment for online shopping. Payment

No. of respondents

Percentage

Credit/ Debit card

23

46

Cash on delivery

15

30

Internet banking

12

24

Total

50

100

Figure 11

25 20 15 10 5 0 Credit/Debit card

Cash on Delivery

Internet Banking

ANALYSIS: From the above table we analyze that 46 percent of the respondents use credit/debit card as a mode of payment, 30 percent use cash on delivery and 24 percent of the respondents use internet banking INTERPRETATION: It is revealed that majority of the respondents use credit/debit card as a mode of payment for online shopping.

5.12 Which e-retailer do you prefer. E-retailer

No. of respondents

Percentage

Amazon

10

20

Flipkart

27

54

Other

13

26

Total

50

100

Figure 12

30 25 20 15 10 5 0 Amazon

Flipkart

Other

ANALYSIS: From the above table we analyze that 20 percent of the respondents prefer Amazon, 54 percent prefer Flipkart and 26 percent of the respondents prefer other e-retailers. INTERPRETATION: It is revealed that majority of the respondents prefer Flipkart.

5.13 How fast do you receive your purchase. Time

No. of respondents

Percentage

On time

28

56

Sometimes late

20

40

Always late

2

4

Total

50

100

Figure 13

30 25 20 15 10 5 0 On time

Sometimes late

Always late

ANALYSIS: From the above table we analyze that 56 percent of the respondents receive purchase on time, 40 percent respondents receive their purchases sometimes late and 4 percent receive always late. INTERPRETATION: It is revealed that majority of respondents receive their purchases on time.

5.14 If the product has the same price both in shops and on online, where do you prefer to buy it. Prefer

No. of respondents

Percentage

High street retailer

18

36

Internet

25

50

I don’t really care

7

14

Total

50

100

Figure 14

30 25 20 15 10 5 0 High Street Retailer

Internet

I don’t really care

ANALYSIS: From the above table we analyze that If the product has the same price both in shops and on internet, 36 percent of the respondents will prefer high street retailer, 50 percent will prefer Internet and 14 percent of the respondents don’t care. INTERPRETATION: It is revealed that majority of the respondents will purchase through If the product has the same price both in shops and on internet

5.15Do you visit retail stores before online purchasing. Visit

No. of respondents

Percentage

Yes

25

50

No

15

30

Can’t say

10

20

Total

50

100

30 25 20 15 10 5 0 Yes

No

Can't Say

ANALYSIS: From the above table we analyze that 50 percent of the respondents visit retail shops before online purchase, 30 percent do not visit retail store before online purchase and 20 percent can’t say. INTERPRETATION: It is revealed that majority of the respondents visit retail store before online purchase.

5.16 What would you like to buy through online shopping Product

No. of respondents

Percentage

Fashion

22

44

Home appliances

12

24

Kitchen appliances

9

18

Accessories

7

14

Total

50

100

Figure 16

25 20 15 10 5 0 Fashion

Home Appliances

Kitchen Appliances

Accessories

ANALYSIS: From the above table we analyze that 44 percent of the respondents purchase fashion items through online shopping, 24 percent purchase home appliances, 18 percent purchase kitchen appliances and 14 percent of the respondents purchase accessories through online shopping. INTERPRETATION: It is revealed that majority of the respondents purchase fashion items through online shopping.

6. FINDINGS AND CONCLUSION .

6.1Findings i)

The customers are more dependent on the online shopping. Out of total sample size of 50, 24 respondents are fully dependent on online shopping, 15 respondents are to some extent dependent on online shopping.

ii)

The customer growth towards online shopping is soaring rapidly.

iii)

The purchasing power of customers has grown in response of the high discount rates provided by Filpkart, Amazon and other online shopping sites.

iv)

The customers are impressed by the follow up response from online marketing sites.

v)

Customers prefer purchasing online when there is same price for the product at any retail shop.

vi)

Majority of the customers receive their ordered products on time which has emerged as a major cause to the customers to prefer online shopping.

vii)

About 80% of the customers trust online shopping. Out of the selected sample size , 76 percent of the respondents trust online shopping and 24 percent of the respondents don’t trust online shopping.

viii)

Customers use online shopping mostly for purchasing fashion related products. 44 percent of the respondents buy fashion items through online shopping.

ix)

An average number of customer shops online once in a month.

x)

Most online shopping is done by the people who fall in the age group of 18-25.

6.2.Conclusion. The current study is descriptive in nature and it has made anattempt to understand the behavior of Indian consumers towardsonline shopping. Although statistical significance of variousparameters has not been examined but the generalized resultsobtained through data analysis has given clear indication ofincreasing significance of online stores in the life of Indian people.The e-stores are frequently visited by the shoppers. The ease andconvenience provided by these stores for 24x7 has made veryeasy shopping for consumers worldwide. The analysis discussedin the above section has documented that the Indian customers are also getting addicted to the online shopping and they do likevarious features of online shopping as by rest of the world. Butthe statistics available has shown that Indian market is still not afully developed market for e-retail stores. There is huge scope ofweb-stores in various areas and in almost all the segments. Theyoung population is the biggest attraction of this industry and theymay contribute substantially to the growth of online shopping inIndia. The majority of internet users are youngsters, the majorityof goods and services demanded are related to only this segment.Travel planning is one of the biggest services used by Indian online shoppers. Online shopping has become one of the major sources for customer satisfaction, as the days go by the reach of online shopping is elevated 10 times more than the previous day. Most of

the customers purchase product with the help of internet for its timely delivery of products and availability of better choices to the customers. Online shopping provides a huge discount rate which has proved to be enough to catch more and more customers.

7. RECOMMENDATIONSAND SUGGESTIONS:  In order to attract the customers, allow heavy discount on products.  Try to reduce the delivery time. This will definitely enhance the customer satisfaction.  The product delivery must be on time.  Online marketing sites to deliver product in better conditions to the customers.  Take a good care of products ordered during delivery procedure.

8. LEARNING AND EXPERIENCE:

 It was a great experience to meet different customer to know the impact of online shopping on their daily banking activities.  Got more knowledge about the different strategies which e-retailers implement to attract and retain customers.  It was really a good experience to get the customer feedback regarding electronic banking that they use while making their payments online, it was experienced that most of the customers are satisfied with electronic banking to purchase products online.  I also came to know about different modes of making payment such as Cash on Delivery (COD), payment via Credit Card, Pay Pal, Debit Cards, Internet Banking etc.

 It was a good experience to know how e-retailing is convenience satisfies customers.

APPENDIX I WORK DONE DIARY Week

Dates

Work Carried out

I

Topic of Research finalized. Discussion of project format and contents. Discussion of project guidelines and task to be done. Discussion of project format and contents. Overall discussion about the way to carry out research.

II

Draft of introduction, statement of problem and need and relevance section presented. Discussed about research methodology, research design and questionnaire preparation and the way to deal with respondents. Discussed about the way to collect data through questionnaire. Discussed how to interpret and analyze the collected data. Bar graph preparation techniques, analysis of collected data via prepared bar graph and its presentation..

III

IV

Initials of

Signature of

Co-Guide

Faculty Guide

Correction of errors in prepared graph. Verification of collected primary data and its interpretation. Discussed about findings, conclusion, recommendation and suggestion. Verification of report with the university guidelines. Discussed about the required covering portion in the report.

 The student must meet the Faculty Guide once / more times in a week for not less than four hours.  Faculty Guide must maintain an attendance for the interactions. 75% attendance is compulsory.

APPENDIX II

Questionnaire 1. Why did you choose online shopping? (a) Attractive prices (b) Reliability (c) Mass variety of products (d) Popularity

2. How frequently do you buy products/items through online Apps? (a) (b) (c) (d)

Once in a week Once in a month Once in six months Once in a year

3. Do you visit retail stores first before online purchasing? (a) Yes (b) No (c) Can’t say

4. When did you like to do online shopping? On which occasion you would like to prefer online shopping (a) (b) (c) (d)

In festival seasons Heavy discount time periods Depend upon mood/desire When needed

5. Which age group of people in your family does most online shopping? (a) 18-25 (b) 26-35 (c) 36-45 (d) 46-65 6. What would you like to buy through online shopping? (a) Fashion (b) Home Appliances (c) Kitchen Appliances (d) Accessories

7. According to you how much reliable is online shopping? (a) 100% Reliable (b) 50% Reliable (c) Can’t say

8. How much satisfied you are with online shopping? (a) 100% Satisfied (b) 50% Satisfied (c) Dissatisfied (d) Can’t say

9. Would you like to continue online shopping? (a) Yes (b) No (c) Can’t say.

10. Have you ever visited any online shopping? (a) Yes (b) No

11. Do you think it is important for the high street retailer to have an online shopping facility? (a) Yes (b) No (c) I don’t really care

12. If the product has the same price both in shops and on internet, where do you prefer to buy

it?

(a) high street retailer (b) internet (c) I don’t really care

13. Do you trust online shopping? (a) Yes (b) No 14. Have you purchased anything through online or use of online banking? (a) Yes (b) No

15. Which of the following services will you use to settle the payment for online shopping? (a) Credit/Debit card (b) Bank transfer

(c) Pay ball

16. How fast do you receive your purchase item. (a) On time (b) Sometimes Late (c) Always Late 17. Which e-retailer do you prefer? (a) Amazon (b) Flipkart (c) Other 18. How often do you shop online? (a) Every time (b) Every Week (c) Vaguely frequent (d) Rarely

19. When did you like to do online shopping? On which occasion you would like to prefer online shopping (e) (f) (g) (h)

In festival seasons Heavy discount time periods Depend upon mood/desire When needed

Bibliography: Books: The E-tail by Chris Anderson Marketing Management by Philip Kottler

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